Mid-Missouri Marketing Resource Blog

Are You Doing Everything Now That You Should Be to Prepare Your Business for the Holidays?

Posted by Christine Lepp on October 19, 2017 at 9:25 AM

The holidays are typically the the busiest time of year for consumers. You should start planning out your marketing today, so you are the first business customers think of when they start shopping this year.

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Topics: Marketing Strategy

Name That Brand!

Posted by Rebecca Milner on October 17, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

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Topics: Advertising, Marketing Strategy

The Ad Tax Is A Bad Tax For Small Businesses

Posted by Carla Leible on October 11, 2017 at 3:01 PM

Most of us have heard it said that small businesses are the “backbone” of the American economy.

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Topics: Marketing Strategy, Business Leaders

Do Your Advertisements Pass “The Best Friend Test?”

Posted by Rebecca Milner on October 10, 2017 at 9:01 AM

Oftentimes, it’s difficult for business owners and marketers to objectively view their business from an outside perspective. This is no fault of their own. Understandably, their bias about their own company just tends to get in the way. However, thinking about business matters (specifically, marketing practices) in an objective, unbiased fashion is a smart tactic for businesses who want their advertising to make a significant impact.

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Topics: Advertising, Marketing Strategy

How To Set SMART Goals For Next Year

Posted by Rebecca Milner on October 9, 2017 at 9:01 AM

Have you ever tried an escape room?

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Topics: Marketing Strategy, Business Leaders

How Bad (or No) Branding Can Hurt Your Business

Posted by Christine Lepp on October 6, 2017 at 9:05 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

20 Stats That Will Remind You of the Importance of Your Branding

Posted by Carrie Lorenz on September 28, 2017 at 9:22 AM

When it comes to communicating - and connecting - to your customers, there’s nothing more important than branding. Your brand is the major touchpoint that the public has when it comes to how they perceive your business, so it’s importance certainly isn’t to be underestimated.

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Topics: Marketing Strategy

Buy Now, Save Later: How Annual Marketing Plans Can Save You Money

Posted by Carrie Lorenz on September 27, 2017 at 9:43 AM

Marketing your business is like many other things in life - you either fail to plan, or plan to fail. The good news is, developing an annual marketing plan can help you save a lot of stress - and money - in the long run.

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Topics: Marketing Strategy

Checklist for a Great Logo

Posted by Carrie Lorenz on September 25, 2017 at 9:20 AM

Your logo is the “face” of your company. It’s what pops into someone’s head when they think of your brand. Psychology tells us that visual cues help us remember and retrieve information. Aristotle, the Greek philosopher, observed, “The soul never thinks without a picture.” The fact is, your logo is a critical part of your marketing strategy. To help you develop a logo that is both memorable and an accurate representation of your company, we’ve put together a checklist of important elements to consider when developing your brand logo.

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Topics: Advertising, Marketing Strategy

4 Ways to Step Up Your Radio Creative

Posted by Christine Lepp on September 21, 2017 at 8:55 AM

Radio creative, simply put, is the radio ad or series of ads that gets broadcast to your audience and causes them to take action. Generally, it’s a part of your marketing campaign that comes later in the process, after you’ve determined who your target audience is, the goals you set out for the campaign, and decided on the frequency that will work best for your strategy. But while creative may come last, it is by no means to be considered least. No matter how great your product or service is, you must get people’s attention, or the results of your campaign may be disappointing. In this post, we’ll take a look at ways to improve your radio creative.

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Topics: Marketing Strategy