Each year, the Radio Mercury Awards are held in a “little” place called New York City. You may have heard of it. Each year, hopeful nominees from “little” businesses like Wendy’s, Verizon, GEICO, Comcast, Coca-Cola, State Farm, and HBO are in attendance. You may have heard of them. And each year for the last several years, a truly little company from Mid-Missouri, Zimmer Radio & Marketing Group, sits among some of the biggest names in the biggest city in the country and waits to hear whether or not one of their multiple nominations will take home a trophy (or two).
Today’s consumers don’t want to be marketed to; they want to be educated. They have become accustomed to “instant Internet gratification:” using online searches to find all of the answers they could ever want about products, services, businesses, and industries. That’s where inbound marketing comes in!
So, you just left the BrandsFormation™ seminar. Is your head spinning? Good! That means that your mind is already going to work, trying to decide just how to implement some of the life-changing advice discussed by branding expert, Chuck Mefford.
Netflix's recent, binge-worthy series, “Tidying Up with Marie Kondo,” spotlights families in need of some serious household organizing and de-cluttering. Spoiler alert: Kondo’s ideology stresses the importance of individually sorting through personal items - one-by-one, one category at a time - only keeping those things that "spark joy." Ironically, this is the exact ideology that business owners should be using when examining their business’ website as a whole.
Topics: Digital Marketing
“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.” - Bernie Siegel
It’s true: nature provides an exceptional model of renewal. No matter how harsh, chaotic, and damaging winter may seem, spring always resurfaces with new life and a sense of structure. This inherent feeling simultaneously “springs” up within each of us, bringing with it a strong desire to prioritize orderliness. Thus, the concept of spring cleaning was born.
Topics: Business Leaders
You’ve noticed the stickers proudly displayed on business doors. You’ve heard the community chatter regarding who made the sacred list of finalists. You’ve seen the framed certificates displayed on the walls of those voted into local fame. If you live in Mid-Missouri, you know just how coveted the Best of Columbia Awards are.
Topics: Event Marketing
Recently, twelve Mid-Missouri business-people, each of whom has implemented their own culture-cultivating strategies for their businesses, met at the Broadway Hotel for CEO magazine’s quarterly Roundtable discussion. Each attendee came ready to share their unique perspectives on the issue of a healthy company culture, a subject that is changing the name of the business game.
Topics: Business Growth Strategy
Systems offer stability. They provide your business with a set of actions and goals that are both understandable and attainable. Attempting to successfully market a business without a well-outlined system in place is a recipe for disaster. That's why, at Zimmer, we highly recommend our favorite marketing method that has proven to produce results time and time again: The BrandsFormation™ System. The four steps that comprise this system include: Strategy, Strategy-Based Message, Consistency, and Dominant Frequency. Read along as we detail how this system has the power to “transform your good, small business into a great local brand.”
Topics: Marketing Strategy
“Even if you’ve been to BrandsFormation before, you haven’t seen anything like this,” shares Chuck Mefford.
Topics: Marketing Strategy