Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

Recent Posts

The Story Behind the Radio Advertisements: Graf & Sons

Posted by Zimmer Radio & Marketing Group on April 24, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Top 10 Things You Should Know About Mid-Missouri Radio: SLIDESHARE

Posted by Zimmer Radio & Marketing Group on April 18, 2017 at 8:30 AM

Radio stations do more than just radio. Here's the top 10 things to know about Mid-Missouri Radio...

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: Dryer's Shoe Store

Posted by Zimmer Radio & Marketing Group on April 17, 2017 at 9:13 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: ServiceMaster of Columbia

Posted by Zimmer Radio & Marketing Group on April 10, 2017 at 9:31 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: Big O Tires

Posted by Zimmer Radio & Marketing Group on April 3, 2017 at 9:02 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Focus on Health Chiropractic

Posted by Zimmer Radio & Marketing Group on March 27, 2017 at 9:09 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Business Growth Strategy, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: Classic Travel & Tours

Posted by Zimmer Radio & Marketing Group on March 20, 2017 at 9:17 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

The Story Behind the Radio Advertisements: Witt Print Shop

Posted by Zimmer Radio & Marketing Group on March 13, 2017 at 9:11 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Business Leaders

How Women's Health Clinics Can Increase Referrals and New Client Business

Posted by Zimmer Radio & Marketing Group on March 9, 2017 at 9:05 AM

Healthcare businesses, such as a women’s health clinics, need to be extraordinarily careful in the way that they advertise. On the one hand, there are legal concerns, while on the other, patients and other customers don’t want to be sold to regarding the services they want or need to maintain the lifestyle they prefer. That’s why one of the best ways to attract new client business has always been referrals — 92% trust referrals from people they know, and people are four times more likely to buy when they’re given this type of referral — and proving your expertise or dedication to service.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Aire Serv

Posted by Zimmer Radio & Marketing Group on March 6, 2017 at 9:05 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

Read More

Topics: Advertising, Marketing Strategy, Business Growth Strategy