Mid-Missouri Marketing Resource Blog

Rebecca Milner

Recent Posts

Do Your Advertisements Sound Like Fake News?

Posted by Rebecca Milner on April 21, 2017 at 9:01 AM

2016 is gone, and with it, the last traces of trust that the public felt toward the media. During the Presidential election, record-setting numbers of obscure and misleading news stories flooded television networks and made their way to social media platforms, namely Facebook.

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Topics: Advertising, Marketing Strategy

The 3 Numbers Every Business Owner MUST Know

Posted by Rebecca Milner on April 19, 2017 at 9:35 AM

It doesn’t take long to feel thoroughly inspired when listening to CNBC’s “The Profit” star, Marcus Lemonis, talk about business. He is an absolute wealth of information and has a proven track record of success to back up every piece of advice he offers. It seems that this entrepreneur could whip a dying business into shape, even in his sleep.

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Topics: ROI, Business Growth Strategy

ICYMI: Recapping The 2017 BrandsFormation™ Seminar with Chuck Mefford

Posted by Rebecca Milner on April 12, 2017 at 8:40 AM

We just wrapped up our 2017 BrandsFormation™ seminar with the BrandsFormation™ author himself, Chuck Mefford. As usual, it did not disappoint. Chuck is a captivating speaker who draws in his audience from his first word to his last. His inspirational stories and words of wisdom held the attention of each person in attendance.

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Topics: Advertising, Marketing Strategy

If You Build It, They Will Come, Part 2: Pick Your Bricks!

Posted by Rebecca Milner on April 7, 2017 at 9:01 AM

In our last blog in this series, we introduced the concept of building a solid marketing foundation using metaphorical bricks and mortar. This foundation should serve as the basis for every advertising campaign that a business executes. Why? Because all businesses desire to be top-of-mind in their community by owning “mental real estate,” and subsequently, rising to the top of the “Ladder of Competition.” Businesses enable themselves to earn such a standing when they determine to diligently construct their firm marketing foundation using the concept of bricks and mortar.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

If You Build It, They Will Come, Part 1: Mortar Brings Order

Posted by Rebecca Milner on April 5, 2017 at 9:01 AM

The popular movie quote, “If you build it, they will come,” from the 1989 classic, “Field of Dreams,” signifies the necessity of laying a solid foundation in order to experience success. To achieve meaningful results during any sort of building process, there must be a reliable infrastructure off of which everything is based. This principle is especially true in marketing. Business owners who desire a sizable return on their advertising investment must first construct their exclusive marketing foundation, then execute their campaigns with this as their basis.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

INFOGRAPHIC: It's National Mom & Pop Business Owners Day!

Posted by Rebecca Milner on March 29, 2017 at 9:01 AM

It's National Mom & Pop Business Owners Day! Because Zimmer Radio & Marketing Group is a locally-owned Mid-Missouri business, we are extremely passionate about other small businesses in our community. We believe that Mom & Pop businesses are vital to our country's success. They are the true representation of hard work, dedication, and the fulfillment of the American dream.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

Confessions of a Millennial: Digital Radio Backfired on Me

Posted by Rebecca Milner on March 22, 2017 at 9:01 AM

FOMO. The “fear of missing out.” Older generations may find this use of an acronym (not to mention the whole idea of FOMO itself), to be utterly ridiculous. But to millennials, FOMO is oh, so real.

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Topics: Advertising, Mid-Missouri Market

The BrandsFormation™ System: Part 4 – Dominant Frequency

Posted by Rebecca Milner on March 17, 2017 at 9:01 AM

“If you can’t be a dominant player in a particular medium – Get out!”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The BrandsFormation™ System: Part 3 – Consistency

Posted by Rebecca Milner on March 10, 2017 at 9:03 AM

“A brand is not built overnight. Success is measured in decades, not years.”

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Topics: Advertising, Marketing Strategy, Business Growth Strategy

The BrandsFormation™ System: Part 2 – Strategy-Based Message

Posted by Rebecca Milner on March 3, 2017 at 9:01 AM

After detailing the crucial first step of The BrandsFormation™ System in our previous blog post, it’s time to take things one step further and unpack the second phase of this proven branding system: Strategy-Based Message.

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Topics: Advertising, Marketing Strategy