Mid-Missouri Marketing Resource Blog

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on April 3, 2018 at 11:01 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Advertising, Marketing Strategy

What Is a Brand Marketing Workshop (and Why Every Business Needs One)

Posted by Christine Overfelt on April 2, 2018 at 8:00 AM

Let’s face it, at some point every business is going to need to refresh their brand. This could be for any number reasons, maybe your old branding is out of date or you want to re-brand to reach out to a different audience, or you’re not getting the results you want with your current marketing.

While there are a variety of ways businesses can begin to address the issue of re-branding, one of the most effective is a brand marketing workshop. But what is a brand marketing workshop and what are the steps to branding your business—what we’d like to call brandsformation?

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Topics: Advertising, Business Growth Strategy

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2018 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

5 Tips to Effectively Use Radio for Recruitment Advertising Campaigns

Posted by Carrie Lorenz on March 28, 2018 at 9:22 AM

Attracting the right candidates is tough enough, but reaching them to begin with can make hiring a real struggle. In a recent post, we dug into why to use radio for recruitment advertising. Radio offers extensive and targeted reach plus a trusted ad environment, making it a strong platform to engage and encourage action from potential candidates.

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Topics: Recruitment Advertising

Local Magazine Advertising: The "Energizer Bunny" of the Marketing World

Posted by Rebecca Milner on March 26, 2018 at 9:01 AM

Everyone knows about the Energizer bunny. Since we first met him years ago, he’s kept going and going and going… Countless commercials starring the “little [energizer] that could” have resulted in this rabbit becoming a symbol of time-tested perseverance and durability.

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Topics: Marketing Strategy

6 Stats You Should Know About Inside Columbia Magazine Readers

Posted by Zimmer Radio & Marketing Group on March 22, 2018 at 9:19 AM

At Zimmer Radio & Marketing Group, we’re dedicated to providing advertisers with the best platforms to reach qualified audiences. In December of 2016, we purchased Inside Columbia Magazine, alongside Inside Columbia’s CEO Magazine and Prime Magazine. Why?

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Topics: Marketing Strategy

4 Scenarios You Might Encounter with Your Marketing Leads

Posted by Carrie Lorenz on March 20, 2018 at 8:55 AM

Your marketing team has passed a qualified lead over to your sales team. That’s great! Marketing has done everything it was supposed to do… but now what?

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Topics: Marketing Strategy

Quality Marketing Takes More Than Luck

Posted by Rebecca Milner on March 16, 2018 at 9:01 AM

“I find that the harder I work, the more luck I seem to have.” - Thomas Jefferson

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Topics: Marketing Strategy

Breaking Down the People Behind B2B Buying Decisions

Posted by Christine Lepp on March 14, 2018 at 8:25 AM

B2B marketers face many unique challenges, especially as the B2B purchase process continues to evolve with changing software and technological solutions. Additionally, the purchase cycle has grown longer, according to a 2017 survey from Demand Gen, and involves a growing number of B2B buyers within a company operating as a team.

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Topics: Marketing Strategy, Business Growth Strategy

Tips for Training Your Salespeople on How to Effectively Contact Marketing Leads

Posted by Carla Leible on March 12, 2018 at 9:22 AM

Marketing is an investment back into your business. Whether you’re a business owner or marketer, the end goal of marketing is to close sales. When you invest in radio, digital, magazine, or a combination of marketing solutions with Zimmer Radio & Marketing Group, you’re setting your business up to receive a lot of new marketing leads.

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Topics: Marketing Strategy

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