Cathy Atkins
Choosing the Right Social Media Channels for Your Business
In today's fast-paced digital world, social media has become an integral part of any successful...
2 minute read
5 Tips on Effectively Using Social Media for Your Small Business
In today's digital age, social media has become an essential tool for small businesses to reach...
2 minute read
I Tried Advertising Once and It Didn't Work
Sometimes when we talk with business owners who have never advertised with Zimmer Communications...
3 minute read
A Productive Rant on Bad Radio Advice: Choosing Only Prime Dayparts
We see it all the time and we understand the temptation. There is an allure to using only prime...
4 minute read
Get Out Of Your Comfort Zone: Advertising for a Breakthrough
Being comfortable is not a bad thing when it comes to clothing or a home. However, when you stay...
3 minute read
Four Times You Need a Target Persona
A well-developed target persona allows your brand to gain a better understanding of your ideal...
3 minute read
Advertising Burnout: What to Do When You’re Overwhelmed by Options
There is no doubt that marketing is still one of the single most important aspects of owning a...
3 minute read
6 Tips for Creating Print Ads That Work
Let’s face it, in most cases, print ads in magazines or newspapers do little to stand out or claim...
3 minute read
10 Content Marketing Mistakes (And How To Avoid Them)
Content marketing is a vital part of any well-rounded marketing strategy. After all, you can use...
5 minute read
Topics
- Digital Marketing
- Inbound Marketing Services
- Marketing Strategy
- Social Media
- Why Radio
- Marketing Strategy
- Advertising
- Business Growth Strategy
- Digital Marketing
- Business Leaders
- Mid-Missouri Market
- Social Media Marketing
- Radio Marketing
- Recruitment Advertising
- Event Marketing
- ROI
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- Marketing Tips
- Branding
- Zimmer Communications
- Radio Works
- Company Culture
- Why Radio
- Inbound Marketing
- Brandkamp
- Legal - Industry
- Work at Zimmer
- Brandsformation
- Content Marketing
- Local Social Influencers
- Sales Enablement
- Community Leaders
- Lead Generation
- Social Influencer
- Website Content
- Automotive - Industry
- Brand Relevance
- Healthcare - Industry
- Marketing Budget
- Political Advertising
- SEO
- Awareness Campaign
- Email Marketing
- Inside Columbia Magazine
- Video Marketing
- Action Campaign
- Covid-19
- Customer Focus
- First Time Advertiser
- Kansas City Chiefs
- Social Influencer Spotlight
- Sports Marketing
- Thought Leadership
- Como Man Show
- Influencer Marketing
- Omni-Channel Marketing
- Target Persona
- True Colors
- Advertorial
- Connected TV
- Creative
- Customer Experience
- Goal Setting
- Hiring Strategy
- Marketing Partnership
- Music in Marketing
- SEM
- Tiger Tailgate
- Time Management
- Advertising Burnout
- Best of Columbia
- Cardinals
- Holiday Advertising
- Integrated Marketing Communications
- Jingle
- KCMQ
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- Radiothon
- ShopMid-MO
- Springfield, MO
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- Ashley Cunningham
- Baby Expo
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- Brian Kirmse
- Buying Funnel
- CARES Act 2020
- Call To Action
- Case Studies
- Classic Rock
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- Custom Publishing
- Frequency
- Get More in '24
- Greece Trip
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- KSSZ
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- Mid MO Telcom
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- Networking
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- Print Marketing
- Product Focus
- Quick Tips
- Real Estate
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- Sheila & Nicholas Niekamp
- Sponser
- Springfield Yellow Cab Co
- The Eagle 93.9FM
- Training
- True North
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- Witt Print Shop
- World Radio Day