Mid-Missouri Marketing Resource Blog

Zimmer Radio & Marketing Group

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How To Boost Your Foot Traffic With A 2018 Tiger Tailgate Sponsorship

Posted by Zimmer Radio & Marketing Group on June 19, 2018 at 9:10 AM

Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.

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Topics: Event Marketing, Tiger Tailgate

10 Questions You Should Ask Your Potential Website Designer

Posted by Zimmer Radio & Marketing Group on May 17, 2018 at 8:09 AM

You have a lot of options when it comes to hiring a website designer. Some will be less experienced, and some will be more expensive. There will be designers that suit your aesthetic, but aren’t necessarily capable of making your website into what your customers need it to be. All of this can make finding the right fit feel a little daunting.

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Topics: Digital Marketing

6 Stats You Should Know About Inside Columbia Magazine Readers

Posted by Zimmer Radio & Marketing Group on March 22, 2018 at 9:19 AM

At Zimmer Radio & Marketing Group, we’re dedicated to providing advertisers with the best platforms to reach qualified audiences. In December of 2016, we purchased Inside Columbia Magazine, alongside Inside Columbia’s CEO Magazine and Prime Magazine. Why?

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Topics: Marketing Strategy

Radio and Recruitment: The Perfect Pair to Build Your Team

Posted by Zimmer Radio & Marketing Group on March 7, 2018 at 9:10 AM

Recruitment can be a tough gig, especially for companies big enough to need recruiting to be an ongoing process. A tough economy can make it difficult to keep the pipeline of potential hires full, and recruitment advertising could be the key to reaching out to talent that hasn’t realized that your company is an option yet. More specifically, radio advertising is the perfect medium to build your team, like a “secret sauce” that takes the ingredients for finding a great hire to the next level.

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Topics: Recruitment Advertising

5 Myths Busted Around Who Listens to Sports Radio

Posted by Zimmer Radio & Marketing Group on February 5, 2018 at 9:07 AM

Sports fans are some of the most passionate people in the country due in part to the fact that, as the Radio Advertising Bureau (RAB) put it, “Sports is the ultimate in escapism. Think about it. There really is not much else that can take a person away from all the negativity in the world […] in a highly emotionally charged way with a community of individuals that share the passion.” About 24.3 million Americans listen to all sports radio in the U.S., yet despite this popularity and success, people still hold onto some radio myths that simply aren’t applicable.

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Topics: Marketing Strategy

Business Owner Tips: Clearing Your Cache

Posted by Zimmer Radio & Marketing Group on January 12, 2018 at 8:55 AM

If you’ve ever been a part of building or editing a website, then you know that it can be frustrating when changes you’ve made don’t appear on the website when you’re trying to view them live. In cases like this, chances are good that your web browser is actually pulling up a cached version of the site. Clearing your cache will help avoid and resolve these issues, which is why we’re going to take a deeper dive into this topic.

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Topics: Digital Marketing, Business Leaders

The ONE Marketing Investment To Consider Before Placing Ads

Posted by Zimmer Radio & Marketing Group on December 21, 2017 at 8:27 AM

Advertising can have a lot of moving pieces. For instance, you need to know which channels suit the best audience, have a strategy for your creative, and lay out a calendar to ensure all your marketing works harmoniously toward your business goals. But there’s one investment that you need to make before you start buying ad spots and launching campaigns — a well-designed website. In today’s post, we’ll break down the qualities of a good website and explore why it’s so important to have this done first.

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Topics: Digital Marketing

6 Simple Social Media Posts You Should Be Publishing on Your Brand Pages

Posted by Zimmer Radio & Marketing Group on November 16, 2017 at 9:13 AM

As a business owner, you know how important social media is for reaching new customers and building relationships. An important part of being successful on social media is capturing your audience’s attention. In this post, we’ve put together a list of 6 simple social media post ideas that will help ensure that your posts show up and stand out.

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Topics: Social Media

INFOGRAPHIC: How Radio Advertising Drives Car Sales

Posted by Zimmer Radio & Marketing Group on November 15, 2017 at 2:00 PM

At a time when car sales are hitting records, it’s important that your auto dealership or auto business stays in front of your customer to keep up with competition and win the business that these trends are portraying, and radio advertising can help you reach your goals to drive car sales.

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Topics: Automotive - Industry

6 Shifts in Mid-Missouri Consumer Behavior That Happen in the Fall

Posted by Zimmer Radio & Marketing Group on September 12, 2017 at 9:27 AM

As the summer winds down and we head back into the school season, marketers everywhere are looking ahead to consumer trends throughout the fall and winter. Things change when the weather drops and as fall morphs into holiday season, lots of changes in customer behavior are also to be expected. Not only that, but Columbia is home to Mizzou, the University of Missouri. With an academic-year enrollment topping 35,000, Mizzou can’t help but affect consumer purchase behavior for the mid-Missouri economy. College students, including the brand new freshman class every year, will take up residence in town for the next nine to ten months, at least (if they don’t stay for summer classes) and marketers should be watching their behavior.

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