You’ve just invested in advertising. You’re nervous, but optimistic. It’s more money than you’re used to, but you understand that you have to spend money to make money. Customers won’t spend money with your business if they don’t know about your products and services – so you pulled the trigger on what you believe will work wonders! Your ads started 2-3 weeks ago…but so far…nothing. Nada. Crickets. Then the first invoice for your advertising comes in. It’s a lot of money. Tempted to cancel, you pick up your phone to call your sales rep and cancel the campaign. They remind you to stay the course. Who do you listen to? Your nervous internal voice as you write the first check…or the sales rep who tells you it takes time. When advertising doesn’t kick off with the results you’d expected, what do you do?
Here’s Director of Sales, Carrie Berkbuegler on how to assess what’s going on with your campaign and how to determine a correct course of action: