Why Radio is King

According to Nielsen, 92% of Americans listen to radio every week. Compare that to the number who...

Does Radio Really Work?

Of course we’re going to say “YES” – you knew we would. You also know a simple Google search will...

Voiceover Tips: 5 Ways to Sound Likeable and Believable

One of the most powerful marketing tools for a business is when a business owner becomes the voice...

What Does it Mean to be a Brand?

As a business owner, you have a unique opportunity. You own something that has a chance to become a...

What Your Customers Really Care About

So… what DO they really care about? The short answer is themselves. For elaboration on this blunt,...

If You're Sick of It, It's Working

There are some songs I used to hate in the 80s. Or maybe I didn’t “hate” them per se – I just got...

You Have A Difference-Maker - Find It

Jake is a nice-looking young man with a trustworthy face. He looks no more than 35 years old. He ...

7 Mistakes Businesses Make Trying to Write Their Own Radio Ads, Part 2

Here is Part 2 in our 2-part series on common mistakes that businesses make trying to write their...

7 Mistakes Businesses Make Trying to Write Their Own Radio Ads, Part 1

When it comes to advertising on the radio, it’s common for business owners to feel that they are...

The Importance of Professional Voicework

You may know or work with someone who you think has charisma and a pleasant speaking voice. So,...