Mid-Missouri Marketing Resource Blog

The Power of Magazine & Radio: Fortified Roofing & Siding

Posted by Zimmer Radio & Marketing Group on June 27, 2018 at 11:44 AM



We recently sat down with our client, Megan Herzing, Marketing Manager at Fortified Roofing & Siding and discussed the success they have found by having a more integrated marketing strategy that includes both, magazine and radio advertising. 

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Topics: Advertising, ROI, Business Growth Strategy, Case Studies, Magazine Advertising

Let Zimmer Custom Publishing Tell Your Business' Story

Posted by Rebecca Milner on June 1, 2018 at 9:01 AM

As childhood taught all of us, stories are captivating and filled with empathy and emotion. Does that sound like something that belongs in the business world? You bet! No matter how stoic and unsympathetic a business’ processes and procedures may seem at times, it’s a fact that emotion is an inescapable component of securing sales.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on April 3, 2018 at 11:01 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Advertising, Marketing Strategy

What Is a Brand Marketing Workshop (and Why Every Business Needs One)

Posted by Christine Overfelt on April 2, 2018 at 8:00 AM

Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons, maybe your old branding is out of date or you want to re-brand to reach out to a different audience, or you’re not getting the results you want with your current marketing.

While there are a variety of ways businesses can begin to address the issue of re-branding, one of the most effective is a brand marketing workshop. But what is a brand marketing workshop and what are the steps to branding your business—what we’d like to call brandsformation?

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Topics: Advertising, Business Growth Strategy

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2018 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Is Your Business Competing At A Gold Medal Level?

Posted by Rebecca Milner on February 22, 2018 at 9:01 AM

The Olympics inspire all of us. Each country’s greatest athletes meet in one city to battle it out against the ultimate competition and hopefully emerge as the best in the world. It goes without saying that finishing in the Top 3 is an unbelievable accomplishment.

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Topics: Advertising, Marketing Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2018 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

INFOGRAPHIC: It's World Radio Day!

Posted by Rebecca Milner on February 13, 2018 at 9:01 AM

Today is World Radio Day! 

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Topics: Advertising

Examples of Q1 Action Campaigns That Could Boost Your Business

Posted by Christine Lepp on January 30, 2018 at 8:42 AM

Looking for a way to boost business? Include an action campaign in your Q1 marketing plan. With a compelling ad and a clear call to action (CTA), you can inspire your customers to stop what they’re doing and respond to a promotion or seek more information about a new product or service. An action campaign is a short-term tactic designed to make a direct impact on your business in terms of sales or leads.

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Topics: Advertising, Marketing Strategy

How Small Businesses Can Find Success Using Radio and Magazine Advertising

Posted by Carla Leible on January 24, 2018 at 9:20 AM

Small businesses often assume that the best advertising tactics are only geared toward big businesses. Corporations have a more expansive budget to invest in all sorts of marketing, especially traditional formats. However, these media still offer profound value to small businesses. While you still need to bend to the constraints of your budget, small business radio advertising and magazine marketing can generate the results these companies need to succeed, especially when used together in a campaign to develop a message or build their brand.

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Topics: Advertising, Marketing Strategy

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