Mid-Missouri Marketing Resource Blog

Rebecca Milner

Recent Posts

10 Reasons to Sponsor Tiger Tailgate

Posted by Rebecca Milner on June 14, 2019 at 9:01 AM

One of the most wonderful times of the year is just around the corner: football season. Can we get an M-I-Z? As thrilling as football games are, everyone knows that they aren’t quite the same without an exciting tailgate. For years, Zimmer Radio & Marketing Group has had the honor of hosting the largest tailgate at Mizzou! It’s a huge pregame party that provides amazing sponsorship opportunities for businesses in our community.

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Topics: Tiger Tailgate

What You Need To Know About Tracking Marketing ROI [In 200 Words]

Posted by Rebecca Milner on June 6, 2019 at 9:01 AM

Here’s the honest truth: If you’re investing in advertising, your provider owes you the right to know whether or not it’s working for your business. Tracking your marketing return on investment, or ROI, can seem intimidating, but that doesn’t mean it should be avoided. In an effort to simplify things, here’s our take on what you need to know about tracking marketing ROI in 200 short and sweet words.

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Topics: ROI

Zimmer Nominated for Five 2019 Radio Mercury Awards

Posted by Rebecca Milner on May 17, 2019 at 9:01 AM

Each year, the Radio Mercury Awards are held in a “little” place called New York City. You may have heard of it. Each year, hopeful nominees from “little” businesses like Wendy’s, Verizon, GEICO, Comcast, Coca-Cola, State Farm, and HBO are in attendance. You may have heard of them. And each year for the last several years, a truly little company from Mid-Missouri, Zimmer Radio & Marketing Group, sits among some of the biggest names in the biggest city in the country and waits to hear whether or not one of their multiple nominations will take home a trophy (or two).

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Topics: Advertising, Mid-Missouri Market

Inbound Marketing Definition in 150 Words

Posted by Rebecca Milner on May 6, 2019 at 9:01 AM

Today’s consumers don’t want to be marketed to; they want to be educated. They have become accustomed to “instant Internet gratification:” using online searches to find all of the answers they could ever want about products, services, businesses, and industries. That’s where inbound marketing comes in!

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Topics: Digital Marketing, Inbound Marketing Services

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on April 9, 2019 at 11:08 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Advertising, Marketing Strategy

Does Your Business Website Spark Joy? 7 Areas You Could Be "Tidying Up"

Posted by Rebecca Milner on April 4, 2019 at 9:01 AM

Netflix's recent, binge-worthy series, “Tidying Up with Marie Kondo,” spotlights families in need of some serious household organizing and de-cluttering. Spoiler alert: Kondo’s ideology stresses the importance of individually sorting through personal items - one-by-one, one category at a time - only keeping those things that "spark joy." Ironically, this is the exact ideology that business owners should be using when examining their business’ website as a whole. 

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Topics: Digital Marketing

5 Ways To “Spring Clean” Your Business

Posted by Rebecca Milner on March 28, 2019 at 9:01 AM

“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.” - Bernie Siegel

It’s true: nature provides an exceptional model of renewal. No matter how harsh, chaotic, and damaging winter may seem, spring always resurfaces with new life and a sense of structure. This inherent feeling simultaneously “springs” up within each of us, bringing with it a strong desire to prioritize orderliness. Thus, the concept of spring cleaning was born.

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Topics: Business Leaders

8 Reasons Your Business Belongs At The 2019 Best of Columbia Party

Posted by Rebecca Milner on March 26, 2019 at 9:01 AM

You’ve noticed the stickers proudly displayed on business doors. You’ve heard the community chatter regarding who made the sacred list of finalists. You’ve seen the framed certificates displayed on the walls of those voted into local fame. If you live in Mid-Missouri, you know just how coveted the Best of Columbia Awards are.

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Topics: Event Marketing

12 Quotes on The Importance of Company Culture

Posted by Rebecca Milner on March 19, 2019 at 9:01 AM

Recently, twelve Mid-Missouri business-people, each of whom has implemented their own culture-cultivating strategies for their businesses, met at the Broadway Hotel for CEO magazine’s quarterly Roundtable discussion. Each attendee came ready to share their unique perspectives on the issue of a healthy company culture, a subject that is changing the name of the business game.

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Topics: Business Growth Strategy

A Four Step System To Solve All of Your Marketing Needs

Posted by Rebecca Milner on February 28, 2019 at 9:01 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend our favorite marketing method that has proven to produce results time and time again: The BrandsFormation™ System. The four steps that comprise this system include: Strategy, Strategy-Based Message, Consistency, and Dominant Frequency. Read along as we detail how this system has the power to “transform your good, small business into a great local brand.” 

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Topics: Marketing Strategy

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