Carla Leible
Reminders for Black Friday Marketing - The Dos and Dont’s for Retail
Black Friday is a critical day for retailers — after all, in 2016, 154 million shopped over that...
2 minute read
The Ad Tax Is A Bad Tax For Small Businesses
Most of us have heard it said that small businesses are the “backbone” of the American economy.
2 minute read
How To Take Advantage of the Returning College Crowds and MU Football Season
Fall in Columbia can mean only one thing — University of Missouri football.
3 minute read
But Really, How Important is Branding for Small Businesses?
The term “branding” gets thrown around a lot in articles and discussions about marketing. But...
2 minute read
What Does September Have to Do With Next Year's Marketing? EVERYTHING!
Now that fall is right around the corner, it’s time to start thinking about how you’re going to...
2 minute read
Why Some Radio Spots Make You Pause and Some Make You Change the Station
You might be surprised to hear that 80% of AM/FM listeners are actually okay with hearing ads. A ...
2 minute read
Your Questions Answered: What Exactly is Digital Marketing & How Do I Know What I Need for My Business?
We live in a digital world, there’s no debate about it. From smartphones and tablets to our laptops...
4 minute read
How to Track and Determine the Lifetime Value of a Customer (And Why It Matters)
With all the focus on acquiring new customers, it can sometimes be easy to overlook the value and...
2 minute read
6 Ways to Use Magazine and Radio Ads Together to Get More Bang for Your Marketing Buck
As a business owner, you’ve set your marketing budget, and you’re considering various...
4 minute read
Topics
- Digital Marketing
- Inbound Marketing Services
- Marketing Strategy
- Social Media
- Why Radio
- Marketing Strategy
- Advertising
- Business Growth Strategy
- Digital Marketing
- Business Leaders
- Mid-Missouri Market
- Radio Marketing
- Social Media Marketing
- Recruitment Advertising
- Marketing Tips
- Event Marketing
- Magazine Advertising
- ROI
- Branding
- Radio Works
- Zimmer Communications
- Why Radio
- Company Culture
- Inbound Marketing
- SEO
- Content Marketing
- Sports Marketing
- Local Social Influencers
- Website Content
- Brandkamp
- Legal - Industry
- Work at Zimmer
- Awareness Campaign
- Brandsformation
- Inside Columbia Magazine
- Sales Enablement
- Social Influencer
- Brand Relevance
- Community Leaders
- Lead Generation
- Action Campaign
- Automotive - Industry
- Email Marketing
- Healthcare - Industry
- Marketing Budget
- Political Advertising
- True Colors
- Video Marketing
- Kansas City Chiefs
- Covid-19
- Customer Focus
- First Time Advertiser
- Influencer Marketing
- Social Influencer Spotlight
- Thought Leadership
- Como Man Show
- Connected TV
- Customer Experience
- Goal Setting
- Omni-Channel Marketing
- SEM
- Target Persona
- Tiger Tailgate
- Advertising Burnout
- Advertorial
- Brand Marketing Workshop
- Creative
- Hiring Strategy
- Jingle
- Marketing Data
- Marketing Partnership
- Music in Marketing
- Time Management
- Accessibility
- Best of Columbia
- Cardinals
- Frequency
- Google Business Profile
- Holiday Advertising
- Humor
- Integrated Marketing Communications
- KCMQ
- Marconi Awards
- Media Planning
- Millennials
- News Talk Radio
- Radio Mercury Awards
- Radiothon
- Reviews
- Search Marketing
- ShopMid-MO
- Springfield, MO
- Virtual Events
- Website Development
- YouTube
- 2025 Marketing Trends
- Ad Spend
- Alaska trip
- Artificial Intelligence
- Ashley Cunningham
- Baby Expo
- Blogging
- Brian Kirmse
- Business Profile Survey
- Buying Funnel
- CARES Act 2020
- Call To Action
- Case Studies
- Classic Rock
- Clear-99
- Connect Your Business with Connected TV
- Construction
- Content Mapping
- Custom Publishing
- Endorsements
- Get More in '24
- Google Ads
- Greece Trip
- HR
- Henry's Towing
- High School Sports
- HubSpot
- Insurance Shop
- Josh Ryan
- KSSZ
- KTXY
- MBA
- Marketing Agencies
- Metrics
- Mid MO Telcom
- Missouri Broadcasters Awards
- Mobile Optimization
- Networking
- Online Streaming
- Print Marketing
- Product Focus
- Quick Tips
- Real Estate
- Sheila & Nicholas Niekamp
- Sponser
- Springfield Yellow Cab Co
- Testimonial
- The Eagle 93.9FM
- Training
- Transparency
- True North
- Unique Selling Proposition
- User Experience
- Witt Print Shop
- World Radio Day