Mid-Missouri Marketing Resource Blog

Our Top Blogs of 2017

Posted by Rebecca Milner on December 15, 2017 at 10:25 AM

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers, like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Advertising, Marketing Strategy, Business Leaders

The Top List of Questions to Ask About Your 2018 Media Plan

Posted by Carla Leible on December 14, 2017 at 8:45 AM

With the new year fast approaching, you’re sure to be in the midst of developing your 2018 media plan. That probably means you’re sitting down with your marketing partners to determine the particulars of your budget and campaign for the next year. To set up your company for advertising success in 2018, be sure you ask your media partners these six questions.

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Topics: Marketing Strategy

How To Lose A Customer In 10 Days

Posted by Rebecca Milner on December 12, 2017 at 9:01 AM

Andie Anderson said it best: “You can’t lose something you never had.” 

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Topics: Marketing Strategy, Business Growth Strategy

The Top 10 Reasons You Should Always Work From an Annual Marketing Plan

Posted by Christine Lepp on December 6, 2017 at 8:38 AM

Your annual marketing plan serves as your marketing blueprint for the upcoming year. In addition to outlining your marketing strategy and helping to ensure consistency throughout the year, your marketing plan should help guide budgeting decisions, keep your marketing team focused, and help reduce stress. In this post, we’ll take a look at 10 reasons you should always develop an annual marketing plan.

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Topics: Marketing Strategy

5 Ways an Annual Marketing and Advertising Plan Will Drive Your ROI

Posted by Christine Lepp on November 28, 2017 at 9:21 AM

Developing an annual marketing and advertising plan can seem like a daunting task. It requires market research, setting financial and strategic goals, and establishing a detailed budget. While it can be a time-consuming process, it’s well worth it. An annual marketing plan forms a comprehensive framework to help keep your team strategically focused on your marketing goals — such as brand awareness, bringing in new customers, and building customer loyalty — which helps drive ROI.

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Topics: Marketing Strategy

Our Top Ten Tips for Small Business Saturday

Posted by Rebecca Milner on November 14, 2017 at 9:01 AM

Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?

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Topics: Marketing Strategy, Business Growth Strategy

Top Challenges Healthcare Companies are Facing to Acquire New Patients, and How to Overcome Them

Posted by Christine Lepp on November 13, 2017 at 8:30 AM

The simple truth is, it’s not easy being a healthcare company in 2017. Amidst trying to maintain certification while juggling payer negotiations, prior authorizations, and EHR interoperability, one challenge has made itself more evident: cash flow. More than ever, healthcare companies have to think of their organization as a business that has salaries to pay and a financial position to maintain. While cash flow and reimbursements are the top business concerns, understanding how to acquire new patients is one of the key solutions. Of course, it brings with it a host of other challenges.

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Topics: Marketing Strategy, Business Growth Strategy

The Top 5 Things to Think About When Marketing Your Medical Practice

Posted by Carrie Lorenz on November 10, 2017 at 3:30 PM

Marketing has evolved to meet changing consumer expectations and needs, and while marketing for medical practices has been slow to keep up, it’s becoming more and more important for practices to commit to medical marketing. This is due in large part to the fact that consumers — including current and prospective patients — do a great deal of research in order to find the best choices to suit their needs. While thinking of your patients as consumers may seem cold on the surface, your practice is a business that needs to thrive in an increasingly competitive marketplace. For instance, 73% of consumers turn to search engines to research doctors, hospitals, ailments, and treatment.

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Topics: Marketing Strategy

Don't Become A Dying Business

Posted by Rebecca Milner on October 31, 2017 at 8:55 AM

Here lies a dead business.

Cause of Death: Lack of Advertising

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Topics: Marketing Strategy

No Annual Marketing Plan? 5 Reasons You Need To Start 2018 With One

Posted by Carla Leible on October 30, 2017 at 9:22 AM

As a business owner, you’ve probably spent countless hours researching, studying and planning for a wide range of scenarios, from your website and social media presence to your brand’s standards and unique selling points. But, if you haven’t put an annual marketing plan in place, your business can only grow so much. Think of your marketing plan like a roadmap — it guides your decision making and helps you promote your business and brand.

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Topics: Marketing Strategy

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