Like many businesses, you're probably looking for a quick, easy way to enable your marketing strategy to reach out to customers in a way that engages them, builds a relationship, stimulates word-of-mouth, and increases brand loyalty. In this post we’re going to discuss why events should be part of your marketing and why it's important to develop an event marketing strategy.
Regardless of the industry you're in, there are numerous event types that your brand can participate in. Whether it's an event you're hosting or sponsoring, or an event that you're participating in, if it makes sense for your business and your audience, it can be beneficial in the end.
This is a great way to work two kinds of marketing into one outreach. For instance, if you're running your own event, Zimmer Radio & Marketing Group can help coordinate radio stations that will work your event, either as an emcee or by doing a live broadcast from the event. Alternately, we can help you choose an event being hosted by any of our radio stations, including Tiger Tailgate (entry requires visiting sponsor locations) and our upcoming radiothon for Central MO Honor Flight. Visit Our Stations on our homepage for more information.
You'll need to take a look at the community calendars to get a better idea about what's available when, but this can be an excellent way to put in face time with the citizens in your area. This can include cause-oriented events (e.g., a local walks for cancer awareness), family fun (e.g., state or county fairs), or themed fairs (e.g., craft fairs, wine festivals), and so much more.
You should be aware of some of the trade shows that are most relevant to your business, especially if they’re taking place in the Mid-Missouri area. Regardless of the industry associated with the trade show itself, many events like this accept sponsorship or attendance for different businesses. However, if you have a table at this kind of event, you need to make sure that the connection between your brand and the trade show is clear and makes sense. Otherwise no one will pay attention.
Marketing at events puts you in a very unique position with your audience. It can associate your brand with concepts, other brands, and positive emotions in a way that other types of marketing simply can't achieve. These are just some of the reasons why events should be part of your marketing:
Now that you understand why events should be part of your marketing, it's time to take a look at your budget and consider the events happening in your industry or in your area. This will help you develop a winning event marketing strategy that allows you to integrate your activities with your overall marketing strategy and strengthen your brand message and identity. Remember, you can always talk to your media partners about what event marketing would suit your business and your budget best.