Mid-Missouri Marketing Resource Blog

What Local, Mid-Missouri Businesses Are Saying About Radio & Magazine Advertising

Posted by Zimmer Radio & Marketing Group on January 18, 2019 at 9:01 AM

We could preach all day long about the successes that we've seen radio and magazine advertising bring to our customers and how much we love partnering with companies to help them grow; however, we also understand the value in hearing testimonials from other local businesses themselves. The following local, Mid-Missouri businesses have graciously offered to share their own marketing success stories. We hope that these testimonies provide your business with the raw insight you need to make well-informed marketing decisions in the future. 

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Topics: Advertising, Marketing Strategy

5 Keys To Radio Advertising Success for Veteran Advertisers

Posted by Carrie Berkbuegler on January 10, 2019 at 8:02 AM

Research shows that radio continues to be strong in a world filled with new media. According to Nielsen, the leading source in data analytics for U.S. entertainment consumption, 93% of U.S. adults tune in to their radio every week. Nielsen also reports that “the percentage of Americans aged 12 and older listening to broadcast radio on a weekly basis has stayed relatively steady from 1970 to today.” Even with all of the technology that has evolved since 1970, it is clear that radio is still vital to marketers.

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Topics: Marketing Strategy

Introducing Boom! Magazine: The Newest Way To Target Mid-Missouri's Most Affluent Audience

Posted by Rebecca Milner on January 3, 2019 at 9:01 AM

Have you heard the news yet? A brand new magazine is making its official entrance into the Mid-Missouri market in 2019! As its name implies, Boom! magazine will not do so quietly! That’s because this local publication is the first of its kind, strategically targeting the fastest growing and most affluent demographic in the country: Baby Boomers. Consider this your business’ official invitation to be a part of the action.

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Topics: Magazine Advertising, Marketing Strategy

Our Top Blogs of 2018

Posted by Rebecca Milner on December 28, 2018 at 9:01 AM


The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Marketing Strategy, Social Media, Event Marketing, Business Growth Strategy

Why You Need Top-of-the-Funnel Leads And What To Do With Them

Posted by Christine Lepp on December 27, 2018 at 8:37 AM

When you start your inbound marketing program, it is important to discover and support your target audience’s’ needs, starting at the top of the sales funnel. Starting at the top of the funnel, or TOFU, you can guide your target audience through the buyer’s journey from beginning to end.

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Topics: Marketing Strategy

The Ultimate Business Owner's New Year's Resolution Checklist

Posted by Carla Leible on December 20, 2018 at 9:01 AM

The end of the year is the perfect time to reflect on your business’s growth. What were the highlights of 2018? What would you like to improve on? Where would you like to grow in 2019?

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Topics: Business Growth Strategy, Business Leaders, Marketing Strategy

Don’t Be A Scrooge To Your Customers

Posted by Rebecca Milner on December 13, 2018 at 9:01 AM

Bah Humbug! It’s true, we all feel a little Scrooge-like at times, and that’s ok!

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Topics: Business Leaders, Advertising, Marketing Strategy

7 Ways To Spruce Up Your Holiday Marketing

Posted by Cassidy Grellner on December 11, 2018 at 7:55 AM

Christmas is officially just days away, but it's never too late for businesses to get in the holiday spirit! That's because consumers are no fans of grinches and they love to know that the companies they do business with are cheery and bright this time of year! That's why we're providing seven, quick and practical ways that we recommend sprucing up your holiday marketing so that your business can end the year with a bang! 

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Topics: Marketing Strategy

Spreading Your Marketing Too Thin? 3 Steps To Creating A More Targeted Strategy

Posted by Carla Leible on December 6, 2018 at 10:01 AM

Today’s consumers interact with brands through many channels. So how can you be sure that your message will be heard? The answer is simple: integrated marketing. However, a successful integrated marketing approach involves much more than blasting your message across every available platform. In fact, this can be counterproductive due to several factors, including over saturation, low impact, low quality, and cost.

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Topics: Marketing Strategy

10 Reasons EVERY Business Should Invest in Content Marketing

Posted by Carrie Berkbuegler on December 4, 2018 at 8:44 AM

“Content is king” is a common phrase used by marketers today. And while it’s not specific to content marketing, it’s especially apt in this context. As defined by the Content Marketing Institute, this is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”

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Topics: Inbound Marketing Services, Marketing Strategy, Digital Marketing

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