Mid-Missouri Marketing Resource Blog

The Story Behind the Radio Advertisements: Aire Serv

Posted by Zimmer Radio & Marketing Group on March 6, 2017 at 9:05 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The BrandsFormation™ System: Part 2 – Strategy-Based Message

Posted by Rebecca Milner on March 3, 2017 at 9:01 AM

After detailing the crucial first step of The BrandsFormation™ System in our previous blog post, it’s time to take things one step further and unpack the second phase of this proven branding system: Strategy-Based Message.

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Topics: Advertising, Marketing Strategy

Stop Losing the Sale by Changing These Three Things in Your Business

Posted by Carla Leible on February 28, 2017 at 9:23 AM

If your business is losing sales, you might be pulling your hair out trying to figure out why. Unless you can point to one specific change in your business that caused the loss, it is likely you need to do some diagnostics to figure out how to stop losing the sale.

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Topics: Marketing Strategy, Business Growth Strategy

The BrandsFormation™ System: Part 1 - Strategy

Posted by Rebecca Milner on February 24, 2017 at 9:01 AM

Everything functions as a part of a system. The human body itself is made up of 11 of them. Those 11 systems work together, allowing each person to learn new information through (…you guessed it) step-by-step systems designed to teach and train. Not to mention, as you’re reading this, we are currently revolving through space as a part of the solar system. It’s abundantly clear that without systems, life would cease to exist altogether.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Name That Brand!

Posted by Rebecca Milner on February 23, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

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Topics: Advertising, Marketing Strategy

How to Incorporate Action and Awareness Campaigns Into Your 2017 Marketing Plan

Posted by Carla Leible on February 22, 2017 at 9:01 AM

It’s the time of year when you and your team are likely to be going over your marketing strategy for 2017, and that means laying out which marketing tactics are going to work best to achieve your goals by resonating with your customers. Categorically, there are two types of campaigns that you should be considering: action, or awareness. In today’s post, we’ll define each and discuss how to incorporate action and awareness campaigns into your 2017 marketing plan.

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Topics: Advertising, Marketing Strategy

Is Your Business Promoting To Its Target Market?

Posted by Rebecca Milner on February 20, 2017 at 9:15 AM

If we asked you to describe your typical customer, would you be able to accurately pinpoint them?

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Topics: Advertising, Marketing Strategy

Turn Your Customers Into Avid Fans

Posted by Rebecca Milner on February 17, 2017 at 9:17 AM

I love sports. Anyone who knows me understands this. I can personally guarantee that if my family or friends were asked to describe me, they would instantly mention something about this outspoken obsession. Every time.

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Topics: Advertising, Marketing Strategy

3 Questions To Ask Your Media Partner Before Signing a Contract

Posted by Christine Overfelt on February 16, 2017 at 9:04 AM

Selecting a media partner can be a daunting task. You’re handing over the “keys to the car” so to speak from a marketing perspective, and making the wrong choice can cost a lot of time and money.

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Topics: Advertising, Marketing Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2017 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy