Mid-Missouri Marketing Resource Blog

How Audio Can Win the Battle of the Mind

Posted by Carla Leible on June 27, 2017 at 9:11 AM
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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Koonse Glass

Posted by Zimmer Radio & Marketing Group on June 26, 2017 at 9:18 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

6 Ideas for Sizzling Summer Marketing Success

Posted by Christine Overfelt on June 23, 2017 at 9:05 AM

With the summer season upon us, the days are longer, warmer, full of hustle and bustle, and road trips. Your potential customers are increasingly busier and more active than they are the rest of the year. They are planning summer travel, staycations and coordinating their calendars with summer camps, activities, and plans for the dog days of summer. As you look to your summer advertising campaigns, be sure to take into account your consumers change in habit. Here are six summer marketing tips that will ensure you have a successful seasonal marketing program.  

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Topics: Marketing Strategy

The Story Behind the Radio Advertisements: Accounting Plus, Inc.

Posted by Zimmer Radio & Marketing Group on June 20, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

5 Tips for Developing Radio Ad Creative That is Truly Visual

Posted by Christine Overfelt on June 15, 2017 at 9:04 AM

One of the advantages of radio advertising is the opportunity to tap into the unique ways audio can engage the human mind. The act of listening is strongly connected to memory. By developing radio ad creative that uses words, sounds, and a great story to paint a visual picture for the listener, you improve the memorability of your advertising and increase the likelihood that a customer will turn to you and your brand for the products and services they need. Here are 5 tips for developing radio ad creative that is visual.

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Topics: Advertising, Marketing Strategy

Football & Your Business: 5 Things They Have in Common

Posted by Rebecca Milner on June 13, 2017 at 8:55 AM

For years, football has soundly occupied the throne as America’s favorite sport. There are countless factors responsible for the game’s long-standing popularity, but most worthy of mentioning is the foundation upon which football is built. That’s because Americans can easily identify with the powerful principles that the game of football represents. Not shockingly, these same principles are engrained into the foundations of successful businesses across the country.

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Topics: Marketing Strategy, Business Leaders

How to Determine If You Should Use An Action Campaign for Your Marketing Strategy [INFOGRAPHIC]

Posted by Zimmer Radio & Marketing Group on June 9, 2017 at 8:30 AM

Not sure if you should use an action campaign? 

The type of campaign you build depends on your specific marketing strategy, needs and goals. Consult our infographic to ask yourself the right questions and make an informed decision about your next campaign and determine if you should use an action campaign.

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Topics: Advertising, Marketing Strategy

Questions to Answer that Will Help You Determine if You Are Wasting Your Dollars on Advertising That Doesn't Work

Posted by Carrie Lorenz on June 8, 2017 at 9:10 AM

As a business owner, you are constantly focusing on ways to make your business stand out from the crowd. In order to differentiate your products and services from your competitors, you’ve more than likely invested your hard earned money in advertising. With a bevy of marketing options and companies out there, how do you know whether or not your money is being spent wisely? How do you evaluate a successful advertising campaign? Well, we’re going to walk you through the questions you, as a business owner, should be asking. It’s important to note though that these questions can vary based on the goals of your advertising campaign. The effectiveness of various advertising programs are measured differently.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Ultimate Steel

Posted by Zimmer Radio & Marketing Group on May 29, 2017 at 9:10 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Spring and Summer Media Consumption Changes That Should Impact Your Marketing Decisions

Posted by Carla Leible on May 26, 2017 at 9:11 AM

It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your summer and spring marketing planning.

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Topics: Marketing Strategy