Mid-Missouri Marketing Resource Blog

The Story Behind the Radio Advertisements: Robinson's Cleaners

Posted by Zimmer Radio & Marketing Group on May 22, 2017 at 9:03 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Event Sponsorship Success Stories: The 2017 CoMo Man Show

Posted by Rebecca Milner on May 19, 2017 at 9:20 AM

The first annual CoMo Man Show was an undeniably testosterone-filled time, complete with a hot wing eating contest, a beard contest, live entertainment, a hunting-themed escape room, a belching contest, a fishing trip giveaway (to the Bahamas, might we add), displays of campers, boats, and motorcycles, an inflatable Wipeout Eliminator, the opportunity to smash a car, and dozens of booths showcasing all things manly.

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Topics: Marketing Strategy, Event Marketing

How to Turn Your Marketing Leads into Customers: 5 Things You Might Not Be Doing

Posted by Christine Overfelt on May 17, 2017 at 9:05 AM

Lead generation is essential for growing your business and increasing sales — but only if you convert them into customers. We’ve assembled a list of 5 ways to convert marketing leads that may not be part of your current lead conversion process.

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Topics: Marketing Strategy

The Story Behind the Radio Advertisements: Mid America Mortgage Services, Inc.

Posted by Zimmer Radio & Marketing Group on May 15, 2017 at 9:01 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

How to Use Event Sponsorships to Effectively Capture and Convert New Business Leads

Posted by Carla Leible on May 12, 2017 at 9:10 AM

You might know that event sponsorships are a great way to help your business stand out from the crowd by showcasing your brand and creating memorable experiences for consumers. An event sponsorship is also an effective way to capture and convert new leads. Here are a few event booth sponsor tips to help you make the most of event sponsorships.

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Topics: Event Marketing

Social Media Marketing 101: How to Authentically Engage Your Audience

Posted by Rebecca Milner on May 10, 2017 at 9:01 AM

Think of the last time that you felt someone was trying to get you to do something. How did it make you feel? Defensive? Annoyed? Suddenly an expert excuse-generator?

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Topics: Social Media

The Story Behind the Radio Advertisements: Brockmeier Financial Services

Posted by Zimmer Radio & Marketing Group on May 8, 2017 at 9:10 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

6 Mistakes to Avoid When Choosing an Advertising Medium

Posted by Christine Overfelt on May 5, 2017 at 9:20 AM
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Topics: Advertising

Why Radio Jingles Work, and 3 Questions to Determine if It's Right for Your Business

Posted by Christine Overfelt on May 3, 2017 at 9:27 AM

There are very few more time-tested forms of advertising than radio jingles. A short, simple, catchy slogan or tune that plays throughout the day demands our attention and provides a fun, memorable touchpoint for brands.

But what are radio jingles? The “1-877-Kars4Kids” jingle is a perfect example. Anyone who’s heard the commercial can’t help but remember the phone number. It’s a short, distinct spot featuring a chorus of children singing “1-877-Kars4Kids” with the call to action of “donate your car today.” It’s not a complex tune with a lengthy message, just a catchy jingle that’s hard to forget. Jingles can even last for generations, just take the “I wish I was an Oscar Meyer Weiner” song that both children and grandparents can sing along to.

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Topics: Advertising, Marketing Strategy, ROI

The Story Behind the Radio Advertisements: US Rents It

Posted by Zimmer Radio & Marketing Group on May 1, 2017 at 9:07 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders