Carla Leible
Reminders for Black Friday Marketing - The Dos and Dont’s for Retail
Black Friday is a critical day for retailers — after all, in 2016, 154 million shopped over that...
2 minute read
The Ad Tax Is A Bad Tax For Small Businesses
Most of us have heard it said that small businesses are the “backbone” of the American economy.
2 minute read
How To Take Advantage of the Returning College Crowds and MU Football Season
Fall in Columbia can mean only one thing — University of Missouri football.
3 minute read
But Really, How Important is Branding for Small Businesses?
The term “branding” gets thrown around a lot in articles and discussions about marketing. But...
2 minute read
What Does September Have to Do With Next Year's Marketing? EVERYTHING!
Now that fall is right around the corner, it’s time to start thinking about how you’re going to...
2 minute read
Why Some Radio Spots Make You Pause and Some Make You Change the Station
You might be surprised to hear that 80% of AM/FM listeners are actually okay with hearing ads. A ...
2 minute read
Your Questions Answered: What Exactly is Digital Marketing & How Do I Know What I Need for My Business?
We live in a digital world, there’s no debate about it. From smartphones and tablets to our laptops...
4 minute read
How to Track and Determine the Lifetime Value of a Customer (And Why It Matters)
With all the focus on acquiring new customers, it can sometimes be easy to overlook the value and...
2 minute read
6 Ways to Use Magazine and Radio Ads Together to Get More Bang for Your Marketing Buck
As a business owner, you’ve set your marketing budget, and you’re considering various...
4 minute read
Topics
- Digital Marketing
- Inbound Marketing Services
- Marketing Strategy
- Social Media
- Why Radio
- Marketing Strategy
- Advertising
- Business Growth Strategy
- Digital Marketing
- Business Leaders
- Mid-Missouri Market
- Social Media Marketing
- Radio Marketing
- Recruitment Advertising
- Event Marketing
- ROI
- Magazine Advertising
- Marketing Tips
- Branding
- Zimmer Communications
- Radio Works
- Company Culture
- Why Radio
- Inbound Marketing
- Brandkamp
- Legal - Industry
- Work at Zimmer
- Brandsformation
- Content Marketing
- Local Social Influencers
- Sales Enablement
- Community Leaders
- Lead Generation
- Social Influencer
- Website Content
- Automotive - Industry
- Brand Relevance
- Healthcare - Industry
- Marketing Budget
- Political Advertising
- SEO
- Awareness Campaign
- Email Marketing
- Inside Columbia Magazine
- Video Marketing
- Action Campaign
- Covid-19
- Customer Focus
- First Time Advertiser
- Kansas City Chiefs
- Social Influencer Spotlight
- Sports Marketing
- Thought Leadership
- Como Man Show
- Influencer Marketing
- Omni-Channel Marketing
- Target Persona
- True Colors
- Advertorial
- Connected TV
- Creative
- Customer Experience
- Goal Setting
- Hiring Strategy
- Marketing Partnership
- Music in Marketing
- SEM
- Tiger Tailgate
- Time Management
- Advertising Burnout
- Best of Columbia
- Cardinals
- Holiday Advertising
- Integrated Marketing Communications
- Jingle
- KCMQ
- Marconi Awards
- Media Planning
- Millennials
- News Talk Radio
- Radio Mercury Awards
- Radiothon
- ShopMid-MO
- Springfield, MO
- Virtual Events
- YouTube
- Ashley Cunningham
- Baby Expo
- Blogging
- Brian Kirmse
- Buying Funnel
- CARES Act 2020
- Call To Action
- Case Studies
- Classic Rock
- Clear-99
- Content Mapping
- Custom Publishing
- Frequency
- Get More in '24
- Greece Trip
- HR
- Henry's Towing
- HubSpot
- Humor
- Insurance Shop
- Josh Ryan
- KSSZ
- KTXY
- MBA
- Marketing Agencies
- Marketing Data
- Mid MO Telcom
- Missouri Broadcasters Awards
- Networking
- Online Streaming
- Print Marketing
- Product Focus
- Quick Tips
- Real Estate
- Reviews
- Sheila & Nicholas Niekamp
- Sponser
- Springfield Yellow Cab Co
- The Eagle 93.9FM
- Training
- True North
- Unique Selling Proposition
- Witt Print Shop
- World Radio Day