Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

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7 Tips for Successful Marketing We Can Learn From The St. Louis Cardinals

Posted by Zimmer Radio & Marketing Group on February 3, 2020 at 10:40 AM

Don't be distracted by the bright lights, the seventh inning stretch, or the superb athleticism. There may not be anything quite like the top teams in the MLB, but that doesn't mean they're not a bustling, successful business you can learn a lot from. Your actual business may not have a lot in common with a professional sports team, like the St. Louis Cardinals, but you shouldn't be surprised to learn that your marketing strategy and needs reflects theirs. (Or at least, it should.)

In today's post, we'll discuss what the Cardinals have in common with your marketing and what you can learn from them.

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Topics: Mid-Missouri Market

7 Marketing Benefits To Being A Project Pink Party Sponsor

Posted by Zimmer Radio & Marketing Group on September 10, 2019 at 9:19 AM

We are excited to announce that the third annual Project Pink Party will be held at The Millbottom in Jefferson City on October 24, 2019! 

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Topics: Event Marketing

5 Blogs That Every Business Owner Should Read

Posted by Zimmer Radio & Marketing Group on July 23, 2019 at 9:01 AM

As your business grows and evolves, so do business and marketing trends. What was once a best practice can change quickly these days due to technology and new research. Meanwhile, some philosophies and strategies manage to stand the test of time.

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Topics: Business Growth Strategy, Business Leaders

Why We Support The Central Missouri Honor Flight Every Year

Posted by Zimmer Radio & Marketing Group on July 19, 2019 at 9:01 AM

If you’ve been following Zimmer for any amount of time, you know that giving to charity is a huge part of who we are as a company. That’s why we’re so excited that one of our absolute favorite charitable events is quickly approaching: The Central Missouri Honor Flight Radiothon. Each year that we’ve hosted this event, we are completely blown away by the courageous veterans we encounter, as well as the generosity of our community!  

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Topics: Business Leaders

How To Boost Your Foot Traffic With A 2019 Tiger Tailgate Sponsorship

Posted by Zimmer Radio & Marketing Group on June 25, 2019 at 9:10 AM

Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.

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Topics: Event Marketing, Tiger Tailgate

CASE STUDY: How Effective is Inbound Marketing?

Posted by Zimmer Radio & Marketing Group on June 21, 2019 at 9:01 AM

With the number of leads and new customers consistently generated through our inbound marketing efforts, it’s hard to believe this now: Not so long ago, we had a pressing digital problem at Zimmer.

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Topics: Why Inbound Marketing

Summer Radio Listeners: Why Every Daypart Matters

Posted by Zimmer Radio & Marketing Group on May 30, 2019 at 9:00 AM

There’s something special about summertime — especially if you’re in one of the many popular tourist destinations across America. All over the country, people are dusting off their sports equipment and BBQ grills to take advantage of the great weather and outdoor activities.

But as a marketer, how does this change the way you advertise to people on the radio? Are people’s listening patterns and behaviors different during the summer?

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Topics: Marketing Strategy

New eBook! Digital Marketing: How To Evaluate Your Current Vendor and Strategy to Boost Results

Posted by Zimmer Radio & Marketing Group on April 22, 2019 at 8:47 AM

Attention all business owners and marketers! Here’s the honest truth: Investing in digital targeting services, such as geofencing, targeted display, or search engine marketing (SEM), entitles you to a collaborative and transparent relationship with your service provider. This means that your business should know what digital products you purchase, how your budget is being allocated, and most importantly, how those products are performing.

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Topics: Digital Marketing, ROI

A "Mid-Mo Baby Expo" Success Story: Boone Hospital Center

Posted by Zimmer Radio & Marketing Group on March 25, 2019 at 8:22 AM

Oh, baby! The Mid-Mo Baby Expo is back: Saturday, June 1, 2019 from 8 AM to 12 PM at the Holiday Inn Expo Center in Columbia! Your business does NOT want to miss out on this amazing event sponsorship opportunity! We've previously discussed some of the top reasons that businesses should sponsor this event, but we understand the power that comes from hearing recommendations from other local businesses themselves. Check out the testimonial below and discover why your business should be a part of The 2019 Mid-Mo Baby Expo.

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Topics: Event Marketing

VIDEO: Why Clear 99's Jamie Mac and KCMQ's Shags & Trevor Recommend Sponsoring Bussin' It To Busch

Posted by Zimmer Radio & Marketing Group on March 20, 2019 at 8:48 AM

Our annual Bussin' It To Busch event is back on Friday, May 10, 2019 when the Cardinals take on the Pittsburgh Pirates! We've previously given ten specific reasons that businesses should be stepping up to the plate and sponsoring this wildly popular event, but today, we want to hear from some of the experts most closely associated w ith it the event itself: our own radio personalities! 

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Topics: Marketing Strategy

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