Mid-Missouri Marketing Resource Blog

Rebecca Milner

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Do Event Swag Bags Really Work for Businesses?

Posted by Rebecca Milner on May 7, 2018 at 9:01 AM

Stocked swag bags have become a modern-day event staple that all hopeful attendees anticipate receiving. But let’s talk about what really matters here: Do the promotional products that fill these bags actually make any sort of an impact? 

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Topics: Event Marketing

How Millennial Expectations Are Shaping The Healthcare Industry

Posted by Rebecca Milner on May 1, 2018 at 9:01 AM

Have you ever tried to explain the concept of an 8-track, a cassette tape, or even a VHS to someone who has only ever known the luxuries of today’s digitally dominant world? Most likely, the conversation begins with laughter at the thought of such ancient technologies. Soon after the laughter subsides, however, the younger, digitally-minded individual’s eyes begin to glaze over and their ears start to tune out this conversation that has now become painfully boring.

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Topics: Healthcare - Industry

What Chick-Fil-A Teaches Us About Business

Posted by Rebecca Milner on April 16, 2018 at 9:01 AM

For years, the Chick-fil-A cows have been persuading us of one thing:

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Topics: Business Growth Strategy

The Ten Commandments of Digital Marketing

Posted by Rebecca Milner on April 9, 2018 at 9:01 AM

Digital marketing. Two words that evoke either heavenly or hellish feelings within today’s business owners and marketers. Some idolize it and find it to be divinely-inspired. Some are confused by it and covet those who have capitalized on it. 

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Topics: Digital Marketing

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on April 3, 2018 at 11:01 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Advertising, Marketing Strategy

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2018 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Local Magazine Advertising: The "Energizer Bunny" of the Marketing World

Posted by Rebecca Milner on March 26, 2018 at 9:01 AM

Everyone knows about the Energizer bunny. Since we first met him years ago, he’s kept going and going and going… Countless commercials starring the “little [energizer] that could” have resulted in this rabbit becoming a symbol of time-tested perseverance and durability.

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Topics: Marketing Strategy

Quality Marketing Takes More Than Luck

Posted by Rebecca Milner on March 16, 2018 at 9:01 AM

“I find that the harder I work, the more luck I seem to have.” - Thomas Jefferson

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Topics: Marketing Strategy

6 Business Benefits To Being on Instagram

Posted by Rebecca Milner on March 2, 2018 at 9:01 AM

These days, consumers tend to judge a business’ credibility based on their presence on (or absence from) social media. But which social platforms are truly worth the time and the effort that it takes to be successful?

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Topics: Social Media

5 Ways To “Spring Clean” Your Business

Posted by Rebecca Milner on February 26, 2018 at 9:01 AM

“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.”

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Topics: Business Leaders

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