Mid-Missouri Marketing Resource Blog

Rebecca Milner

Recent Posts

Inbound Marketing Definition in 150 Words

Posted by Rebecca Milner on May 6, 2019 at 9:01 AM

Today’s consumers don’t want to be marketed to; they want to be educated. They have become accustomed to “instant Internet gratification:” using online searches to find all of the answers they could ever want about products, services, businesses, and industries. That’s where inbound marketing comes in!

Read More

Topics: Digital Marketing, Inbound Marketing Services

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on April 9, 2019 at 11:08 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

Read More

Topics: Advertising, Marketing Strategy

Does Your Business Website Spark Joy? 7 Areas You Could Be "Tidying Up"

Posted by Rebecca Milner on April 4, 2019 at 9:01 AM

Netflix's recent, binge-worthy series, “Tidying Up with Marie Kondo,” spotlights families in need of some serious household organizing and de-cluttering. Spoiler alert: Kondo’s ideology stresses the importance of individually sorting through personal items - one-by-one, one category at a time - only keeping those things that "spark joy." Ironically, this is the exact ideology that business owners should be using when examining their business’ website as a whole. 

Read More

Topics: Digital Marketing

5 Ways To “Spring Clean” Your Business

Posted by Rebecca Milner on March 28, 2019 at 9:01 AM

“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.” - Bernie Siegel

It’s true: nature provides an exceptional model of renewal. No matter how harsh, chaotic, and damaging winter may seem, spring always resurfaces with new life and a sense of structure. This inherent feeling simultaneously “springs” up within each of us, bringing with it a strong desire to prioritize orderliness. Thus, the concept of spring cleaning was born.

Read More

Topics: Business Leaders

8 Reasons Your Business Belongs At The 2019 Best of Columbia Party

Posted by Rebecca Milner on March 26, 2019 at 9:01 AM

You’ve noticed the stickers proudly displayed on business doors. You’ve heard the community chatter regarding who made the sacred list of finalists. You’ve seen the framed certificates displayed on the walls of those voted into local fame. If you live in Mid-Missouri, you know just how coveted the Best of Columbia Awards are.

Read More

Topics: Event Marketing

12 Quotes on The Importance of Company Culture

Posted by Rebecca Milner on March 19, 2019 at 9:01 AM

Recently, twelve Mid-Missouri business-people, each of whom has implemented their own culture-cultivating strategies for their businesses, met at the Broadway Hotel for CEO magazine’s quarterly Roundtable discussion. Each attendee came ready to share their unique perspectives on the issue of a healthy company culture, a subject that is changing the name of the business game.

Read More

Topics: Business Growth Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2019 at 9:01 AM

Happy Valentine’s Day!

Read More

Topics: Digital Marketing, Advertising, Marketing Strategy

INFOGRAPHIC: It's World Radio Day!

Posted by Rebecca Milner on February 13, 2019 at 9:01 AM

Today is World Radio Day! 

In honor of one of our favorite marketing mediums, we've put together an infographic with some facts about radio. Take a look! 

Read More

Topics: Advertising

The Modern Family: How Today’s Consumers Are Evolving

Posted by Rebecca Milner on January 31, 2019 at 9:01 AM

For decades, the traditional (or nuclear) family — consisting of a father, mother, and their children — dominated the makeup of an average household in the U.S. This common family unit gave businesses a predictable target audience to advertise their products and services to. Today, however, this traditional family model makes up less than half of all families in the country. Not to mention, the behaviors and preferences of the modern-day consumer have also changed drastically, even within the last ten years. In essence, there is no such thing as a “typical” American family anymore.

Read More

Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Response vs. Results: What's The Difference And Why It Matters

Posted by Rebecca Milner on January 22, 2019 at 9:01 AM

Too often, businesses gauge the full success of their advertising on consumer comments. They may be tempted to feel a rush of fame when their radio jingles are sung in public or when their faces are recognized from their magazine or TV ads. While a level of excitement over this kind of feedback is certainly merited, trouble arises when businesses elevate the importance of these responses over hard-and-fast results. This misplacement of priorities can lead to confusion and could ultimately, cause businesses to get off-track with their goals.  

Read More

Topics: Advertising, Marketing Strategy, ROI

Join Over 1000 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts