So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.
Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons, maybe your old branding is out of date or you want to re-brand to reach out to a different audience, or you’re not getting the results you want with your current marketing.
While there are a variety of ways businesses can begin to address the issue of re-branding, one of the most effective is a brand marketing workshop. But what is a brand marketing workshop and what are the steps to branding your business—what we’d like to call brandsformation?
It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.
The Olympics inspire all of us. Each country’s greatest athletes meet in one city to battle it out against the ultimate competition and hopefully emerge as the best in the world. It goes without saying that finishing in the Top 3 is an unbelievable accomplishment.
Looking for a way to boost business? Include an action campaign in your Q1 marketing plan. With a compelling ad and a clear call to action (CTA), you can inspire your customers to stop what they’re doing and respond to a promotion or seek more information about a new product or service. An action campaign is a short-term tactic designed to make a direct impact on your business in terms of sales or leads.
Small businesses often assume that the best advertising tactics are only geared toward big businesses. Corporations have a more expansive budget to invest in all sorts of marketing, especially traditional formats. However, these media still offer profound value to small businesses. While you still need to bend to the constraints of your budget, small business radio advertising and magazine marketing can generate the results these companies need to succeed, especially when used together in a campaign to develop a message or build their brand.
One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.
2017 has officially drawn to a close. We want to take a moment to pause and thank you for your business this past year!
We understand that you have other options for your advertising and marketing needs, which is why we feel especially honored to partner with you.