Mid-Missouri Marketing Resource Blog

When you hear the word 'sales,' you likely have a preconceived notion. Maybe it’s a knock on your front door from someone trying to rope you into the latest gadget, or a greasy salesman who won’t take no for an answer. Whatever this image may be, the common traits of these stereotypes are confrontational and aggressive in nature. However, sales come in many different styles depending on the business and industry. One of the styles of sales that has redefined the relationship between salesperson and customer is consultative sales. Also known as solution selling, consultative sales puts the focus on customer needs and addresses these with the services or products the consultant can offer as a solution for their client. Check out the three differences that set consultative sales apart from other sales roles:

Looking for your next opportunity? You’re in luck: with unemployment at an all-time low of just 3.7%, it’s a job seeker’s market right now. With an increased playing field of potential employers, job seekers have more choices than ever when it comes to pursuing a new career, whether that’s in the same industry or a new one. When deciding where to take your career in 2019, there are a few things to consider as you navigate the job market. Check out our list of do’s and don’ts of a job seeker’s market:

When looking for a new professional opportunity, there are plenty of things to consider, from salary and benefits to commute time and growth opportunities. Yet in recent years, company culture has become an increasingly important point of consideration for employees: a Glassdoor survey found that 56% of employees prioritized company culture over salary. This is especially important, as job hopping has nearly doubled over the last twenty years. How do you ensure that your company culture is one that will attract and retain team members? Check out our five keys to a positive company culture below:

After numerous phone calls, plenty of questions and countless applications, you’re finally here: your new hire’s start date is just around the corner. You have the date marked down and you have their training materials ready to go. You run through a mental list of first day onboarding, but you still have your own responsibilities to cover and you start to feel overwhelmed.

If you're a business owner or a company leader, you know this dilemma all too well: You have new hires ready to join your team and excel in their new role, but the environment around the office isn’t where it should be. Your current team members aren’t engaged and turnover has created a revolving door of talent. This creates obstacles for leadership as they strive to not only bring in new talent, but retain their current team members. How do you grow your business if you are constantly working to maintain a consistent workforce?

We have all dealt with a difficult manager. It typically happens with your first job in high school, but it can be a chronic problem for graduates as they enter the professional world or climb the corporate ranks. Every team will have their grievances with management, but if you have been on the other side, you are aware how difficult it can be to manage a team of diverse personalities.

Everyone’s interview process is a bit different. Whether you conduct three rounds or just one, the purpose of every interview is to determine if a candidate is a good fit for your company. This can include their fit with the team or an overall company culture fit, but the goal is always to uncover how a candidate will perform once they are in the role.

With advertisements all around us, there are more opportunities in marketing and advertising than ever before. Whether you are looking for your first career in advertising or for a new adventure in the world of marketing, advertising sales can blend multiple aspects of the industry into one, comprehensive role. Below we're exploring five reasons advertising sales could be the perfect fit for your professional journey.

"Lead by example." It’s a tried and true approach to any leadership role. But just as new parents begin to find their kids picking up on their habits, managers and company leadership can find their employees emulating the behaviors they observe in the workplace. While sometimes this can be positive, there are also times when negative behaviors can develop as well. This then creates a domino effect: Once a few employees begin behaving in a certain way, it impacts the company culture and the entire team.

You have sifted through countless applications. You’ve conducted dozens of interviews. Now, you finally have the right candidate. They accept your job offer and together you set their start date, but now what? Do you play the waiting game until that first day, or do you schedule a time to check in with the candidate to keep communication open? Rather than letting the standard two weeks tick by without talking to your new recruit, we suggest you begin onboarding.