Mid-Missouri Marketing Resource Blog

Checklist for a Great Logo

Posted by Carrie Lorenz on September 25, 2017 at 9:20 AM

Your logo is the “face” of your company. It’s what pops into someone’s head when they think of your brand. Psychology tells us that visual cues help us remember and retrieve information. Aristotle, the Greek philosopher, observed, “The soul never thinks without a picture.” The fact is, your logo is a critical part of your marketing strategy. To help you develop a logo that is both memorable and an accurate representation of your company, we’ve put together a checklist of important elements to consider when developing your brand logo.

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Topics: Advertising, Marketing Strategy

4 Ways to Step Up Your Radio Creative

Posted by Christine Lepp on September 21, 2017 at 8:55 AM

Radio creative, simply put, is the radio ad or series of ads that gets broadcast to your audience and causes them to take action. Generally, it’s a part of your marketing campaign that comes later in the process, after you’ve determined who your target audience is, the goals you set out for the campaign, and decided on the frequency that will work best for your strategy. But while creative may come last, it is by no means to be considered least. No matter how great your product or service is, you must get people’s attention, or the results of your campaign may be disappointing. In this post, we’ll take a look at ways to improve your radio creative.

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Topics: Marketing Strategy

The 4 Questions You Must Answer Before Building Your 2018 Marketing Plan

Posted by Carrie Lorenz on September 20, 2017 at 9:23 AM

Plan. Plan. Plan. As a business owner, planning is just as important to your business as almost any other aspect. So it should come as no surprise that when you begin to look at building your marketing plan, there’s plenty of planning involved.

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Topics: Marketing Strategy

How To Take Advantage of the Returning College Crowds and MU Football Season

Posted by Carla Leible on September 18, 2017 at 9:22 AM

Fall in Columbia can mean only one thing — University of Missouri football.

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Topics: Mid-Missouri Market

But Really, How Important is Branding for Small Businesses?

Posted by Carla Leible on September 14, 2017 at 9:23 AM

The term “branding” gets thrown around a lot in articles and discussions about marketing. But exactly what it is, why it’s important, and how to do it can be hard to pin down. You may have wondered whether branding for small businesses is really important. In this post, we’ll explain what branding is and why a focus on branding is important for your company.

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Topics: Marketing Strategy

What Does September Have to Do With Next Year's Marketing? EVERYTHING!

Posted by Carla Leible on September 13, 2017 at 9:27 AM

Now that fall is right around the corner, it’s time to start thinking about how you’re going to spend not only your holiday marketing budgets (if you haven’t already), but next year's marketing dollars as well. While preparing for the important holiday marketing season is critical, it’s also the perfect time to start creating next year's plan. This article will cover why you want to be planning annually, and why do it now.

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Topics: Marketing Strategy

6 Shifts in Mid-Missouri Consumer Behavior That Happen in the Fall

Posted by Zimmer Radio & Marketing Group on September 12, 2017 at 9:27 AM

As the summer winds down and we head back into the school season, marketers everywhere are looking ahead to consumer trends throughout the fall and winter. Things change when the weather drops and as fall morphs into holiday season, lots of changes in customer behavior are also to be expected. Not only that, but Columbia is home to Mizzou, the University of Missouri. With an academic-year enrollment topping 35,000, Mizzou can’t help but affect consumer purchase behavior for the mid-Missouri economy. College students, including the brand new freshman class every year, will take up residence in town for the next nine to ten months, at least (if they don’t stay for summer classes) and marketers should be watching their behavior.

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“Winter Is Coming:” The Top 4 Ways to Market Your Business During The Holiday Season

Posted by Rebecca Milner on September 8, 2017 at 9:01 AM

All of the buzz surrounding the hit series, Game of Thrones, has us thinking, “Fall is almost upon us and winter really is coming sooner than we think.” For businesses, this means that marketing strategies should begin to shift in alignment with shifting consumer behavior patterns

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Topics: Marketing Strategy

Confessions for Utilizing Sports in Your Marketing: 4 Plays Gone Bad

Posted by Christine Lepp on September 6, 2017 at 9:23 AM

If there’s one thing that binds a city, town, or community in America today, it’s having a local sports team for everyone to get behind. Whether it’s a pro team, like the St. Louis Cardinals, to a local college team like the Mizzou Tigers, people in the area often feel a special bond with “their” team.

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Topics: Marketing Strategy

Why Some Radio Spots Make You Pause and Some Make You Change the Station

Posted by Carla Leible on September 5, 2017 at 9:24 AM

You might be surprised to hear that 80% of AM/FM listeners are actually okay with hearing ads. A survey released by Edison Research in 2016 provides some deeper insights into commuters, which provides a great snapshot of what broader behaviors look like. Winning the attention of listeners takes effective radio ads that leverage certain elements to make them stop and pay attention. We’ve collected five of the most important things you can do to help ensure your audience stays tuned in to your ad.

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Topics: Advertising, Marketing Strategy