Mid-Missouri Marketing Resource Blog

5 Reasons Why Your Business Should Be Marketing To Baby Boomers

Posted by Carla Leible on June 12, 2019 at 8:33 AM

Over the past few years, you've likely been inundated with the hype that's been associated with marketing to Millennials and Gen-Xers. It seems that's all anybody's talking about. But, let's not forget the importance of marketing to Baby Boomers. After all, this demographic is the wealthiest, has the most disposable income, and tends to enjoy the greatest amount of free time when compared to other generations.

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Topics: Magazine Advertising

What You Need To Know About Tracking Marketing ROI [In 200 Words]

Posted by Rebecca Milner on June 6, 2019 at 9:01 AM

Here’s the honest truth: If you’re investing in advertising, your provider owes you the right to know whether or not it’s working for your business. Tracking your marketing return on investment, or ROI, can seem intimidating, but that doesn’t mean it should be avoided. In an effort to simplify things, here’s our take on what you need to know about tracking marketing ROI in 200 short and sweet words.

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Topics: ROI

How To Identify Top Performers Before The Hire

Posted by Jonathan Durbin on June 3, 2019 at 8:27 AM

Everyone’s interview process is a bit different. Whether you conduct three rounds or just one, the purpose of every interview is to determine if a candidate is a good fit for your company. This can include their fit with the team or an overall company culture fit, but the goal is always to uncover how a candidate will perform once they are in the role.

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Topics: Business Leaders

Summer Radio Listeners: Why Every Daypart Matters

Posted by Zimmer Radio & Marketing Group on May 30, 2019 at 9:00 AM

There’s something special about summertime — especially if you’re in one of the many popular tourist destinations across America. All over the country, people are dusting off their sports equipment and BBQ grills to take advantage of the great weather and outdoor activities.

But as a marketer, how does this change the way you advertise to people on the radio? Are people’s listening patterns and behaviors different during the summer?

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Topics: Marketing Strategy

Why Top Brands Are Investing In Their Very Own Print Magazines

Posted by Carla Leible on May 28, 2019 at 8:33 AM

Have you ever wanted to unplug with a book or magazine? You’re not alone. In a world full of digital consumption, print marketing is still one of the top ways brands engage their audiences. Surprised? Don’t be. Although the shift to digital content has been supported by print-based media, neuroscience research indicates the use of paper-based content and ads offer immersive advantages for marketers.

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Topics: Custom Publishing

School's Out, Now What? 5 Ways to Market Your College Town Business During the Summer

Posted by Carrie Berkbuegler on May 23, 2019 at 9:00 AM

It can be tough for any business in a college town when school is out. This is especially true for businesses in Columbia, Missouri that rely on so many different universities like Mizzou, Columbia College, and Stephens College to provide revenue. With a population of over 108,000 people, Columbia is a big market that gets even bigger when school is in session. Mizzou alone has averaged upwards of 19,000 freshmen applicants over the past two years and accounts for 35,000 students living in Columbia. Stephens contributes a little under 700 students annually as well.

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Topics: Marketing Strategy

Is Radio Dead? 5 Reasons Why Radio Advertising Is Still Relevant in 2019

Posted by Christine Lepp on May 21, 2019 at 9:05 AM

Although 2019 is known to be a digital world, the effectiveness of radio advertising is still undeniable. For example, did you know that radio consistently reaches 93% of Americans each week? Statistics like this one help prove why business owners and marketers across the country are still looking to radio to promote their companies. Today, we’re taking this topic even further by providing the top five reasons that radio advertising is still relevant in 2019.

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Topics: Marketing Strategy

Zimmer Nominated for Five 2019 Radio Mercury Awards

Posted by Rebecca Milner on May 17, 2019 at 9:01 AM

Each year, the Radio Mercury Awards are held in a “little” place called New York City. You may have heard of it. Each year, hopeful nominees from “little” businesses like Wendy’s, Verizon, GEICO, Comcast, Coca-Cola, State Farm, and HBO are in attendance. You may have heard of them. And each year for the last several years, a truly little company from Mid-Missouri, Zimmer Radio & Marketing Group, sits among some of the biggest names in the biggest city in the country and waits to hear whether or not one of their multiple nominations will take home a trophy (or two).

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Topics: Advertising, Mid-Missouri Market

5 Reasons You Should Work in Advertising Sales

Posted by Jonathan Durbin on May 15, 2019 at 9:15 AM

With advertisements all around us, there are more opportunities in marketing and advertising than ever before. Whether you are looking for your first career in advertising or for a new adventure in the world of marketing, advertising sales can blend multiple aspects of the industry into one, comprehensive role. Below we're exploring five reasons advertising sales could be the perfect fit for your professional journey.

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Topics: Work at Zimmer

How Leadership Impacts Company Culture

Posted by Jonathan Durbin on May 9, 2019 at 8:17 AM

"Lead by example." It’s a tried and true approach to any leadership role. But just as new parents begin to find their kids picking up on their habits, managers and company leadership can find their employees emulating the behaviors they observe in the workplace. While sometimes this can be positive, there are also times when negative behaviors can develop as well. This then creates a domino effect: Once a few employees begin behaving in a certain way, it impacts the company culture and the entire team.

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Topics: Business Growth Strategy, Business Leaders

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