Christine Lepp
How to Avoid Marketing ROI Pitfalls (Hint: It Starts with Execution!)
Marketing is the foundation for businesses today. It’s one of the most effective ways to increase ...
5 minute read
Doing Away With “Mention This Ad”: The Alternatives to Tracking ROI
For years, a local car dealer has ran an ad campaign with an incentive of $500 cash back if the...
3 minute read
Marketing Creative Gone Bad: Too Many Cooks in the Kitchen?
Let’s face it, the marketing creative process can be a major headache. Even after you’ve worked...
4 minute read
The Truth Behind Branding: Do You REALLY Need It?
As a small business owner, knowing the truth behind branding and how it will be used to help you...
3 minute read
Is Your Customer Experience Consistent? (And Why That Matters)
As a business, a consistent customer experience is crucial to retaining those who have chosen to...
2 minute read
Marketing Your Business Is Scary, So Is Getting A Dog
Running a business is scary. Failing is scary. Losing money is scary. Owning a dog is scary. ...
2 minute read
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