Cathy Atkins
6 Tips for Creating Print Ads That Work
Let’s face it, in most cases, print ads in magazines or newspapers do little to stand out or claim...
3 minute read
10 Content Marketing Mistakes (And How To Avoid Them)
Content marketing is a vital part of any well-rounded marketing strategy. After all, you can use...
5 minute read
12 Ways to Completely Ruin Your Radio Ads
The creative department at Zimmer is made up of a trained team of marketing ninjas. They are true...
4 minute read
Cut Through the BS: How to Know If Your Radio Advertising Is REALLY Working
Originally posted 6/28/16 - Updated on 9/2/22 The biggest question about any marketing campaign is...
2 minute read
Inbound Marketing Terms You Need to Know
If you're like many business owners, you've probably heard about terms like inbound marketing,...
5 minute read
Benefits of Advertising During Uncertain Times
Throughout the life of a business, there are years of growth and those of decline, lean years and...
3 minute read
Why Does McDonald’s Continue to Advertise?
Originally posted 10/21/2016 - Updated 7/13/2022 The Golden Arches: A beacon of hope for the...
2 minute read
First-Time Radio Advertiser's Guide to Success [eBook]
You’ve heard the stories from fellow business owners. Horror stories about relationships with...
2 minute read
6 Business Benefits of Being on Instagram
Originally published 03-02-2018. Updated 5-30-2022. Instagram has come a long way since it launched...
4 minute read
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