Mid-Missouri Marketing Resource Blog

What Local, Mid-Missouri Businesses Are Saying About Radio & Magazine Advertising

Posted by Zimmer Radio & Marketing Group on January 18, 2019 at 9:01 AM

We could preach all day long about the successes that we've seen radio and magazine advertising bring to our customers and how much we love partnering with companies to help them grow; however, we also understand the value in hearing testimonials from other local businesses themselves. The following local, Mid-Missouri businesses have graciously offered to share their own marketing success stories. We hope that these testimonies provide your business with the raw insight you need to make well-informed marketing decisions in the future. 

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Topics: Advertising, Marketing Strategy

The #1 SEO Tactic You Should Utilize in 2019

Posted by Carrie Berkbuegler on January 15, 2019 at 9:22 AM

If there is one takeaway you should get from reading this, it's that the single best way to maximize your SEO in 2019 is by implementing a high-quality, consistent approach to content marketing. 72% of marketers agree with this statement. Listen to the experts and incorporate this into your marketing strategy.

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Topics: Digital Marketing

15 Reasons Why Your Business Should Sponsor The 2019 CoMo Man Show

Posted by Rebecca Milner on January 14, 2019 at 9:01 AM

Think back to when you were a little kid on Christmas morning, anxiously awaiting to tear into your long-anticipated presents. Those moments of waiting were most likely filled with so much hype, it was virtually impossible to remain calm. At Zimmer, those exact feelings of hype and great anticipation are beginning to swell, as The 2019 CoMo Man Show draws near.

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Topics: Event Marketing

5 Keys To Radio Advertising Success for Veteran Advertisers

Posted by Carrie Berkbuegler on January 10, 2019 at 8:02 AM

Research shows that radio continues to be strong in a world filled with new media. According to Nielsen, the leading source in data analytics for U.S. entertainment consumption, 93% of U.S. adults tune in to their radio every week. Nielsen also reports that “the percentage of Americans aged 12 and older listening to broadcast radio on a weekly basis has stayed relatively steady from 1970 to today.” Even with all of the technology that has evolved since 1970, it is clear that radio is still vital to marketers.

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Topics: Marketing Strategy

Search Engine Marketing 101: What It Is And How It Works

Posted by Rebecca Milner on January 8, 2019 at 9:01 AM

At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of traditional media, like radio and magazines, but we also believe in the power of digital media, and especially the remarkable power that comes from integrating these advertising mediums. That’s because it is statistically proven that combining traditional media with digital campaigns increases brand recall by 4.5 times!

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Topics: Digital Marketing

The Top 10 Reasons To Sponsor The Children’s Miracle Network Radiothon

Posted by Rebecca Milner on January 7, 2019 at 9:01 AM

One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.

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Topics: Mid-Missouri Market, Event Marketing, Advertising

Introducing Boom! Magazine: The Newest Way To Target Mid-Missouri's Most Affluent Audience

Posted by Rebecca Milner on January 3, 2019 at 9:01 AM

Have you heard the news yet? A brand new magazine is making its official entrance into the Mid-Missouri market in 2019! As its name implies, Boom! magazine will not do so quietly! That’s because this local publication is the first of its kind, strategically targeting the fastest growing and most affluent demographic in the country: Baby Boomers. Consider this your business’ official invitation to be a part of the action.

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Topics: Magazine Advertising, Marketing Strategy

Wishing You A Happy New Year!

Posted by Rebecca Milner on January 1, 2019 at 9:01 AM

2018 has officially drawn to a close. We want to take a moment to pause and thank you for your business this past year! We understand that you have other options for your advertising and marketing needs, which is why we feel especially honored to partner with you.

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Topics: Advertising

Our Top Blogs of 2018

Posted by Rebecca Milner on December 28, 2018 at 9:01 AM


The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Marketing Strategy, Social Media, Event Marketing, Business Growth Strategy

Why You Need Top-of-the-Funnel Leads And What To Do With Them

Posted by Christine Lepp on December 27, 2018 at 8:37 AM

When you start your inbound marketing program, it is important to discover and support your target audience’s’ needs, starting at the top of the sales funnel. Starting at the top of the funnel, or TOFU, you can guide your target audience through the buyer’s journey from beginning to end.

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Topics: Marketing Strategy

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