It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your spring and summer marketing planning.
Topics: Marketing Strategy
You may have heard the words “inbound marketing” tossed around, but you're not exactly sure what it means or how it works. Well today, we're here to tell you that the inbound methodology is the key to successfully marketing your business. Inbound marketing is a process of attracting, engaging, and delighting consumers via content, which in turn, results in businesses that provide value, build trust, and position themselves as thought leaders, or experts in their industry.
Topics: Inbound Marketing Services
In today’s job market, prospective employees have more options than ever when it comes to their next professional venture. And with Millennials now making up the largest percentage of the current workforce, attitudes about job-hopping are shifting as well. That means many employees are keeping their options open for an opportunity where they can feel involved in a greater company vision. This could be setting up your business to lose strong performers as a result.
So how do you retain the new talent you’ve worked so hard to recruit? Look no further than your company culture.
Attention all business owners and marketers! Here’s the honest truth: Investing in digital targeting services, such as geofencing, targeted display, or search engine marketing (SEM), entitles you to a collaborative and transparent relationship with your service provider. This means that your business should know what digital products you purchase, how your budget is being allocated, and most importantly, how those products are performing.
When you think sales, there are sure to be a couple of images that spring to mind: tireless door-to-door travelers, Wall Street types, or the overly-aggressive hovering salesman. Whatever the image might be, the commonality is a high stress, sink-or-swim environment where it’s every man and woman for themselves. But what if we told you that sales could be a dynamic world of unique problem-solving where collaboration is celebrated?
Topics: Work at Zimmer
It’s no secret that at Zimmer Radio & Marketing Group, we believe in the power of digital marketing. That’s why we offer clients an extensive array of digital services, including website design, digital targeting services, and social media management. We understand that such an all-encompassing, integrated marketing approach ensures our clients will receive the best results available.
In today’s global economy, approximately two-thirds of businesses survive the first two years, half of all businesses make it to five years, and only a third succeed to 10 years or more. That being said, if your business has survived several years of ongoing success, it’s certainly something to celebrate! However, with your continued business growth, you may start to believe you’ve reached every customer possible and the available leads are slim. As a result, your focus is on retaining current clients rather than hunting for new ones, in order to maintain the status quo.
So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.
Netflix's recent, binge-worthy series, “Tidying Up with Marie Kondo,” spotlights families in need of some serious household organizing and de-cluttering. Spoiler alert: Kondo’s ideology stresses the importance of individually sorting through personal items - one-by-one, one category at a time - only keeping those things that "spark joy." Ironically, this is the exact ideology that business owners should be using when examining their business’ website as a whole.
Topics: Digital Marketing
Happy April Fools' Day, everyone! We're fans of this holiday because occasional (and obviously, harmless!) office pranks fall in line with one of our core values: FUN! But let's be honest: There are certain aspects of a business that should never be an easy target of a joke. We believe that one of those areas is a business' blog.
Topics: Marketing Strategy