A few weeks ago, we were privileged to, once again, head to Boston for the annual INBOUND conference. Per usual, it did not disappoint. This conference is always a chance for us to brush up on the fundamentals of inbound marketing, learn about recent marketing developments, discover cutting edge technologies, and network with some of the world’s most renowned digital thought leaders.
With an abundance of keynote talks, spotlight speeches, and hourly sessions, it’s safe to say our heads were spinning with all of the information we were hearing. We’ve compiled a list of our favorite quotes and takeaways below. We hope that these also provide some valuable insight to your business!
From Melanie Deziel’s session, “How To Create Better Brand Stories.”
From Paul Roetzer’s session, “How To Get Started With Artificial Intelligence in Inbound Marketing.”
From Brian Halligan and Dharmesh Shah’s (HubSpot Founders) Keynote Talk.
From Alex Rodriguez’s Spotlight.
From Marcus Sheridan’s session, “7 Keys To Creating Content That Dramatically Moves The Sales and Marketing Needle.”
You can address your customer’s hard questions or not, but know this ... someone will.
Never undersell the power of teaching. If you produce what they’re concerned about, you’ll see the consumption rates of your content explode!
The Google search, “Product reviews,” has increased by over 35% in the last 2 years.
Consumer ignorance is no longer a viable sales and marketing strategy. Don’t treat people like they’re dumb. Treat them like they’re informed. They deserve to know what’s possible.
When was the last time someone in your audience said, “You did this for me?” You can make them feel that!
The Google search, “For me,” has grown by 35% in the last 2 years; the Google search, “Should I,” has grown by 60% in last 2 years. Businesses should be aware of this mindset when creating content and marketing materials.
The moment your business is not transparent about your pricing, you plant a seed of doubt. People are going to search costs on Google - Will your business come up when they do?
Find creative ways to show consumers that you have a good culture. Make consumers want to do business with you because of what they have witnessed/heard.
We hope that your business has found some worth in our INBOUND 2018 notes! Until next year, Boston!