Brand­ing and posi­tion­ing almost always involve theft and warfare.

The mean­ing of your brand and the “posi­tion” you want in the minds of con­sumers is usu­al­ly already occu­pied, or at least con­tested, by another brand. Some­body else owns, or is try­ing to own, what you want because there are only a few posi­tions worth own­ing. If you want to plant your flag on a certain piece of men­tal real estate, you’ve got to remove the flag of your competitors first. Either steal the land out from under them or fight for it:  theft and warfare.

Two million. That’s the number of commercials the average American will have seen and heard by the time they’re 65. So how in the world do you make your ads pop, sizzle and stand out in this mess of a world we call marketing? Here are three simple ways to make sure you’re reaching the right people and generating more traffic for your business!

In a world where the human brain is bombarded by hundreds of ads per day, how is it that you can separate and stand out from your competition? First, you should have a solid marketing plan in place, and you should know exactly how you’re going to measure your return on investment. Once you have that strategy nailed down, then you can begin crafting your marketing campaign.