Cathy Atkins

Social Media, Social Media Marketing, branding, Marketing Tips

Don't Be Anti-Social: 5 Ways to Boost Your Social Media Game

With there being hundreds of millions of people who use social media on a daily basis, it’s hard...
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Magazine Advertising, Advertorial

Advertorial: Magazine Ads Going Incognito as Editorial

Magazine advertising is an important part of your marketing strategy. In fact, even with the...
3 minute read
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Event Marketing, Marketing Tips, Como Man Show

Marketing The Manly Way with the 2021 Como Man Show

When we talk about gender, feminism has been taking the stage recently. This is great, don’t get...
2 minute read
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Recruitment Advertising

Going to Battle for Best Recruits

The recruitment sector is at war right now and businesses are battling for the best candidates...
2 minute read
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Digital Marketing, Email Marketing, Content Marketing, Social Media Marketing, Website Content

You Can't Afford to Miss These 5 Digital Marketing Strategies

The tech world is full of genius attacks that flopped - things like Segway, Betamax and AOL....
4 minute read
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Marketing Strategy, Marketing Budget

6 Reasons Your Business Needs a Marketing Budget

A marketing budget is basically a financial plan that allocates a certain amount of resources to...
2 minute read
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Social Media, Social Media Influencer, local social influencers

5 Reasons For Using Local Social Influencers

The international appeal of a social media influencer with millions of followers is a force to...
2 minute read
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Marketing Strategy, Marketing Tips

Don’t Be Boring: An Exercise in Marketing with Emotion

Experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. As a...
3 minute read
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Radio Marketing, Radio Works, why radio

120 Years Young and Going Strong: Radio Matters

We've come a long way since an Italian inventor by the name of Guglielmo Marconi figured out the...
2 minute read
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Advertising

5 of 12 Causes of Advertising Failure: Improper Use of Passive Media

Originally published 10-21-2015. Information updated 02-01-2021.  Welcome back to our 12-part...
3 minute read
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