Mid-Missouri Marketing Resource Blog

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2019 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

INFOGRAPHIC: It's World Radio Day!

Posted by Rebecca Milner on February 13, 2019 at 9:01 AM

Today is World Radio Day! 

In honor of one of our favorite marketing mediums, we've put together an infographic with some facts about radio. Take a look! 

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Topics: Advertising

What You Need To Know About Cardinals Baseball (And How This Can Help Your Brand)

Posted by Carrie Lorenz on February 4, 2019 at 9:05 AM

To be honest, we love rooting for the home team, especially when that team is the St. Louis Cardinals. That’s because they’re a historic business with strong roots in the community and they understand how to reach their audience. In fact, the team resonates so strongly with local audiences that advertising to Cardinals fans can offer significant lifts in ROI.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

The Modern Family: How Today’s Consumers Are Evolving

Posted by Rebecca Milner on January 31, 2019 at 9:01 AM

For decades, the traditional (or nuclear) family — consisting of a father, mother, and their children — dominated the makeup of an average household in the U.S. This common family unit gave businesses a predictable target audience to advertise their products and services to. Today, however, this traditional family model makes up less than half of all families in the country. Not to mention, the behaviors and preferences of the modern-day consumer have also changed drastically, even within the last ten years. In essence, there is no such thing as a “typical” American family anymore.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Response vs. Results: What's The Difference And Why It Matters

Posted by Rebecca Milner on January 22, 2019 at 9:01 AM

Too often, businesses gauge the full success of their advertising on consumer comments. They may be tempted to feel a rush of fame when their radio jingles are sung in public or when their faces are recognized from their magazine or TV ads. While a level of excitement over this kind of feedback is certainly merited, trouble arises when businesses elevate the importance of these responses over hard-and-fast results. This misplacement of priorities can lead to confusion and could ultimately, cause businesses to get off-track with their goals.  

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Topics: Advertising, Marketing Strategy, ROI

What Local, Mid-Missouri Businesses Are Saying About Radio & Magazine Advertising

Posted by Zimmer Radio & Marketing Group on January 18, 2019 at 9:01 AM

We could preach all day long about the successes that we've seen radio and magazine advertising bring to our customers and how much we love partnering with companies to help them grow; however, we also understand the value in hearing testimonials from other local businesses themselves. The following local, Mid-Missouri businesses have graciously offered to share their own marketing success stories. We hope that these testimonies provide your business with the raw insight you need to make well-informed marketing decisions in the future. 

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Topics: Advertising, Marketing Strategy

The Top 10 Reasons To Sponsor The Children’s Miracle Network Radiothon

Posted by Rebecca Milner on January 7, 2019 at 9:01 AM

One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.

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Topics: Advertising, Mid-Missouri Market, Event Marketing

Wishing You A Happy New Year!

Posted by Rebecca Milner on January 1, 2019 at 9:01 AM

2018 has officially drawn to a close. We want to take a moment to pause and thank you for your business this past year! We understand that you have other options for your advertising and marketing needs, which is why we feel especially honored to partner with you.

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Topics: Advertising

A Christmas Poem: Twas The Night

Posted by Rebecca Milner on December 17, 2018 at 9:01 AM

‘Twas the week before Christmas

And all through Missouri

Consumers were searching

And beginning to worry.


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Topics: Advertising

Don’t Be A Scrooge To Your Customers

Posted by Rebecca Milner on December 13, 2018 at 9:01 AM

Bah Humbug! It’s true, we all feel a little Scrooge-like at times, and that’s ok!

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Topics: Advertising, Marketing Strategy, Business Leaders

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