Mid-Missouri Marketing Resource Blog

Our Top Blogs of 2017

Posted by Rebecca Milner on December 15, 2017 at 10:25 AM

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers, like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Advertising, Marketing Strategy, Business Leaders

Employee Recruitment: Why Radio Recruitment Works In 4th Quarter

Posted by Rebecca Milner on November 30, 2017 at 8:01 AM

It’s the most wonderful time of the year… to find new employees! And the most wonderful way to recruit the perfect candidates? Radio, by a landslide.

The fact is that 47% of small businesses in the U.S. report struggling to find qualified applicants for their job openings (Hrcapitalist.com, 2016). But in true holiday spirit, the fourth quarter consistently shows up as the “standout season” for recruiting new talent (Bureau of the Census, 2016).

So, what does your business need to know in order to take advantage of this opportune recruiting period?

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Topics: Advertising

Why We're Thankful This Year

Posted by Rebecca Milner on November 22, 2017 at 9:01 AM

It’s almost Thanksgiving! We hope you’re about ready to dive into a glorious spread of stuffing, mashed potatoes, green bean and sweet potato casseroles, pumpkin pie, and of course, turkey! But while you’re waiting for the food to finally hit the table, we want to take a quick moment to briefly present five reasons that we’re incredibly thankful this year and explain how your business directly benefits from each.

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Topics: Advertising, Mid-Missouri Market

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on October 24, 2017 at 12:01 PM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Advertising, Marketing Strategy

The Top Ten 2018 Marketing Trends To Look Out For

Posted by Rebecca Milner on October 23, 2017 at 9:01 AM

2018 is already knocking at the door and we want Mid-Missouri businesses to answer with a bang! One of the smartest ways that your business can prepare for the coming year is by staying alert to upcoming trends, both on global and local levels. That’s why we’re sharing next year’s top ten marketing trends, in hopes that your business will implement them, or simply improve your current strategies.

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Topics: Advertising, Marketing Strategy

Name That Brand!

Posted by Rebecca Milner on October 17, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

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Topics: Advertising, Marketing Strategy

Do Your Advertisements Pass “The Best Friend Test?”

Posted by Rebecca Milner on October 10, 2017 at 9:01 AM

Oftentimes, it’s difficult for business owners and marketers to objectively view their business from an outside perspective. This is no fault of their own. Understandably, their bias about their own company just tends to get in the way. However, thinking about business matters (specifically, marketing practices) in an objective, unbiased fashion is a smart tactic for businesses who want their advertising to make a significant impact.

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Topics: Advertising, Marketing Strategy

How Bad (or No) Branding Can Hurt Your Business

Posted by Christine Lepp on October 6, 2017 at 9:05 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

Checklist for a Great Logo

Posted by Carrie Lorenz on September 25, 2017 at 9:20 AM

Your logo is the “face” of your company. It’s what pops into someone’s head when they think of your brand. Psychology tells us that visual cues help us remember and retrieve information. Aristotle, the Greek philosopher, observed, “The soul never thinks without a picture.” The fact is, your logo is a critical part of your marketing strategy. To help you develop a logo that is both memorable and an accurate representation of your company, we’ve put together a checklist of important elements to consider when developing your brand logo.

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Topics: Advertising, Marketing Strategy

Why Some Radio Spots Make You Pause and Some Make You Change the Station

Posted by Carla Leible on September 5, 2017 at 9:24 AM

You might be surprised to hear that 80% of AM/FM listeners are actually okay with hearing ads. A survey released by Edison Research in 2016 provides some deeper insights into commuters, which provides a great snapshot of what broader behaviors look like. Winning the attention of listeners takes effective radio ads that leverage certain elements to make them stop and pay attention. We’ve collected five of the most important things you can do to help ensure your audience stays tuned in to your ad.

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Topics: Advertising, Marketing Strategy

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