Mid-Missouri Marketing Resource Blog

The Top 6 Factors That Influence Buying Decisions

Posted by Rebecca Milner on July 10, 2019 at 9:01 AM

What thoughts run through your mind when you’re deciding whether or not to purchase something? Even something simple, like a loaf of bread from the grocery store? You likely consider the quality, the cost, the expiration date, the ingredients, the nutritional facts, and the other options on nearby shelves. Even if this decision is a quick one, there’s a psychological process that occurs: You feel the desire to take multiple things into account because obviously, you want to purchase something that makes the most sense for you!

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Topics: Business Growth Strategy

How Your Business Can Score by Sponsoring High School Sports

Posted by Rebecca Milner on July 1, 2019 at 9:01 AM

Shortly after walking through school doors on a mundane Monday morning, most high school students are already thinking about their team’s next game. This automatic reaction occurs not only in students, but in parents, faculty, and local fans in the community as well. That’s because high school sports have a knack for fully enrapturing the hearts of people everywhere.

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Topics: Advertising, Marketing Strategy

3 Differences That Set Leaders Apart from Managers

Posted by Jonathan Durbin on June 27, 2019 at 9:04 AM

We have all dealt with a difficult manager. It typically happens with your first job in high school, but it can be a chronic problem for graduates as they enter the professional world or climb the corporate ranks. Every team will have their grievances with management, but if you have been on the other side, you are aware how difficult it can be to manage a team of diverse personalities.

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Topics: Business Leaders

How To Boost Your Foot Traffic With A 2019 Tiger Tailgate Sponsorship

Posted by Zimmer Radio & Marketing Group on June 25, 2019 at 9:10 AM

Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.

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Topics: Event Marketing, Tiger Tailgate

CASE STUDY: How Effective is Inbound Marketing?

Posted by Zimmer Radio & Marketing Group on June 21, 2019 at 9:01 AM

With the number of leads and new customers consistently generated through our inbound marketing efforts, it’s hard to believe this now: Not so long ago, we had a pressing digital problem at Zimmer.

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Topics: Why Inbound Marketing

How To Hire New Employees: The Top 5 Qualities You Should Look For

Posted by Christine Lepp on June 18, 2019 at 9:05 AM

Businesses across the country are frequently faced with the task of hiring new employees. No matter the industry, this job has become a prevalent challenge that too often plagues many companies. In fact, recent research determined that 45% of hiring managers find that they are regularly unable to fill much-needed positions due to an overall lack of qualified talent.

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Topics: Business Growth Strategy

10 Reasons to Sponsor Tiger Tailgate

Posted by Rebecca Milner on June 14, 2019 at 9:01 AM

One of the most wonderful times of the year is just around the corner: football season. Can we get an M-I-Z? As thrilling as football games are, everyone knows that they aren’t quite the same without an exciting tailgate. For years, Zimmer Radio & Marketing Group has had the honor of hosting the largest tailgate at Mizzou! It’s a huge pregame party that provides amazing sponsorship opportunities for businesses in our community.

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Topics: Tiger Tailgate

5 Reasons Why Your Business Should Be Marketing To Baby Boomers

Posted by Carla Leible on June 12, 2019 at 8:33 AM

Over the past few years, you've likely been inundated with the hype that's been associated with marketing to Millennials and Gen-Xers. It seems that's all anybody's talking about. But, let's not forget the importance of marketing to Baby Boomers. After all, this demographic is the wealthiest, has the most disposable income, and tends to enjoy the greatest amount of free time when compared to other generations.

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Topics: Magazine Advertising

What You Need To Know About Tracking Marketing ROI [In 200 Words]

Posted by Rebecca Milner on June 6, 2019 at 9:01 AM

Here’s the honest truth: If you’re investing in advertising, your provider owes you the right to know whether or not it’s working for your business. Tracking your marketing return on investment, or ROI, can seem intimidating, but that doesn’t mean it should be avoided. In an effort to simplify things, here’s our take on what you need to know about tracking marketing ROI in 200 short and sweet words.

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Topics: ROI

How To Identify Top Performers Before The Hire

Posted by Jonathan Durbin on June 3, 2019 at 8:27 AM

Everyone’s interview process is a bit different. Whether you conduct three rounds or just one, the purpose of every interview is to determine if a candidate is a good fit for your company. This can include their fit with the team or an overall company culture fit, but the goal is always to uncover how a candidate will perform once they are in the role.

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Topics: Business Leaders

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