Mid-Missouri Marketing Resource Blog

Christine Lepp

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What To Do When Your Action Campaign Doesn’t Provide Results

Posted by Christine Lepp on September 13, 2019 at 9:30 AM

The purpose of advertising is to generate results. Those results differ depending on the type of campaign scheduled. While an awareness campaign is longer-term and designed to build your brand, an action campaign is a focused short-term investment that motivates people to quick response. Action campaigns are perfect for hitting goals and boosting sales, but what happens when the results fall short? It’s important to examine all factors in figuring out what to adjust so that the next campaign is successful. To do that, here are three important considerations when your action campaign doesn’t meet expectations.

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Topics: Advertising, Marketing Strategy, ROI

Why the Best Marketing Plans Start with Action Campaigns

Posted by Christine Lepp on August 30, 2019 at 9:10 AM

Why Start with Action Campaigns

The truth is that well-orchestrated marketing strategies should all begin with action campaigns. An action campaign presents a specific, clear message within a defined, and often short-term, time frame. It shouldn’t be confused with an awareness campaign, which is created primarily to increase your brand awareness.

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Topics: Marketing Strategy

The Top 10 Reasons You Should Always Work From an Annual Marketing Plan

Posted by Christine Lepp on August 15, 2019 at 8:38 AM

Your annual marketing plan serves as your marketing blueprint for the upcoming year. In addition to outlining your marketing strategy and helping to ensure consistency throughout the year, your marketing plan should help guide budgeting decisions, keep your marketing team focused, and help reduce stress. In this post, we’ll take a look at 10 reasons you should always develop an annual marketing plan.

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Topics: Marketing Strategy

How To Hire New Employees: The Top 5 Qualities You Should Look For

Posted by Christine Lepp on June 18, 2019 at 9:05 AM

Businesses across the country are frequently faced with the task of hiring new employees. No matter the industry, this job has become a prevalent challenge that too often plagues many companies. In fact, recent research determined that 45% of hiring managers find that they are regularly unable to fill much-needed positions due to an overall lack of qualified talent.

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Topics: Business Growth Strategy

Is Radio Dead? 5 Reasons Why Radio Advertising Is Still Relevant in 2019

Posted by Christine Lepp on May 21, 2019 at 9:05 AM

Although 2019 is known to be a digital world, the effectiveness of radio advertising is still undeniable. For example, did you know that radio consistently reaches 93% of Americans each week? Statistics like this one help prove why business owners and marketers across the country are still looking to radio to promote their companies. Today, we’re taking this topic even further by providing the top five reasons that radio advertising is still relevant in 2019.

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Topics: Marketing Strategy

Attract, Engage, Delight: How Inbound Marketing Works

Posted by Christine Lepp on April 26, 2019 at 9:05 AM

You may have heard the words “inbound marketing” tossed around, but you're not exactly sure what it means or how it works. Well today, we're here to tell you that the inbound methodology is the key to successfully marketing your business. Inbound marketing is a process of attracting, engaging, and delighting consumers via content, which in turn, results in businesses that provide value, build trust, and position themselves as thought leaders, or experts in their industry. 

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Topics: Inbound Marketing Services

5 Ways Inbound Marketing Generates Quality Leads

Posted by Christine Lepp on March 14, 2019 at 8:45 AM

Finding new customers is crucial for all businesses to succeed; however, generating qualified leads for new business can be a considerable challenge. About 61% of marketers report generating high-quality leads to be one of the most difficult aspects of running a business.

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Topics: Marketing Strategy, Inbound Marketing Services

Why You Need Top-of-the-Funnel Leads And What To Do With Them

Posted by Christine Lepp on December 27, 2018 at 8:37 AM

When you start your inbound marketing program, it is important to discover and support your target audience’s’ needs, starting at the top of the sales funnel. Starting at the top of the funnel, or TOFU, you can guide your target audience through the buyer’s journey from beginning to end.

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Topics: Marketing Strategy

Your Current Patients Are Your Best Marketing Tool

Posted by Christine Lepp on December 12, 2018 at 8:55 AM

From urgent care clinics to chiropractor’s offices and everything in between, all healthcare practices share at least one thing in common: the need to attract new patients. However, many overlook a major marketing tool - their current patients.

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Topics: Healthcare - Industry

3 Things You Can Do Today To Ensure Your Best Foot Forward Next Year

Posted by Christine Lepp on November 15, 2018 at 9:22 AM

The end of the year is approaching, but you still have time to prepare your marketing strategy for the upcoming year. Planning is very important because it helps you establish your goals, prepare for impending events and campaigns, assess your budget and determine how much manpower you will need.

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Topics: Marketing Strategy, Business Growth Strategy

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