Mid-Missouri Marketing Resource Blog

5 Tips For Effectively Marketing Your Retail Business with Magazine

Posted by Carla Leible on August 14, 2018 at 8:51 AM

We know how difficult it can be as a retail business owner to decide where and how to spend your precious marketing dollars. The marketing landscape is more complex than ever before and choosing the right marketing mix can sometimes feel like it will make or break your business. One channel that has passed the test of time in delivering marketing ROI for retail is local print magazine.

Read More

Topics: Magazine Advertising

Recruitment Campaign Dos and Don'ts For Your Marketing Creative

Posted by Carrie Lorenz on August 8, 2018 at 8:22 AM

Every organization has their group of superstars . . . and those who are less-than-perfect at doing their jobs. While some of these individuals who aren't contributing to the organization wash out in the first year or so, there is a serious cost associated with a poor hiring decision. According to Forbes, the cost of a bad hiring decision may be much more than you realize, starting at several thousand dollars and going significantly upwards from there. That makes hiring the right people one of the most important decisions that your organization makes on a regular basis. If you're not seeing the right individuals coming in from your recruitment marketing, your chances of hiring the perfect candidate are going to be even lower.

Read More

Topics: Recruitment Advertising

The Top 10 Do’s and Don’ts of Radio Endorsements

Posted by Zimmer Radio & Marketing Group on August 6, 2018 at 9:05 AM

We all have one... That radio personality you look forward to hearing every day on the way to work, or during your lunch break, or on Saturday’s around the house. The one that makes you laugh, think differently, or provides comfort and familiarity around music you know and love. Some radio personalities can make you feel like family, they’ve earned your trust, and you’re willing to try something they recommend. In a recent 2015 study, 55% of respondents reported that they listened to the radio to specifically hear their favorite DJs/Hosts or particular show. In a 2014 study, there was a 55% increase in trust among respondents who are influenced by radio advertisements. This increase in trust was based on local personalities’ testimonials.

Read More

Topics: Advertising, Marketing Strategy

3 Examples of How Magazine Advertising Can Boost Your Restaurant Business

Posted by Christine Lepp on August 2, 2018 at 9:33 AM

Why do the largest brands in the world continue to advertise their products and services? Whether you realize it or not, even the biggest brands still need advertising to keep their message top of mind with consumers. Surely mega-corporations such as McDonald's have no reason to spend money on advertising-- there are billions of their burgers served on a daily basis, right?

Read More

Topics: Magazine Advertising

How Long Should My Action Campaign Be?

Posted by Christine Lepp on July 26, 2018 at 8:12 AM

Marketing campaigns can deliver on a variety of goals, depending on the outcomes that you are trying to achieve. For instance, some marketing is meant to drive brand awareness, while the purpose of others is to introduce a new product or service or motivate your target audience toward taking a specific action. Naturally, these kinds of campaigns would be conducted and tracked differently depending on the goals.

Read More

Topics: Advertising, Marketing Strategy

10 Questions to Answer Before Running Your Next Recruitment Advertising Campaign

Posted by Carla Leible on July 24, 2018 at 9:22 AM

No matter the industry or size of the company, at some point, every business will need to hire. It can be an intensive process for some, requiring owners or managers to set aside time to develop recruitment materials and much more, all before they’re even close to interviewing anyone. You’ll probably find you need to balance your recruitment efforts (i.e., finding the right talent, not accepting the first person with a decent resume) against taking the first semi-reasonable candidate and the day-to-day operations of your company.

Read More

Topics: Marketing Strategy, Recruitment Advertising

Let's Hash it Out: Are Hashtags Still Relevant in 2018?

Posted by Rebecca Milner on July 19, 2018 at 9:01 AM

It’s been over a decade since the symbol, #, took off on social media, but hashtags are anything but has-beens. The truth is that they still serve a legitimate purpose in the social world.

Read More

Topics: Social Media

What Radio's Theater of the Mind Has to Do with Magazine

Posted by Carla Leible on July 17, 2018 at 3:17 PM

One of the most powerful benefits of radio advertising is its ability to tap into what has been called the “theater of the mind.” The act of listening requires your audience to participate through their own imagination. By painting a picture with sounds — words, sound effects, and music — you have the ability to craft a compelling and entertaining story that addresses your audience’s pain points or desires, involving and engaging them in a unique way. When you combine the power of “theater of the mind” with magazine advertising, you can target the same specific audience you reach with your radio ads to reinforce your message visually.

Read More

Topics: Marketing Strategy

5 Things To Consider When Choosing A Content Marketing Partner

Posted by Zimmer Radio & Marketing Group on July 10, 2018 at 9:23 AM

With the popularity of content marketing steadily on the rise, it seems there are reams of people ready to take your money, claiming they can get results. So, how do you separate the hype from the facts and make the right decision when selecting a content marketing partner?

Read More

Topics: Marketing Strategy

The Power of the Sports Fan and How To Make An Impact With Them

Posted by Carla Leible on July 5, 2018 at 9:22 AM

We’re in the midst of the 21st FIFA World Cup, with Round 16 and then semi-finals just around the corner. Visit sports bars or pubs in America or abroad, and you’re sure to see fans cheering or yelling about live games, recaps, and highlights. Summer is the time when we all come together to have fun, but sports fans in particular have game after game to celebrate. And of course, when audiences have a reason to unite, there’s a tremendous opportunity for marketing.

Read More

Topics: Marketing Strategy, Tiger Tailgate

Join Over 400 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts