Mid-Missouri Marketing Resource Blog

The Top 10 Reasons To Sponsor The Children’s Miracle Network Radiothon

Posted by Rebecca Milner on January 7, 2019 at 9:01 AM

One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.

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Topics: Advertising, Mid-Missouri Market, Event Marketing

Our Top Blogs of 2018

Posted by Rebecca Milner on December 28, 2018 at 9:01 AM

 

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Marketing Strategy, Business Growth Strategy, Social Media, Event Marketing

5 Things Businesses Should Expect From Event Sponsorships

Posted by Cassidy Grellner on November 5, 2018 at 9:14 AM

The reality is that companies who sponsor events should expect to walk away with tangible results. We've previously written on why we believe events are so vital to a business' marketing success, but today, we're taking this a step further by highlighting five outcomes that businesses should expect to be able to count on after sponsoring an event. 

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Topics: Marketing Strategy, Event Marketing

7 Reasons Why Your Business Should Sponsor Girls Night Out

Posted by Cassidy Grellner on September 7, 2018 at 8:33 AM

We're ecstatic to announce that the third annual Girls' Night Out event will be happening in Columbia on October 4, 2018! 

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Topics: Event Marketing

Do Event Swag Bags Really Work for Businesses?

Posted by Rebecca Milner on May 7, 2018 at 9:01 AM

Stocked swag bags have become a modern-day event staple that all hopeful attendees anticipate receiving. But let’s talk about what really matters here: Do the promotional products that fill these bags actually make any sort of an impact? 

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Topics: Event Marketing

Why Event Marketing Works When Trying to Drive New Business

Posted by Carrie Berkbuegler on July 5, 2017 at 9:15 AM

Event marketing is an especially powerful way to reach customers, develop relationships, and drive new business. That’s because it’s a type of experiential marketing that closely aligns you to a particular event or cause as well as other brands through event sponsorship. Perhaps the most recognizable format is the sponsorship of sporting events: picture the banners along the fencing at a baseball field or lining the walls of a skating arena. However, some events can be cause driven or industry related, and others are simply meant to position the brand positively. For instance, Ikea partnered with Airbnb to do an event in Sydney that allowed attendees to spend an entire night in the store there, providing food, toys, and live music.

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Topics: Event Marketing

Tiger Tailgate Success Story: Mid America Harley-Davidson

Posted by Zimmer Radio & Marketing Group on June 28, 2017 at 9:05 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Tiger Tailgate Success Story: Southern Glazers

Posted by Zimmer Radio & Marketing Group on June 21, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Tiger Tailgate Success Story: Burgers' Smokehouse

Posted by Zimmer Radio & Marketing Group on June 14, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Event Sponsorship Success Stories: The 2017 CoMo Man Show

Posted by Rebecca Milner on May 19, 2017 at 9:20 AM

The first annual CoMo Man Show was an undeniably testosterone-filled time, complete with a hot wing eating contest, a beard contest, live entertainment, a hunting-themed escape room, a belching contest, a fishing trip giveaway (to the Bahamas, might we add), displays of campers, boats, and motorcycles, an inflatable Wipeout Eliminator, the opportunity to smash a car, and dozens of booths showcasing all things manly.

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Topics: Marketing Strategy, Event Marketing

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