Mid-Missouri Marketing Resource Blog

How Bad (or No) Branding Can Hurt Your Business

Posted by Christine Lepp on September 5, 2018 at 9:05 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

What Is a Brand Marketing Workshop? (And Why Every Business Needs One)

Posted by Christine Overfelt on August 28, 2018 at 8:00 AM

Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons, maybe your old branding is out of date or you want to re-brand to reach out to a different audience, or you’re not getting the results you want with your current marketing.

While there are a variety of ways businesses can begin to address the issue of re-branding, one of the most effective is a brand marketing workshop. But what is a brand marketing workshop and what are the steps to branding your business—what we’d like to call brandsformation?

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Topics: Advertising, Business Growth Strategy

The Top 10 Do’s and Don’ts of Radio Endorsements

Posted by Zimmer Radio & Marketing Group on August 6, 2018 at 9:05 AM

We all have one... That radio personality you look forward to hearing every day on the way to work, or during your lunch break, or on Saturday’s around the house. The one that makes you laugh, think differently, or provides comfort and familiarity around music you know and love. Some radio personalities can make you feel like family, they’ve earned your trust, and you’re willing to try something they recommend. In a recent 2015 study, 55% of respondents reported that they listened to the radio to specifically hear their favorite DJs/Hosts or particular show. In a 2014 study, there was a 55% increase in trust among respondents who are influenced by radio advertisements. This increase in trust was based on local personalities’ testimonials.

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Topics: Advertising, Marketing Strategy

How Long Should My Action Campaign Be?

Posted by Christine Lepp on July 26, 2018 at 8:12 AM

Marketing campaigns can deliver on a variety of goals, depending on the outcomes that you are trying to achieve. For instance, some marketing is meant to drive brand awareness, while the purpose of others is to introduce a new product or service or motivate your target audience toward taking a specific action. Naturally, these kinds of campaigns would be conducted and tracked differently depending on the goals.

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Topics: Advertising, Marketing Strategy

The Power of Magazine & Radio: Fortified Roofing & Siding

Posted by Zimmer Radio & Marketing Group on June 27, 2018 at 11:44 AM



We recently sat down with our client, Megan Herzing, Marketing Manager at Fortified Roofing & Siding and discussed the success they have found by having a more integrated marketing strategy that includes both, magazine and radio advertising. 

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Topics: Advertising, ROI, Business Growth Strategy, Case Studies, Magazine Advertising

Let Zimmer Custom Publishing Tell Your Business' Story

Posted by Rebecca Milner on June 1, 2018 at 9:01 AM

As childhood taught all of us, stories are captivating and filled with empathy and emotion. Does that sound like something that belongs in the business world? You bet! No matter how stoic and unsympathetic a business’ processes and procedures may seem at times, it’s a fact that emotion is an inescapable component of securing sales.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2018 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Is Your Business Competing At A Gold Medal Level?

Posted by Rebecca Milner on February 22, 2018 at 9:01 AM

The Olympics inspire all of us. Each country’s greatest athletes meet in one city to battle it out against the ultimate competition and hopefully emerge as the best in the world. It goes without saying that finishing in the Top 3 is an unbelievable accomplishment.

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Topics: Advertising, Marketing Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2018 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

INFOGRAPHIC: It's World Radio Day!

Posted by Rebecca Milner on February 13, 2018 at 9:01 AM

Today is World Radio Day! 

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Topics: Advertising

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