Mid-Missouri Marketing Resource Blog

How To Take Advantage of the Returning College Crowds and MU Football Season

Posted by Carla Leible on September 18, 2017 at 9:22 AM

Fall in Columbia can mean only one thing — University of Missouri football.

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Topics: Mid-Missouri Market

But Really, How Important is Branding for Small Businesses?

Posted by Carla Leible on September 14, 2017 at 9:23 AM

The term “branding” gets thrown around a lot in articles and discussions about marketing. But exactly what it is, why it’s important, and how to do it can be hard to pin down. You may have wondered whether branding for small businesses is really important. In this post, we’ll explain what branding is and why a focus on branding is important for your company.

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Topics: Marketing Strategy

What Does September Have to Do With Next Year's Marketing? EVERYTHING!

Posted by Carla Leible on September 13, 2017 at 9:27 AM

Now that fall is right around the corner, it’s time to start thinking about how you’re going to spend not only your holiday marketing budgets (if you haven’t already), but next year's marketing dollars as well. While preparing for the important holiday marketing season is critical, it’s also the perfect time to start creating next year's plan. This article will cover why you want to be planning annually, and why do it now.

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Topics: Marketing Strategy

6 Shifts in Mid-Missouri Consumer Behavior That Happen in the Fall

Posted by Zimmer Radio & Marketing Group on September 12, 2017 at 9:27 AM

As the summer winds down and we head back into the school season, marketers everywhere are looking ahead to consumer trends throughout the fall and winter. Things change when the weather drops and as fall morphs into holiday season, lots of changes in customer behavior are also to be expected. Not only that, but Columbia is home to Mizzou, the University of Missouri. With an academic-year enrollment topping 35,000, Mizzou can’t help but affect consumer purchase behavior for the mid-Missouri economy. College students, including the brand new freshman class every year, will take up residence in town for the next nine to ten months, at least (if they don’t stay for summer classes) and marketers should be watching their behavior.

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“Winter Is Coming:” The Top 4 Ways to Market Your Business During The Holiday Season

Posted by Rebecca Milner on September 8, 2017 at 9:01 AM

All of the buzz surrounding the hit series, Game of Thrones, has us thinking, “Fall is almost upon us and winter really is coming sooner than we think.” For businesses, this means that marketing strategies should begin to shift in alignment with shifting consumer behavior patterns

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Topics: Marketing Strategy

Confessions for Utilizing Sports in Your Marketing: 4 Plays Gone Bad

Posted by Christine Lepp on September 6, 2017 at 9:23 AM

If there’s one thing that binds a city, town, or community in America today, it’s having a local sports team for everyone to get behind. Whether it’s a pro team, like the St. Louis Cardinals, to a local college team like the Mizzou Tigers, people in the area often feel a special bond with “their” team.

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Topics: Marketing Strategy

A Tribute To You This Labor Day!

Posted by Rebecca Milner on September 4, 2017 at 9:01 AM

Labor Day is one of those holidays that sneaks up and surprises you.

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Your Questions Answered: What Exactly is Digital Marketing & How Do I Know What I Need for My Business?

Posted by Carla Leible on August 31, 2017 at 9:33 AM

We live in a digital world, there’s no debate about it. From smartphones and tablets to our laptops and desktop computers, we spend countless hours pouring through digital content day in and day out. According to a 2016 study from We Are Social, people in the United States spent on average 1.9 hours a day accessing the internet from a mobile device and 4.3 hours a day accessing the internet from a laptop or desktop computer.

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Topics: Digital Marketing

Illustrating The Effectiveness of Integrated Marketing

Posted by Rebecca Milner on August 29, 2017 at 9:01 AM

Once a business has dominated their current marketing platform, and their budget allows for them to expand in to new avenues of advertising, we encourage them to practice integrated marketing. That is, we advise them to commit to market themselves across a variety of platforms. Why? Because in today’s marketplace, with millions of companies vying for a customer’s attention, using only one or two forms of advertising will not effectively reach a business’ target audience. Utilizing several different marketing channels creates a much better chance of engaging consumers, and eventually, converting them into customers.

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Topics: Marketing Strategy

The Story Behind the Radio Advertisements: True Son Exteriors

Posted by Zimmer Radio & Marketing Group on August 28, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders