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KSSZ – The Eagle
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KFAL – The Big 900
KZWV – The Wave
Springfield, MO Radio
Radio Advertising Guide
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Inside Columbia Magazine
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CEO Magazine
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Missouri Marketing Resource Blog
Posts about
Marketing Strategy (7)
Marketing Strategy
,
Marketing Tips
Don’t Be Boring: An Exercise in Marketing with Emotion
Experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. As a...
3 minute read
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Advertising
,
Marketing Strategy
,
Mid-Missouri Market
What You Need To Know About Cardinals Baseball (And How This Can Help Your Brand)
Originally published 02-04-2019. Updated as of 01-18-2021. To be honest, we love rooting for the...
2 minute read
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Marketing Strategy
Year-In Review: Most-Read Blogs of 2020
Wow… 2020 has been a whirlwind of a year to say the least! This year has been tough on everyone,...
1 minute read
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Marketing Strategy
,
Business Growth Strategy
,
Brandkamp
BrandKamp: Do You Have a Media Mix...or a Mess? [VIDEO]
We love chocolate cake...any cake, really. As Chuck Mefford demonstrates, they aren't that hard to...
1 minute read
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Marketing Strategy
,
Marketing Budget
Why Digital Should be Included in Your 2021 Marketing Budget
Some 313 million people or 95% of the population in the US spend time buying, researching and...
2 minute read
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Marketing Strategy
3 of 12 Causes of Advertising Failure: Business Owner Knows Best
Originally published 10-5-2015. Updated 10-19-2020. As a business owner, you’re uniquely...
3 minute read
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Marketing Strategy
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Marketing Budget
Strategies for Making Tough Budget Decisions After A Down Year
The struggle is real. It’s been an “off” year for your business. You are optimistic, but honestly...
2 minute read
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Marketing Strategy
,
Business Growth Strategy
,
Brandkamp
BrandKamp is Back!
Get ready campers - BrandKamp is back!
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Advertising
,
Marketing Strategy
,
Business Growth Strategy
2 of 12 Causes of Advertising Failure: Big Reach Small Budget
Originally published 9-28-2015. Updated 9-11-2020 Let’s see if this story sounds familiar… a local...
3 minute read
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Marketing Strategy
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Radio Marketing
Why Radio is King
According to Nielsen, 92% of Americans listen to radio every week. Compare that to the number who...
3 minute read
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