Mid-Missouri Marketing Resource Blog

When We Say, "You Get What You Pay For," We Really Mean It...

Posted by Carrie Lorenz on May 15, 2018 at 11:06 AM

It’s a well-worn cliché, but “You get what you pay for,” is good advice when it comes to a lot of things in life, including your marketing dollars. Just like you can count on a spit and glue home repair to fall apart and a cheap shirt to start unraveling after a few washes, you can count on inexpensive marketing solutions to give you unimpressive results.

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Topics: Marketing Strategy

How Many Times Should I Contact a Marketing Lead Before Giving Up?

Posted by Carla Leible on May 3, 2018 at 9:14 AM

There’s one struggle that every salesperson encounters, and probably more than once — the qualified lead that’s tough to close. Maybe they never replied to your initial call or email. Maybe your connection started off with promise, but they stopped responding. Either way, you’re left asking the question, “Should I follow up, or give up?”

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Topics: Marketing Strategy

The Secret to Boosting Your Marketing Frequency

Posted by Carla Leible on April 24, 2018 at 8:55 AM

There are a lot of moving parts involved in building a successful marketing campaign, and if any one of those parts is managed poorly, it can throw off your end results. Frequency is one of the most important elements — reaching your target audience enough times to make an impact.

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Topics: Marketing Strategy

10 Examples of When Cheaper Isn't Better

Posted by Carrie Lorenz on April 19, 2018 at 8:33 AM

The old adage “you get what you pay for” isn’t always true. For example, a smoothie you make in your own kitchen is much cheaper than one blended at the café down the street, and likely just as delicious. And generic variety breadcrumbs are just as good as the premium ones.

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Topics: Marketing Strategy

The Conversations You Should Be Having with Your Media Partner Long After You Place an Annual Marketing Plan

Posted by Carrie Lorenz on April 12, 2018 at 8:14 AM

A long-term advertising agreement is a big commitment for your business — and it should also be a big commitment for your media partner. Whether it’s radio, digital, or magazine ads you’re placing, you and your media partner should be a team, communicating consistently and openly long after you have an advertising plan in place.

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Topics: Marketing Strategy

How Strong is Your Brand in the Mid-Missouri Business Community?

Posted by Christine Lepp on April 10, 2018 at 8:33 AM

Understanding the strength of your brand in the mid-Missouri business community is an essential part of being successful. How well is your brand known? Does your brand enjoy the respect of local business leaders? Have you noticed any changes in how your brand is perceived? Is your brand part of business conversations among local professionals?

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Topics: Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

How to Strategically Use Mass Media Marketing for Your B2B Business

Posted by Carla Leible on April 5, 2018 at 8:10 AM

B2B buyers differ in some significant ways from other consumers. With a longer purchase cycle and pressure to demonstrate ROI at different stages of the process, marketers face unique challenges in reaching them. Nonetheless, there is one important common factor between B2B buyers and consumers: you’re still marketing to people. Companies don’t respond to your ads; human beings respond to your ads. B2B decision makers consume media just like everyone else and are influenced by mass media channels, so it’s important to ensure that your brand shows up where it matters.

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Topics: Marketing Strategy

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on April 3, 2018 at 11:01 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Advertising, Marketing Strategy

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2018 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Local Magazine Advertising: The "Energizer Bunny" of the Marketing World

Posted by Rebecca Milner on March 26, 2018 at 9:01 AM

Everyone knows about the Energizer bunny. Since we first met him years ago, he’s kept going and going and going… Countless commercials starring the “little [energizer] that could” have resulted in this rabbit becoming a symbol of time-tested perseverance and durability.

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Topics: Marketing Strategy

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