Mid-Missouri Marketing Resource Blog

Rebecca Milner

Recent Posts

Confessions of a Millennial: Digital Radio Backfired on Me

Posted by Rebecca Milner on March 22, 2017 at 9:01 AM

FOMO. The “fear of missing out.” Older generations may find this use of an acronym (not to mention the whole idea of FOMO itself), to be utterly ridiculous. But to millennials, FOMO is oh, so real.

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Topics: Advertising, Mid-Missouri Market

The BrandsFormation™ System: Part 4 – Dominant Frequency

Posted by Rebecca Milner on March 17, 2017 at 9:01 AM

“If you can’t be a dominant player in a particular medium – Get out!”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The BrandsFormation™ System: Part 3 – Consistency

Posted by Rebecca Milner on March 10, 2017 at 9:03 AM

“A brand is not built overnight. Success is measured in decades, not years.”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The BrandsFormation™ System: Part 2 – Strategy-Based Message

Posted by Rebecca Milner on March 3, 2017 at 9:01 AM

After detailing the crucial first step of The BrandsFormation™ System in our previous blog post, it’s time to take things one step further and unpack the second phase of this proven branding system: Strategy-Based Message.

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Topics: Advertising, Marketing Strategy

The BrandsFormation™ System: Part 1 - Strategy

Posted by Rebecca Milner on February 24, 2017 at 9:01 AM

Everything functions as a part of a system. The human body itself is made up of 11 of them. Those 11 systems work together, allowing each person to learn new information through (…you guessed it) step-by-step systems designed to teach and train. Not to mention, as you’re reading this, we are currently revolving through space as a part of the solar system. It’s abundantly clear that without systems, life would cease to exist altogether.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

Name That Brand!

Posted by Rebecca Milner on February 23, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

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Topics: Advertising, Marketing Strategy

Is Your Business Promoting To Its Target Market?

Posted by Rebecca Milner on February 20, 2017 at 9:15 AM

If we asked you to describe your typical customer, would you be able to accurately pinpoint them?

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Topics: Advertising, Marketing Strategy

Turn Your Customers Into Avid Fans

Posted by Rebecca Milner on February 17, 2017 at 9:17 AM

I love sports. Anyone who knows me understands this. I can personally guarantee that if my family or friends were asked to describe me, they would instantly mention something about this outspoken obsession. Every time.

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Topics: Advertising, Marketing Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2017 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

INFOGRAPHIC: It's World Radio Day!

Posted by Rebecca Milner on February 13, 2017 at 9:09 AM

 

Today is World Radio Day! 

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Topics: Advertising