Mid-Missouri Marketing Resource Blog

Rebecca Milner

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Our Top Ten Tips for Small Business Saturday

Posted by Rebecca Milner on November 14, 2017 at 9:01 AM

Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?

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Topics: Marketing Strategy, Business Growth Strategy

Why You Should Always Be Renewing

Posted by Rebecca Milner on November 7, 2017 at 9:01 AM

As the end of the year draws near, the word “renew” gets tossed around in the business world just as often as “Santa” is mentioned amongst excited children. Unfortunately, after years of being used so frequently, the spark these words once ignited begins to dim. The implications behind them lose their power, causing their true meanings to become hazy.

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Topics: Business Growth Strategy

Don't Become A Dying Business

Posted by Rebecca Milner on October 31, 2017 at 8:55 AM

Here lies a dead business.

Cause of Death: Lack of Advertising

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Topics: Marketing Strategy

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on October 24, 2017 at 12:01 PM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Advertising, Marketing Strategy

The Top Ten 2018 Marketing Trends To Look Out For

Posted by Rebecca Milner on October 23, 2017 at 9:01 AM

2018 is already knocking at the door and we want Mid-Missouri businesses to answer with a bang! One of the smartest ways that your business can prepare for the coming year is by staying alert to upcoming trends, both on global and local levels. That’s why we’re sharing next year’s top ten marketing trends, in hopes that your business will implement them, or simply improve your current strategies.

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Topics: Advertising, Marketing Strategy

Name That Brand!

Posted by Rebecca Milner on October 17, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

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Topics: Advertising, Marketing Strategy

Do Your Advertisements Pass “The Best Friend Test?”

Posted by Rebecca Milner on October 10, 2017 at 9:01 AM

Oftentimes, it’s difficult for business owners and marketers to objectively view their business from an outside perspective. This is no fault of their own. Understandably, their bias about their own company just tends to get in the way. However, thinking about business matters (specifically, marketing practices) in an objective, unbiased fashion is a smart tactic for businesses who want their advertising to make a significant impact.

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Topics: Advertising, Marketing Strategy

How To Set SMART Goals For Next Year

Posted by Rebecca Milner on October 9, 2017 at 9:01 AM

Have you ever tried an escape room?

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Topics: Marketing Strategy, Business Leaders

“Winter Is Coming:” The Top 4 Ways to Market Your Business During The Holiday Season

Posted by Rebecca Milner on September 8, 2017 at 9:01 AM

All of the buzz surrounding the hit series, Game of Thrones, has us thinking, “Fall is almost upon us and winter really is coming sooner than we think.” For businesses, this means that marketing strategies should begin to shift in alignment with shifting consumer behavior patterns

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Topics: Marketing Strategy

A Tribute To You This Labor Day!

Posted by Rebecca Milner on September 4, 2017 at 9:01 AM

Labor Day is one of those holidays that sneaks up and surprises you.

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