Mid-Missouri Marketing Resource Blog

Rebecca Milner

Recent Posts

12 Quotes on The Importance of Company Culture

Posted by Rebecca Milner on March 19, 2019 at 9:01 AM

Recently, twelve Mid-Missouri business-people, each of whom has implemented their own culture-cultivating strategies for their businesses, met at the Broadway Hotel for CEO magazine’s quarterly Roundtable discussion. Each attendee came ready to share their unique perspectives on the issue of a healthy company culture, a subject that is changing the name of the business game.

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Topics: Business Growth Strategy

A Four Step System To Solve All of Your Marketing Needs

Posted by Rebecca Milner on February 28, 2019 at 9:01 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend our favorite marketing method that has proven to produce results time and time again: The BrandsFormation™ System. The four steps that comprise this system include: Strategy, Strategy-Based Message, Consistency, and Dominant Frequency. Read along as we detail how this system has the power to “transform your good, small business into a great local brand.” 

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Topics: Marketing Strategy

Why Should You Attend BrandsFormation: A Q&A with Chuck Mefford

Posted by Rebecca Milner on February 26, 2019 at 9:01 AM

“Even if you’ve been to BrandsFormation before, you haven’t seen anything like this,” shares Chuck Mefford.

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Topics: Marketing Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2019 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

INFOGRAPHIC: It's World Radio Day!

Posted by Rebecca Milner on February 13, 2019 at 9:01 AM

Today is World Radio Day! 

In honor of one of our favorite marketing mediums, we've put together an infographic with some facts about radio. Take a look! 

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Topics: Advertising

The Modern Family: How Today’s Consumers Are Evolving

Posted by Rebecca Milner on January 31, 2019 at 9:01 AM

For decades, the traditional (or nuclear) family — consisting of a father, mother, and their children — dominated the makeup of an average household in the U.S. This common family unit gave businesses a predictable target audience to advertise their products and services to. Today, however, this traditional family model makes up less than half of all families in the country. Not to mention, the behaviors and preferences of the modern-day consumer have also changed drastically, even within the last ten years. In essence, there is no such thing as a “typical” American family anymore.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Response vs. Results: What's The Difference And Why It Matters

Posted by Rebecca Milner on January 22, 2019 at 9:01 AM

Too often, businesses gauge the full success of their advertising on consumer comments. They may be tempted to feel a rush of fame when their radio jingles are sung in public or when their faces are recognized from their magazine or TV ads. While a level of excitement over this kind of feedback is certainly merited, trouble arises when businesses elevate the importance of these responses over hard-and-fast results. This misplacement of priorities can lead to confusion and could ultimately, cause businesses to get off-track with their goals.  

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Topics: Advertising, Marketing Strategy, ROI

15 Reasons Why Your Business Should Sponsor The 2019 CoMo Man Show

Posted by Rebecca Milner on January 14, 2019 at 9:01 AM

Think back to when you were a little kid on Christmas morning, anxiously awaiting to tear into your long-anticipated presents. Those moments of waiting were most likely filled with so much hype, it was virtually impossible to remain calm. At Zimmer, those exact feelings of hype and great anticipation are beginning to swell, as The 2019 CoMo Man Show draws near.

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Topics: Event Marketing

Search Engine Marketing 101: What It Is And How It Works

Posted by Rebecca Milner on January 8, 2019 at 9:01 AM

At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of traditional media, like radio and magazines, but we also believe in the power of digital media, and especially the remarkable power that comes from integrating these advertising mediums. That’s because it is statistically proven that combining traditional media with digital campaigns increases brand recall by 4.5 times!

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Topics: Digital Marketing

The Top 10 Reasons To Sponsor The Children’s Miracle Network Radiothon

Posted by Rebecca Milner on January 7, 2019 at 9:01 AM

One of our absolute favorite events of the year is almost here: The Children’s Miracle Network (CMN) Radiothon! The goal of this event is to help raise money and awareness for sick children at our local CMN hospital, MU Children’s Hospital. This event is so important because this amazing place is committed to providing the highest quality of care for children throughout Missouri, regardless of any family’s ability to pay.

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Topics: Advertising, Mid-Missouri Market, Event Marketing

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