Christine Lepp
How to Get the Most Bang for Your Buck When Advertising on the Radio
When it comes to advertising, reach and frequency are critical aspects of ensuring you reach the...
2 minute read
Don't Be Scared of Having a Little Fun with Holiday Marketing
For many businesses, Halloween is the time of year that signals it’s time to “kick off” their...
2 minute read
How to Stop Wasting Your Money on Unprofessional Creative and Start Getting Results with Impactful Radio
Do you remember the last time a creative radio commercial made you stop in your tracks? Maybe it’s...
3 minute read
What Questions Should You Be Asking Yourself Now for Marketing ROI Later?
Measuring marketing effectiveness is one of the most important things a business should be doing —...
4 minute read
Simple and Effective Ways to Better Track Your Marketing ROI
Marketing is one of those areas of business where it’s hard to know whether your money is being...
3 minute read
The Best Ways to Find People Who NEED Your Legal Advice
As a law firm, you’re probably wondering how many people out there are actually in need of your...
3 minute read
The KISS (Keep It Simple, Stupid) Methodology to Tracking Your Marketing ROI
If there’s one area that many businesses struggle in it’s measuring marketing ROI. Tying results to...
3 minute read
Why Events Should Be Part of Every Marketing Strategy
Like many businesses, you're probably looking for a quick, easy way to enable your marketing...
4 minute read
What Makes an On-Air Radio Giveaway Successful
If you've listened to live radio, then you've heard the on-air giveaway. Whether it's concert...
4 minute read
Topics
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