Mid-Missouri Marketing Resource Blog

6 Ways A Custom Magazine Can Grow Your Brand

Posted by Zimmer Radio & Marketing Group on July 3, 2018 at 8:58 AM

Does your business have a story to tell? One that would evoke emotion within the hearts of consumers and cause them to convert into your next customers? Then custom magazine publishing is for you!

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Topics: Marketing Strategy

The Secret Marketing Recipe How-To (Radio + Magazine + Digital)

Posted by Carla Leible on June 28, 2018 at 9:05 AM

There is no magic bullet to solve all your marketing needs and no secret recipe for marketing success… Or is there? Obviously, you need to have the foundations for marketing to be successful, like a sound strategy, in-depth understanding of your target audience, and a clear picture of your business goals and how your marketing will help achieve them. A professional partner is a big bonus, since they can lend you their expertise and tools while taking a significant marketing burden off of your shoulders.

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Topics: Marketing Strategy

The Power of Magazine & Radio: Fortified Roofing & Siding

Posted by Zimmer Radio & Marketing Group on June 27, 2018 at 11:44 AM

 

Q&A WITH MEGAN HERZING, MARKETING MANAGER AT FORTIFIED ROOFING & SIDING

We recently sat down with our client, Megan Herzing, Marketing Manager at Fortified Roofing & Siding and discussed the success they have found by having a more integrated marketing strategy that includes both, magazine and radio advertising. 

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Topics: Advertising, ROI, Business Growth Strategy, Case Studies, Magazine Advertising

Could Your Business Benefit From Sports Marketing?

Posted by Zimmer Radio & Marketing Group on June 26, 2018 at 9:50 AM

In 2016, the U.S. had the second largest share of sports fans in its population in the world, behind only China (via Statista). In two 2017 polls, ESPN and Scarborough ranked MLB as the second favorite sports league, behind the NFL, and professional baseball garnered 72 million ticket sales that same year. Given how intensely sports fans love their teams — like our own St. Louis Cardinals — it should be pretty clear that sports marketing is a tremendous opportunity for advertisers. In fact, now is the perfect time. Sports seasons are starting, warm weather is sending everyone outside to enjoy the fun, and sports fans are ready to be back in the midst of a roaring crowd.

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Topics: Marketing Strategy

Is Your Business Promoting A Healthy Workplace?

Posted by Annie Leible on June 25, 2018 at 8:22 AM

As of late, health and wellness issues are so prevalent, they almost seem like a trendy fad. Labels everywhere proudly proclaim to be USDA organic, gluten-free, non-GMO, vegan, all natural, minimally processed, and more. Honestly, it’s intimidating to keep up with it all.

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Topics: Business Leaders

8 Examples of When You Should Be Running An Action Campaign

Posted by Christine Lepp on June 21, 2018 at 8:30 AM

Action campaigns serve a specific purpose in a marketing strategy — driving action. Whether it’s to encourage customers to sign up for your loyalty program or convincing prospects to check out your latest product or service, action campaigns are tied to measurable objectives generally within a short time frame. We’ve discussed the specific goals for an action campaign before, but in today’s post, we’ll take that a step further and give you clear examples of when action campaigns are best utilized.

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Topics: Marketing Strategy

How To Boost Your Foot Traffic With A 2018 Tiger Tailgate Sponsorship

Posted by Zimmer Radio & Marketing Group on June 19, 2018 at 9:10 AM

Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.

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Topics: Event Marketing, Tiger Tailgate

Is Your Loyalty Program Helping or Hurting Your Business?

Posted by Rebecca Milner on June 18, 2018 at 9:01 AM

Loyalty programs are strategic marketing tools that give customers a specific incentive to keep coming back. This commonly manifests as a “Fifth visit free” or a “$100 off your tenth purchase” kind of offer. While these deals can definitely help drive foot traffic, the misuse of such offers can also be hurtful to businesses.

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Topics: Marketing Strategy, Business Growth Strategy

Zimmer Radio and Marketing Group Recognized in the 2018 Service to America Awards

Posted by Annie Leible on June 15, 2018 at 8:22 AM

 

“Love is not patronizing and charity isn't about pity, it is about love. Charity and love are the same -- with charity you give love, so don't just give money but reach out your hand instead.”
- Mother Teresa

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Topics: Business Leaders

International House of Burgers: Marketing Fail or Genius?

Posted by Rebecca Milner on June 13, 2018 at 9:01 AM

Unless you have been living under a rock for the last couple of weeks, you have heard about the infamous name change that’s coming to the International House of Pancakes. IHOP, who has always been known for its breakfast menu and most notably and obviously, its pancakes, will now be known as the International House of…burgers? Quite the change for a chain who has had a flapjack foundation since 1958.

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Topics: Marketing Strategy

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