Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

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Summer Radio Listeners: Why Every Daypart Matters

Posted by Zimmer Radio & Marketing Group on May 30, 2019 at 9:00 AM

There’s something special about summertime — especially if you’re in one of the many popular tourist destinations across America. All over the country, people are dusting off their sports equipment and BBQ grills to take advantage of the great weather and outdoor activities.

But as a marketer, how does this change the way you advertise to people on the radio? Are people’s listening patterns and behaviors different during the summer?

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Topics: Marketing Strategy

New eBook! Digital Marketing: How To Evaluate Your Current Vendor and Strategy to Boost Results

Posted by Zimmer Radio & Marketing Group on April 22, 2019 at 8:47 AM

Attention all business owners and marketers! Here’s the honest truth: Investing in digital targeting services, such as geofencing, targeted display, or search engine marketing (SEM), entitles you to a collaborative and transparent relationship with your service provider. This means that your business should know what digital products you purchase, how your budget is being allocated, and most importantly, how those products are performing.

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Topics: Digital Marketing, ROI

A "Mid-Mo Baby Expo" Success Story: Boone Hospital Center

Posted by Zimmer Radio & Marketing Group on March 25, 2019 at 8:22 AM

Oh, baby! The Mid-Mo Baby Expo is back: Saturday, June 1, 2019 from 8 AM to 12 PM at the Holiday Inn Expo Center in Columbia! Your business does NOT want to miss out on this amazing event sponsorship opportunity! We've previously discussed some of the top reasons that businesses should sponsor this event, but we understand the power that comes from hearing recommendations from other local businesses themselves. Check out the testimonial below and discover why your business should be a part of The 2019 Mid-Mo Baby Expo.

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Topics: Event Marketing

VIDEO: Why Clear 99's Jamie Mac and KCMQ's Shags & Trevor Recommend Sponsoring Bussin' It To Busch

Posted by Zimmer Radio & Marketing Group on March 20, 2019 at 8:48 AM

Our annual Bussin' It To Busch event is back on Friday, May 10, 2019 when the Cardinals take on the Pittsburgh Pirates! We've previously given ten specific reasons that businesses should be stepping up to the plate and sponsoring this wildly popular event, but today, we want to hear from some of the experts most closely associated w ith it the event itself: our own radio personalities! 

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Topics: Marketing Strategy

The History of Steve's Pest Control

Posted by Zimmer Radio & Marketing Group on March 7, 2019 at 9:01 AM

Everybody knows about Steve's Pest Control! They're your friend in the pest control business! Their catchy jingle and fleet of red pickup trucks are branded into the minds of residents in Columbia, Jefferson City, Lake of the Ozarks, and beyond. Their memorable advertisements have landed their business a solid status as a local celebrity. 

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Topics: Marketing Strategy, Business Leaders

Behind the Scenes: Zimmer's Story

Posted by Zimmer Radio & Marketing Group on February 21, 2019 at 8:42 AM

“Know where you came from. If you know [that], there are absolutely no limitations to where you can go.” – James Baldwin

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Topics: Business Leaders

A "CoMo Man Show" Success Story: Royal Power Sports

Posted by Zimmer Radio & Marketing Group on February 20, 2019 at 9:22 AM

The CoMo Man Show is back: Saturday, March 9, 2019 from 10 AM to 3 PM at the Parkade Center in Columbia! Your business does NOT want to miss this! We've previously discussed some of the top reasons that businesses should sponsor The CoMo Man Show, but we understand the [royal] power that comes from hearing recommendations from other local businesses. Check out the testimonial below and discover why your business should be a part of our 2019 show.

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Topics: Event Marketing

Why Mid-Missouri Businesses Recommend Attending BrandsFormation™

Posted by Zimmer Radio & Marketing Group on February 12, 2019 at 9:01 AM

Most likely, you have heard us talk about our annual BrandsFormation™ seminar with world-renowned author and motivational speaker, Chuck Mefford. While we could go on and on about the incredible success stories we have witnessed come from this life-changing event, we understand the power of hearing first-hand testimonials from other businesses themselves.

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Topics: Marketing Strategy

What Local, Mid-Missouri Businesses Are Saying About Radio & Magazine Advertising

Posted by Zimmer Radio & Marketing Group on January 18, 2019 at 9:01 AM

We could preach all day long about the successes that we've seen radio and magazine advertising bring to our customers and how much we love partnering with companies to help them grow; however, we also understand the value in hearing testimonials from other local businesses themselves. The following local, Mid-Missouri businesses have graciously offered to share their own marketing success stories. We hope that these testimonies provide your business with the raw insight you need to make well-informed marketing decisions in the future. 

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Topics: Advertising, Marketing Strategy

Influencer Marketing: Radio's History as the First and the Best

Posted by Zimmer Radio & Marketing Group on November 7, 2018 at 8:25 AM

Although the term influencer has recently become a buzzword for marketers, the concept of influencer marketing is not new. Today, the growing marketing trend primarily refers to brands leveraging trusted influencers to promote a product or service through specific online channels. But before social media and blogging came into play, the first and most effective influencer marketing channel was - and still is - radio.

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Topics: Marketing Strategy

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