Mid-Missouri Marketing Resource Blog

Originally published 03-02-2018. Updated 10-06-2020.

Instagram just turned 10 today, so we thought it would only be right to celebrate by sharing some of the benefits of utilizing the platform!

These days, consumers tend to judge a business’ credibility based on their presence on (or absence from) social media. But which social platforms are truly worth the time and the effort that it takes to be successful?

As media has evolved, gone are the days of checking the “Help Wanted” ads in local newspapers. With the help of Google and job boards like Indeed, prospective employees can find open positions in their industry in any location with just a few clicks. With this increased access to jobs around the world at any time, employers need to get more creative than a simple job posting when it comes to recruiting top talent. This is where social media recruitment comes into play.

It is clear over the past 10 years how popular social media marketing has become. But, believe it or not, some businesses are still not executing the correct social media strategy or think that it has no effect on their business. Spoiler Alert: it most definitely does. When you hire a person who studies social media platforms and is dedicated to engaging with customers, producing branding and sales driven content, and building awareness that is HUGE for your business. Still don’t believe us? Here are are top reasons why your business needs a social media manager:

Have you ever contemplated the role social media plays in your overall marketing strategy? If you haven’t, perhaps now is the time to start. After all, 77% of all United States businesses have an active presence on social media. Therefore, to stand out among the crowd, takes a concerted effort, and is, in essence, a full-time job.

Facebook advertising is a valid component of any well-rounded marketing campaign in today's digital world. However, as a business owner, you might wonder how much you should be spending on this particular medium. In other words, are you spending more on Facebook ads than the benefit you are deriving? Before delving in, let’s explore the current prevalence of the tool. How many businesses currently "boost" their Facebook posts anyway? 

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

Many business owners overlook what is perhaps the most effective marketing tool within their organization: their staff. While brands spend a significant portion of their funds on social media advertising, many individuals who are ready to make a purchase are more likely to look to their personal network for recommendations - which includes your employees - than trusting the word of even their favorite brands.

It’s been over a decade since the symbol, #, took off on social media, but hashtags are anything but has-beens. The truth is that they still serve a legitimate purpose in the social world.

Younger generations have mastered the art of keeping their social media followers up-to-date. Today's businesses should take note, as an updated base of social followers is key to making an impact. 

Sure, you’ve heard us preach time and time again about the importance of quality social media marketing. It’s imperative for today’s businesses; You get it! But what if we took things a step further to help you better understand what quality social media posts actually look like?