Mid-Missouri Marketing Resource Blog

What You Need To Know About The Cardinals This Year (And How This Can Help Your Brand)

Posted by Carrie Lorenz on February 6, 2017 at 9:05 AM
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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

The Biggest Key to Marketing Success? Examine Your Marketing Bridge!

Posted by Rebecca Milner on February 2, 2017 at 9:03 AM

There are no shortcuts on the road to continual marketing success. Business owners are required to put forth ample time and energy in order to see their company thrive.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The Price for Beauty: Understanding the Elective Surgery and Procedure Customer and How to Reach Them

Posted by Carla Leible on January 31, 2017 at 9:00 AM

When marketing your medical spa or elective cosmetic procedure services, you need to carefully target your marketing, finding those customers who are most interested in improving their appearance. Careful targeting helps you get more out of your marketing dollar.

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Topics: Marketing Strategy

INFOGRAPHIC: Does Your Goldfish Speech Effectively Tell People Why You're Valuable?

Posted by Rebecca Milner on January 30, 2017 at 9:07 AM

Did you know that first impressions are typically formed in as little as 7 seconds? 

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Topics: Advertising, Marketing Strategy

Marketing Strategies for OB/GYN Practices

Posted by Zimmer Radio & Marketing Group on January 27, 2017 at 8:30 AM

Though they don’t teach marketing in medical school, today’s obstetricians and gynecologists should understand more than ever how to attract new patients to their practices. Even if you have been practicing for 20 years, you need to understand how to get new patients to help your OB/GYN practice stay busy when existing patients move away or grow older.

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Topics: Marketing Strategy

Tips and Tools for Marketing Directors Reporting Back on Marketing Campaigns

Posted by Christine Overfelt on January 25, 2017 at 8:30 AM

Whether you’re reporting to an operations director, a vice president, or the CEO, your marketing campaign reports need to deliver useful and relevant information in a way that’s easy to understand. These tips and tools for creating marketing campaign reports will help you in organizing your information and presenting it in an interesting and attractive way.

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Topics: Marketing Strategy

How to Take Your Chiropractor Event Marketing to the Next Level

Posted by Zimmer Radio & Marketing Group on January 23, 2017 at 8:30 AM

As a chiropractor, you’re in the business of helping people feel and live better. Even though you might have a stellar track record, it’s still important to market your practice to make sure you’re at the top of people’s minds when they need a chiropractor.

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Topics: Marketing Strategy, Business Growth Strategy

VIDEO: A Behind-The-Scenes Look at a Brainstorm Session

Posted by Zimmer Radio & Marketing Group on January 20, 2017 at 9:19 AM

 

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Topics: Advertising, Marketing Strategy

Beat the Marketing ROI Puzzle by Doing This ONE Thing First

Posted by Christine Overfelt on January 19, 2017 at 8:30 AM

Marketing ROI is more than just industry jargon, but the term is tossed around as though it’s just another buzzword. Of course, the process of measuring your marketing return on investment is among the most complicated pieces to determining your budget and efficacy; 43% of marketers say that proving the ROI of their activities is a top challenge. The question is, how do you beat this ROI puzzle, and where do you start? There’s plenty of marketing ROI tips that will certainly help improve your process and accuracy, but there’s one thing you absolutely need to do first: define what ROI means for your company specifically.

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Topics: Marketing Strategy, ROI

First Time Radio Advertisers: 11 Tips That Will Save You Money and Time

Posted by Carrie Lorenz on January 17, 2017 at 8:30 AM

The first radio advertisement hit the airwaves in 1922, and since that time, businesses and organizations of all types have recognized the value of radio advertising. These 11 radio advertising tips will help save you time and money if your company is considering placing ads on the radio for the first time.

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Topics: Advertising, Marketing Strategy