Mid-Missouri Marketing Resource Blog

Rebecca Milner

Recent Posts

Illustrating The Effectiveness of Integrated Marketing

Posted by Rebecca Milner on August 29, 2017 at 9:01 AM

Once a business has dominated their current marketing platform, and their budget allows for them to expand in to new avenues of advertising, we encourage them to practice integrated marketing. That is, we advise them to commit to market themselves across a variety of platforms. Why? Because in today’s marketplace, with millions of companies vying for a customer’s attention, using only one or two forms of advertising will not effectively reach a business’ target audience. Utilizing several different marketing channels creates a much better chance of engaging consumers, and eventually, converting them into customers.

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Topics: Marketing Strategy

INFOGRAPHIC: Radio vs. TV Take The Ring

Posted by Rebecca Milner on August 25, 2017 at 9:01 AM

Lately, it seems that the whole country has been buzzing about the upcoming "biggest fight in the history of boxing:" Floyd Mayweather vs. Conor McGregor. 

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Topics: Marketing Strategy

What Your Business Can Expect When You Work With Zimmer Radio & Marketing Group (And How We’re Different From The Others!)

Posted by Rebecca Milner on August 11, 2017 at 9:01 AM

With recent reports declaring that traditional radio reaches the ears of 93% of the general population every week, it’s becoming (even more) abundantly clear to businesses that radio is the best way to market to the masses. At Zimmer Radio & Marketing Group, we’re strong believers in the power of radio because we consistently witness the incredible results that our clients experience.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

INFOGRAPHIC: Can Traditional Radio Keep Up With Pandora & Spotify?

Posted by Rebecca Milner on August 9, 2017 at 9:01 AM

Has digital killed the radio star? 

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Topics: Digital Marketing, Marketing Strategy

How Your Business Can Avoid “The Blockbuster Syndrome”

Posted by Rebecca Milner on July 25, 2017 at 9:01 AM

“Redbox should have been created by Blockbuster. Air BNB should have been created by Marriott. Uber should have been created by Greyhound. If you don’t wake up every morning and try to put yourself out of business, then someone else is going to come along and do it for you.”

-Gary Vaynerchuk

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Topics: Marketing Strategy, Business Growth Strategy

Why Your Business Should Have a Referral Program

Posted by Rebecca Milner on July 20, 2017 at 9:01 AM

It’s a proverb dating back to biblical times: “You must give in order to receive.” And as time has gone by, this principle of reciprocity has proven to remain relevant throughout the centuries. 

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Topics: Marketing Strategy

Are You Educating Your Customers or Is Someone Else? Why Your Business Should Blog

Posted by Rebecca Milner on July 14, 2017 at 9:01 AM

“How do I change a flat tire?”

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Topics: Digital Marketing, Marketing Strategy

How Your Business Can Score by Sponsoring High School Sports

Posted by Rebecca Milner on June 30, 2017 at 9:01 AM

Shortly after walking through school doors on a mundane Monday morning, most high school students are already thinking about their team’s next game. This automatic reaction occurs not only in students, but in parents, faculty, and local fans in the community as well. That’s because high school sports have a knack for fully enrapturing the hearts of people everywhere.

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Topics: Advertising, Marketing Strategy

The Top Ten Reasons to Sponsor Tiger Tailgate

Posted by Rebecca Milner on June 19, 2017 at 9:01 AM

One of the most wonderful times of the year is just around the corner: football season. Can we get an M-I-Z? As thrilling as football games are, everyone knows that they aren’t quite the same without an exciting tailgate. For years, Zimmer Radio & Marketing Group has had the honor of hosting the largest tailgate at Mizzou! It’s a huge pregame party that provides amazing sponsorship opportunities for businesses in our community.

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Topics: Mid-Missouri Market

Football & Your Business: 5 Things They Have in Common

Posted by Rebecca Milner on June 13, 2017 at 8:55 AM

For years, football has soundly occupied the throne as America’s favorite sport. There are countless factors responsible for the game’s long-standing popularity, but most worthy of mentioning is the foundation upon which football is built. That’s because Americans can easily identify with the powerful principles that the game of football represents. Not shockingly, these same principles are engrained into the foundations of successful businesses across the country.

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Topics: Marketing Strategy, Business Leaders

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