Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend our favorite marketing method that has proven to produce results time and time again: The BrandsFormation™ System. The four steps that comprise this system include: Strategy, Strategy-Based Message, Consistency, and Dominant Frequency. Read along as we detail how this system has the power to “transform your good, small business into a great local brand.”
Topics: Marketing Strategy
It’s been over a decade since the symbol, #, took off on social media, but hashtags are anything but has-beens. The truth is that they still serve a legitimate purpose in the social world.
Topics: Social Media
Loyalty programs are strategic marketing tools that give customers a specific incentive to keep coming back. This commonly manifests as a “Fifth visit free” or a “$100 off your tenth purchase” kind of offer. While these deals can definitely help drive foot traffic, the misuse of such offers can also be hurtful to businesses.
Unless you have been living under a rock for the last couple of weeks, you have heard about the infamous name change that’s coming to the International House of Pancakes. IHOP, who has always been known for its breakfast menu and most notably and obviously, its pancakes, will now be known as the International House of…burgers? Quite the change for a chain who has had a flapjack foundation since 1958.
Topics: Marketing Strategy
As childhood taught all of us, stories are captivating and filled with empathy and emotion. Does that sound like something that belongs in the business world? You bet! No matter how stoic and unsympathetic a business’ processes and procedures may seem at times, it’s a fact that emotion is an inescapable component of securing sales.
Stocked swag bags have become a modern-day event staple that all hopeful attendees anticipate receiving. But let’s talk about what really matters here: Do the promotional products that fill these bags actually make any sort of an impact?
Topics: Event Marketing
Have you ever tried to explain the concept of an 8-track, a cassette tape, or even a VHS to someone who has only ever known the luxuries of today’s digitally dominant world? Most likely, the conversation begins with laughter at the thought of such ancient technologies. Soon after the laughter subsides, however, the younger, digitally-minded individual’s eyes begin to glaze over and their ears start to tune out this conversation that has now become painfully boring.
Topics: Healthcare - Industry
Topics: Business Growth Strategy
Digital marketing. Two words that evoke either heavenly or hellish feelings within today’s business owners and marketers. Some idolize it and find it to be divinely-inspired. Some are confused by it and covet those who have capitalized on it.
Topics: Digital Marketing
It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.