An action campaign is designed to entice prospects to take a very specific action. The ultimate goal is to drive customer action within a specific time period.
One clear benefit is that it’s quite easy to track whether or not your campaign is driving the specific action. And when done right, the true value of this type of marketing campaign is the action itself. Depending on the goals of your action campaign, the resulting action should move your customers further down your marketing funnel and ultimately lead to a conversion.
Here are 25 such actions you should consider aiming for in your next action campaign:
A high-converting landing page provides clear information, a value proposition, a compelling call-to-action (CTA) and other persuasive elements to entice customers to take a specific action.
Providing free educational content makes you a trusted resource in your audience’s eyes. eBooks and white papers are perfect examples of free resources you can make available to your customers.
Demos offer your sales staff the chance to provide invaluable one-on-one time with interested prospects. More important, customers have the opportunity to “test drive” your product or service, increasing the chances they’ll make a purchase.
According to Statista, over 2.3 billion Americans have at least one social media profile. And connecting with customers on social media provides you with more touch points to further interact and engage with them online.
Live events are a great way to make personal connections with your audience. And those who register provide valuable information that you can use to support other marketing efforts.
Per HubSpot, video has a massive impact on conversions - 81% of people have bought a product specifically because of a branded video. Even more, 79% of customers would rather watch a video to learn about a product, than read text on a page.
Digital coupons are a strategic way to drive sales for specific products at a specific time. And customers value price discounts, as data projects that 31 billion digital coupons will be redeemed worldwide in 2019, up from 16 billion in 2014.
Some action campaigns are designed to drive foot traffic. Offering in-store coupons give people a reason to visit you and put a face to your company’s name.
Webinars are great for prospects at all levels of your marketing funnel, from information gatherers to post-sale customers. Be sure to provide valuable information in your webinar that will keep attendees engaged with your company.
Quizzes are a great way to engage and entertain your audience while also providing a bit of information. What’s more, quizzes are great lead-generation tools that can be used to move leads through your marketing funnel.
Encouraging honest feedback is one of the most foolproof ways to drive customer satisfaction. Giving them an outlet to share their experience demonstrates that you value their opinion, which in turn, drives customer loyalty.
Email is still one of the most powerful ways to keep in touch with your audience and gently push them down your marketing funnel. This form request typically lives on your company website, and prompts customers to share valuable information with your company.
People trust their friends and family much more than they trust branded advertising, making referrals a great marketing action. Many businesses also offer incentives, like a coupon or free product, to drive customer referrals.
Blogs give you the chance to offer your audience a constant stream of relevant, useful information. It also helps to keep you top-of-mind for when potential customers are ready to make a purchase.
Shares are free advertising to a user’s audience with the added benefit of their implied recommendation. Customers are more likely to engage with content shared by someone in their social network than an actual brand.
Search Engine Land’s studies show that 88% of people trust online reviews as much as they trust recommendations from friends and family. Positive reviews from your customers can serve as free advertising for your company.
Business podcasts help generate leads and establish companies as thought leaders. Similar to other free resources, podcasts help position you as a trusted resource, while further engaging customers with your brand.
Discussions on your blog act as free content and give users a reason to return back to your posts. Comments can also provide further insight into your audience’s needs, goals and preferences.
Recommend related articles to further support your campaign message. This gives you an opportunity to provide further information and context to customers and drive them to action.
Offer prospects the chance to take your services for a spin. But don’t stop there. Continue nurturing prospects until they decide to make a purchase.
Mobile apps provide customer value, increase engagement and help differentiate you from your competition. And mobile apps are in demand, as there were over 178 billion mobile app downloads in 2017 alone, according to Statista.
Case studies prove to readers that you’re able to satisfy one of their needs. After all, you’ve already helped somebody with a similar problem and it demonstrates that you have proven success in their specific area.
Phone calls are more personable than emails and allow you to answer questions quicker and have a real discussion. In this case, be sure to have a dedicated phone line and representatives to answer calls in a timely manner.
User accounts allow you to safely ask for additional information, and they also give your audience access to additional useful tools and features that may not be accessible to the general public.
Don’t be afraid to ask your customers to pull the trigger once they have all the information you need. Sometimes simply asking is all the encouragement they need to buy your product or service.
In order to be successful, your action campaign must be compelling enough to entice your audience to take the next step. Combine one of the 25 actions above with the right hook and your action campaign is sure to be a success.