Mid-Missouri Marketing Resource Blog

How To Collect Quality Feedback After Your Event Sponsorship

Posted by Cassidy Grellner on February 8, 2019 at 8:45 AM

As we've previously discussed, event sponsorships come with a host of benefits. They provide community involvement opportunities, cultivate brand awareness, generate qualified leads, bring businesses up-close-and-personal with their target markets, and so much more. With all of these proven benefits, it's no wonder businesses want to make sure they're getting their fair share out of their event sponsorship opportunity! 

Read More

Topics: Event Marketing

15 Reasons Why Your Business Should Sponsor The 2019 CoMo Man Show

Posted by Rebecca Milner on January 14, 2019 at 9:01 AM

Think back to when you were a little kid on Christmas morning, anxiously awaiting to tear into your long-anticipated presents. Those moments of waiting were most likely filled with so much hype, it was virtually impossible to remain calm. At Zimmer, those exact feelings of hype and great anticipation are beginning to swell, as The 2019 CoMo Man Show draws near.

Read More

Topics: Event Marketing

The Top 10 Reasons To Sponsor The Children’s Miracle Network Radiothon

Posted by Rebecca Milner on January 7, 2019 at 9:01 AM

One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.

Read More

Topics: Mid-Missouri Market, Event Marketing, Advertising

Our Top Blogs of 2018

Posted by Rebecca Milner on December 28, 2018 at 9:01 AM


The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

Read More

Topics: Marketing Strategy, Social Media, Event Marketing, Business Growth Strategy

5 Things Businesses Should Expect From Event Sponsorships

Posted by Cassidy Grellner on November 5, 2018 at 9:14 AM

The reality is that companies who sponsor events should expect to walk away with tangible results. We've previously written on why we believe events are so vital to a business' marketing success, but today, we're taking this a step further by highlighting five outcomes that businesses should expect to be able to count on after sponsoring an event. 

Read More

Topics: Event Marketing, Marketing Strategy

7 Marketing Benefits To Being A Project Pink Party Sponsor

Posted by Cassidy Grellner on September 19, 2018 at 9:19 AM

We are excited to announce that the second annual Project Pink Party will be held at The Millbottom in Jefferson City on October 25, 2018! 

Read More

Topics: Event Marketing

7 Reasons Why Your Business Should Sponsor Girls Night Out

Posted by Cassidy Grellner on September 7, 2018 at 8:33 AM

We're ecstatic to announce that the third annual Girls' Night Out event will be happening in Columbia on October 4, 2018! 

Read More

Topics: Event Marketing

How To Boost Your Foot Traffic With A 2018 Tiger Tailgate Sponsorship

Posted by Zimmer Radio & Marketing Group on June 19, 2018 at 9:10 AM

Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.

Read More

Topics: Tiger Tailgate, Event Marketing

Do Event Swag Bags Really Work for Businesses?

Posted by Rebecca Milner on May 7, 2018 at 9:01 AM

Stocked swag bags have become a modern-day event staple that all hopeful attendees anticipate receiving. But let’s talk about what really matters here: Do the promotional products that fill these bags actually make any sort of an impact? 

Read More

Topics: Event Marketing

Why Event Marketing Works When Trying to Drive New Business

Posted by Carrie Lorenz on July 5, 2017 at 9:15 AM

Event marketing is an especially powerful way to reach customers, develop relationships, and drive new business. That’s because it’s a type of experiential marketing that closely aligns you to a particular event or cause as well as other brands through event sponsorship. Perhaps the most recognizable format is the sponsorship of sporting events: picture the banners along the fencing at a baseball field or lining the walls of a skating arena. However, some events can be cause driven or industry related, and others are simply meant to position the brand positively. For instance, Ikea partnered with Airbnb to do an event in Sydney that allowed attendees to spend an entire night in the store there, providing food, toys, and live music.

Read More

Topics: Event Marketing

Join Over 1000 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts