Cathy Atkins
Why Your Brother's Uncle's Friend Shouldn't Run Your Social Media
If you’re navigating the world of business and growth, chances are you’ve heard this phrase before,...
4 minute read
Why We Use Instagram (And Why You Should, Too!)
Originally published 03-02-2018. Updated 2-21-2025. Since its launch, Instagram has transformed...
5 minute read
5 Key Elements of Effective Ad Copy
In the world of digital marketing, creating effective ad copy is more important than ever. Good ad...
3 minute read
Responding to Online Reviews Effectively for Your Business Success
In today’s digital age, online reviews have become a cornerstone of business reputation. Customers...
5 minute read
How to Use QR Codes and URLs to Track Print Ad Engagement?
Many businesses use print advertising to reach their target audiences. But how can you make sure...
3 minute read
How to Shine Amidst Political Ad Clutter and Boost Your Local Business
Election season is a chaotic time for everyone, but especially for local business owners. Political...
4 minute read
Turning Election Season into an Opportunity for Your Business
Election season often brings a surge of political ads, dominating media spaces and overwhelming...
4 minute read
Using Influencer Marketing During Political Seasons to Engage Your Audience
Successful marketing often hinges on striking the right balance between engagement and relevance....
3 minute read
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Social Media ROI: 7 Ways Expert Social Media Management Crushes Amateur Efforts
The difference between amateur and professional social media management is like the difference...