Mid-Missouri Marketing Resource Blog

Rebecca Milner

Recent Posts

Our Top Blogs of 2017

Posted by Rebecca Milner on December 15, 2017 at 10:25 AM

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers, like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

Read More

Topics: Advertising, Marketing Strategy, Business Leaders

How To Lose A Customer In 10 Days

Posted by Rebecca Milner on December 12, 2017 at 9:01 AM

Andie Anderson said it best: “You can’t lose something you never had.” 

Read More

Topics: Marketing Strategy, Business Growth Strategy

Employee Recruitment: Why Radio Recruitment Works In 4th Quarter

Posted by Rebecca Milner on November 30, 2017 at 8:01 AM

It’s the most wonderful time of the year… to find new employees! And the most wonderful way to recruit the perfect candidates? Radio, by a landslide.

The fact is that 47% of small businesses in the U.S. report struggling to find qualified applicants for their job openings (Hrcapitalist.com, 2016). But in true holiday spirit, the fourth quarter consistently shows up as the “standout season” for recruiting new talent (Bureau of the Census, 2016).

So, what does your business need to know in order to take advantage of this opportune recruiting period?

Read More

Topics: Advertising

Why We're Thankful This Year

Posted by Rebecca Milner on November 22, 2017 at 9:01 AM

It’s almost Thanksgiving! We hope you’re about ready to dive into a glorious spread of stuffing, mashed potatoes, green bean and sweet potato casseroles, pumpkin pie, and of course, turkey! But while you’re waiting for the food to finally hit the table, we want to take a quick moment to briefly present five reasons that we’re incredibly thankful this year and explain how your business directly benefits from each.

Read More

Topics: Advertising, Mid-Missouri Market

Our Top Ten Tips for Small Business Saturday

Posted by Rebecca Milner on November 14, 2017 at 9:01 AM

Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?

Read More

Topics: Marketing Strategy, Business Growth Strategy

Why You Should Always Be Renewing

Posted by Rebecca Milner on November 7, 2017 at 9:01 AM

As the end of the year draws near, the word “renew” gets tossed around in the business world just as often as “Santa” is mentioned amongst excited children. Unfortunately, after years of being used so frequently, the spark these words once ignited begins to dim. The implications behind them lose their power, causing their true meanings to become hazy.

Read More

Topics: Business Growth Strategy

Don't Become A Dying Business

Posted by Rebecca Milner on October 31, 2017 at 8:55 AM

Here lies a dead business.

Cause of Death: Lack of Advertising

Read More

Topics: Marketing Strategy

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on October 24, 2017 at 12:01 PM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

Read More

Topics: Advertising, Marketing Strategy

The Top Ten 2018 Marketing Trends To Look Out For

Posted by Rebecca Milner on October 23, 2017 at 9:01 AM

2018 is already knocking at the door and we want Mid-Missouri businesses to answer with a bang! One of the smartest ways that your business can prepare for the coming year is by staying alert to upcoming trends, both on global and local levels. That’s why we’re sharing next year’s top ten marketing trends, in hopes that your business will implement them, or simply improve your current strategies.

Read More

Topics: Advertising, Marketing Strategy

Name That Brand!

Posted by Rebecca Milner on October 17, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

Read More

Topics: Advertising, Marketing Strategy

Join Over 400 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts