Mid-Missouri Marketing Resource Blog

Cathy Atkins

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Your Marketing Plan's Secret Weapon: Consistency

Posted by Cathy Atkins on May 20, 2020 at 9:30 AM

Consistency builds trust. Why? Because you teach people that they can depend on you, that you'll be there every time they need you. You become familiar.  Familiar becomes safe. And we trust "safe" - especially now. So consistency is the golden rule when it comes to marketing. Wouldn't you think that McDonald's and Ford and M&M's would lay off the advertising for a while?  Especially when it's fairly safe to assume we all know what they are and where to find them?  Yet they don't.  In fact, they wouldn't dream of stopping. Why? Because they understand that consistency is simply THAT important. Here's why.

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Topics: Marketing Strategy

A Four Step System To Solve Your Biggest Marketing Challenges

Posted by Cathy Atkins on February 18, 2020 at 9:02 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend a marketing method that is proven to produce results time and time again: The BrandsKamp System.

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Topics: Marketing Strategy

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