Mid-Missouri Marketing Resource Blog

8 Examples of When You Should Be Running An Action Campaign

Posted by Christine Lepp on June 21, 2018 at 8:30 AM

Action campaigns serve a specific purpose in a marketing strategy — driving action. Whether it’s to encourage customers to sign up for your loyalty program or convincing prospects to check out your latest product or service, action campaigns are tied to measurable objectives generally within a short time frame. We’ve discussed the specific goals for an action campaign before, but in today’s post, we’ll take that a step further and give you clear examples of when action campaigns are best utilized.

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Topics: Marketing Strategy

How To Boost Your Foot Traffic With A 2018 Tiger Tailgate Sponsorship

Posted by Zimmer Radio & Marketing Group on June 19, 2018 at 9:10 AM

Tiger Tailgate has long held the reputation of the biggest tailgate party at Mizzou. More than a thousand community members come together to eat, drink, enjoy music, and celebrate the beloved home team. That’s why sponsoring the event is such a boon to local businesses — share some of the spotlight with what the community already adores in order to capture new opportunities to convert fans into customers.

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Topics: Event Marketing, Tiger Tailgate

Is Your Loyalty Program Helping or Hurting Your Business?

Posted by Rebecca Milner on June 18, 2018 at 9:01 AM

Loyalty programs are strategic marketing tools that give customers a specific incentive to keep coming back. This commonly manifests as a “Fifth visit free” or a “$100 off your tenth purchase” kind of offer. While these deals can definitely help drive foot traffic, the misuse of such offers can also be hurtful to businesses.

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Topics: Marketing Strategy, Business Growth Strategy

Zimmer Radio and Marketing Group Recognized in the 2018 Service to America Awards

Posted by Annie Leible on June 15, 2018 at 8:22 AM


“Love is not patronizing and charity isn't about pity, it is about love. Charity and love are the same -- with charity you give love, so don't just give money but reach out your hand instead.”
- Mother Teresa

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Topics: Business Leaders

International House of Burgers: Marketing Fail or Genius?

Posted by Rebecca Milner on June 13, 2018 at 9:01 AM

Unless you have been living under a rock for the last couple of weeks, you have heard about the infamous name change that’s coming to the International House of Pancakes. IHOP, who has always been known for its breakfast menu and most notably and obviously, its pancakes, will now be known as the International House of…burgers? Quite the change for a chain who has had a flapjack foundation since 1958.

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Topics: Marketing Strategy

Millennial Spending Habits: What Businesses Need To Know

Posted by Annie Leible on June 12, 2018 at 8:55 AM

It seems that the buzz surrounding the Millennial generation may never stop. Too many of today's business owners roll their eyes at the thought of catering to this group; however, the numbers below indicate that it is past time to get to know this generation better since they are essentially "taking over." 

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Topics: Marketing Strategy, Business Leaders

What Makes Magazine Different From Newspaper Advertising

Posted by Christine Lepp on June 7, 2018 at 8:55 AM

When it comes to print advertising, you may think it’s a toss-up between newspapers and magazines. After all, both are static, visual ads, right?

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Topics: Magazine Advertising

Why Word of Mouth Isn't Enough (And How To Use It More Effectively)

Posted by Carrie Lorenz on June 5, 2018 at 8:23 AM

Word of mouth has always been powerful thanks to the trust consumers place in their coworkers, friends, and family. However, in the digital era, word of mouth has been extended to include online interactions and engagement via social media and social review sites. These are “places” consumers go to learn about brands, products, and how other customers use and experience them. In fact, according to HubSpot, consumers typically have 90 conversations a week regarding different brands. They not only trust brand recommendations from their friends and families (90%), they also trust consumer opinions they find online (70%).

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Topics: Marketing Strategy

Let Zimmer Custom Publishing Tell Your Business' Story

Posted by Rebecca Milner on June 1, 2018 at 9:01 AM

As childhood taught all of us, stories are captivating and filled with empathy and emotion. Does that sound like something that belongs in the business world? You bet! No matter how stoic and unsympathetic a business’ processes and procedures may seem at times, it’s a fact that emotion is an inescapable component of securing sales.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Nobody Puts Baby in the Corner: How To Stand Up For Your Marketing Plan

Posted by Christine Lepp on May 29, 2018 at 8:22 AM

Who doesn’t love that line from the iconic Johnny Castle? When you firmly believe something deserves to not be dismissed, raise your fist high and repeat it with us: "Nobody puts Baby in the corner!"

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Topics: Marketing Strategy

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