Mid-Missouri Marketing Resource Blog

15 Reasons Why Your Business Should Sponsor “The CoMo Man Show”

Posted by Rebecca Milner on January 31, 2018 at 9:01 AM

Think back to when you were a little kid on Christmas morning, anxiously awaiting to tear into your long-anticipated presents. Those moments of waiting were most likely filled with so much hype, it was virtually impossible to remain calm. At Zimmer, those exact feelings of hype and great anticipation are beginning to swell, as “The 2018 CoMo Man Show” draws near.

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Topics: Event Marketing

The Top 10 Reasons To Sponsor The Children’s Miracle Network Radiothon

Posted by Rebecca Milner on January 18, 2018 at 9:01 AM

One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.

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Topics: Advertising, Mid-Missouri Market, Event Marketing

Why Event Marketing Works When Trying to Drive New Business

Posted by Carrie Lorenz on July 5, 2017 at 9:15 AM

Event marketing is an especially powerful way to reach customers, develop relationships, and drive new business. That’s because it’s a type of experiential marketing that closely aligns you to a particular event or cause as well as other brands through event sponsorship. Perhaps the most recognizable format is the sponsorship of sporting events: picture the banners along the fencing at a baseball field or lining the walls of a skating arena. However, some events can be cause driven or industry related, and others are simply meant to position the brand positively. For instance, Ikea partnered with Airbnb to do an event in Sydney that allowed attendees to spend an entire night in the store there, providing food, toys, and live music.

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Topics: Event Marketing

Tiger Tailgate Success Story: Mid America Harley-Davidson

Posted by Zimmer Radio & Marketing Group on June 28, 2017 at 9:05 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Tiger Tailgate Success Story: Southern Glazers

Posted by Zimmer Radio & Marketing Group on June 21, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Tiger Tailgate Success Story: Burgers' Smokehouse

Posted by Zimmer Radio & Marketing Group on June 14, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Event Sponsorship Success Stories: The 2017 CoMo Man Show

Posted by Rebecca Milner on May 19, 2017 at 9:20 AM

The first annual CoMo Man Show was an undeniably testosterone-filled time, complete with a hot wing eating contest, a beard contest, live entertainment, a hunting-themed escape room, a belching contest, a fishing trip giveaway (to the Bahamas, might we add), displays of campers, boats, and motorcycles, an inflatable Wipeout Eliminator, the opportunity to smash a car, and dozens of booths showcasing all things manly.

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Topics: Marketing Strategy, Event Marketing

How to Use Event Sponsorships to Effectively Capture and Convert New Business Leads

Posted by Carla Leible on May 12, 2017 at 9:10 AM

You might know that event sponsorships are a great way to help your business stand out from the crowd by showcasing your brand and creating memorable experiences for consumers. An event sponsorship is also an effective way to capture and convert new leads. Here are a few event booth sponsor tips to help you make the most of event sponsorships.

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Topics: Event Marketing

15 Marketing Benefits to an Event Booth Sponsorship

Posted by Carla Leible on April 27, 2017 at 9:22 AM
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Topics: Event Marketing

5 Reasons Your Event Sponsorships Haven't Gotten You Results

Posted by Carrie Lorenz on March 23, 2017 at 9:14 AM

Event sponsorships straddle the line between marketing and offering meaningful involvement with your community or industry. One of the best ways to capture customers and improve your brand perception is through sponsoring an event. That is, it can be when executed properly. Today, we’ll take a quick look at the five biggest mistakes that will seriously hamper your ability to get results from event sponsorships and break down what you can do to fix them.

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Topics: Marketing Strategy, Business Growth Strategy, Event Marketing

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