Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

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Why Mid-Missouri Businesses Recommend Attending BrandsFormation™

Posted by Zimmer Radio & Marketing Group on February 12, 2019 at 9:01 AM

Most likely, you have heard us talk about our annual BrandsFormation™ seminar with world-renowned author and motivational speaker, Chuck Mefford. While we could go on and on about the incredible success stories we have witnessed come from this life-changing event, we understand the power of hearing first-hand testimonials from other businesses themselves.

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Topics: Marketing Strategy

What Local, Mid-Missouri Businesses Are Saying About Radio & Magazine Advertising

Posted by Zimmer Radio & Marketing Group on January 18, 2019 at 9:01 AM

We could preach all day long about the successes that we've seen radio and magazine advertising bring to our customers and how much we love partnering with companies to help them grow; however, we also understand the value in hearing testimonials from other local businesses themselves. The following local, Mid-Missouri businesses have graciously offered to share their own marketing success stories. We hope that these testimonies provide your business with the raw insight you need to make well-informed marketing decisions in the future. 

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Topics: Advertising, Marketing Strategy

Influencer Marketing: Radio's History as the First and the Best

Posted by Zimmer Radio & Marketing Group on November 7, 2018 at 8:25 AM

Although the term influencer has recently become a buzzword for marketers, the concept of influencer marketing is not new. Today, the growing marketing trend primarily refers to brands leveraging trusted influencers to promote a product or service through specific online channels. But before social media and blogging came into play, the first and most effective influencer marketing channel was - and still is - radio.

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Topics: Marketing Strategy

Black Friday or Bust: The History Behind The Biggest Retail Day of the Year

Posted by Zimmer Radio & Marketing Group on November 1, 2018 at 11:01 AM

No one can deny a great deal, and one of the best times to get the ultimate bargains arrives early in the holiday season. It’s the day after Thanksgiving Day, or Black Friday, and it is one of the biggest shopping days of the year. In fact, nearly 70% of people went shopping - either in-store or online - over Thanksgiving weekend last year. Merchants open their doors long before sunrise - sometimes as early as 12 am - slashing prices on both small and big-ticket items. In response, millions of consumers flock to their stores or websites to take advantage of the sales and get a jump start on their holiday shopping.

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Topics: Marketing Strategy

10 Great Reasons To Advertise On The Radio

Posted by Zimmer Radio & Marketing Group on September 11, 2018 at 9:11 AM

Feel like your marketing plan isn’t yielding the best results? Not sure your media plan is suited to compete in an omnichannel market? Radio can help. In fact, if you aren’t utilizing radio advertising, then you’re most likely leaving something important on the table: increased sales and revenue.

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Topics: Marketing Strategy, Business Growth Strategy

The Top 10 Do’s and Don’ts of Radio Endorsements

Posted by Zimmer Radio & Marketing Group on August 6, 2018 at 9:05 AM

We all have one... That radio personality you look forward to hearing every day on the way to work, or during your lunch break, or on Saturday’s around the house. The one that makes you laugh, think differently, or provides comfort and familiarity around music you know and love. Some radio personalities can make you feel like family, they’ve earned your trust, and you’re willing to try something they recommend. In a recent 2015 study, 55% of respondents reported that they listened to the radio to specifically hear their favorite DJs/Hosts or particular show. In a 2014 study, there was a 55% increase in trust among respondents who are influenced by radio advertisements. This increase in trust was based on local personalities’ testimonials.

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Topics: Advertising, Marketing Strategy

5 Things To Consider When Choosing A Content Marketing Partner

Posted by Zimmer Radio & Marketing Group on July 10, 2018 at 9:23 AM

With the popularity of content marketing steadily on the rise, it seems there are reams of people ready to take your money, claiming they can get results. So, how do you separate the hype from the facts and make the right decision when selecting a content marketing partner?

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Topics: Marketing Strategy

6 Ways A Custom Magazine Can Grow Your Brand

Posted by Zimmer Radio & Marketing Group on July 3, 2018 at 8:58 AM

Does your business have a story to tell? One that would evoke emotion within the hearts of consumers and cause them to convert into your next customers? Then custom magazine publishing is for you!

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Topics: Marketing Strategy

The Power of Magazine & Radio: Fortified Roofing & Siding

Posted by Zimmer Radio & Marketing Group on June 27, 2018 at 11:44 AM

 

Q&A WITH MEGAN HERZING, MARKETING MANAGER AT FORTIFIED ROOFING & SIDING

We recently sat down with our client, Megan Herzing, Marketing Manager at Fortified Roofing & Siding and discussed the success they have found by having a more integrated marketing strategy that includes both, magazine and radio advertising. 

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Topics: Magazine Advertising, Business Growth Strategy, ROI, Advertising, Case Studies

Could Your Business Benefit From Sports Marketing?

Posted by Zimmer Radio & Marketing Group on June 26, 2018 at 9:50 AM

In 2016, the U.S. had the second largest share of sports fans in its population in the world, behind only China (via Statista). In two 2017 polls, ESPN and Scarborough ranked MLB as the second favorite sports league, behind the NFL, and professional baseball garnered 72 million ticket sales that same year. Given how intensely sports fans love their teams — like our own St. Louis Cardinals — it should be pretty clear that sports marketing is a tremendous opportunity for advertisers. In fact, now is the perfect time. Sports seasons are starting, warm weather is sending everyone outside to enjoy the fun, and sports fans are ready to be back in the midst of a roaring crowd.

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Topics: Marketing Strategy

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