Mid-Missouri Marketing Resource Blog

Christine Lepp

Recent Posts

Top Challenges Healthcare Companies are Facing to Acquire New Patients, and How to Overcome Them

Posted by Christine Lepp on November 13, 2017 at 8:30 AM

The simple truth is, it’s not easy being a healthcare company in 2017. Amidst trying to maintain certification while juggling payer negotiations, prior authorizations, and EHR interoperability, one challenge has made itself more evident: cash flow. More than ever, healthcare companies have to think of their organization as a business that has salaries to pay and a financial position to maintain. While cash flow and reimbursements are the top business concerns, understanding how to acquire new patients is one of the key solutions. Of course, it brings with it a host of other challenges.

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Topics: Marketing Strategy, Business Growth Strategy

The ONE THING You Need Before You Develop a Website

Posted by Christine Lepp on November 8, 2017 at 8:31 AM

When you think of brands like Target, Nike, Apple, and McDonald’s, what do they all have in common? If you answered an immediately recognizable logo design, then you are 100 percent right. Without someone telling you, the swoosh, target, apple and golden arches are so ingrained in our minds because they are simple and memorable.

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Topics: Digital Marketing

Are You Doing Everything Now That You Should Be to Prepare Your Business for the Holidays?

Posted by Christine Lepp on October 19, 2017 at 9:25 AM

The holidays are typically the the busiest time of year for consumers. You should start planning out your marketing today, so you are the first business customers think of when they start shopping this year.

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Topics: Marketing Strategy

How Bad (or No) Branding Can Hurt Your Business

Posted by Christine Lepp on October 6, 2017 at 9:05 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

4 Ways to Step Up Your Radio Creative

Posted by Christine Lepp on September 21, 2017 at 8:55 AM

Radio creative, simply put, is the radio ad or series of ads that gets broadcast to your audience and causes them to take action. Generally, it’s a part of your marketing campaign that comes later in the process, after you’ve determined who your target audience is, the goals you set out for the campaign, and decided on the frequency that will work best for your strategy. But while creative may come last, it is by no means to be considered least. No matter how great your product or service is, you must get people’s attention, or the results of your campaign may be disappointing. In this post, we’ll take a look at ways to improve your radio creative.

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Topics: Marketing Strategy

Confessions for Utilizing Sports in Your Marketing: 4 Plays Gone Bad

Posted by Christine Lepp on September 6, 2017 at 9:23 AM

If there’s one thing that binds a city, town, or community in America today, it’s having a local sports team for everyone to get behind. Whether it’s a pro team, like the St. Louis Cardinals, to a local college team like the Mizzou Tigers, people in the area often feel a special bond with “their” team.

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Topics: Marketing Strategy

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