Mid-Missouri Marketing Resource Blog

The History of Steve's Pest Control

Posted by Zimmer Radio & Marketing Group on March 7, 2019 at 9:01 AM

Everybody knows about Steve's Pest Control! They're your friend in the pest control business! Their catchy jingle and fleet of red pickup trucks are branded into the minds of residents in Columbia, Jefferson City, Lake of the Ozarks, and beyond. Their memorable advertisements have landed their business a solid status as a local celebrity. 

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Topics: Marketing Strategy, Business Leaders

The Future of Digital Marketing

Posted by Carrie Lorenz on March 1, 2019 at 8:25 AM

In recent years, digital marketing has become quite the buzzword. As this concept of online marketing has risen in popularity, businesses of all sizes and industries have put forth their best efforts at climbing to the top in the digital world. The good news about this recent shift is digital’s ease of access: Virtually anyone can start up their own online marketing campaign; however, with such accessibility also comes some bad news: Standing out from the crowd can be next to impossible without strategic optimization.

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Topics: Digital Marketing

A Four Step System To Solve All of Your Marketing Needs

Posted by Rebecca Milner on February 28, 2019 at 9:01 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend our favorite marketing method that has proven to produce results time and time again: The BrandsFormation™ System. The four steps that comprise this system include: Strategy, Strategy-Based Message, Consistency, and Dominant Frequency. Read along as we detail how this system has the power to “transform your good, small business into a great local brand.” 

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Topics: Marketing Strategy

Why Should You Attend BrandsFormation: A Q&A with Chuck Mefford

Posted by Rebecca Milner on February 26, 2019 at 9:01 AM

“Even if you’ve been to BrandsFormation before, you haven’t seen anything like this,” shares Chuck Mefford.

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Topics: Marketing Strategy

Behind the Scenes: Zimmer's Story

Posted by Zimmer Radio & Marketing Group on February 21, 2019 at 8:42 AM

“Know where you came from. If you know [that], there are absolutely no limitations to where you can go.” – James Baldwin

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Topics: Business Leaders

A "CoMo Man Show" Success Story: Royal Power Sports

Posted by Zimmer Radio & Marketing Group on February 20, 2019 at 9:22 AM

The CoMo Man Show is back: Saturday, March 9, 2019 from 10 AM to 3 PM at the Parkade Center in Columbia! Your business does NOT want to miss this! We've previously discussed some of the top reasons that businesses should sponsor The CoMo Man Show, but we understand the [royal] power that comes from hearing recommendations from other local businesses. Check out the testimonial below and discover why your business should be a part of our 2019 show.

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Topics: Event Marketing

Are You Spending Too Much on Your Facebook Advertising?

Posted by Carla Leible on February 18, 2019 at 8:22 AM

Facebook advertising is a valid component of any well-rounded marketing campaign in today's digital world. However, as a business owner, you might wonder how much you should be spending on this particular medium. In other words, are you spending more on Facebook ads than the benefit you are deriving? Before delving in, let’s explore the current prevalence of the tool. How many businesses currently "boost" their Facebook posts anyway? 

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Topics: Social Media

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2019 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

INFOGRAPHIC: It's World Radio Day!

Posted by Rebecca Milner on February 13, 2019 at 9:01 AM

Today is World Radio Day! 

In honor of one of our favorite marketing mediums, we've put together an infographic with some facts about radio. Take a look! 

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Topics: Advertising

Why Mid-Missouri Businesses Recommend Attending BrandsFormation™

Posted by Zimmer Radio & Marketing Group on February 12, 2019 at 9:01 AM

Most likely, you have heard us talk about our annual BrandsFormation™ seminar with world-renowned author and motivational speaker, Chuck Mefford. While we could go on and on about the incredible success stories we have witnessed come from this life-changing event, we understand the power of hearing first-hand testimonials from other businesses themselves.

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Topics: Marketing Strategy

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