Mid-Missouri Marketing Resource Blog

Top 10 Things You Should Know About Mid-Missouri Radio: SLIDESHARE

Posted by Zimmer Radio & Marketing Group on April 18, 2017 at 8:30 AM

Radio stations do more than just radio. Here's the top 10 things to know about Mid-Missouri Radio...

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: ServiceMaster of Columbia

Posted by Zimmer Radio & Marketing Group on April 10, 2017 at 9:31 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2017 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

The Story Behind the Radio Advertisements: Focus on Health Chiropractic

Posted by Zimmer Radio & Marketing Group on March 27, 2017 at 9:09 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Business Growth Strategy, Mid-Missouri Market, Business Leaders

Confessions of a Millennial: Digital Radio Backfired on Me

Posted by Rebecca Milner on March 22, 2017 at 9:01 AM

FOMO. The “fear of missing out.” Older generations may find this use of an acronym (not to mention the whole idea of FOMO itself), to be utterly ridiculous. But to millennials, FOMO is oh, so real.

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Topics: Advertising, Mid-Missouri Market

How to Boost Your Magazine Advertising Results with Radio

Posted by Carla Leible on February 10, 2017 at 9:11 AM

Magazine advertising is a highly effective form of marketing. One of the reasons is because it enables you to narrowly target your audience. For example, Zimmer Radio & Marketing Group recently purchased three publications, each targeting a different demographic: Inside Columbia Magazine is aimed at middle-aged women with a family, CEO Magazine targets men and focuses heavily on business owners, and Prime Magazine addresses the interests of an older demographic, particularly older women with a family and possibly grandchildren. So, it’s easy to see why and how a brand might choose to advertise in only one of those publications but perhaps not all three.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

What You Need To Know About The Cardinals This Year (And How This Can Help Your Brand)

Posted by Carrie Lorenz on February 6, 2017 at 9:05 AM
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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

5 Reasons Switching Radio Stations Might Be a Bad Idea

Posted by Carrie Lorenz on December 19, 2016 at 8:30 AM

How long have you been advertising on a particular radio station? Three, four, five years? Perhaps you’re tempted to change things up and try a different station. Maybe you think everyone who listens to that station has already heard your ads or it’s just time to “mix it up” a bit. Before you make a move, consider these five reasons switching radio stations might be a bad idea.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

The Moving Market: Who You're Reaching in the Columbia, Missouri Market Year-Over-Year

Posted by Zimmer Radio & Marketing Group on December 15, 2016 at 8:30 AM

With easy access to both St. Louis and Kansas City, Columbia is a city that prides itself on offering big-city opportunities while maintaining its small-town friendliness. It's also a fast-growing city, thanks to a host of benefits, and it's important to remember that growth means changing demographics for Columbia, Missouri. Small business marketing should evolve to maintain relevance to the moving market and tap into new customers and opportunities year over year.

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Topics: Mid-Missouri Market

The Evolving College Student: Who They Are and What They Spend Money On

Posted by Zimmer Radio & Marketing Group on October 17, 2016 at 8:30 AM

American institutions have changed drastically over the few generations, and college students are a perfect example of this generational shift. Gone are the days of the “traditional” college student who’s going to school full-time and carrying a paper binder.

Culture, demographics, spending habits, and technology are all contributing to alter the very definition of what it means to be a student. But you might be asking, “Why should I market to college students? Do they even have any money to spend?”

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Topics: Marketing Strategy, Mid-Missouri Market