Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

Recent Posts

6 Simple Social Media Posts You Should Be Publishing on Your Brand Pages

Posted by Zimmer Radio & Marketing Group on November 16, 2017 at 9:13 AM

As a business owner, you know how important social media is for reaching new customers and building relationships. An important part of being successful on social media is capturing your audience’s attention. In this post, we’ve put together a list of 6 simple social media post ideas that will help ensure that your posts show up and stand out.

Read More

Topics: Social Media

INFOGRAPHIC: How Radio Advertising Drives Car Sales

Posted by Zimmer Radio & Marketing Group on November 15, 2017 at 2:00 PM

At a time when car sales are hitting records, it’s important that your auto dealership or auto business stays in front of your customer to keep up with competition and win the business that these trends are portraying, and radio advertising can help you reach your goals to drive car sales.

Read More

Topics: Automotive - Industry

6 Shifts in Mid-Missouri Consumer Behavior That Happen in the Fall

Posted by Zimmer Radio & Marketing Group on September 12, 2017 at 9:27 AM

As the summer winds down and we head back into the school season, marketers everywhere are looking ahead to consumer trends throughout the fall and winter. Things change when the weather drops and as fall morphs into holiday season, lots of changes in customer behavior are also to be expected. Not only that, but Columbia is home to Mizzou, the University of Missouri. With an academic-year enrollment topping 35,000, Mizzou can’t help but affect consumer purchase behavior for the mid-Missouri economy. College students, including the brand new freshman class every year, will take up residence in town for the next nine to ten months, at least (if they don’t stay for summer classes) and marketers should be watching their behavior.

Read More

The Story Behind the Radio Advertisements: True Son Exteriors

Posted by Zimmer Radio & Marketing Group on August 28, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

Read More

Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Callaway Chrysler

Posted by Zimmer Radio & Marketing Group on August 21, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

Read More

Topics: Advertising, Marketing Strategy, Business Leaders

20 Digital Marketing Terms Defined

Posted by Zimmer Radio & Marketing Group on August 15, 2017 at 8:47 AM

The language of marketing has changed. As marketing continues to evolve in the digital age, new terms pop up and old terms take on new meanings. To help you wade through the constantly expanding language of digital marketing, we’ve defined 20 of the most commonly used terms.

Read More

Topics: Digital Marketing

The Story Behind the Radio Advertisements: Tami R. Benus, CPA

Posted by Zimmer Radio & Marketing Group on August 14, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

Read More

Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: South Central Regional Stockyards

Posted by Zimmer Radio & Marketing Group on August 7, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

Read More

Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Naught-Naught Agency

Posted by Zimmer Radio & Marketing Group on July 31, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

Read More

Topics: Advertising, Marketing Strategy, Business Leaders

Your Top 4 Marketing Questions Answered

Posted by Zimmer Radio & Marketing Group on July 27, 2017 at 9:22 AM

We often get asked many questions related specifically to marketing, and we want to share some of those frequently asked marketing questions with you to help you in your marketing efforts. Here are the top four questions we are asked.

Read More

Topics: Advertising, Marketing Strategy

Join Over 400 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts