Mid-Missouri Marketing Resource Blog

Christine Lepp

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3 Examples of How Magazine Advertising Can Boost Your Restaurant Business

Posted by Christine Lepp on August 2, 2018 at 9:33 AM

Why do the largest brands in the world continue to advertise their products and services? Whether you realize it or not, even the biggest brands still need advertising to keep their message top of mind with consumers. Surely mega-corporations such as McDonald's have no reason to spend money on advertising-- there are billions of their burgers served on a daily basis, right?

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Topics: Magazine Advertising

How Long Should My Action Campaign Be?

Posted by Christine Lepp on July 26, 2018 at 8:12 AM

Marketing campaigns can deliver on a variety of goals, depending on the outcomes that you are trying to achieve. For instance, some marketing is meant to drive brand awareness, while the purpose of others is to introduce a new product or service or motivate your target audience toward taking a specific action. Naturally, these kinds of campaigns would be conducted and tracked differently depending on the goals.

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Topics: Advertising, Marketing Strategy

8 Examples of When You Should Be Running An Action Campaign

Posted by Christine Lepp on June 21, 2018 at 8:30 AM

Action campaigns serve a specific purpose in a marketing strategy — driving action. Whether it’s to encourage customers to sign up for your loyalty program or convincing prospects to check out your latest product or service, action campaigns are tied to measurable objectives generally within a short time frame. We’ve discussed the specific goals for an action campaign before, but in today’s post, we’ll take that a step further and give you clear examples of when action campaigns are best utilized.

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Topics: Marketing Strategy

What Makes Magazine Different From Newspaper Advertising

Posted by Christine Lepp on June 7, 2018 at 8:55 AM

When it comes to print advertising, you may think it’s a toss-up between newspapers and magazines. After all, both are static, visual ads, right?

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Topics: Magazine Advertising

Nobody Puts Baby in the Corner: How To Stand Up For Your Marketing Plan

Posted by Christine Lepp on May 29, 2018 at 8:22 AM

Who doesn’t love that line from the iconic Johnny Castle? When you firmly believe something deserves to not be dismissed, raise your fist high and repeat it with us: "Nobody puts Baby in the corner!"

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Topics: Marketing Strategy

Finding the Best Job Applicants Isn't Always Easy: Here's How Radio Advertising Can Help

Posted by Christine Lepp on April 26, 2018 at 9:15 AM

It’s surprisingly uncommon common sense that bad radio advertising is all about your business and your product, while strong radio advertising is about your customer and their life. Similarly, strong recruitment marketing should speak to your ideal candidate.

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Topics: Recruitment Advertising

How Strong is Your Brand in the Mid-Missouri Business Community?

Posted by Christine Lepp on April 10, 2018 at 8:33 AM

Understanding the strength of your brand in the mid-Missouri business community is an essential part of being successful. How well is your brand known? Does your brand enjoy the respect of local business leaders? Have you noticed any changes in how your brand is perceived? Is your brand part of business conversations among local professionals?

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Topics: Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

Breaking Down the People Behind B2B Buying Decisions

Posted by Christine Lepp on March 14, 2018 at 8:25 AM

B2B marketers face many unique challenges, especially as the B2B purchase process continues to evolve with changing software and technological solutions. Additionally, the purchase cycle has grown longer, according to a 2017 survey from Demand Gen, and involves a growing number of B2B buyers within a company operating as a team.

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Topics: Marketing Strategy, Business Growth Strategy

3 Marketing Trends You Should Be Following to Grow Your Home Improvement Business

Posted by Christine Lepp on March 9, 2018 at 8:27 AM

In the home improvement business, it’s vital to stay on top of trends. That doesn’t just mean offering what homeowners want — modern styles, top-quality materials, and the latest innovations. Equally important is staying on top of marketing trends, so you can cut through the competition and reach today’s homeowners.

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Topics: Marketing Strategy

5 Surefire Ways You Might Be Wasting Your Marketing Leads

Posted by Christine Lepp on February 28, 2018 at 8:42 AM

 

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Topics: Digital Marketing

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