Mid-Missouri Marketing Resource Blog

The BrandsFormation™ System: Part 1 - Strategy

Posted by Rebecca Milner on February 24, 2017 at 9:01 AM

Everything functions as a part of a system. The human body itself is made up of 11 of them. Those 11 systems work together, allowing each person to learn new information through (…you guessed it) step-by-step systems designed to teach and train. Not to mention, as you’re reading this, we are currently revolving through space as a part of the solar system. It’s abundantly clear that without systems, life would cease to exist altogether.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Name That Brand!

Posted by Rebecca Milner on February 23, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

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Topics: Advertising, Marketing Strategy

How to Incorporate Action and Awareness Campaigns Into Your 2017 Marketing Plan

Posted by Carla Leible on February 22, 2017 at 9:01 AM

It’s the time of year when you and your team are likely to be going over your marketing strategy for 2017, and that means laying out which marketing tactics are going to work best to achieve your goals by resonating with your customers. Categorically, there are two types of campaigns that you should be considering: action, or awareness. In today’s post, we’ll define each and discuss how to incorporate action and awareness campaigns into your 2017 marketing plan.

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Topics: Advertising, Marketing Strategy

Is Your Business Promoting To Its Target Market?

Posted by Rebecca Milner on February 20, 2017 at 9:15 AM

If we asked you to describe your typical customer, would you be able to accurately pinpoint them?

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Topics: Advertising, Marketing Strategy

Turn Your Customers Into Avid Fans

Posted by Rebecca Milner on February 17, 2017 at 9:17 AM

I love sports. Anyone who knows me understands this. I can personally guarantee that if my family or friends were asked to describe me, they would instantly mention something about this outspoken obsession. Every time.

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Topics: Advertising, Marketing Strategy

3 Questions To Ask Your Media Partner Before Signing a Contract

Posted by Christine Overfelt on February 16, 2017 at 9:04 AM

Selecting a media partner can be a daunting task. You’re handing over the “keys to the car” so to speak from a marketing perspective, and making the wrong choice can cost a lot of time and money.

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Topics: Advertising, Marketing Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2017 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

INFOGRAPHIC: It's World Radio Day!

Posted by Rebecca Milner on February 13, 2017 at 9:09 AM

 

Today is World Radio Day! 

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Topics: Advertising

How to Boost Your Magazine Advertising Results with Radio

Posted by Carla Leible on February 10, 2017 at 9:11 AM

Magazine advertising is a highly effective form of marketing. One of the reasons is because it enables you to narrowly target your audience. For example, Zimmer Radio & Marketing Group recently purchased three publications, each targeting a different demographic: Inside Columbia Magazine is aimed at middle-aged women with a family, CEO Magazine targets men and focuses heavily on business owners, and Prime Magazine addresses the interests of an older demographic, particularly older women with a family and possibly grandchildren. So, it’s easy to see why and how a brand might choose to advertise in only one of those publications but perhaps not all three.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Project Management Tips (That REALLY Work) for Busy Business Owners

Posted by Carrie Lorenz on February 8, 2017 at 9:09 AM

When you own your own business, it can seem like everything about your business is a project that needs your oversight, and every question is one you need to answer. After a while, it starts to seem like there simply aren’t enough hours in the day to get all your work done. That’s why it’s pretty critical to develop a methodology for efficient project management for business owners. Today’s article will cover seven tips for busy business owners to help you make the best use of your time.

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Topics: Advertising, Business Growth Strategy, Business Leaders