Mid-Missouri Marketing Resource Blog

Rebecca Milner

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Our Top Ten Tips for Small Business Saturday

Posted by Rebecca Milner on November 14, 2018 at 9:01 AM

Bookended between Black Friday and Cyber Monday, it’s safe to say that Small Business Saturday runs an extreme risk of being completely overshadowed. Is this shopping holiday truly effective for our country’s valued small businesses?

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Topics: Business Growth Strategy, Marketing Strategy

Don't Become A Dying Business

Posted by Rebecca Milner on October 31, 2018 at 9:22 AM

Here lies a dead business.

Cause of Death: Lack of Advertising

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Topics: Marketing Strategy

You Just Attended The BrandsFormation™ Seminar. Now What?

Posted by Rebecca Milner on October 23, 2018 at 11:30 AM

So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.

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Topics: Marketing Strategy, Advertising

Recapping The INBOUND 2018 Conference

Posted by Rebecca Milner on October 5, 2018 at 9:01 AM

A few weeks ago, we were privileged to, once again, head to Boston for the annual INBOUND conference. Per usual, it did not disappoint. This conference is always a chance for us to brush up on the fundamentals of inbound marketing, learn about recent marketing developments, discover cutting edge technologies, and network with some of the world’s most renowned digital thought leaders.

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Topics: Marketing Strategy, Digital Marketing

Clear 99 Wins National Association of Broadcasters' Marconi Radio Award for "Best Country Station of the Year!"

Posted by Rebecca Milner on September 28, 2018 at 10:13 AM

Orlando, FL -- Last night, The National Association of Broadcasters hosted their annual Marconi Radio Awards ceremony in front of hundreds of hopeful radio station representatives from across the country. Many liken this event to radio's version of "The Oscars." The goal of the Marconi Awards is to recognize radio stations and individuals for their excellence and performance in radio. 

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Topics: Mid-Missouri Market

A Four Step System To Solve All of Your Marketing Needs

Posted by Rebecca Milner on August 16, 2018 at 9:01 AM

Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend our favorite marketing method that has proven to produce results time and time again: The BrandsFormation™ System. The four steps that comprise this system include: Strategy, Strategy-Based Message, Consistency, and Dominant Frequency. Read along as we detail how this system has the power to “transform your good, small business into a great local brand.” 

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Topics: Marketing Strategy

Let's Hash it Out: Are Hashtags Still Relevant in 2018?

Posted by Rebecca Milner on July 19, 2018 at 9:01 AM

It’s been over a decade since the symbol, #, took off on social media, but hashtags are anything but has-beens. The truth is that they still serve a legitimate purpose in the social world.

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Topics: Social Media

Is Your Loyalty Program Helping or Hurting Your Business?

Posted by Rebecca Milner on June 18, 2018 at 9:01 AM

Loyalty programs are strategic marketing tools that give customers a specific incentive to keep coming back. This commonly manifests as a “Fifth visit free” or a “$100 off your tenth purchase” kind of offer. While these deals can definitely help drive foot traffic, the misuse of such offers can also be hurtful to businesses.

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Topics: Marketing Strategy, Business Growth Strategy

International House of Burgers: Marketing Fail or Genius?

Posted by Rebecca Milner on June 13, 2018 at 9:01 AM

Unless you have been living under a rock for the last couple of weeks, you have heard about the infamous name change that’s coming to the International House of Pancakes. IHOP, who has always been known for its breakfast menu and most notably and obviously, its pancakes, will now be known as the International House of…burgers? Quite the change for a chain who has had a flapjack foundation since 1958.

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Topics: Marketing Strategy

Let Zimmer Custom Publishing Tell Your Business' Story

Posted by Rebecca Milner on June 1, 2018 at 9:01 AM

As childhood taught all of us, stories are captivating and filled with empathy and emotion. Does that sound like something that belongs in the business world? You bet! No matter how stoic and unsympathetic a business’ processes and procedures may seem at times, it’s a fact that emotion is an inescapable component of securing sales.

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Topics: Advertising, Business Growth Strategy, Marketing Strategy

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