Everything functions as a part of a system. The human body itself is made up of 11 of them. Those 11 systems work together, allowing each person to learn new information through (…you guessed it) step-by-step systems designed to teach and train. Not to mention, as you’re reading this, we are currently revolving through space as a part of the solar system. It’s abundantly clear that without systems, life would cease to exist altogether.
At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.
It’s the time of year when you and your team are likely to be going over your marketing strategy for 2017, and that means laying out which marketing tactics are going to work best to achieve your goals by resonating with your customers. Categorically, there are two types of campaigns that you should be considering: action, or awareness. In today’s post, we’ll define each and discuss how to incorporate action and awareness campaigns into your 2017 marketing plan.
I love sports. Anyone who knows me understands this. I can personally guarantee that if my family or friends were asked to describe me, they would instantly mention something about this outspoken obsession. Every time.
Selecting a media partner can be a daunting task. You’re handing over the “keys to the car” so to speak from a marketing perspective, and making the wrong choice can cost a lot of time and money.
Magazine advertising is a highly effective form of marketing. One of the reasons is because it enables you to narrowly target your audience. For example, Zimmer Radio & Marketing Group recently purchased three publications, each targeting a different demographic: Inside Columbia Magazine is aimed at middle-aged women with a family, CEO Magazine targets men and focuses heavily on business owners, and Prime Magazine addresses the interests of an older demographic, particularly older women with a family and possibly grandchildren. So, it’s easy to see why and how a brand might choose to advertise in only one of those publications but perhaps not all three.
There are no shortcuts on the road to continual marketing success. Business owners are required to put forth ample time and energy in order to see their company thrive.