Missouri Marketing Resource Blog
Posts about
Marketing Strategy (19)
How Many Times Should I Contact a Marketing Lead Before Giving Up?
There’s one struggle that every salesperson encounters, and probably more than once — the qualified...
3 minute read
The Secret to Boosting Your Marketing Frequency
There are a lot of moving parts involved in building a successful marketing campaign, and if any...
3 minute read
10 Examples of When Cheaper Isn't Better
The old adage “you get what you pay for” isn’t always true. For example, a smoothie you make in...
3 minute read
The Conversations You Should Be Having with Your Media Partner Long After You Place an Annual Marketing Plan
A long-term advertising agreement is a big commitment for your business — and it should also be a...
4 minute read
How Strong is Your Brand in the Mid-Missouri Business Community?
Understanding the strength of your brand in the mid-Missouri business community is an essential...
2 minute read
How to Strategically Use Mass Media Marketing for Your B2B Business
B2B buyers differ in some significant ways from other consumers. With a longer purchase cycle and...
2 minute read
INFOGRAPHIC: It's National Mom & Pop Business Owners Day!
It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a...Local Magazine Advertising: The "Energizer Bunny" of the Marketing World
Everyone knows about the Energizer bunny. Since we first met him years ago, he’s kept going and...
4 minute read
6 Stats You Should Know About Inside Columbia Magazine Readers
At Zimmer Radio & Marketing Group, we’re dedicated to providing advertisers with the best platforms...
1 minute read
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