Mid-Missouri Marketing Resource Blog

How To Target The Best People With Your Next Recruitment Marketing Campaign

Posted by Carrie Lorenz on May 22, 2018 at 8:44 AM

Recruiting is a marketing opportunity, but instead of finding customers for products and services, you’re finding candidates for your organization. Hiring new employees can seem like a daunting task — sifting through emails, scheduling interviews, comparing candidates, all while you’re still trying to manage your day-to-day responsibilities. And it can get challenging because a resume can’t tell you everything you need to know about a person. If your description is too broad and your promotions too frequent, your inbox can get flooded. On the other hand, get too narrow with your search, and your position will stay vacant.

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Topics: Recruitment Advertising

10 Questions You Should Ask Your Potential Website Designer

Posted by Zimmer Radio & Marketing Group on May 17, 2018 at 8:09 AM

You have a lot of options when it comes to hiring a website designer. Some will be less experienced, and some will be more expensive. There will be designers that suit your aesthetic, but aren’t necessarily capable of making your website into what your customers need it to be. All of this can make finding the right fit feel a little daunting.

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Topics: Digital Marketing

When We Say, "You Get What You Pay For," We Really Mean It...

Posted by Carrie Lorenz on May 15, 2018 at 11:06 AM

It’s a well-worn cliché, but “You get what you pay for,” is good advice when it comes to a lot of things in life, including your marketing dollars. Just like you can count on a spit and glue home repair to fall apart and a cheap shirt to start unraveling after a few washes, you can count on inexpensive marketing solutions to give you unimpressive results.

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Topics: Marketing Strategy

3 Characteristics of Recruitment Campaigns That Work

Posted by Carla Leible on May 10, 2018 at 8:44 AM

It typically takes more effort than adding a careers page to your website to attract top talent. You need to get in front of the right audience, and then your message needs to work hard to capture attention and make an impact.

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Topics: Recruitment Advertising

Do Event Swag Bags Really Work for Businesses?

Posted by Rebecca Milner on May 7, 2018 at 9:01 AM

Stocked swag bags have become a modern-day event staple that all hopeful attendees anticipate receiving. But let’s talk about what really matters here: Do the promotional products that fill these bags actually make any sort of an impact? 

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Topics: Event Marketing

How Many Times Should I Contact a Marketing Lead Before Giving Up?

Posted by Carla Leible on May 3, 2018 at 9:14 AM

There’s one struggle that every salesperson encounters, and probably more than once — the qualified lead that’s tough to close. Maybe they never replied to your initial call or email. Maybe your connection started off with promise, but they stopped responding. Either way, you’re left asking the question, “Should I follow up, or give up?”

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Topics: Marketing Strategy

How Millennial Expectations Are Shaping The Healthcare Industry

Posted by Rebecca Milner on May 1, 2018 at 9:01 AM

Have you ever tried to explain the concept of an 8-track, a cassette tape, or even a VHS to someone who has only ever known the luxuries of today’s digitally dominant world? Most likely, the conversation begins with laughter at the thought of such ancient technologies. Soon after the laughter subsides, however, the younger, digitally-minded individual’s eyes begin to glaze over and their ears start to tune out this conversation that has now become painfully boring.

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Topics: Healthcare - Industry

Finding the Best Job Applicants Isn't Always Easy: Here's How Radio Advertising Can Help

Posted by Christine Lepp on April 26, 2018 at 9:15 AM

It’s surprisingly uncommon common sense that bad radio advertising is all about your business and your product, while strong radio advertising is about your customer and their life. Similarly, strong recruitment marketing should speak to your ideal candidate.

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Topics: Recruitment Advertising

Gen Z is Entering the Workforce: What Your Business Needs to Know

Posted by Emily Schuhmacher on April 25, 2018 at 9:22 AM

Ready to feel old? Generation Z is officially entering the workforce! So, it’s time for businesses to face the question, "How can we start adjusting our recruiting efforts to begin attracting Gen Z?"

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Topics: Recruitment Advertising

The Secret to Boosting Your Marketing Frequency

Posted by Carla Leible on April 24, 2018 at 8:55 AM

There are a lot of moving parts involved in building a successful marketing campaign, and if any one of those parts is managed poorly, it can throw off your end results. Frequency is one of the most important elements — reaching your target audience enough times to make an impact.

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Topics: Marketing Strategy

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