Mid-Missouri Marketing Resource Blog

Rebecca Milner

Recent Posts

Name That Brand!

Posted by Rebecca Milner on October 17, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

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Topics: Advertising, Marketing Strategy

Do Your Advertisements Pass “The Best Friend Test?”

Posted by Rebecca Milner on October 10, 2017 at 9:01 AM

Oftentimes, it’s difficult for business owners and marketers to objectively view their business from an outside perspective. This is no fault of their own. Understandably, their bias about their own company just tends to get in the way. However, thinking about business matters (specifically, marketing practices) in an objective, unbiased fashion is a smart tactic for businesses who want their advertising to make a significant impact.

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Topics: Advertising, Marketing Strategy

How To Set SMART Goals For Next Year

Posted by Rebecca Milner on October 9, 2017 at 9:01 AM

Have you ever tried an escape room?

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Topics: Marketing Strategy, Business Leaders

“Winter Is Coming:” The Top 4 Ways to Market Your Business During The Holiday Season

Posted by Rebecca Milner on September 8, 2017 at 9:01 AM

All of the buzz surrounding the hit series, Game of Thrones, has us thinking, “Fall is almost upon us and winter really is coming sooner than we think.” For businesses, this means that marketing strategies should begin to shift in alignment with shifting consumer behavior patterns

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Topics: Marketing Strategy

A Tribute To You This Labor Day!

Posted by Rebecca Milner on September 4, 2017 at 9:01 AM

Labor Day is one of those holidays that sneaks up and surprises you.

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Illustrating The Effectiveness of Integrated Marketing

Posted by Rebecca Milner on August 29, 2017 at 9:01 AM

Once a business has dominated their current marketing platform, and their budget allows for them to expand in to new avenues of advertising, we encourage them to practice integrated marketing. That is, we advise them to commit to market themselves across a variety of platforms. Why? Because in today’s marketplace, with millions of companies vying for a customer’s attention, using only one or two forms of advertising will not effectively reach a business’ target audience. Utilizing several different marketing channels creates a much better chance of engaging consumers, and eventually, converting them into customers.

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Topics: Marketing Strategy

INFOGRAPHIC: Radio vs. TV Take The Ring

Posted by Rebecca Milner on August 25, 2017 at 9:01 AM

Lately, it seems that the whole country has been buzzing about the upcoming "biggest fight in the history of boxing:" Floyd Mayweather vs. Conor McGregor. 

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Topics: Marketing Strategy

What Your Business Can Expect When You Work With Zimmer Radio & Marketing Group (And How We’re Different From The Others!)

Posted by Rebecca Milner on August 11, 2017 at 9:01 AM

With recent reports declaring that traditional radio reaches the ears of 93% of the general population every week, it’s becoming (even more) abundantly clear to businesses that radio is the best way to market to the masses. At Zimmer Radio & Marketing Group, we’re strong believers in the power of radio because we consistently witness the incredible results that our clients experience.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

INFOGRAPHIC: Can Traditional Radio Keep Up With Pandora & Spotify?

Posted by Rebecca Milner on August 9, 2017 at 9:01 AM

Has digital killed the radio star? 

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Topics: Digital Marketing, Marketing Strategy

How Your Business Can Avoid “The Blockbuster Syndrome”

Posted by Rebecca Milner on July 25, 2017 at 9:01 AM

“Redbox should have been created by Blockbuster. Air BNB should have been created by Marriott. Uber should have been created by Greyhound. If you don’t wake up every morning and try to put yourself out of business, then someone else is going to come along and do it for you.”

-Gary Vaynerchuk

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Topics: Marketing Strategy, Business Growth Strategy