Each year, the Radio Mercury Awards are held in a “little” place called New York City. You may have heard of it. Each year, hopeful nominees from “little” businesses like Wendy’s, Verizon, GEICO, Comcast, Coca-Cola, State Farm, and HBO are in attendance. You may have heard of them. And each year for the last several years, a truly little company from Mid-Missouri, Zimmer Radio & Marketing Group, sits among some of the biggest names in the biggest city in the country and waits to hear whether or not one of their multiple nominations will take home a trophy (or two).
It’s no secret that at Zimmer Radio & Marketing Group, we believe in the power of digital marketing. That’s why we offer clients an extensive array of digital services, including website design, digital targeting services, and social media management. We understand that such an all-encompassing, integrated marketing approach ensures our clients will receive the best results available.
So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.
Today is World Radio Day!
In honor of one of our favorite marketing mediums, we've put together an infographic with some facts about radio. Take a look!
To be honest, we love rooting for the home team, especially when that team is the St. Louis Cardinals. That’s because they’re a historic business with strong roots in the community and they understand how to reach their audience. In fact, the team resonates so strongly with local audiences that advertising to Cardinals fans can offer significant lifts in ROI.
For decades, the traditional (or nuclear) family — consisting of a father, mother, and their children — dominated the makeup of an average household in the U.S. This common family unit gave businesses a predictable target audience to advertise their products and services to. Today, however, this traditional family model makes up less than half of all families in the country. Not to mention, the behaviors and preferences of the modern-day consumer have also changed drastically, even within the last ten years. In essence, there is no such thing as a “typical” American family anymore.
Too often, businesses gauge the full success of their advertising on consumer comments. They may be tempted to feel a rush of fame when their radio jingles are sung in public or when their faces are recognized from their magazine or TV ads. While a level of excitement over this kind of feedback is certainly merited, trouble arises when businesses elevate the importance of these responses over hard-and-fast results. This misplacement of priorities can lead to confusion and could ultimately, cause businesses to get off-track with their goals.
We could preach all day long about the successes that we've seen radio and magazine advertising bring to our customers and how much we love partnering with companies to help them grow; however, we also understand the value in hearing testimonials from other local businesses themselves. The following local, Mid-Missouri businesses have graciously offered to share their own marketing success stories. We hope that these testimonies provide your business with the raw insight you need to make well-informed marketing decisions in the future.
One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.