Mid-Missouri Marketing Resource Blog

How to Determine If You Should Use An Action Campaign for Your Marketing Strategy [INFOGRAPHIC]

Posted by Zimmer Radio & Marketing Group on June 9, 2017 at 8:30 AM

Not sure if you should use an action campaign? 

The type of campaign you build depends on your specific marketing strategy, needs and goals. Consult our infographic to ask yourself the right questions and make an informed decision about your next campaign and determine if you should use an action campaign.

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Topics: Advertising, Marketing Strategy

Questions to Answer that Will Help You Determine if You Are Wasting Your Dollars on Advertising That Doesn't Work

Posted by Carrie Lorenz on June 8, 2017 at 9:10 AM

As a business owner, you are constantly focusing on ways to make your business stand out from the crowd. In order to differentiate your products and services from your competitors, you’ve more than likely invested your hard earned money in advertising. With a bevy of marketing options and companies out there, how do you know whether or not your money is being spent wisely? How do you evaluate a successful advertising campaign? Well, we’re going to walk you through the questions you, as a business owner, should be asking. It’s important to note though that these questions can vary based on the goals of your advertising campaign. The effectiveness of various advertising programs are measured differently.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Como Smoke and Fire

Posted by Zimmer Radio & Marketing Group on June 5, 2017 at 9:17 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

So, Your Business Has “Gone Digital.” We Can Help With That!

Posted by Rebecca Milner on June 1, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of radio, the power of digital, and especially, the remarkable power that comes from integrating these two advertising mediums. In an effort to help your business achieve significant growth, we offer an array of marketing services, including both radio and digital options. Get an inside glimpse at some of the digital services that we provide:

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Topics: Digital Marketing

How Today's Millennials REALLY View Social Media

Posted by Rebecca Milner on May 30, 2017 at 9:01 AM

Sure, you’ve heard it said before: Social media marketing is vital in today’s business world. But any business who desires to market itself via social media must understand the changing behavior patterns of Millennials in order to experience success.

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Topics: Social Media

The Story Behind the Radio Advertisements: Ultimate Steel

Posted by Zimmer Radio & Marketing Group on May 29, 2017 at 9:10 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Spring and Summer Media Consumption Changes That Should Impact Your Marketing Decisions

Posted by Carla Leible on May 26, 2017 at 9:11 AM

It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your summer and spring marketing planning.

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Topics: Marketing Strategy

4 BIG Reasons You Should Not be Spending All Your Marketing Dollars on Digital

Posted by Carrie Lorenz on May 25, 2017 at 9:09 AM

These days, when you speak with people about marketing, the one word typically mentioned is digital — and with good reason. In addition to being hot and exciting, digital provides ways to measure results and gain valuable insights that are not always associated with traditional forms of marketing. However, the effectiveness of marketing is determined based on a number of factors, and the best way to reach your target audience is to use three or four tactics combined in a cohesive way to build brand awareness and drive sales.

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Topics: Digital Marketing, Advertising, Marketing Strategy

The Game is Bond: How To Connect While Branding

Posted by Rebecca Milner on May 24, 2017 at 9:01 AM

“Money isn’t as valuable to our organization as knowing who to trust.”

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Topics: Advertising, Business Growth Strategy

The Story Behind the Radio Advertisements: Robinson's Cleaners

Posted by Zimmer Radio & Marketing Group on May 22, 2017 at 9:03 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders