Mid-Missouri Marketing Resource Blog

The Top Ten Reasons to Sponsor Tiger Tailgate

Posted by Rebecca Milner on June 19, 2017 at 9:01 AM

One of the most wonderful times of the year is just around the corner: football season. Can we get an M-I-Z? As thrilling as football games are, everyone knows that they aren’t quite the same without an exciting tailgate. For years, Zimmer Radio & Marketing Group has had the honor of hosting the largest tailgate at Mizzou! It’s a huge pregame party that provides amazing sponsorship opportunities for businesses in our community.

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Topics: Mid-Missouri Market

The Story Behind the Radio Advertisements: Southwest Animal Hospital

Posted by Zimmer Radio & Marketing Group on June 12, 2017 at 9:01 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: Como Smoke and Fire

Posted by Zimmer Radio & Marketing Group on June 5, 2017 at 9:17 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: Brockmeier Financial Services

Posted by Zimmer Radio & Marketing Group on May 8, 2017 at 9:10 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: US Rents It

Posted by Zimmer Radio & Marketing Group on May 1, 2017 at 9:07 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

Top 10 Things You Should Know About Mid-Missouri Radio: SLIDESHARE

Posted by Zimmer Radio & Marketing Group on April 18, 2017 at 8:30 AM

Radio stations do more than just radio. Here's the top 10 things to know about Mid-Missouri Radio...

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: ServiceMaster of Columbia

Posted by Zimmer Radio & Marketing Group on April 10, 2017 at 9:31 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2017 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

The Story Behind the Radio Advertisements: Focus on Health Chiropractic

Posted by Zimmer Radio & Marketing Group on March 27, 2017 at 9:09 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Business Growth Strategy, Mid-Missouri Market, Business Leaders

Confessions of a Millennial: Digital Radio Backfired on Me

Posted by Rebecca Milner on March 22, 2017 at 9:01 AM

FOMO. The “fear of missing out.” Older generations may find this use of an acronym (not to mention the whole idea of FOMO itself), to be utterly ridiculous. But to millennials, FOMO is oh, so real.

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Topics: Advertising, Mid-Missouri Market