Magazine advertising is a highly effective form of marketing. One of the reasons is because it enables you to narrowly target your audience. For example, Zimmer Radio & Marketing Group recently purchased three publications, each targeting a different demographic: Inside Columbia Magazine is aimed at middle-aged women with a family, CEO Magazine targets men and focuses heavily on business owners, and Prime Magazine addresses the interests of an older demographic, particularly older women with a family and possibly grandchildren. So, it’s easy to see why and how a brand might choose to advertise in only one of those publications but perhaps not all three.
How long have you been advertising on a particular radio station? Three, four, five years? Perhaps you’re tempted to change things up and try a different station. Maybe you think everyone who listens to that station has already heard your ads or it’s just time to “mix it up” a bit. Before you make a move, consider these five reasons switching radio stations might be a bad idea.
With easy access to both St. Louis and Kansas City, Columbia is a city that prides itself on offering big-city opportunities while maintaining its small-town friendliness. It's also a fast-growing city, thanks to a host of benefits, and it's important to remember that growth means changing demographics for Columbia, Missouri. Small business marketing should evolve to maintain relevance to the moving market and tap into new customers and opportunities year over year.
Topics: Mid-Missouri Market
American institutions have changed drastically over the few generations, and college students are a perfect example of this generational shift. Gone are the days of the “traditional” college student who’s going to school full-time and carrying a paper binder.
Culture, demographics, spending habits, and technology are all contributing to alter the very definition of what it means to be a student. But you might be asking, “Why should I market to college students? Do they even have any money to spend?”
If businesses are going to invest their hard-earned dollars into advertising, they want to know they’re reaching as many of the right people as possible. That’s especially true for radio, where you’ve got a variety of stations and formats to choose from. But one genre has held steady throughout the years, and still reaches people of all demographics both young and old — that’s classic rock.
The best business advice invariably comes from business owners who have navigated the path from uncertainty to success. At Zimmer Radio & Marketing Group, we're connected with all sorts of mid-Missouri businesses at different stages of growth and success. That's why we're going to share advice from our more established clients as marketing tips for mid-Missouri businesses.
Topics: Mid-Missouri Market
There's a public perception that if anyone knows the art of the sale, it's the staff at an auto dealership. In person, certainly, that needs to be true, but is your auto dealership really WOWing customers? The consumer journey is becoming increasingly fragmented, and with the economy starting to find its feet again, competition in this market isn't going to make things any easier. In today's post, we're going to cover six marketing best practices for auto dealerships to help you keep your competitive edge.
Have you ever thought that your auto business or dealership, despite being in a great position to succeed, should be closing more sales?
There are a number of important factors that go into making a closed sale, and the marketing bridge is one you should take a closer look at. By marketing bridge, we are referring to all forces combined to make a sale, with advertising being just ⅕ of the bridge that connects you with your customer.
In this series, we're going to talk to mid-Missouri community leaders about the causes they support and why it's so important that they involve their business in the community and give back. In the second post of the series, we'll talk to Jamie Mac of Zimmer Radio & Marketing Group.
Featuring Jamie Mac, Director of Programming and New Media at Zimmer Radio & Marketing Group
How long have you been working in this industry and for your particular business?
10 years total / 8 years at Zimmer.