Mid-Missouri Marketing Resource Blog

The Reason We Ask So Many Questions Before Creating a Proposal For You

Posted by Carrie Lorenz on April 28, 2017 at 9:07 AM
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Topics: Advertising, Business Growth Strategy

15 Marketing Benefits to an Event Booth Sponsorship

Posted by Carla Leible on April 27, 2017 at 9:22 AM
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Topics: Event Marketing

Why a Jingle Could Be Your Best Secret Weapon

Posted by Carla Leible on April 26, 2017 at 8:22 AM

If you’re like most other Americans, you’ve heard a ton of radio jingles over the years for everything from cleaning products to legal services. And even though you might not be interested in the product or service right away, that jingle sticks in your head for days, months or even years.

Small businesses today would be wise not to underestimate the power of the jingle. The jingle today is still as powerful as it ever was, and has advantages many other forms of marketing can’t proclaim.

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The Story Behind the Radio Advertisements: Graf & Sons

Posted by Zimmer Radio & Marketing Group on April 24, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Do Your Advertisements Sound Like Fake News?

Posted by Rebecca Milner on April 21, 2017 at 9:01 AM

2016 is gone, and with it, the last traces of trust that the public felt toward the media. During the Presidential election, record-setting numbers of obscure and misleading news stories flooded television networks and made their way to social media platforms, namely Facebook.

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Topics: Advertising, Marketing Strategy

The 3 Numbers Every Business Owner MUST Know

Posted by Rebecca Milner on April 19, 2017 at 9:35 AM

It doesn’t take long to feel thoroughly inspired when listening to CNBC’s “The Profit” star, Marcus Lemonis, talk about business. He is an absolute wealth of information and has a proven track record of success to back up every piece of advice he offers. It seems that this entrepreneur could whip a dying business into shape, even in his sleep.

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Topics: ROI, Business Growth Strategy

Top 10 Things You Should Know About Mid-Missouri Radio: SLIDESHARE

Posted by Zimmer Radio & Marketing Group on April 18, 2017 at 8:30 AM

Radio stations do more than just radio. Here's the top 10 things to know about Mid-Missouri Radio...

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market, Business Leaders

The Story Behind the Radio Advertisements: Dryer's Shoe Store

Posted by Zimmer Radio & Marketing Group on April 17, 2017 at 9:13 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

10 Goals of an Awareness Campaign

Posted by Carla Leible on April 14, 2017 at 10:41 AM

Depending on your budget, one of the overarching goals of your advertising strategy is to influence your audience more generally in favor of your brand, rather than to take a particular action. That requires the eponymous awareness campaign, which is intended to reach wide audiences in order to make your brand memorable and spread a message that doesn’t necessarily directly tie to your bottom line through sales. In our companion piece, we’ll take a closer look at developing action campaigns, but in this post, we’ll focus on the ten goals best accomplished utilizing an awareness campaign strategy.

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Topics: Advertising, Marketing Strategy

ICYMI: Recapping The 2017 BrandsFormation™ Seminar with Chuck Mefford

Posted by Rebecca Milner on April 12, 2017 at 8:40 AM

We just wrapped up our 2017 BrandsFormation™ seminar with the BrandsFormation™ author himself, Chuck Mefford. As usual, it did not disappoint. Chuck is a captivating speaker who draws in his audience from his first word to his last. His inspirational stories and words of wisdom held the attention of each person in attendance.

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Topics: Advertising, Marketing Strategy