Missouri Marketing Resource Blog
Posts about
Marketing Strategy (28)
The Story Behind the Radio Advertisements: Dryer's Shoe Store
In this series, we will explore the business stories behind local Mid-Missouri radio...
1 minute read
If You Build It, They Will Come, Part 2: Pick Your Bricks!
In our last blog in this series, we introduced the concept of building a solid marketing foundation...
3 minute read
If You Build It, They Will Come, Part 1: Mortar Brings Order
The popular movie quote, “If you build it, they will come,” from the 1989 classic, “Field of...
3 minute read
The Story Behind the Radio Advertisements: Big O Tires
In this series, we will explore the business stories behind local Mid-Missouri radio...
1 minute read
How to Ensure Your Ad Creative Isn't Ruining Your ROI
Developing a marketing plan takes time. Everything from the timing to each ad’s placement needs to...
2 minute read
5 Reasons Your Event Sponsorships Haven't Gotten You Results
Event sponsorships straddle the line between marketing and offering meaningful involvement with...
5 minute read
The Story Behind the Radio Advertisements: Classic Travel & Tours
In this series, we will explore the business stories behind local Mid-Missouri radio...
1 minute read
The BrandsFormation™ System: Part 4 – Dominant Frequency
“If you can’t be a dominant player in a particular medium – Get out!”
2 minute read
Turning Print Ads into Radio Ads: 3 Tips for Brand Consistency
Advertising consistency across channels is essential for creating a strong and easily identifiable...
2 minute read
Topics
- Digital Marketing
- Inbound Marketing Services
- Marketing Strategy
- Social Media
- Why Radio
- Marketing Strategy
- Advertising
- Business Growth Strategy
- Digital Marketing
- Business Leaders
- Mid-Missouri Market
- Social Media Marketing
- Radio Marketing
- Recruitment Advertising
- Event Marketing
- ROI
- Marketing Tips
- Magazine Advertising
- Branding
- Zimmer Communications
- Radio Works
- Company Culture
- Why Radio
- Inbound Marketing
- Brandkamp
- Legal - Industry
- Work at Zimmer
- Brandsformation
- Content Marketing
- Local Social Influencers
- Sales Enablement
- Brand Relevance
- Community Leaders
- Lead Generation
- Social Influencer
- Website Content
- Automotive - Industry
- Healthcare - Industry
- Marketing Budget
- Political Advertising
- SEO
- Awareness Campaign
- Email Marketing
- Inside Columbia Magazine
- Kansas City Chiefs
- Video Marketing
- Action Campaign
- Covid-19
- Customer Focus
- First Time Advertiser
- Social Influencer Spotlight
- Sports Marketing
- Thought Leadership
- True Colors
- Como Man Show
- Influencer Marketing
- Omni-Channel Marketing
- Target Persona
- Advertorial
- Connected TV
- Creative
- Customer Experience
- Goal Setting
- Hiring Strategy
- Marketing Partnership
- Music in Marketing
- SEM
- Tiger Tailgate
- Time Management
- Advertising Burnout
- Best of Columbia
- Cardinals
- Holiday Advertising
- Integrated Marketing Communications
- Jingle
- KCMQ
- Marconi Awards
- Media Planning
- Millennials
- News Talk Radio
- Radio Mercury Awards
- Radiothon
- ShopMid-MO
- Springfield, MO
- Virtual Events
- YouTube
- Ashley Cunningham
- Baby Expo
- Blogging
- Brian Kirmse
- Buying Funnel
- CARES Act 2020
- Call To Action
- Case Studies
- Classic Rock
- Clear-99
- Content Mapping
- Custom Publishing
- Frequency
- Get More in '24
- Greece Trip
- HR
- Henry's Towing
- HubSpot
- Humor
- Insurance Shop
- Josh Ryan
- KSSZ
- KTXY
- MBA
- Marketing Agencies
- Marketing Data
- Mid MO Telcom
- Missouri Broadcasters Awards
- Networking
- Online Streaming
- Print Marketing
- Product Focus
- Quick Tips
- Real Estate
- Reviews
- Sheila & Nicholas Niekamp
- Sponser
- Springfield Yellow Cab Co
- The Eagle 93.9FM
- Training
- True North
- Unique Selling Proposition
- Witt Print Shop
- World Radio Day