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Radio
KCLR – Clear 99
KTXY – Y107
KCMQ – Classic Rock
KSSZ – The Eagle
KTGR – ESPN Radio
KATI – Kat Country
KWOS – News Radio
KFAL – The Big 900
KZWV – The Wave
Springfield, MO Radio
Radio Advertising Guide
Recruitment Advertising Guide
Social Influencers
Magazine
Inside Columbia Magazine
Boom! Magazine
CEO Magazine
Custom Publishing
Digital
Website Design & Development
Inbound Marketing Services
Geofencing & Targeted Display
SEM
Connected TV
Social Media
E-Blasts
Recruitment Advertising Guide
Creative
Logos & Branding
Design Services
Photo & Video
Voicework
Jingles
Resources
Blog
Free Ebooks
True Colors Training
Careers
Advertise
Case Studies
About Us
Meet the Team
Contact
573.875.1099
Contact Us
Make a Payment
Cathy Atkins
Social Media Marketing
,
Social Influencer
,
Local Social Influencers
5 Reasons For Using Local Social Influencers
The international appeal of a social media influencer with millions of followers is a force to be...
2 minute read
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Marketing Strategy
,
Marketing Tips
Don’t Be Boring: An Exercise in Marketing with Emotion
Experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. As a...
3 minute read
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Radio Marketing
,
Radio Works
,
Why Radio
120 Years Young and Going Strong: Radio Matters
We've come a long way since an Italian inventor by the name of Guglielmo Marconi figured out the...
2 minute read
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Advertising
5 of 12 Causes of Advertising Failure: Improper Use of Passive Media
Originally published 10-21-2015. Information updated 02-01-2021. Welcome back to our 12-part...
3 minute read
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Sports Marketing
,
Cardinals
Play Ball! Sports Marketing and the Pandemic
The pandemic that shook the world off its axis in the spring of 2020 and has changed virtually...
2 minute read
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Mid-Missouri Market
7 Tips for Successful Marketing We Can Learn From The St. Louis Cardinals
Originally published 02-03-2020. Updated as of 01-14-2021. Don't be distracted by the bright...
5 minute read
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Advertising
,
Business Growth Strategy
4 of 12 Causes of Advertising Failure: Unsubstantiated Claims
Originally published 10-12-2015. Updated 12-03-2020. “Lose an average of 30 pounds without dieting...
4 minute read
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Marketing Strategy
,
Omni-Channel Marketing
Omni-channel Marketing - The Chipotle of Advertising
Chipotle started something. In 1993, the first Chipotle restaurant opened in Denver, CO and gave...
3 minute read
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Marketing Strategy
Why Marketing Automation Software is so Important
Marketing automation is a valuable asset to add to your overall marketing strategy. Using a...
2 minute read
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Marketing Strategy
Marketing Lessons We Can Learn from McDonalds
McDonalds is one of the most easily recognized, well-known brands in the world. If fact, you would...
3 minute read
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