Mid-Missouri Marketing Resource Blog

VIDEO: Why Clear 99's Jamie Mac and KCMQ's Shags & Trevor Recommend Sponsoring Bussin' It To Busch

Posted by Zimmer Radio & Marketing Group on March 20, 2019 at 8:48 AM

Our annual Bussin' It To Busch event is back on Friday, May 10, 2019 when the Cardinals take on the Pittsburgh Pirates! We've previously given ten specific reasons that businesses should be stepping up to the plate and sponsoring this wildly popular event, but today, we want to hear from some of the experts most closely associated w ith it the event itself: our own radio personalities! 

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Topics: Marketing Strategy

5 Ways Inbound Marketing Generates Quality Leads

Posted by Christine Lepp on March 14, 2019 at 8:45 AM

Finding new customers is crucial for all businesses to succeed; however, generating qualified leads for new business can be a considerable challenge. About 61% of marketers report generating high-quality leads to be one of the most difficult aspects of running a business.

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Topics: Marketing Strategy, Inbound Marketing Services

The Top Ten Reasons To Sponsor Bussin' It To Busch

Posted by Cassidy Grellner on March 11, 2019 at 8:58 AM

We are excited to announce that our eighth annual Bussin’ It to Busch event is quickly approaching! This fun-filled trip takes four party buses full of eager Cardinals fans, along with some of our most lively and popular radio personalities, from Columbia and Jefferson City to Busch Stadium to see some St. Louis-style baseball. This year’s event is happening on May 10th when the Cardinals take on the Pittsburgh Pirates. So, how does it all work and what would a sponsorship mean for your business?

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Topics: Marketing Strategy

The History of Steve's Pest Control

Posted by Zimmer Radio & Marketing Group on March 7, 2019 at 9:01 AM

Everybody knows about Steve's Pest Control! They're your friend in the pest control business! Their catchy jingle and fleet of red pickup trucks are branded into the minds of residents in Columbia, Jefferson City, Lake of the Ozarks, and beyond. Their memorable advertisements have landed their business a solid status as a local celebrity. 

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Topics: Marketing Strategy, Business Leaders

A Four Step System To Solve All of Your Marketing Needs

Posted by Rebecca Milner on February 28, 2019 at 9:01 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend our favorite marketing method that has proven to produce results time and time again: The BrandsFormation™ System. The four steps that comprise this system include: Strategy, Strategy-Based Message, Consistency, and Dominant Frequency. Read along as we detail how this system has the power to “transform your good, small business into a great local brand.” 

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Topics: Marketing Strategy

Why Should You Attend BrandsFormation: A Q&A with Chuck Mefford

Posted by Rebecca Milner on February 26, 2019 at 9:01 AM

“Even if you’ve been to BrandsFormation before, you haven’t seen anything like this,” shares Chuck Mefford.

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Topics: Marketing Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2019 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

Why Mid-Missouri Businesses Recommend Attending BrandsFormation™

Posted by Zimmer Radio & Marketing Group on February 12, 2019 at 9:01 AM

Most likely, you have heard us talk about our annual BrandsFormation™ seminar with world-renowned author and motivational speaker, Chuck Mefford. While we could go on and on about the incredible success stories we have witnessed come from this life-changing event, we understand the power of hearing first-hand testimonials from other businesses themselves.

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Topics: Marketing Strategy

What You Need To Know About Cardinals Baseball (And How This Can Help Your Brand)

Posted by Carrie Lorenz on February 4, 2019 at 9:05 AM

To be honest, we love rooting for the home team, especially when that team is the St. Louis Cardinals. That’s because they’re a historic business with strong roots in the community and they understand how to reach their audience. In fact, the team resonates so strongly with local audiences that advertising to Cardinals fans can offer significant lifts in ROI.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

The Modern Family: How Today’s Consumers Are Evolving

Posted by Rebecca Milner on January 31, 2019 at 9:01 AM

For decades, the traditional (or nuclear) family — consisting of a father, mother, and their children — dominated the makeup of an average household in the U.S. This common family unit gave businesses a predictable target audience to advertise their products and services to. Today, however, this traditional family model makes up less than half of all families in the country. Not to mention, the behaviors and preferences of the modern-day consumer have also changed drastically, even within the last ten years. In essence, there is no such thing as a “typical” American family anymore.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

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