Mid-Missouri Marketing Resource Blog

4 Scenarios You Might Encounter with Your Marketing Leads

Posted by Carrie Lorenz on March 20, 2018 at 8:55 AM

Your marketing team has passed a qualified lead over to your sales team. That’s great! Marketing has done everything it was supposed to do… but now what?

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Topics: Marketing Strategy

Quality Marketing Takes More Than Luck

Posted by Rebecca Milner on March 16, 2018 at 9:01 AM

“I find that the harder I work, the more luck I seem to have.” - Thomas Jefferson

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Topics: Marketing Strategy

Breaking Down the People Behind B2B Buying Decisions

Posted by Christine Lepp on March 14, 2018 at 8:25 AM

B2B marketers face many unique challenges, especially as the B2B purchase process continues to evolve with changing software and technological solutions. Additionally, the purchase cycle has grown longer, according to a 2017 survey from Demand Gen, and involves a growing number of B2B buyers within a company operating as a team.

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Topics: Marketing Strategy, Business Growth Strategy

Tips for Training Your Salespeople on How to Effectively Contact Marketing Leads

Posted by Carla Leible on March 12, 2018 at 9:22 AM

Marketing is an investment back into your business. Whether you’re a business owner or marketer, the end goal of marketing is to close sales. When you invest in radio, digital, magazine, or a combination of marketing solutions with Zimmer Radio & Marketing Group, you’re setting your business up to receive a lot of new marketing leads.

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Topics: Marketing Strategy

3 Marketing Trends You Should Be Following to Grow Your Home Improvement Business

Posted by Christine Lepp on March 9, 2018 at 8:27 AM

In the home improvement business, it’s vital to stay on top of trends. That doesn’t just mean offering what homeowners want — modern styles, top-quality materials, and the latest innovations. Equally important is staying on top of marketing trends, so you can cut through the competition and reach today’s homeowners.

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Topics: Marketing Strategy

Radio and Recruitment: The Perfect Pair to Build Your Team

Posted by Zimmer Radio & Marketing Group on March 7, 2018 at 9:10 AM

Recruitment can be a tough gig, especially for companies big enough to need recruiting to be an ongoing process. A tough economy can make it difficult to keep the pipeline of potential hires full, and recruitment advertising could be the key to reaching out to talent that hasn’t realized that your company is an option yet. More specifically, radio advertising is the perfect medium to build your team, like a “secret sauce” that takes the ingredients for finding a great hire to the next level.

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Topics: Recruitment Advertising

The Top 5 Places to Market Your B2B Business in Mid-Missouri

Posted by Carla Leible on March 5, 2018 at 9:20 AM

When a lot of marketing media tends to be dominated by B2C brands and tactics, it can be difficult to know where your B2B marketing belongs. On the one hand, the representatives at the company you’re marketing to are people that consume radio, magazines, and digital content just like everyone else, but on the other hand, B2C methods tend to fall flat when used for B2B. That’s why we’ve put together a list of the five best media you should use as a part of your strategy for B2B marketing in Mid-Missouri.

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Topics: Marketing Strategy, Mid-Missouri Market, Business Leaders

6 Business Benefits To Being on Instagram

Posted by Rebecca Milner on March 2, 2018 at 9:01 AM

These days, consumers tend to judge a business’ credibility based on their presence on (or absence from) social media. But which social platforms are truly worth the time and the effort that it takes to be successful?

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Topics: Social Media

5 Surefire Ways You Might Be Wasting Your Marketing Leads

Posted by Christine Lepp on February 28, 2018 at 8:42 AM


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Topics: Digital Marketing

5 Ways To “Spring Clean” Your Business

Posted by Rebecca Milner on February 26, 2018 at 9:01 AM

“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.”

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Topics: Business Leaders

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