Mid-Missouri Marketing Resource Blog

Confessions of a Millennial: Digital Radio Backfired on Me

Posted by Rebecca Milner on March 22, 2017 at 9:01 AM

FOMO. The “fear of missing out.” Older generations may find this use of an acronym (not to mention the whole idea of FOMO itself), to be utterly ridiculous. But to millennials, FOMO is oh, so real.

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Topics: Advertising, Mid-Missouri Market

The Story Behind the Radio Advertisements: Classic Travel & Tours

Posted by Zimmer Radio & Marketing Group on March 20, 2017 at 9:17 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

The BrandsFormation™ System: Part 4 – Dominant Frequency

Posted by Rebecca Milner on March 17, 2017 at 9:01 AM

“If you can’t be a dominant player in a particular medium – Get out!”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Turning Print Ads into Radio Ads: 3 Tips for Brand Consistency

Posted by Carla Leible on March 15, 2017 at 9:05 AM

Advertising consistency across channels is essential for creating a strong and easily identifiable brand. Consumers buy from companies they know. Creating a consistent brand voice helps customers get to know you, making them more likely to purchase from you.

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Topics: Advertising, Marketing Strategy

Home Owners Are Starting to Think About Spring, Are You?

Posted by Christine Overfelt on March 14, 2017 at 9:04 AM

When the holidays are over and winter is coming to an end, it’s time to start thinking about what to fix and upgrade around the house. As spring is quickly approaching, business owners should start considering marketing plans and how to get their name in front of homeowners. Here are some tips on the Who, What, Why, When, and How of getting homeowners interested in your product or service at a critical time to businesses who offer products or services related to housing upgrades, renovations, landscaping, and home improvement.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Witt Print Shop

Posted by Zimmer Radio & Marketing Group on March 13, 2017 at 9:11 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

The BrandsFormation™ System: Part 3 – Consistency

Posted by Rebecca Milner on March 10, 2017 at 9:03 AM

“A brand is not built overnight. Success is measured in decades, not years.”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

How Women's Health Clinics Can Increase Referrals and New Client Business

Posted by Zimmer Radio & Marketing Group on March 9, 2017 at 9:05 AM

Healthcare businesses, such as a women’s health clinics, need to be extraordinarily careful in the way that they advertise. On the one hand, there are legal concerns, while on the other, patients and other customers don’t want to be sold to regarding the services they want or need to maintain the lifestyle they prefer. That’s why one of the best ways to attract new client business has always been referrals — 92% trust referrals from people they know, and people are four times more likely to buy when they’re given this type of referral — and proving your expertise or dedication to service.

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Topics: Advertising, Marketing Strategy

Do's and Don'ts of Secret Shopping Your Own Business

Posted by Carrie Lorenz on March 7, 2017 at 9:14 AM

The concept of secret shopping has been around for decades. It’s used by market researchers and loss prevention companies but is most often associated with evaluating a company’s customer service. Secret shopping, or mystery shopping, is a booming business, with organizations ranging from luxury hotels to local churches using the strategy to improve customer experience. You may want to consider hiring a secret shopper company, but secret shopping your own business can provide valuable insights, as well. We’ve put together a list of dos and don’ts to help you secret shop your business.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Aire Serv

Posted by Zimmer Radio & Marketing Group on March 6, 2017 at 9:05 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy