Mid-Missouri Marketing Resource Blog

3 Things You Can Do Today To Ensure Your Best Foot Forward Next Year

Posted by Christine Lepp on November 15, 2018 at 9:22 AM

The end of the year is approaching, but you still have time to prepare your marketing strategy for the upcoming year. Planning is very important because it helps you establish your goals, prepare for impending events and campaigns, assess your budget and determine how much manpower you will need.

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Topics: Marketing Strategy, Business Growth Strategy

Our Top Ten Tips for Small Business Saturday

Posted by Rebecca Milner on November 14, 2018 at 9:01 AM

Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?

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Topics: Business Growth Strategy, Marketing Strategy

What Makes Magazine Different From Direct Mail Advertising?

Posted by Carla Leible on November 13, 2018 at 9:28 AM

Print advertising can be an effective medium to include in your marketing strategy. In fact, a recentFedEx survey found that 4 out of 5 small business owners feel print helped them stand out from the competition. Other reports revealed that print ads have70% higher recall when compared to digital, while82% of people trust print ads when making a purchase decision.

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Topics: Magazine Advertising, Marketing Strategy

Influencer Marketing: Radio's History as the First and the Best

Posted by Zimmer Radio & Marketing Group on November 7, 2018 at 8:25 AM

Although the term influencer has recently become a buzzword for marketers, the concept of influencer marketing is not new. Today, the growing marketing trend primarily refers to brands leveraging trusted influencers to promote a product or service through specific online channels. But before social media and blogging came into play, the first and most effective influencer marketing channel was - and still is - radio.

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Topics: Marketing Strategy

5 Things Businesses Should Expect From Event Sponsorships

Posted by Cassidy Grellner on November 5, 2018 at 9:14 AM

The reality is that companies who sponsor events should expect to walk away with tangible results. We've previously written on why we believe events are so vital to a business' marketing success, but today, we're taking this a step further by highlighting five outcomes that businesses should expect to be able to count on after sponsoring an event. 

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Topics: Event Marketing, Marketing Strategy

Black Friday or Bust: The History Behind The Biggest Retail Day of the Year

Posted by Zimmer Radio & Marketing Group on November 1, 2018 at 11:01 AM

No one can deny a great deal, and one of the best times to get the ultimate bargains arrives early in the holiday season. It’s the day after Thanksgiving Day, or Black Friday, and it is one of the biggest shopping days of the year. In fact, nearly 70% of people went shopping - either in-store or online - over Thanksgiving weekend last year. Merchants open their doors long before sunrise - sometimes as early as 12 am - slashing prices on both small and big-ticket items. In response, millions of consumers flock to their stores or websites to take advantage of the sales and get a jump start on their holiday shopping.

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Topics: Marketing Strategy

Don't Become A Dying Business

Posted by Rebecca Milner on October 31, 2018 at 9:22 AM

Here lies a dead business.

Cause of Death: Lack of Advertising

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Topics: Marketing Strategy

The Beginner's Guide to Radio Advertising in Mid-Missouri

Posted by Christine Lepp on October 30, 2018 at 9:10 AM
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Topics: Mid-Missouri Market, Marketing Strategy

Marketing Plan BEFORE Marketing Placement

Posted by Carrie Berkbuegler on October 25, 2018 at 8:25 AM

We all know how important it is to create a strong business plan before launching a business. While not mandatory, a well-conceived and executed business plan serves as a road map to help you achieve your overall company goals.

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Topics: Marketing Strategy, Business Growth Strategy

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on October 23, 2018 at 11:30 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Marketing Strategy, Advertising

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