Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

Recent Posts

The Story Behind the Radio Advertisements: Koonse Glass

Posted by Zimmer Radio & Marketing Group on June 26, 2017 at 9:18 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Tiger Tailgate Success Story: Southern Glazers

Posted by Zimmer Radio & Marketing Group on June 21, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

The Story Behind the Radio Advertisements: Accounting Plus, Inc.

Posted by Zimmer Radio & Marketing Group on June 20, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Tiger Tailgate Success Story: Burgers' Smokehouse

Posted by Zimmer Radio & Marketing Group on June 14, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

The Story Behind the Radio Advertisements: Southwest Animal Hospital

Posted by Zimmer Radio & Marketing Group on June 12, 2017 at 9:01 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

How to Determine If You Should Use An Action Campaign for Your Marketing Strategy [INFOGRAPHIC]

Posted by Zimmer Radio & Marketing Group on June 9, 2017 at 8:30 AM

Not sure if you should use an action campaign? 

The type of campaign you build depends on your specific marketing strategy, needs and goals. Consult our infographic to ask yourself the right questions and make an informed decision about your next campaign and determine if you should use an action campaign.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Como Smoke and Fire

Posted by Zimmer Radio & Marketing Group on June 5, 2017 at 9:17 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: Ultimate Steel

Posted by Zimmer Radio & Marketing Group on May 29, 2017 at 9:10 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Robinson's Cleaners

Posted by Zimmer Radio & Marketing Group on May 22, 2017 at 9:03 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Mid America Mortgage Services, Inc.

Posted by Zimmer Radio & Marketing Group on May 15, 2017 at 9:01 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

Read More

Topics: Advertising, Marketing Strategy, Business Leaders