Mid-Missouri Marketing Resource Blog

Christine Lepp

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What Makes Magazine Different From Newspaper Advertising

Posted by Christine Lepp on June 7, 2018 at 8:55 AM

When it comes to print advertising, you may think it’s a toss-up between newspapers and magazines. After all, both are static, visual ads, right?

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Topics: Magazine Advertising

Nobody Puts Baby in the Corner: How To Stand Up For Your Marketing Plan

Posted by Christine Lepp on May 29, 2018 at 8:22 AM

Who doesn’t love that line from the iconic Johnny Castle? When you firmly believe something deserves to not be dismissed, raise your fist high and repeat it with us: "Nobody puts Baby in the corner!"

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Topics: Marketing Strategy

Finding the Best Job Applicants Isn't Always Easy: Here's How Radio Advertising Can Help

Posted by Christine Lepp on April 26, 2018 at 9:15 AM

It’s surprisingly uncommon common sense that bad radio advertising is all about your business and your product, while strong radio advertising is about your customer and their life. Similarly, strong recruitment marketing should speak to your ideal candidate.

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Topics: Recruitment Advertising

How Strong is Your Brand in the Mid-Missouri Business Community?

Posted by Christine Lepp on April 10, 2018 at 8:33 AM

Understanding the strength of your brand in the mid-Missouri business community is an essential part of being successful. How well is your brand known? Does your brand enjoy the respect of local business leaders? Have you noticed any changes in how your brand is perceived? Is your brand part of business conversations among local professionals?

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Topics: Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

Breaking Down the People Behind B2B Buying Decisions

Posted by Christine Lepp on March 14, 2018 at 8:25 AM

B2B marketers face many unique challenges, especially as the B2B purchase process continues to evolve with changing software and technological solutions. Additionally, the purchase cycle has grown longer, according to a 2017 survey from Demand Gen, and involves a growing number of B2B buyers within a company operating as a team.

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Topics: Marketing Strategy, Business Growth Strategy

3 Marketing Trends You Should Be Following to Grow Your Home Improvement Business

Posted by Christine Lepp on March 9, 2018 at 8:27 AM

In the home improvement business, it’s vital to stay on top of trends. That doesn’t just mean offering what homeowners want — modern styles, top-quality materials, and the latest innovations. Equally important is staying on top of marketing trends, so you can cut through the competition and reach today’s homeowners.

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Topics: Marketing Strategy

5 Surefire Ways You Might Be Wasting Your Marketing Leads

Posted by Christine Lepp on February 28, 2018 at 8:42 AM

 

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Topics: Digital Marketing

5 Trends for B2B Marketing That Will Boost Your Bottom Line

Posted by Christine Lepp on February 16, 2018 at 8:57 AM

Last year was a big year for B2B marketing. From the emphasis on mobile devices and personalization to machine learning and smart devices being connected to each other, the trends for B2B marketing have reshaped the way that businesses can market to each other. Below are 5 trends we’ve identified to help you boost your bottom line.

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Topics: Marketing Strategy, Business Leaders

Examples of Q1 Action Campaigns That Could Boost Your Business

Posted by Christine Lepp on January 30, 2018 at 8:42 AM

Looking for a way to boost business? Include an action campaign in your Q1 marketing plan. With a compelling ad and a clear call to action (CTA), you can inspire your customers to stop what they’re doing and respond to a promotion or seek more information about a new product or service. An action campaign is a short-term tactic designed to make a direct impact on your business in terms of sales or leads.

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Topics: Advertising, Marketing Strategy

Deep Dive: The Potential A Business Website Offers

Posted by Christine Lepp on January 16, 2018 at 9:15 AM

At this point in the digital age, most business owners have realized that they need a website. However, what you may not realize is that your website should be more than just a website. It has the potential to deliver powerful results that can help you meet goals. This post will help you analyze whether or not you’re getting the most out of your business website.

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Topics: Digital Marketing

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