Mid-Missouri Marketing Resource Blog

The ONE Marketing Investment To Consider Before Placing Ads

Posted by Zimmer Radio & Marketing Group on December 21, 2017 at 8:27 AM

Advertising can have a lot of moving pieces. For instance, you need to know which channels suit the best audience, have a strategy for your creative, and lay out a calendar to ensure all your marketing works harmoniously toward your business goals. But there’s one investment that you need to make before you start buying ad spots and launching campaigns — a well-designed website. In today’s post, we’ll break down the qualities of a good website and explore why it’s so important to have this done first.

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Topics: Digital Marketing

A Christmas Poem: Twas The Night

Posted by Rebecca Milner on December 20, 2017 at 9:01 AM

‘Twas the week before Christmas

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Topics: Advertising

Don’t Be A Scrooge To Your Customers

Posted by Rebecca Milner on December 19, 2017 at 9:01 AM

Bah Humbug! It’s true, we all feel a little Scrooge-like at times, and that’s ok!

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Topics: Advertising, Marketing Strategy, Business Leaders

Our Top Blogs of 2017

Posted by Rebecca Milner on December 15, 2017 at 10:25 AM

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers, like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Advertising, Marketing Strategy, Business Leaders

The Top List of Questions to Ask About Your 2018 Media Plan

Posted by Carla Leible on December 14, 2017 at 8:45 AM

With the new year fast approaching, you’re sure to be in the midst of developing your 2018 media plan. That probably means you’re sitting down with your marketing partners to determine the particulars of your budget and campaign for the next year. To set up your company for advertising success in 2018, be sure you ask your media partners these six questions.

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Topics: Marketing Strategy

How To Lose A Customer In 10 Days

Posted by Rebecca Milner on December 12, 2017 at 9:01 AM

Andie Anderson said it best: “You can’t lose something you never had.” 

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Topics: Marketing Strategy, Business Growth Strategy

7 Ways To Ensure You Are Utilizing Your Website To Its Full Potential

Posted by Carrie Lorenz on December 8, 2017 at 9:17 AM

If you’re like 71% of small business owners, then you already understand just how important it is to have a website. However, no matter how important of an investment it is, simply having a website isn’t enough. You need to be utilizing your website at its full potential if you want to achieve all the best benefits. In today’s post, we’ll break down the seven key steps to ensuring your site reaches that potential and help move your business closer to success.

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Topics: Digital Marketing

The Top 10 Reasons You Should Always Work From an Annual Marketing Plan

Posted by Christine Lepp on December 6, 2017 at 8:38 AM

Your annual marketing plan serves as your marketing blueprint for the upcoming year. In addition to outlining your marketing strategy and helping to ensure consistency throughout the year, your marketing plan should help guide budgeting decisions, keep your marketing team focused, and help reduce stress. In this post, we’ll take a look at 10 reasons you should always develop an annual marketing plan.

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Topics: Marketing Strategy

Employee Recruitment: Why Radio Recruitment Works In 4th Quarter

Posted by Rebecca Milner on November 30, 2017 at 8:01 AM

It’s the most wonderful time of the year… to find new employees! And the most wonderful way to recruit the perfect candidates? Radio, by a landslide.

The fact is that 47% of small businesses in the U.S. report struggling to find qualified applicants for their job openings (Hrcapitalist.com, 2016). But in true holiday spirit, the fourth quarter consistently shows up as the “standout season” for recruiting new talent (Bureau of the Census, 2016).

So, what does your business need to know in order to take advantage of this opportune recruiting period?

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Topics: Advertising

5 Ways an Annual Marketing and Advertising Plan Will Drive Your ROI

Posted by Christine Lepp on November 28, 2017 at 9:21 AM

Developing an annual marketing and advertising plan can seem like a daunting task. It requires market research, setting financial and strategic goals, and establishing a detailed budget. While it can be a time-consuming process, it’s well worth it. An annual marketing plan forms a comprehensive framework to help keep your team strategically focused on your marketing goals — such as brand awareness, bringing in new customers, and building customer loyalty — which helps drive ROI.

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Topics: Marketing Strategy

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