Missouri Marketing Resource Blog
Posts about
Radio Works
Revealing ROI: A Guide to Measuring Radio Advertising Results
Measuring the return on investment (ROI) for radio advertising can be challenging, but with the...
5 minute read
Unlocking the Power of Streaming Radio
While digital marketing continues to rise in popularity, it’s important not to overlook the power...
3 minute read
Importance of Creative Storytelling in Radio Advertising
Let me take you on a journey. Imagine you're hearing a commercial, but it's not just any ad. It's...
3 minute read
Captivating Audiences: Harnessing the Magic of the Right Voice in Your Audio Brand
You're cruising in your car, jamming to your favorite tunes, and suddenly, a voice grabs your...
4 minute read
Yes, Radio Works: Here’s Why
While today’s marketing for the most part has a digital feel due to the insurgence of technology...
3 minute read
Upgrade Your Advertising with Radio Sponsorships
Radio is a powerful tool in your advertising strategy and an effective way to move customers into...
2 minute read
7 Simple Steps for a Successful Holiday Advertising Campaign
The holiday shopping season is almost upon us, which means that businesses of all types are going...
3 minute read
7 Must-Know Tips for Your First Radio Marketing Campaign
Originally Published 1/11/16. Updated for Accuracy 8/19/22. Using radio advertising for the first...
5 minute read
Zimmer Communications Earns 18 Awards at 2022 MBA Ceremony
Zimmer Communication’s mid-Missouri radio stations in Columbia and Jefferson City earned a whopping...
1 minute read
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