Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

Recent Posts

The Story Behind the Radio Advertisements: Classic Travel & Tours

Posted by Zimmer Radio & Marketing Group on March 20, 2017 at 9:17 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

The Story Behind the Radio Advertisements: Witt Print Shop

Posted by Zimmer Radio & Marketing Group on March 13, 2017 at 9:11 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

How Women's Health Clinics Can Increase Referrals and New Client Business

Posted by Zimmer Radio & Marketing Group on March 9, 2017 at 9:05 AM

Healthcare businesses, such as a women’s health clinics, need to be extraordinarily careful in the way that they advertise. On the one hand, there are legal concerns, while on the other, patients and other customers don’t want to be sold to regarding the services they want or need to maintain the lifestyle they prefer. That’s why one of the best ways to attract new client business has always been referrals — 92% trust referrals from people they know, and people are four times more likely to buy when they’re given this type of referral — and proving your expertise or dedication to service.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Aire Serv

Posted by Zimmer Radio & Marketing Group on March 6, 2017 at 9:05 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Marketing Strategies for OB/GYN Practices

Posted by Zimmer Radio & Marketing Group on January 27, 2017 at 8:30 AM

Though they don’t teach marketing in medical school, today’s obstetricians and gynecologists should understand more than ever how to attract new patients to their practices. Even if you have been practicing for 20 years, you need to understand how to get new patients to help your OB/GYN practice stay busy when existing patients move away or grow older.

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Topics: Marketing Strategy

How to Take Your Chiropractor Event Marketing to the Next Level

Posted by Zimmer Radio & Marketing Group on January 23, 2017 at 8:30 AM

As a chiropractor, you’re in the business of helping people feel and live better. Even though you might have a stellar track record, it’s still important to market your practice to make sure you’re at the top of people’s minds when they need a chiropractor.

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Topics: Marketing Strategy, Business Growth Strategy

VIDEO: A Behind-The-Scenes Look at a Brainstorm Session

Posted by Zimmer Radio & Marketing Group on January 20, 2017 at 9:19 AM

 

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Topics: Advertising, Marketing Strategy

Understanding the Buyers Journey for Eye Patients

Posted by Zimmer Radio & Marketing Group on January 16, 2017 at 8:30 AM

Marketing to eye patients can have its challenges. Patients can be bombarded by advertisements from many channels daily, but at the same time, it’s important for your eye clinic to advertise your services to stay top of mind and be found when eye care is needed. The key to successful eye care marketing is understanding the buyer’s journey, more specifically, the buyer’s funnel for eye patients. This is a snapshot of how the buyer experiences your brand as they go through the process of making a purchase decision. Below, we’ll take a closer look at what the buyer’s funnel is and what it means for your marketing practices.

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Topics: Marketing Strategy

7 Ways Your Law Firm Can Improve Client Database Communication

Posted by Zimmer Radio & Marketing Group on January 12, 2017 at 8:30 AM

As a successful law firm, you’ve probably got a database of clients you’ve worked with in the past and in addition to that list, you might have taken steps to grow a database with potential new clients. Both of these groups are people that can help grow your firm and contribute to future success.

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Topics: Digital Marketing, Email Marketing, Legal - Industry

Why The Biggest Brands Never Stop Advertising: And Other Important Lessons Around Frequency and Consistency

Posted by Zimmer Radio & Marketing Group on January 10, 2017 at 8:30 AM

You see it every day. Advertising by the biggest brands out there. If big brands that already have significant market share are advertising, why aren’t you? Obviously, there is a great deal of value in advertising, or these huge brands would not be deploying millions of dollars across a variety of advertising channels. It’s important to take a look at not only why the biggest brands are advertising, but how and where they’re doing it, and how frequency in marketing helps to build and maintain brand-loyal customers.

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Topics: Advertising, Marketing Strategy