Mid-Missouri Marketing Resource Blog

The Reason We Ask So Many Questions Before Creating a Proposal For You

Posted by Carrie Lorenz on April 28, 2017 at 9:07 AM
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Topics: Advertising, Business Growth Strategy

The Story Behind the Radio Advertisements: Graf & Sons

Posted by Zimmer Radio & Marketing Group on April 24, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Do Your Advertisements Sound Like Fake News?

Posted by Rebecca Milner on April 21, 2017 at 9:01 AM

2016 is gone, and with it, the last traces of trust that the public felt toward the media. During the Presidential election, record-setting numbers of obscure and misleading news stories flooded television networks and made their way to social media platforms, namely Facebook.

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Topics: Advertising, Marketing Strategy

Top 10 Things You Should Know About Mid-Missouri Radio: SLIDESHARE

Posted by Zimmer Radio & Marketing Group on April 18, 2017 at 8:30 AM

Radio stations do more than just radio. Here's the top 10 things to know about Mid-Missouri Radio...

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: Dryer's Shoe Store

Posted by Zimmer Radio & Marketing Group on April 17, 2017 at 9:13 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

10 Goals of an Awareness Campaign

Posted by Carla Leible on April 14, 2017 at 10:41 AM

Depending on your budget, one of the overarching goals of your advertising strategy is to influence your audience more generally in favor of your brand, rather than to take a particular action. That requires the eponymous awareness campaign, which is intended to reach wide audiences in order to make your brand memorable and spread a message that doesn’t necessarily directly tie to your bottom line through sales. In our companion piece, we’ll take a closer look at developing action campaigns, but in this post, we’ll focus on the ten goals best accomplished utilizing an awareness campaign strategy.

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Topics: Advertising, Marketing Strategy

ICYMI: Recapping The 2017 BrandsFormation™ Seminar with Chuck Mefford

Posted by Rebecca Milner on April 12, 2017 at 8:40 AM

We just wrapped up our 2017 BrandsFormation™ seminar with the BrandsFormation™ author himself, Chuck Mefford. As usual, it did not disappoint. Chuck is a captivating speaker who draws in his audience from his first word to his last. His inspirational stories and words of wisdom held the attention of each person in attendance.

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Topics: Advertising, Marketing Strategy

10 Goals of an Action Campaign

Posted by Christine Overfelt on April 11, 2017 at 9:05 AM

When developing the tactics and strategies to accomplish your advertising goals, there are two types of marketing campaigns to consider: action and awareness. An action campaign is specifically designed to be compelling enough to draw audience members to your business for a particular reason. In our companion piece, we’ll take a closer look at developing awareness campaigns, but in this post, we’ll focus on the ten goals best accomplished utilizing an action campaign.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: ServiceMaster of Columbia

Posted by Zimmer Radio & Marketing Group on April 10, 2017 at 9:31 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

If You Build It, They Will Come, Part 2: Pick Your Bricks!

Posted by Rebecca Milner on April 7, 2017 at 9:01 AM

In our last blog in this series, we introduced the concept of building a solid marketing foundation using metaphorical bricks and mortar. This foundation should serve as the basis for every advertising campaign that a business executes. Why? Because all businesses desire to be top-of-mind in their community by owning “mental real estate,” and subsequently, rising to the top of the “Ladder of Competition.” Businesses enable themselves to earn such a standing when they determine to diligently construct their firm marketing foundation using the concept of bricks and mortar.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy