Mid-Missouri Marketing Resource Blog

The 6 Step Process to Making Radio Endorsements Work For Your Brand

Posted by Carrie Lorenz on September 17, 2018 at 9:22 AM

In 2016, Nielsen released a massive study that showed on average every dollar spent on radio advertising can yield roughly $6 in incremental sales. In just two short years, that number has increased according to a more recent study, which showed that every dollar spent now returns $12. While that’s already impressive, you’re probably looking for the best way to maximize those returns.

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Topics: Marketing Strategy, Business Growth Strategy

10 Great Reasons To Advertise On The Radio

Posted by Zimmer Radio & Marketing Group on September 11, 2018 at 9:11 AM

Feel like your marketing plan isn’t yielding the best results? Not sure your media plan is suited to compete in an omnichannel market? Radio can help. In fact, if you aren’t utilizing radio advertising, then you’re most likely leaving something important on the table: increased sales and revenue.

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Topics: Marketing Strategy, Business Growth Strategy

How Bad (or No) Branding Can Hurt Your Business

Posted by Christine Lepp on September 5, 2018 at 9:05 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

How To Properly Budget for Action Campaigns Throughout The Year

Posted by Christine Lepp on August 30, 2018 at 8:14 AM

If you’ve read our blog consistently for any amount of time, then you’ve realized that we strongly believe in the benefits of action campaigns. We’ve covered everything from when you should use action campaigns and the goals you should set to how to develop effective campaigns.

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Topics: Marketing Strategy

10 More Radio Endorsement Do's and Don'ts

Posted by Christine Overfelt on August 21, 2018 at 8:31 AM

As we noted in our first list of do’s and don’ts for radio endorsements, a recommendation by a radio personality is one of the best ways to leverage word-of-mouth advertising and boost sales. Because radio personalities maintain a level of trust with their listeners, their endorsement is akin to a recommendation by a trusted friend and is a great way for brands to harness the power of influencer marketing.

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Topics: Marketing Strategy

A Four Step System To Solve All of Your Marketing Needs

Posted by Rebecca Milner on August 16, 2018 at 9:01 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend our favorite marketing method that has proven to produce results time and time again: The BrandsFormation™ System. The four steps that comprise this system include: Strategy, Strategy-Based Message, Consistency, and Dominant Frequency. Read along as we detail how this system has the power to “transform your good, small business into a great local brand.” 

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Topics: Marketing Strategy

The Top 10 Do’s and Don’ts of Radio Endorsements

Posted by Zimmer Radio & Marketing Group on August 6, 2018 at 9:05 AM

We all have one... That radio personality you look forward to hearing every day on the way to work, or during your lunch break, or on Saturday’s around the house. The one that makes you laugh, think differently, or provides comfort and familiarity around music you know and love. Some radio personalities can make you feel like family, they’ve earned your trust, and you’re willing to try something they recommend. In a recent 2015 study, 55% of respondents reported that they listened to the radio to specifically hear their favorite DJs/Hosts or particular show. In a 2014 study, there was a 55% increase in trust among respondents who are influenced by radio advertisements. This increase in trust was based on local personalities’ testimonials.

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Topics: Advertising, Marketing Strategy

How Long Should My Action Campaign Be?

Posted by Christine Lepp on July 26, 2018 at 8:12 AM

Marketing campaigns can deliver on a variety of goals, depending on the outcomes that you are trying to achieve. For instance, some marketing is meant to drive brand awareness, while the purpose of others is to introduce a new product or service or motivate your target audience toward taking a specific action. Naturally, these kinds of campaigns would be conducted and tracked differently depending on the goals.

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Topics: Advertising, Marketing Strategy

10 Questions to Answer Before Running Your Next Recruitment Advertising Campaign

Posted by Carla Leible on July 24, 2018 at 9:22 AM

No matter the industry or size of the company, at some point, every business will need to hire. It can be an intensive process for some, requiring owners or managers to set aside time to develop recruitment materials and much more, all before they’re even close to interviewing anyone. You’ll probably find you need to balance your recruitment efforts (i.e., finding the right talent, not accepting the first person with a decent resume) against taking the first semi-reasonable candidate and the day-to-day operations of your company.

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Topics: Marketing Strategy, Recruitment Advertising

What Radio's Theater of the Mind Has to Do with Magazine

Posted by Carla Leible on July 17, 2018 at 3:17 PM

One of the most powerful benefits of radio advertising is its ability to tap into what has been called the “theater of the mind.” The act of listening requires your audience to participate through their own imagination. By painting a picture with sounds — words, sound effects, and music — you have the ability to craft a compelling and entertaining story that addresses your audience’s pain points or desires, involving and engaging them in a unique way. When you combine the power of “theater of the mind” with magazine advertising, you can target the same specific audience you reach with your radio ads to reinforce your message visually.

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Topics: Marketing Strategy

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