Mid-Missouri Marketing Resource Blog

The Dos and Don'ts of Effective Action Campaigns

Posted by Christine Lepp on September 24, 2018 at 9:22 AM

An action campaign offers you a chance to promote a new product, service or event while persuading your audience to take a specific action. This type of campaign often provides a high-impact result, capturing your audience’s attention and spurring them to act based on a compelling message and call-to-action (CTA).

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Topics: Marketing Strategy

7 Marketing Benefits To Being A Project Pink Party Sponsor

Posted by Cassidy Grellner on September 19, 2018 at 9:19 AM

We are excited to announce that the second annual Project Pink Party will be held at The Millbottom in Jefferson City on October 25, 2018! 

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Topics: Event Marketing

Myth Busted: Magazine vs. Digital Marketing

Posted by Carla Leible on September 18, 2018 at 8:03 AM

We recently discussed why magazines outperform newspaper ads. But magazines can do more than beat it’s print counterpart. They also offer an edge that digital alone can’t — even in this device-driven era. While that may surprise you, the truth is that magazines are timeless and effective marketing tools that continue to reach targeted audiences. That’s why we’re debunking a common myth regarding local magazine advertising.

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Topics: Magazine Advertising, Digital Marketing

The 6 Step Process to Making Radio Endorsements Work For Your Brand

Posted by Carrie Lorenz on September 17, 2018 at 9:22 AM

In 2016, Nielsen released a massive study that showed on average every dollar spent on radio advertising can yield roughly $6 in incremental sales. In just two short years, that number has increased according to a more recent study, which showed that every dollar spent now returns $12. While that’s already impressive, you’re probably looking for the best way to maximize those returns.

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Topics: Marketing Strategy, Business Growth Strategy

3 Bright Ideas For Your Dental Practice Radio Ads

Posted by Christine Lepp on September 13, 2018 at 8:33 AM

Many advertising mediums have emerged in the past few years, but radio is still an incredibly effective way to reach new patients. Just consider the fact that, according to a Nielsen report, radio reaches 92% of adults in the U.S. That’s more than any other media, including TV and smartphones. That includes prospective patients that could hear your dental practice radio ads, whether it’s a diligent parent or one of the 3 Types of Customers Every Dentist Needs to Be Marketing To.

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Topics: Healthcare - Industry

10 Great Reasons To Advertise On The Radio

Posted by Zimmer Radio & Marketing Group on September 11, 2018 at 9:11 AM

Feel like your marketing plan isn’t yielding the best results? Not sure your media plan is suited to compete in an omnichannel market? Radio can help. In fact, if you aren’t utilizing radio advertising, then you’re most likely leaving something important on the table: increased sales and revenue.

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Topics: Marketing Strategy, Business Growth Strategy

7 Reasons Why Your Business Should Sponsor Girls Night Out

Posted by Cassidy Grellner on September 7, 2018 at 8:33 AM

We're ecstatic to announce that the third annual Girls' Night Out event will be happening in Columbia on October 4, 2018! 

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Topics: Event Marketing

How Bad (or No) Branding Can Hurt Your Business

Posted by Christine Lepp on September 5, 2018 at 9:05 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

How To Properly Budget for Action Campaigns Throughout The Year

Posted by Christine Lepp on August 30, 2018 at 8:14 AM

If you’ve read our blog consistently for any amount of time, then you’ve realized that we strongly believe in the benefits of action campaigns. We’ve covered everything from when you should use action campaigns and the goals you should set to how to develop effective campaigns.

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Topics: Marketing Strategy

What Is a Brand Marketing Workshop? (And Why Every Business Needs One)

Posted by Christine Overfelt on August 28, 2018 at 8:00 AM

Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons, maybe your old branding is out of date or you want to re-brand to reach out to a different audience, or you’re not getting the results you want with your current marketing.

While there are a variety of ways businesses can begin to address the issue of re-branding, one of the most effective is a brand marketing workshop. But what is a brand marketing workshop and what are the steps to branding your business—what we’d like to call brandsformation?

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Topics: Advertising, Business Growth Strategy

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