Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

Recent Posts

6 Shifts in Mid-Missouri Consumer Behavior That Happen in the Fall

Posted by Zimmer Radio & Marketing Group on September 12, 2017 at 9:27 AM

As the summer winds down and we head back into the school season, marketers everywhere are looking ahead to consumer trends throughout the fall and winter. Things change when the weather drops and as fall morphs into holiday season, lots of changes in customer behavior are also to be expected. Not only that, but Columbia is home to Mizzou, the University of Missouri. With an academic-year enrollment topping 35,000, Mizzou can’t help but affect consumer purchase behavior for the mid-Missouri economy. College students, including the brand new freshman class every year, will take up residence in town for the next nine to ten months, at least (if they don’t stay for summer classes) and marketers should be watching their behavior.

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The Story Behind the Radio Advertisements: True Son Exteriors

Posted by Zimmer Radio & Marketing Group on August 28, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Callaway Chrysler

Posted by Zimmer Radio & Marketing Group on August 21, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

20 Digital Marketing Terms Defined

Posted by Zimmer Radio & Marketing Group on August 15, 2017 at 8:47 AM

The language of marketing has changed. As marketing continues to evolve in the digital age, new terms pop up and old terms take on new meanings. To help you wade through the constantly expanding language of digital marketing, we’ve defined 20 of the most commonly used terms.

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Topics: Digital Marketing

The Story Behind the Radio Advertisements: Tami R. Benus, CPA

Posted by Zimmer Radio & Marketing Group on August 14, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: South Central Regional Stockyards

Posted by Zimmer Radio & Marketing Group on August 7, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Naught-Naught Agency

Posted by Zimmer Radio & Marketing Group on July 31, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Your Top 4 Marketing Questions Answered

Posted by Zimmer Radio & Marketing Group on July 27, 2017 at 9:22 AM

We often get asked many questions related specifically to marketing, and we want to share some of those frequently asked marketing questions with you to help you in your marketing efforts. Here are the top four questions we are asked.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Melody's Quality Jewelry

Posted by Zimmer Radio & Marketing Group on July 24, 2017 at 9:06 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Tiger Tailgate Success Story: Mid America Harley-Davidson

Posted by Zimmer Radio & Marketing Group on June 28, 2017 at 9:05 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing