Mid-Missouri Marketing Resource Blog

10 Goals of an Action Campaign

Posted by Christine Overfelt on April 11, 2017 at 9:05 AM

When developing the tactics and strategies to accomplish your advertising goals, there are two types of marketing campaigns to consider: action and awareness. An action campaign is specifically designed to be compelling enough to draw audience members to your business for a particular reason. In our companion piece, we’ll take a closer look at developing awareness campaigns, but in this post, we’ll focus on the ten goals best accomplished utilizing an action campaign.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: ServiceMaster of Columbia

Posted by Zimmer Radio & Marketing Group on April 10, 2017 at 9:31 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

If You Build It, They Will Come, Part 2: Pick Your Bricks!

Posted by Rebecca Milner on April 7, 2017 at 9:01 AM

In our last blog in this series, we introduced the concept of building a solid marketing foundation using metaphorical bricks and mortar. This foundation should serve as the basis for every advertising campaign that a business executes. Why? Because all businesses desire to be top-of-mind in their community by owning “mental real estate,” and subsequently, rising to the top of the “Ladder of Competition.” Businesses enable themselves to earn such a standing when they determine to diligently construct their firm marketing foundation using the concept of bricks and mortar.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

If You Build It, They Will Come, Part 1: Mortar Brings Order

Posted by Rebecca Milner on April 5, 2017 at 9:01 AM

The popular movie quote, “If you build it, they will come,” from the 1989 classic, “Field of Dreams,” signifies the necessity of laying a solid foundation in order to experience success. To achieve meaningful results during any sort of building process, there must be a reliable infrastructure off of which everything is based. This principle is especially true in marketing. Business owners who desire a sizable return on their advertising investment must first construct their exclusive marketing foundation, then execute their campaigns with this as their basis.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The Story Behind the Radio Advertisements: Big O Tires

Posted by Zimmer Radio & Marketing Group on April 3, 2017 at 9:02 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2017 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

How to Ensure Your Ad Creative Isn't Ruining Your ROI

Posted by Carrie Lorenz on March 28, 2017 at 9:20 AM

Developing a marketing plan takes time. Everything from the timing to each ad’s placement needs to come together strategically in order to deliver solid ROI. But there’s one thing that shouldn’t get left off of the list: advertising creative. Using bad ad creative is a fast way to undermine an otherwise successful advertising strategy. Today we’ll cover four tips to help you use winning creative.

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Topics: Advertising, Marketing Strategy, ROI

The Story Behind the Radio Advertisements: Focus on Health Chiropractic

Posted by Zimmer Radio & Marketing Group on March 27, 2017 at 9:09 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Business Growth Strategy, Mid-Missouri Market, Business Leaders

5 Reasons Your Event Sponsorships Haven't Gotten You Results

Posted by Carrie Lorenz on March 23, 2017 at 9:14 AM

Event sponsorships straddle the line between marketing and offering meaningful involvement with your community or industry. One of the best ways to capture customers and improve your brand perception is through sponsoring an event. That is, it can be when executed properly. Today, we’ll take a quick look at the five biggest mistakes that will seriously hamper your ability to get results from event sponsorships and break down what you can do to fix them.

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Topics: Marketing Strategy, Business Growth Strategy, Event Marketing

Confessions of a Millennial: Digital Radio Backfired on Me

Posted by Rebecca Milner on March 22, 2017 at 9:01 AM

FOMO. The “fear of missing out.” Older generations may find this use of an acronym (not to mention the whole idea of FOMO itself), to be utterly ridiculous. But to millennials, FOMO is oh, so real.

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Topics: Advertising, Mid-Missouri Market