Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

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10 Great Reasons To Advertise On The Radio

Posted by Zimmer Radio & Marketing Group on September 11, 2018 at 9:11 AM

Feel like your marketing plan isn’t yielding the best results? Not sure your media plan is suited to compete in an omnichannel market? Radio can help. In fact, if you aren’t utilizing radio advertising, then you’re most likely leaving something important on the table: increased sales and revenue.

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Topics: Marketing Strategy, Business Growth Strategy

The Top 10 Do’s and Don’ts of Radio Endorsements

Posted by Zimmer Radio & Marketing Group on August 6, 2018 at 9:05 AM

We all have one... That radio personality you look forward to hearing every day on the way to work, or during your lunch break, or on Saturday’s around the house. The one that makes you laugh, think differently, or provides comfort and familiarity around music you know and love. Some radio personalities can make you feel like family, they’ve earned your trust, and you’re willing to try something they recommend. In a recent 2015 study, 55% of respondents reported that they listened to the radio to specifically hear their favorite DJs/Hosts or particular show. In a 2014 study, there was a 55% increase in trust among respondents who are influenced by radio advertisements. This increase in trust was based on local personalities’ testimonials.

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Topics: Advertising, Marketing Strategy

5 Things To Consider When Choosing A Content Marketing Partner

Posted by Zimmer Radio & Marketing Group on July 10, 2018 at 9:23 AM

With the popularity of content marketing steadily on the rise, it seems there are reams of people ready to take your money, claiming they can get results. So, how do you separate the hype from the facts and make the right decision when selecting a content marketing partner?

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Topics: Marketing Strategy

6 Ways A Custom Magazine Can Grow Your Brand

Posted by Zimmer Radio & Marketing Group on July 3, 2018 at 8:58 AM

Does your business have a story to tell? One that would evoke emotion within the hearts of consumers and cause them to convert into your next customers? Then custom magazine publishing is for you!

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Topics: Marketing Strategy

The Power of Magazine & Radio: Fortified Roofing & Siding

Posted by Zimmer Radio & Marketing Group on June 27, 2018 at 11:44 AM

 

Q&A WITH MEGAN HERZING, MARKETING MANAGER AT FORTIFIED ROOFING & SIDING

We recently sat down with our client, Megan Herzing, Marketing Manager at Fortified Roofing & Siding and discussed the success they have found by having a more integrated marketing strategy that includes both, magazine and radio advertising. 

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Topics: Magazine Advertising, Business Growth Strategy, ROI, Advertising, Case Studies

Could Your Business Benefit From Sports Marketing?

Posted by Zimmer Radio & Marketing Group on June 26, 2018 at 9:50 AM

In 2016, the U.S. had the second largest share of sports fans in its population in the world, behind only China (via Statista). In two 2017 polls, ESPN and Scarborough ranked MLB as the second favorite sports league, behind the NFL, and professional baseball garnered 72 million ticket sales that same year. Given how intensely sports fans love their teams — like our own St. Louis Cardinals — it should be pretty clear that sports marketing is a tremendous opportunity for advertisers. In fact, now is the perfect time. Sports seasons are starting, warm weather is sending everyone outside to enjoy the fun, and sports fans are ready to be back in the midst of a roaring crowd.

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Topics: Marketing Strategy

How To Boost Your Foot Traffic With A 2018 Tiger Tailgate Sponsorship

Posted by Zimmer Radio & Marketing Group on June 19, 2018 at 9:10 AM

Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.

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Topics: Tiger Tailgate, Event Marketing

10 Questions You Should Ask Your Potential Website Designer

Posted by Zimmer Radio & Marketing Group on May 17, 2018 at 8:09 AM

You have a lot of options when it comes to hiring a website designer. Some will be less experienced, and some will be more expensive. There will be designers that suit your aesthetic, but aren’t necessarily capable of making your website into what your customers need it to be. All of this can make finding the right fit feel a little daunting.

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Topics: Digital Marketing

6 Stats You Should Know About Inside Columbia Magazine Readers

Posted by Zimmer Radio & Marketing Group on March 22, 2018 at 9:19 AM

At Zimmer Radio & Marketing Group, we’re dedicated to providing advertisers with the best platforms to reach qualified audiences. In December of 2016, we purchased Inside Columbia Magazine, alongside Inside Columbia’s CEO Magazine and Prime Magazine. Why?

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Topics: Marketing Strategy

Radio and Recruitment: The Perfect Pair to Build Your Team

Posted by Zimmer Radio & Marketing Group on March 7, 2018 at 9:10 AM

Recruitment can be a tough gig, especially for companies big enough to need recruiting to be an ongoing process. A tough economy can make it difficult to keep the pipeline of potential hires full, and recruitment advertising could be the key to reaching out to talent that hasn’t realized that your company is an option yet. More specifically, radio advertising is the perfect medium to build your team, like a “secret sauce” that takes the ingredients for finding a great hire to the next level.

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Topics: Recruitment Advertising

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