Mid-Missouri Marketing Resource Blog

Why Your Business Should Have a Referral Program

Posted by Rebecca Milner on July 20, 2017 at 9:01 AM

It’s a proverb dating back to biblical times: “You must give in order to receive.” And as time has gone by, this principle of reciprocity has proven to remain relevant throughout the centuries. 

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Topics: Marketing Strategy

Why Cutting Your Advertising Budget When Times are Tough is Bad Idea

Posted by Carrie Lorenz on July 18, 2017 at 9:09 AM

History has a great way of teaching us lessons. During tough economic times, it might seem logical to make cuts to your advertising budget, but in reality, that’s not a sound idea, as it actually hurts your business. By staying the course, you keep your brand and business in the forefront of your customer’s mind. An effective advertising strategy should actually help you increase sales.

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Topics: Advertising

Are You Educating Your Customers or Is Someone Else? - Why Your Business Should Blog

Posted by Rebecca Milner on July 14, 2017 at 9:01 AM

“How do I change a flat tire?”

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Topics: Digital Marketing, Marketing Strategy

6 Times An Action Campaign Is Just What You Need

Posted by Carla Leible on July 13, 2017 at 9:23 AM

As a business owner, your goal is to sell your products or services to consumers. In a competitive marketplace, it takes some deep thinking, great partners, and a clear plan to be successful and cut through the clutter and overload. One of the ways you can help promote a new product and encourage your audience to act is by using an action campaign.

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Topics: Marketing Strategy

Knowing When You Should, or Shouldn't, Change Radio Stations

Posted by Carrie Lorenz on July 11, 2017 at 9:17 AM

Are you considering switching your radio advertising from one station to another? Maybe you think your advertising isn’t working and you need to change things up. Perhaps you believe you’ve already dominated your current station and you need to get your message out to a new audience, one that isn’t familiar with your brand. Choosing a radio station for your advertising is an important decision, so before you make a move, think carefully about the best way to maximize your advertising results.

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Topics: Advertising, Marketing Strategy

3 Types of Digital Advertising That Pair Well with Radio

Posted by Carrie Lorenz on July 10, 2017 at 9:31 AM

Omnichannel is the name of the game in marketing, but not every business is ready to leverage the budget to do so. Even so, an integrated, cross-channel strategy is critical because this provides touchpoints across mediums to build frequency, lift influence, establish brand and message recall, and ensure that your brand is where your customer is. So of course, choosing which channels to use is important. When you consider the fact that radio is a powerful medium, while digital is an increasingly necessary point of contact, it quickly becomes clear that these are top choices for the channels you should be using. There’s a few statistics to support it:

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Topics: Digital Marketing

When Generating Marketing Leads, Are You Asking the Right Questions in Forms?

Posted by Carla Leible on July 7, 2017 at 9:03 AM

Lead generation forms are an essential part of your online conversion strategy. Optimizing your form and asking the right questions are vital to targeting and segmenting your leads. By gathering relevant information about your leads, you can more effectively market to them, thereby increasing the likelihood of converting them into customers.

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Topics: Marketing Strategy

Why Event Marketing Works When Trying to Drive New Business

Posted by Carrie Lorenz on July 5, 2017 at 9:15 AM

Event marketing is an especially powerful way to reach customers, develop relationships, and drive new business. That’s because it’s a type of experiential marketing that closely aligns you to a particular event or cause as well as other brands through event sponsorship. Perhaps the most recognizable format is the sponsorship of sporting events: picture the banners along the fencing at a baseball field or lining the walls of a skating arena. However, some events can be cause driven or industry related, and others are simply meant to position the brand positively. For instance, Ikea partnered with Airbnb to do an event in Sydney that allowed attendees to spend an entire night in the store there, providing food, toys, and live music.

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Topics: Event Marketing

How to Craft an Action Campaign That Captures Attention

Posted by Carla Leible on July 3, 2017 at 9:09 AM

In previous posts, we’ve discussed how each type of campaign can fit into your 2017 marketing strategy, but it’s time to take a look at how to run an effective action campaign. In today’s post, we highlight six tips centered around how to craft a campaign that will capture attention and yield results.

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Topics: Marketing Strategy

How Your Business Can Score by Sponsoring High School Sports

Posted by Rebecca Milner on June 30, 2017 at 9:01 AM

Shortly after walking through school doors on a mundane Monday morning, most high school students are already thinking about their team’s next game. This automatic reaction occurs not only in students, but in parents, faculty, and local fans in the community as well. That’s because high school sports have a knack for fully enrapturing the hearts of people everywhere.

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Topics: Advertising, Marketing Strategy