Missouri Marketing Resource Blog
Posts about
Marketing Strategy (9)
What Does it Mean to be a Brand?
As a business owner, you have a unique opportunity. You own something that has a chance to become a...
4 minute read
My advertising isn't working! Do I cancel or stay the course? [VIDEO]
You’ve just invested in advertising. You’re nervous, but optimistic. It’s more money than you’re...
1 minute read
Radio Advertising: The Art & Science of Buying an Audience
So you want to run a radio ad. Wonderful! Which station do you choose? When do you want your ad to...
2 minute read
Why Customer Retention is so Important
Did you know it costs five times more to recruit a new customer than it does to keep an existing...
2 minute read
The Biggest Brands Never Stop Advertising and Neither Should You
You see it every day. Advertising by the biggest brands out there. If big brands that already have...
2 minute read
What Your Customers Really Care About
So… what DO they really care about? The short answer is themselves. For elaboration on this blunt,...
2 minute read
UGH It's Political Season! How Can I Advertise and Not Get Lost in the Mudslinging
The political season of an election cycle means the market is inundated with ads. This sometimes...
2 minute read
Slogan Trivia: Name that Brand!
At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and...
2 minute read
How to Use Magazine Advertising to Brand Your Business
You've probably heard the phrase "print is dead." Given the surge in increased digital usage, ...
2 minute read
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