Mid-Missouri Marketing Resource Blog

Rebecca Milner

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Why Should You Attend BrandsFormation: A Q&A with Chuck Mefford

Posted by Rebecca Milner on September 4, 2019 at 9:01 AM

“You may have come to BrandsFormation before, but you may not have seen it like this,” shares Chuck Mefford.

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Topics: Marketing Strategy

Why You Should Always Be Renewing

Posted by Rebecca Milner on August 1, 2019 at 9:01 AM

Yes, it's August, but any smart business owner will tell you that it's already time to start making preparations for next year! As we inch closer and closer to the year 2020, we're sure that you'll hear the word “renew” get tossed around frequently in the business world. Unfortunately, after years of being used so often, the spark these words once ignited begins to dim. The implications behind them lose their power, causing their true meanings to become hazy.

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Topics: Business Growth Strategy

Football & Your Business: 5 Things They Have in Common

Posted by Rebecca Milner on July 16, 2019 at 9:01 AM

For years, football has soundly occupied the throne as America’s favorite sport. There are countless factors responsible for the game’s long-standing popularity, but most worthy of mentioning is the foundation upon which football is built. That’s because Americans can easily identify with the powerful principles that the game of football represents. Not shockingly, these same principles are engrained into the foundations of successful businesses across the country.

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Topics: Marketing Strategy

The Top 6 Factors That Influence Buying Decisions

Posted by Rebecca Milner on July 10, 2019 at 9:01 AM

What thoughts run through your mind when you’re deciding whether or not to purchase something? Even something simple, like a loaf of bread from the grocery store? You likely consider the quality, the cost, the expiration date, the ingredients, the nutritional facts, and the other options on nearby shelves. Even if this decision is a quick one, there’s a psychological process that occurs: You feel the desire to take multiple things into account because obviously, you want to purchase something that makes the most sense for you!

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Topics: Business Growth Strategy

How Your Business Can Score by Sponsoring High School Sports

Posted by Rebecca Milner on July 1, 2019 at 9:01 AM

Shortly after walking through school doors on a mundane Monday morning, most high school students are already thinking about their team’s next game. This automatic reaction occurs not only in students, but in parents, faculty, and local fans in the community as well. That’s because high school sports have a knack for fully enrapturing the hearts of people everywhere.

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Topics: Advertising, Marketing Strategy

10 Reasons to Sponsor Tiger Tailgate

Posted by Rebecca Milner on June 14, 2019 at 9:01 AM

One of the most wonderful times of the year is just around the corner: football season. Can we get an M-I-Z? As thrilling as football games are, everyone knows that they aren’t quite the same without an exciting tailgate. For years, Zimmer Radio & Marketing Group has had the honor of hosting the largest tailgate at Mizzou! It’s a huge pregame party that provides amazing sponsorship opportunities for businesses in our community.

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Topics: Tiger Tailgate

What You Need To Know About Tracking Marketing ROI [In 200 Words]

Posted by Rebecca Milner on June 6, 2019 at 9:01 AM

Here’s the honest truth: If you’re investing in advertising, your provider owes you the right to know whether or not it’s working for your business. Tracking your marketing return on investment, or ROI, can seem intimidating, but that doesn’t mean it should be avoided. In an effort to simplify things, here’s our take on what you need to know about tracking marketing ROI in 200 short and sweet words.

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Topics: ROI

Zimmer Nominated for Five 2019 Radio Mercury Awards

Posted by Rebecca Milner on May 17, 2019 at 9:01 AM

Each year, the Radio Mercury Awards are held in a “little” place called New York City. You may have heard of it. Each year, hopeful nominees from “little” businesses like Wendy’s, Verizon, GEICO, Comcast, Coca-Cola, State Farm, and HBO are in attendance. You may have heard of them. And each year for the last several years, a truly little company from Mid-Missouri, Zimmer Radio & Marketing Group, sits among some of the biggest names in the biggest city in the country and waits to hear whether or not one of their multiple nominations will take home a trophy (or two).

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Topics: Advertising, Mid-Missouri Market

Inbound Marketing Definition in 150 Words

Posted by Rebecca Milner on May 6, 2019 at 9:01 AM

Today’s consumers don’t want to be marketed to; they want to be educated. They have become accustomed to “instant Internet gratification:” using online searches to find all of the answers they could ever want about products, services, businesses, and industries. That’s where inbound marketing comes in!

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Topics: Digital Marketing, Inbound Marketing Services

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on April 9, 2019 at 11:08 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Advertising, Marketing Strategy

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