Mid-Missouri Marketing Resource Blog

Christine Lepp

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5 Fundamental Sales Skills That Work All The Time, Every Time

Posted by Christine Lepp on March 18, 2020 at 10:54 AM

Ask any salesperson why they didn’t make a sale and you’ll hear some common responses: 1) they said the price was too high, 2) they told me they were interested and now won’t return my calls, or 3) they went with a competitor. In other words, they blame it on the prospect. And while that may at times be true, a comprehensive debrief of the sales call frequently reveals that the REAL reason for lost sales may actually be…the salesperson. While training on advanced sales techniques is always beneficial, there are a few basic and foundational selling skills that cannot be overlooked or ignored. These fundamentals are tried and true sales strategies – simple ones - that are proven to work…every time…all the time.

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Topics: Sales Enablement

How Bad (or No) Branding Can Potentially Hurt Your Business

Posted by Christine Lepp on March 16, 2020 at 8:51 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

UGH It's Political Season! How Can I Advertise and Not Get Lost in the Mudslinging

Posted by Christine Lepp on February 26, 2020 at 8:46 AM

 The political season of an election cycle means the market is inundated with ads. This sometimes causes businesses to reduce their advertising efforts, assuming the market is just too saturated with content to make a splash. We believe this tendency to reduce ads during a political year is a mistake, overall. In fact, not only can you survive in the advertising market within an election year, you can actually thrive…if you use the right strategies.

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Topics: Marketing Strategy, Political Advertising

5 Ways to Guarantee Your Magazine Ads Will Flop

Posted by Christine Lepp on February 6, 2020 at 3:32 PM

We are a do-it-yourself crazed society. Convinced we can cut corners, save money and impress our friends and neighbors with our latent abilities, we LOVE the DIY philosophy. From home remodeling to hair color, businesses everywhere cater to those of us with the confidence to tackle new tasks. Advertising is no different. As a business owner, you know your business better than anybody, so who better to design your print ads. After all, it can't be that hard...can it?

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Topics: Advertising, Marketing Strategy, Magazine Advertising

What To Do When Your Action Campaign Doesn’t Provide Results

Posted by Christine Lepp on September 13, 2019 at 9:30 AM

The purpose of advertising is to generate results. Those results differ depending on the type of campaign scheduled. While an awareness campaign is longer-term and designed to build your brand, an action campaign is a focused short-term investment that motivates people to quick response. Action campaigns are perfect for hitting goals and boosting sales, but what happens when the results fall short? It’s important to examine all factors in figuring out what to adjust so that the next campaign is successful. To do that, here are three important considerations when your action campaign doesn’t meet expectations.

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Topics: Advertising, Marketing Strategy, ROI

Why the Best Marketing Plans Start with Action Campaigns

Posted by Christine Lepp on August 30, 2019 at 9:10 AM

Why Start with Action Campaigns

The truth is that well-orchestrated marketing strategies should all begin with action campaigns. An action campaign presents a specific, clear message within a defined, and often short-term, time frame. It shouldn’t be confused with an awareness campaign, which is created primarily to increase your brand awareness.

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Topics: Marketing Strategy

The Top 10 Reasons You Should Always Work From an Annual Marketing Plan

Posted by Christine Lepp on August 15, 2019 at 8:38 AM

Your annual marketing plan serves as your marketing blueprint for the upcoming year. In addition to outlining your marketing strategy and helping to ensure consistency throughout the year, your marketing plan should help guide budgeting decisions, keep your marketing team focused, and help reduce stress. In this post, we’ll take a look at 10 reasons you should always develop an annual marketing plan.

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Topics: Marketing Strategy

How To Hire New Employees: The Top 5 Qualities You Should Look For

Posted by Christine Lepp on June 18, 2019 at 9:05 AM

Businesses across the country are frequently faced with the task of hiring new employees. No matter the industry, this job has become a prevalent challenge that too often plagues many companies. In fact, recent research determined that 45% of hiring managers find that they are regularly unable to fill much-needed positions due to an overall lack of qualified talent.

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Topics: Business Growth Strategy

Is Radio Dead? 5 Reasons Why Radio Advertising Is Still Relevant in 2019

Posted by Christine Lepp on May 21, 2019 at 9:05 AM

Although 2019 is known to be a digital world, the effectiveness of radio advertising is still undeniable. For example, did you know that radio consistently reaches 93% of Americans each week? Statistics like this one help prove why business owners and marketers across the country are still looking to radio to promote their companies. Today, we’re taking this topic even further by providing the top five reasons that radio advertising is still relevant in 2019.

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Topics: Marketing Strategy

Attract, Engage, Delight: How Inbound Marketing Works

Posted by Christine Lepp on April 26, 2019 at 9:05 AM

You may have heard the words “inbound marketing” tossed around, but you're not exactly sure what it means or how it works. Well today, we're here to tell you that the inbound methodology is the key to successfully marketing your business. Inbound marketing is a process of attracting, engaging, and delighting consumers via content, which in turn, results in businesses that provide value, build trust, and position themselves as thought leaders, or experts in their industry. 

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Topics: Inbound Marketing Services

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