Inbound Marketing Definition in 150 Words

inbound-marketing-definition-150-words

Today’s consumers don’t want to be marketed to; they want to be educated. They have become accustomed to “instant Internet gratification:” using online searches to find all of the answers they could ever want about products, services, businesses, and industries. That’s where inbound marketing comes in!

Inbound marketing allows your business to be the consumer’s teacher. Through inbound marketing, businesses create content, such as blogs, eBooks, infographics, whitepapers, videos, podcasts, and more. Then, they promote such content using email, social media, digital and traditional advertising, and even direct contact between sales teams and prospects.

Such content is designed to: improve SEO by showing up in Google searches; educate consumers; position businesses as thought leaders, or experts, in their industries; build consumer trust; and eventually, lead to a final purchase. This process of attracting, engaging, and delighting consumers is the modern, fool-proof method of generating quality leads that convert into sales.

LEARN MORE ABOUT OUR  INBOUND MARKETING SOLUTIONS

Back to Blog

Related Articles

Social Influencer Spotlight: Y107

The rising popularity of social influencer marketing isn't slowing down anytime soon. Many people...

3 Ways to Immediately Improve Your Website

While you probably know that your website is a critical piece in your online marketing strategy,...

What Is a Brand Marketing Workshop? (And Why Every Business Needs One)

Let’s face it, at some point every business is going to need to refresh their brand. This could be...