Mid-Missouri Marketing Resource Blog

How to Use Radio to Promote Your New Business

Posted by Carla Leible on July 28, 2017 at 9:33 AM

So, you’ve opened a new business? Congratulations. We know there is a laundry list of decisions you’ve had to make so far. We get it, but one of the most important decisions you’ll make is how to promote your new business. What mediums make the most sense and can help you reach your target audience?

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Topics: Advertising, Marketing Strategy

Your Top 4 Marketing Questions Answered

Posted by Zimmer Radio & Marketing Group on July 27, 2017 at 9:22 AM

We often get asked many questions related specifically to marketing, and we want to share some of those frequently asked marketing questions with you to help you in your marketing efforts. Here are the top four questions we are asked.

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Topics: Advertising, Marketing Strategy

How Your Business Can Avoid “The Blockbuster Syndrome”

Posted by Rebecca Milner on July 25, 2017 at 9:01 AM

“Redbox should have been created by Blockbuster. Air BNB should have been created by Marriott. Uber should have been created by Greyhound. If you don’t wake up every morning and try to put yourself out of business, then someone else is going to come along and do it for you.”

-Gary Vaynerchuk

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Topics: Marketing Strategy, Business Growth Strategy

The Story Behind the Radio Advertisements: Melody's Quality Jewelry

Posted by Zimmer Radio & Marketing Group on July 24, 2017 at 9:06 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Why Your Business Should Have a Referral Program

Posted by Rebecca Milner on July 20, 2017 at 9:01 AM

It’s a proverb dating back to biblical times: “You must give in order to receive.” And as time has gone by, this principle of reciprocity has proven to remain relevant throughout the centuries. 

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Topics: Marketing Strategy

Why Cutting Your Advertising Budget When Times are Tough is Bad Idea

Posted by Carrie Lorenz on July 18, 2017 at 9:09 AM

History has a great way of teaching us lessons. During tough economic times, it might seem logical to make cuts to your advertising budget, but in reality, that’s not a sound idea, as it actually hurts your business. By staying the course, you keep your brand and business in the forefront of your customer’s mind. An effective advertising strategy should actually help you increase sales.

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Topics: Advertising

Are You Educating Your Customers or Is Someone Else? Why Your Business Should Blog

Posted by Rebecca Milner on July 14, 2017 at 9:01 AM

“How do I change a flat tire?”

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Topics: Digital Marketing, Marketing Strategy

6 Times An Action Campaign Is Just What You Need

Posted by Carla Leible on July 13, 2017 at 9:23 AM

As a business owner, your goal is to sell your products or services to consumers. In a competitive marketplace, it takes some deep thinking, great partners, and a clear plan to be successful and cut through the clutter and overload. One of the ways you can help promote a new product and encourage your audience to act is by using an action campaign.

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Topics: Marketing Strategy

Knowing When You Should, or Shouldn't, Change Radio Stations

Posted by Carrie Lorenz on July 11, 2017 at 9:17 AM

Are you considering switching your radio advertising from one station to another? Maybe you think your advertising isn’t working and you need to change things up. Perhaps you believe you’ve already dominated your current station and you need to get your message out to a new audience, one that isn’t familiar with your brand. Choosing a radio station for your advertising is an important decision, so before you make a move, think carefully about the best way to maximize your advertising results.

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Topics: Advertising, Marketing Strategy

3 Types of Digital Advertising That Pair Well with Radio

Posted by Carrie Lorenz on July 10, 2017 at 9:31 AM

Omnichannel is the name of the game in marketing, but not every business is ready to leverage the budget to do so. Even so, an integrated, cross-channel strategy is critical because this provides touchpoints across mediums to build frequency, lift influence, establish brand and message recall, and ensure that your brand is where your customer is. So of course, choosing which channels to use is important. When you consider the fact that radio is a powerful medium, while digital is an increasingly necessary point of contact, it quickly becomes clear that these are top choices for the channels you should be using. There’s a few statistics to support it:

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Topics: Digital Marketing