Mid-Missouri Marketing Resource Blog

Our Top Blogs of 2017

Posted by Rebecca Milner on December 15, 2017 at 10:25 AM

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers, like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Advertising, Marketing Strategy, Business Leaders

The Top List of Questions to Ask About Your 2018 Media Plan

Posted by Carla Leible on December 14, 2017 at 8:45 AM

With the new year fast approaching, you’re sure to be in the midst of developing your 2018 media plan. That probably means you’re sitting down with your marketing partners to determine the particulars of your budget and campaign for the next year. To set up your company for advertising success in 2018, be sure you ask your media partners these six questions.

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Topics: Marketing Strategy

How To Lose A Customer In 10 Days

Posted by Rebecca Milner on December 12, 2017 at 9:01 AM

Andie Anderson said it best: “You can’t lose something you never had.” 

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Topics: Marketing Strategy, Business Growth Strategy

7 Ways To Ensure You Are Utilizing Your Website To Its Full Potential

Posted by Carrie Lorenz on December 8, 2017 at 9:17 AM

If you’re like 71% of small business owners, then you already understand just how important it is to have a website. However, no matter how important of an investment it is, simply having a website isn’t enough. You need to be utilizing your website at its full potential if you want to achieve all the best benefits. In today’s post, we’ll break down the seven key steps to ensuring your site reaches that potential and help move your business closer to success.

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Topics: Digital Marketing

The Top 10 Reasons You Should Always Work From an Annual Marketing Plan

Posted by Christine Lepp on December 6, 2017 at 8:38 AM

Your annual marketing plan serves as your marketing blueprint for the upcoming year. In addition to outlining your marketing strategy and helping to ensure consistency throughout the year, your marketing plan should help guide budgeting decisions, keep your marketing team focused, and help reduce stress. In this post, we’ll take a look at 10 reasons you should always develop an annual marketing plan.

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Topics: Marketing Strategy

Employee Recruitment: Why Radio Recruitment Works In 4th Quarter

Posted by Rebecca Milner on November 30, 2017 at 8:01 AM

It’s the most wonderful time of the year… to find new employees! And the most wonderful way to recruit the perfect candidates? Radio, by a landslide.

The fact is that 47% of small businesses in the U.S. report struggling to find qualified applicants for their job openings (Hrcapitalist.com, 2016). But in true holiday spirit, the fourth quarter consistently shows up as the “standout season” for recruiting new talent (Bureau of the Census, 2016).

So, what does your business need to know in order to take advantage of this opportune recruiting period?

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Topics: Advertising

5 Ways an Annual Marketing and Advertising Plan Will Drive Your ROI

Posted by Christine Lepp on November 28, 2017 at 9:21 AM

Developing an annual marketing and advertising plan can seem like a daunting task. It requires market research, setting financial and strategic goals, and establishing a detailed budget. While it can be a time-consuming process, it’s well worth it. An annual marketing plan forms a comprehensive framework to help keep your team strategically focused on your marketing goals — such as brand awareness, bringing in new customers, and building customer loyalty — which helps drive ROI.

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Topics: Marketing Strategy

The Biggest Waste of Advertising Dollars: NOT Having A Website

Posted by Carrie Lorenz on November 27, 2017 at 8:55 AM

In our digital-everything world, the ways of doing business have changed. These days, when someone hears of your brand, one of the first things they are likely to do is Google it to get more information. If you’re spending money on advertising and you don’t have a business website, you’re missing out on an important way to assist potential customers in the buyer’s journey.

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Topics: Digital Marketing

Why We're Thankful This Year

Posted by Rebecca Milner on November 22, 2017 at 9:01 AM

It’s almost Thanksgiving! We hope you’re about ready to dive into a glorious spread of stuffing, mashed potatoes, green bean and sweet potato casseroles, pumpkin pie, and of course, turkey! But while you’re waiting for the food to finally hit the table, we want to take a quick moment to briefly present five reasons that we’re incredibly thankful this year and explain how your business directly benefits from each.

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Topics: Advertising, Mid-Missouri Market

7 Places You Need To Be Using A Professionally-Designed Logo

Posted by Carla Leible on November 20, 2017 at 9:15 AM

Can you imagine leaving your house without your purse, wallet or smartphone? We didn’t think so. These items are essentially an extension of yourself, which is why most people don’t leave home without them.

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Topics: Digital Marketing

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