Cathy Atkins
6 Reasons Your Business Needs a Marketing Budget
A marketing budget is basically a financial plan that allocates a certain amount of resources to...
2 minute read
5 Reasons For Using Local Social Influencers
The international appeal of a social media influencer with millions of followers is a force to...
2 minute read
Don’t Be Boring: An Exercise in Marketing with Emotion
Experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. As a...
3 minute read
120 Years Young and Going Strong: Radio Matters
We've come a long way since an Italian inventor by the name of Guglielmo Marconi figured out the...
2 minute read
5 of 12 Causes of Advertising Failure: Improper Use of Passive Media
Originally published 10-21-2015. Information updated 02-01-2021. Welcome back to our 12-part...
3 minute read
Play Ball! Sports Marketing and the Pandemic
The pandemic that shook the world off its axis in the spring of 2020 and has changed virtually...
2 minute read
7 Tips for Successful Marketing We Can Learn From The St. Louis Cardinals
Originally published 02-03-2020. Updated as of 01-14-2021. Don't be distracted by the bright...
5 minute read
4 of 12 Causes of Advertising Failure: Unsubstantiated Claims
Originally published 10-12-2015. Updated 12-03-2020. “Lose an average of 30 pounds without...
4 minute read
6 Business Benefits of Being on Instagram
Originally published 03-02-2018. Updated 10-06-2020. Instagram just turned 10 today, so we...
3 minute read
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