Mid-Missouri Marketing Resource Blog

Rebecca Milner

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Don't Become A Dying Business

Posted by Rebecca Milner on October 31, 2019 at 9:01 AM

Here lies a dead business.

Cause of Death: Lack of Advertising

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Topics: Marketing Strategy

ICYMI: Recapping The 2019 BrandsFormation™ Seminar with Chuck Mefford

Posted by Rebecca Milner on October 22, 2019 at 12:00 PM

We just wrapped up our 2019 BrandsFormation™ seminar with the BrandsFormation™ author himself, Chuck Mefford. As usual, it did not disappoint. Chuck is a captivating speaker who draws in his audience from his first word to his last. His inspirational stories and words of wisdom held the attention of each person in attendance.

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Topics: Advertising, Marketing Strategy

“Winter Is Coming:” The Top 4 Ways to Market Your Business During The Holiday Season

Posted by Rebecca Milner on October 2, 2019 at 9:01 AM

Are you a Game of Thrones fan? All of the buzz surrounding the hit show earlier this year has us thinking, “Fall is upon us and winter really is coming sooner than we think!” For businesses, this means that marketing strategies should begin to shift in alignment with shifting consumer behavior patterns

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Topics: Marketing Strategy

A Four Step System To Solve All of Your Marketing Needs

Posted by Rebecca Milner on September 24, 2019 at 9:01 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend a marketing method that is proven to produce results time and time again: The BrandsFormation™ System.

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Topics: Marketing Strategy

Why Should You Attend BrandsFormation: A Q&A with Chuck Mefford

Posted by Rebecca Milner on September 4, 2019 at 9:01 AM

“You may have come to BrandsFormation before, but you may not have seen it like this,” shares Chuck Mefford.

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Topics: Marketing Strategy

Why You Should Always Be Renewing

Posted by Rebecca Milner on August 1, 2019 at 9:01 AM

Yes, it's August, but any smart business owner will tell you that it's already time to start making preparations for next year! As we inch closer and closer to the year 2020, we're sure that you'll hear the word “renew” get tossed around frequently in the business world. Unfortunately, after years of being used so often, the spark these words once ignited begins to dim. The implications behind them lose their power, causing their true meanings to become hazy.

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Topics: Business Growth Strategy

Football & Your Business: 5 Things They Have in Common

Posted by Rebecca Milner on July 16, 2019 at 9:01 AM

For years, football has soundly occupied the throne as America’s favorite sport. There are countless factors responsible for the game’s long-standing popularity, but most worthy of mentioning is the foundation upon which football is built. That’s because Americans can easily identify with the powerful principles that the game of football represents. Not shockingly, these same principles are engrained into the foundations of successful businesses across the country.

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Topics: Marketing Strategy

The Top 6 Factors That Influence Buying Decisions

Posted by Rebecca Milner on July 10, 2019 at 9:01 AM

What thoughts run through your mind when you’re deciding whether or not to purchase something? Even something simple, like a loaf of bread from the grocery store? You likely consider the quality, the cost, the expiration date, the ingredients, the nutritional facts, and the other options on nearby shelves. Even if this decision is a quick one, there’s a psychological process that occurs: You feel the desire to take multiple things into account because obviously, you want to purchase something that makes the most sense for you!

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Topics: Business Growth Strategy

How Your Business Can Score by Sponsoring High School Sports

Posted by Rebecca Milner on July 1, 2019 at 9:01 AM

Shortly after walking through school doors on a mundane Monday morning, most high school students are already thinking about their team’s next game. This automatic reaction occurs not only in students, but in parents, faculty, and local fans in the community as well. That’s because high school sports have a knack for fully enrapturing the hearts of people everywhere.

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Topics: Advertising, Marketing Strategy

10 Reasons to Sponsor Tiger Tailgate

Posted by Rebecca Milner on June 14, 2019 at 9:01 AM

One of the most wonderful times of the year is just around the corner: football season. Can we get an M-I-Z? As thrilling as football games are, everyone knows that they aren’t quite the same without an exciting tailgate. For years, Zimmer Radio & Marketing Group has had the honor of hosting the largest tailgate at Mizzou! It’s a huge pregame party that provides amazing sponsorship opportunities for businesses in our community.

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Topics: Tiger Tailgate

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