Mid-Missouri Marketing Resource Blog

Christine Lepp

Recent Posts

How To Hire New Employees: The Top 5 Qualities You Should Look For

Posted by Christine Lepp on June 18, 2019 at 9:05 AM

Businesses across the country are frequently faced with the task of hiring new employees. No matter the industry, this job has become a prevalent challenge that too often plagues many companies. In fact, recent research determined that 45% of hiring managers find that they are regularly unable to fill much-needed positions due to an overall lack of qualified talent.

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Topics: Business Growth Strategy

Is Radio Dead? 5 Reasons Why Radio Advertising Is Still Relevant in 2019

Posted by Christine Lepp on May 21, 2019 at 9:05 AM

Although 2019 is known to be a digital world, the effectiveness of radio advertising is still undeniable. For example, did you know that radio consistently reaches 93% of Americans each week? Statistics like this one help prove why business owners and marketers across the country are still looking to radio to promote their companies. Today, we’re taking this topic even further by providing the top five reasons that radio advertising is still relevant in 2019.

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Topics: Marketing Strategy

Attract, Engage, Delight: How Inbound Marketing Works

Posted by Christine Lepp on April 26, 2019 at 9:05 AM

You may have heard the words “inbound marketing” tossed around, but you're not exactly sure what it means or how it works. Well today, we're here to tell you that the inbound methodology is the key to successfully marketing your business. Inbound marketing is a process of attracting, engaging, and delighting consumers via content, which in turn, results in businesses that provide value, build trust, and position themselves as thought leaders, or experts in their industry. 

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Topics: Inbound Marketing Services

5 Ways Inbound Marketing Generates Quality Leads

Posted by Christine Lepp on March 14, 2019 at 8:45 AM

Finding new customers is crucial for all businesses to succeed; however, generating qualified leads for new business can be a considerable challenge. About 61% of marketers report generating high-quality leads to be one of the most difficult aspects of running a business.

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Topics: Marketing Strategy, Inbound Marketing Services

Why You Need Top-of-the-Funnel Leads And What To Do With Them

Posted by Christine Lepp on December 27, 2018 at 8:37 AM

When you start your inbound marketing program, it is important to discover and support your target audience’s’ needs, starting at the top of the sales funnel. Starting at the top of the funnel, or TOFU, you can guide your target audience through the buyer’s journey from beginning to end.

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Topics: Marketing Strategy

Your Current Patients Are Your Best Marketing Tool

Posted by Christine Lepp on December 12, 2018 at 8:55 AM

From urgent care clinics to chiropractor’s offices and everything in between, all healthcare practices share at least one thing in common: the need to attract new patients. However, many overlook a major marketing tool - their current patients.

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Topics: Healthcare - Industry

3 Things You Can Do Today To Ensure Your Best Foot Forward Next Year

Posted by Christine Lepp on November 15, 2018 at 9:22 AM

The end of the year is approaching, but you still have time to prepare your marketing strategy for the upcoming year. Planning is very important because it helps you establish your goals, prepare for impending events and campaigns, assess your budget and determine how much manpower you will need.

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Topics: Marketing Strategy, Business Growth Strategy

The Beginner's Guide to Radio Advertising in Mid-Missouri

Posted by Christine Lepp on October 30, 2018 at 9:10 AM
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Topics: Marketing Strategy, Mid-Missouri Market

Healthcare Marketing Ideas: How To Attract New Patients To Your Practice

Posted by Christine Lepp on October 11, 2018 at 8:22 AM

The healthcare marketing strategies you use may vary depending on a number of factors, including your practice’s location, audience size and proximity to similar healthcare practices.

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Topics: Healthcare - Industry

25 Actions You Might Want Your Customers to Take

Posted by Christine Lepp on October 9, 2018 at 8:17 AM

An action campaign is designed to entice prospects to take a very specific action. The ultimate goal is to drive customer action within a specific time period.

One clear benefit is that it’s quite easy to track whether or not your campaign is driving the specific action. And when done right, the true value of this type of marketing campaign is the action itself. Depending on the goals of your action campaign, the resulting action should move your customers further down your marketing funnel and ultimately lead to a conversion.

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Topics: Digital Marketing, Marketing Strategy

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