Mid-Missouri Marketing Resource Blog

How Audio Can Win the Battle of the Mind

Posted by Carla Leible on June 27, 2017 at 9:11 AM
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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Koonse Glass

Posted by Zimmer Radio & Marketing Group on June 26, 2017 at 9:18 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

6 Ideas for Sizzling Summer Marketing Success

Posted by Christine Overfelt on June 23, 2017 at 9:05 AM

With the summer season upon us, the days are longer, warmer, full of hustle and bustle, and road trips. Your potential customers are increasingly busier and more active than they are the rest of the year. They are planning summer travel, staycations and coordinating their calendars with summer camps, activities, and plans for the dog days of summer. As you look to your summer advertising campaigns, be sure to take into account your consumers change in habit. Here are six summer marketing tips that will ensure you have a successful seasonal marketing program.  

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Topics: Marketing Strategy

Tiger Tailgate Success Story: Southern Glazers

Posted by Zimmer Radio & Marketing Group on June 21, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

The Story Behind the Radio Advertisements: Accounting Plus, Inc.

Posted by Zimmer Radio & Marketing Group on June 20, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Top Ten Reasons to Sponsor Tiger Tailgate

Posted by Rebecca Milner on June 19, 2017 at 9:01 AM

One of the most wonderful times of the year is just around the corner: football season. Can we get an M-I-Z? As thrilling as football games are, everyone knows that they aren’t quite the same without an exciting tailgate. For years, Zimmer Radio & Marketing Group has had the honor of hosting the largest tailgate at Mizzou! It’s a huge pregame party that provides amazing sponsorship opportunities for businesses in our community.

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Topics: Mid-Missouri Market

5 Tips for Developing Radio Ad Creative That is Truly Visual

Posted by Christine Overfelt on June 15, 2017 at 9:04 AM

One of the advantages of radio advertising is the opportunity to tap into the unique ways audio can engage the human mind. The act of listening is strongly connected to memory. By developing radio ad creative that uses words, sounds, and a great story to paint a visual picture for the listener, you improve the memorability of your advertising and increase the likelihood that a customer will turn to you and your brand for the products and services they need. Here are 5 tips for developing radio ad creative that is visual.

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Topics: Advertising, Marketing Strategy

Tiger Tailgate Success Story: Burgers' Smokehouse

Posted by Zimmer Radio & Marketing Group on June 14, 2017 at 9:10 AM

The Zimmer Radio & Marketing Group Tiger Tailgate has earned a solid reputation as THE biggest tailgate at Mizzou. It's a guaranteed party before every home game. Just ask the 1,200 visitors who come to each tailgate. 

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Topics: Event Marketing

Football & Your Business: 5 Things They Have in Common

Posted by Rebecca Milner on June 13, 2017 at 8:55 AM

For years, football has soundly occupied the throne as America’s favorite sport. There are countless factors responsible for the game’s long-standing popularity, but most worthy of mentioning is the foundation upon which football is built. That’s because Americans can easily identify with the powerful principles that the game of football represents. Not shockingly, these same principles are engrained into the foundations of successful businesses across the country.

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Topics: Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Southwest Animal Hospital

Posted by Zimmer Radio & Marketing Group on June 12, 2017 at 9:01 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders