Mid-Missouri Marketing Resource Blog

What Radio's Theater of the Mind Has to Do with Magazine

Posted by Carla Leible on July 17, 2018 at 3:17 PM

One of the most powerful benefits of radio advertising is its ability to tap into what has been called the “theater of the mind.” The act of listening requires your audience to participate through their own imagination. By painting a picture with sounds — words, sound effects, and music — you have the ability to craft a compelling and entertaining story that addresses your audience’s pain points or desires, involving and engaging them in a unique way. When you combine the power of “theater of the mind” with magazine advertising, you can target the same specific audience you reach with your radio ads to reinforce your message visually.

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Topics: Marketing Strategy

5 Things To Consider When Choosing A Content Marketing Partner

Posted by Zimmer Radio & Marketing Group on July 10, 2018 at 9:23 AM

With the popularity of content marketing steadily on the rise, it seems there are reams of people ready to take your money, claiming they can get results. So, how do you separate the hype from the facts and make the right decision when selecting a content marketing partner?

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Topics: Marketing Strategy

The Power of the Sports Fan and How To Make An Impact With Them

Posted by Carla Leible on July 5, 2018 at 9:22 AM

We’re in the midst of the 21st FIFA World Cup, with Round 16 and then semi-finals just around the corner. Visit sports bars or pubs in America or abroad, and you’re sure to see fans cheering or yelling about live games, recaps, and highlights. Summer is the time when we all come together to have fun, but sports fans in particular have game after game to celebrate. And of course, when audiences have a reason to unite, there’s a tremendous opportunity for marketing.

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Topics: Marketing Strategy, Tiger Tailgate

6 Ways A Custom Magazine Can Grow Your Brand

Posted by Zimmer Radio & Marketing Group on July 3, 2018 at 8:58 AM

Does your business have a story to tell? One that would evoke emotion within the hearts of consumers and cause them to convert into your next customers? Then custom magazine publishing is for you!

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Topics: Marketing Strategy

The Secret Marketing Recipe How-To (Radio + Magazine + Digital)

Posted by Carla Leible on June 28, 2018 at 9:05 AM

There is no magic bullet to solve all your marketing needs and no secret recipe for marketing success… Or is there? Obviously, you need to have the foundations for marketing to be successful, like a sound strategy, in-depth understanding of your target audience, and a clear picture of your business goals and how your marketing will help achieve them. A professional partner is a big bonus, since they can lend you their expertise and tools while taking a significant marketing burden off of your shoulders.

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Topics: Marketing Strategy

Could Your Business Benefit From Sports Marketing?

Posted by Zimmer Radio & Marketing Group on June 26, 2018 at 9:50 AM

In 2016, the U.S. had the second largest share of sports fans in its population in the world, behind only China (via Statista). In two 2017 polls, ESPN and Scarborough ranked MLB as the second favorite sports league, behind the NFL, and professional baseball garnered 72 million ticket sales that same year. Given how intensely sports fans love their teams — like our own St. Louis Cardinals — it should be pretty clear that sports marketing is a tremendous opportunity for advertisers. In fact, now is the perfect time. Sports seasons are starting, warm weather is sending everyone outside to enjoy the fun, and sports fans are ready to be back in the midst of a roaring crowd.

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Topics: Marketing Strategy

8 Examples of When You Should Be Running An Action Campaign

Posted by Christine Lepp on June 21, 2018 at 8:30 AM

Action campaigns serve a specific purpose in a marketing strategy — driving action. Whether it’s to encourage customers to sign up for your loyalty program or convincing prospects to check out your latest product or service, action campaigns are tied to measurable objectives generally within a short time frame. We’ve discussed the specific goals for an action campaign before, but in today’s post, we’ll take that a step further and give you clear examples of when action campaigns are best utilized.

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Topics: Marketing Strategy

Is Your Loyalty Program Helping or Hurting Your Business?

Posted by Rebecca Milner on June 18, 2018 at 9:01 AM

Loyalty programs are strategic marketing tools that give customers a specific incentive to keep coming back. This commonly manifests as a “Fifth visit free” or a “$100 off your tenth purchase” kind of offer. While these deals can definitely help drive foot traffic, the misuse of such offers can also be hurtful to businesses.

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Topics: Marketing Strategy, Business Growth Strategy

International House of Burgers: Marketing Fail or Genius?

Posted by Rebecca Milner on June 13, 2018 at 9:01 AM

Unless you have been living under a rock for the last couple of weeks, you have heard about the infamous name change that’s coming to the International House of Pancakes. IHOP, who has always been known for its breakfast menu and most notably and obviously, its pancakes, will now be known as the International House of…burgers? Quite the change for a chain who has had a flapjack foundation since 1958.

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Topics: Marketing Strategy

Millennial Spending Habits: What Businesses Need To Know

Posted by Annie Leible on June 12, 2018 at 8:55 AM

It seems that the buzz surrounding the Millennial generation may never stop. Too many of today's business owners roll their eyes at the thought of catering to this group; however, the numbers below indicate that it is past time to get to know this generation better since they are essentially "taking over." 

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Topics: Marketing Strategy, Business Leaders

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