Mid-Missouri Marketing Resource Blog

Christine Lepp

Recent Posts

Healthcare Marketing Ideas: How To Attract New Patients To Your Practice

Posted by Christine Lepp on October 11, 2018 at 8:22 AM

The healthcare marketing strategies you use may vary depending on a number of factors, including your practice’s location, audience size and proximity to similar healthcare practices.

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Topics: Healthcare - Industry

25 Actions You Might Want Your Customers to Take

Posted by Christine Lepp on October 9, 2018 at 8:17 AM

An action campaign is designed to entice prospects to take a very specific action. The ultimate goal is to drive customer action within a specific time period.

One clear benefit is that it’s quite easy to track whether or not your campaign is driving the specific action. And when done right, the true value of this type of marketing campaign is the action itself. Depending on the goals of your action campaign, the resulting action should move your customers further down your marketing funnel and ultimately lead to a conversion.

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Topics: Marketing Strategy, Digital Marketing

3 Ways to Immediately Improve Your Website

Posted by Christine Lepp on October 1, 2018 at 8:44 AM

While you probably know that your website is a critical piece in your online marketing strategy, you may not know exactly how to make the most of this valuable tool. The last thing you want is to miss out on opportunities because of a poorly designed website that attracts little traffic, and even less profit. 

Essentially, you have 0.05 seconds to convince visitors to stay on your website or move on to the next, according to Behaviour & Information Technology . In that brief moment, you have to showcase your brand in a compelling way, and provide a seamless user experience for visitors. More specifically, the goal is to increase the time visitors spend on your website, and make it easy for them to accomplish their initial goal - whether that’s downloading an eBook or making a purchase.
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Topics: Marketing Strategy, Digital Marketing

The Dos and Don'ts of Effective Action Campaigns

Posted by Christine Lepp on September 24, 2018 at 9:22 AM

An action campaign offers you a chance to promote a new product, service or event while persuading your audience to take a specific action. This type of campaign often provides a high-impact result, capturing your audience’s attention and spurring them to act based on a compelling message and call-to-action (CTA).

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Topics: Marketing Strategy

3 Bright Ideas For Your Dental Practice Radio Ads

Posted by Christine Lepp on September 13, 2018 at 8:33 AM

Many advertising mediums have emerged in the past few years, but radio is still an incredibly effective way to reach new patients. Just consider the fact that, according to a Nielsen report, radio reaches 92% of adults in the U.S. That’s more than any other media, including TV and smartphones. That includes prospective patients that could hear your dental practice radio ads, whether it’s a diligent parent or one of the 3 Types of Customers Every Dentist Needs to Be Marketing To.

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Topics: Healthcare - Industry

How Bad (or No) Branding Can Hurt Your Business

Posted by Christine Lepp on September 5, 2018 at 9:05 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

How To Properly Budget for Action Campaigns Throughout The Year

Posted by Christine Lepp on August 30, 2018 at 8:14 AM

If you’ve read our blog consistently for any amount of time, then you’ve realized that we strongly believe in the benefits of action campaigns. We’ve covered everything from when you should use action campaigns and the goals you should set to how to develop effective campaigns.

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Topics: Marketing Strategy

3 Examples of How Magazine Advertising Can Boost Your Restaurant Business

Posted by Christine Lepp on August 2, 2018 at 9:33 AM

Why do the largest brands in the world continue to advertise their products and services? Whether you realize it or not, even the biggest brands still need advertising to keep their message top of mind with consumers. Surely mega-corporations such as McDonald's have no reason to spend money on advertising-- there are billions of their burgers served on a daily basis, right?

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Topics: Magazine Advertising

How Long Should My Action Campaign Be?

Posted by Christine Lepp on July 26, 2018 at 8:12 AM

Marketing campaigns can deliver on a variety of goals, depending on the outcomes that you are trying to achieve. For instance, some marketing is meant to drive brand awareness, while the purpose of others is to introduce a new product or service or motivate your target audience toward taking a specific action. Naturally, these kinds of campaigns would be conducted and tracked differently depending on the goals.

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Topics: Marketing Strategy, Advertising

8 Examples of When You Should Be Running An Action Campaign

Posted by Christine Lepp on June 21, 2018 at 8:30 AM

Action campaigns serve a specific purpose in a marketing strategy — driving action. Whether it’s to encourage customers to sign up for your loyalty program or convincing prospects to check out your latest product or service, action campaigns are tied to measurable objectives generally within a short time frame. We’ve discussed the specific goals for an action campaign before, but in today’s post, we’ll take that a step further and give you clear examples of when action campaigns are best utilized.

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Topics: Marketing Strategy

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