The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers, like you! We sincerely hope that we have been able to provide you with some valuable insight this year!
It’s the most wonderful time of the year… to find new employees! And the most wonderful way to recruit the perfect candidates? Radio, by a landslide.
The fact is that 47% of small businesses in the U.S. report struggling to find qualified applicants for their job openings (Hrcapitalist.com, 2016). But in true holiday spirit, the fourth quarter consistently shows up as the “standout season” for recruiting new talent (Bureau of the Census, 2016).
So, what does your business need to know in order to take advantage of this opportune recruiting period?
It’s almost Thanksgiving! We hope you’re about ready to dive into a glorious spread of stuffing, mashed potatoes, green bean and sweet potato casseroles, pumpkin pie, and of course, turkey! But while you’re waiting for the food to finally hit the table, we want to take a quick moment to briefly present five reasons that we’re incredibly thankful this year and explain how your business directly benefits from each.
So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.
2018 is already knocking at the door and we want Mid-Missouri businesses to answer with a bang! One of the smartest ways that your business can prepare for the coming year is by staying alert to upcoming trends, both on global and local levels. That’s why we’re sharing next year’s top ten marketing trends, in hopes that your business will implement them, or simply improve your current strategies.
At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.
Oftentimes, it’s difficult for business owners and marketers to objectively view their business from an outside perspective. This is no fault of their own. Understandably, their bias about their own company just tends to get in the way. However, thinking about business matters (specifically, marketing practices) in an objective, unbiased fashion is a smart tactic for businesses who want their advertising to make a significant impact.
As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.
Your logo is the “face” of your company. It’s what pops into someone’s head when they think of your brand. Psychology tells us that visual cues help us remember and retrieve information. Aristotle, the Greek philosopher, observed, “The soul never thinks without a picture.” The fact is, your logo is a critical part of your marketing strategy. To help you develop a logo that is both memorable and an accurate representation of your company, we’ve put together a checklist of important elements to consider when developing your brand logo.
You might be surprised to hear that 80% of AM/FM listeners are actually okay with hearing ads. A survey released by Edison Research in 2016 provides some deeper insights into commuters, which provides a great snapshot of what broader behaviors look like. Winning the attention of listeners takes effective radio ads that leverage certain elements to make them stop and pay attention. We’ve collected five of the most important things you can do to help ensure your audience stays tuned in to your ad.