Mid-Missouri Marketing Resource Blog

The Beginner's Guide to Radio Advertising in Mid-Missouri

Posted by Christine Lepp on October 30, 2018 at 9:10 AM
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Topics: Mid-Missouri Market, Marketing Strategy

Clear 99 Wins National Association of Broadcasters' Marconi Radio Award for "Best Country Station of the Year!"

Posted by Rebecca Milner on September 28, 2018 at 10:13 AM

Orlando, FL -- Last night, The National Association of Broadcasters hosted their annual Marconi Radio Awards ceremony in front of hundreds of hopeful radio station representatives from across the country. Many liken this event to radio's version of "The Oscars." The goal of the Marconi Awards is to recognize radio stations and individuals for their excellence and performance in radio. 

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Topics: Mid-Missouri Market

How Strong is Your Brand in the Mid-Missouri Business Community?

Posted by Christine Lepp on April 10, 2018 at 8:33 AM

Understanding the strength of your brand in the mid-Missouri business community is an essential part of being successful. How well is your brand known? Does your brand enjoy the respect of local business leaders? Have you noticed any changes in how your brand is perceived? Is your brand part of business conversations among local professionals?

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Topics: Mid-Missouri Market, Marketing Strategy, Business Growth Strategy

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2018 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

The Top 5 Places to Market Your B2B Business in Mid-Missouri

Posted by Carla Leible on March 5, 2018 at 9:20 AM

When a lot of marketing media tends to be dominated by B2C brands and tactics, it can be difficult to know where your B2B marketing belongs. On the one hand, the representatives at the company you’re marketing to are people that consume radio, magazines, and digital content just like everyone else, but on the other hand, B2C methods tend to fall flat when used for B2B. That’s why we’ve put together a list of the five best media you should use as a part of your strategy for B2B marketing in Mid-Missouri.

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Topics: Marketing Strategy, Business Leaders, Mid-Missouri Market

The Top 10 Reasons To Sponsor The Children’s Miracle Network Radiothon

Posted by Rebecca Milner on January 18, 2018 at 9:01 AM

One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.

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Topics: Mid-Missouri Market, Event Marketing, Advertising

Why We're Thankful This Year

Posted by Rebecca Milner on November 22, 2017 at 9:01 AM

It’s almost Thanksgiving! We hope you’re about ready to dive into a glorious spread of stuffing, mashed potatoes, green bean and sweet potato casseroles, pumpkin pie, and of course, turkey! But while you’re waiting for the food to finally hit the table, we want to take a quick moment to briefly present five reasons that we’re incredibly thankful this year and explain how your business directly benefits from each.

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Topics: Advertising, Mid-Missouri Market

The Holiday Shopping Season: When to Participate (and When Not to)

Posted by Stacey Cole on November 3, 2017 at 9:10 AM

While historically Black Friday has been one of the largest shopping days of the year, it has now converged with Thanksgiving Day, lasting well into the weekend on Small Business Saturday, and spilling over into Cyber Monday. Black Friday weekend pulled in $50.9 billion dollars in 2014. Large retailers revel in these large shopping days, often making it hard for small businesses to compete. Advertising prices are often inflated during the holiday shopping season, and big businesses can usually offer deeper discounts on a larger marketing budget. But does that mean you shouldn’t throw your hat in the ring and take advantage of Black Friday, Small Business Saturday, and Cyber Monday? Absolutely not!

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Topics: Business Growth Strategy, Mid-Missouri Market

How To Take Advantage of the Returning College Crowds and MU Football Season

Posted by Carla Leible on September 18, 2017 at 9:22 AM

Fall in Columbia can mean only one thing — University of Missouri football.

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Topics: Mid-Missouri Market

What Your Business Can Expect When You Work With Zimmer Radio & Marketing Group (And How We’re Different From The Others!)

Posted by Rebecca Milner on August 11, 2017 at 9:01 AM

With recent reports declaring that traditional radio reaches the ears of 93% of the general population every week, it’s becoming (even more) abundantly clear to businesses that radio is the best way to market to the masses. At Zimmer Radio & Marketing Group, we’re strong believers in the power of radio because we consistently witness the incredible results that our clients experience.

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Topics: Advertising, Business Growth Strategy, Marketing Strategy, Mid-Missouri Market

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