As your business grows and evolves, so do business and marketing trends. What was once a best practice can change quickly these days due to technology and new research. Meanwhile, some philosophies and strategies manage to stand the test of time.
If you’ve been following Zimmer for any amount of time, you know that giving to charity is a huge part of who we are as a company. That’s why we’re so excited that one of our absolute favorite charitable events is quickly approaching: The Central Missouri Honor Flight Radiothon. Each year that we’ve hosted this event, we are completely blown away by the courageous veterans we encounter, as well as the generosity of our community!
Topics: Business Leaders
Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.
With the number of leads and new customers consistently generated through our inbound marketing efforts, it’s hard to believe this now: Not so long ago, we had a pressing digital problem at Zimmer.
Topics: Why Inbound Marketing
There’s something special about summertime — especially if you’re in one of the many popular tourist destinations across America. All over the country, people are dusting off their sports equipment and BBQ grills to take advantage of the great weather and outdoor activities.
But as a marketer, how does this change the way you advertise to people on the radio? Are people’s listening patterns and behaviors different during the summer?
Topics: Marketing Strategy
Attention all business owners and marketers! Here’s the honest truth: Investing in digital targeting services, such as geofencing, targeted display, or search engine marketing (SEM), entitles you to a collaborative and transparent relationship with your service provider. This means that your business should know what digital products you purchase, how your budget is being allocated, and most importantly, how those products are performing.
Oh, baby! The Mid-Mo Baby Expo is back: Saturday, June 1, 2019 from 8 AM to 12 PM at the Holiday Inn Expo Center in Columbia! Your business does NOT want to miss out on this amazing event sponsorship opportunity! We've previously discussed some of the top reasons that businesses should sponsor this event, but we understand the power that comes from hearing recommendations from other local businesses themselves. Check out the testimonial below and discover why your business should be a part of The 2019 Mid-Mo Baby Expo.
Topics: Event Marketing
Our annual Bussin' It To Busch event is back on Friday, May 10, 2019 when the Cardinals take on the Pittsburgh Pirates! We've previously given ten specific reasons that businesses should be stepping up to the plate and sponsoring this wildly popular event, but today, we want to hear from some of the experts most closely associated w ith it the event itself: our own radio personalities!
Topics: Marketing Strategy
Everybody knows about Steve's Pest Control! They're your friend in the pest control business! Their catchy jingle and fleet of red pickup trucks are branded into the minds of residents in Columbia, Jefferson City, Lake of the Ozarks, and beyond. Their memorable advertisements have landed their business a solid status as a local celebrity.