Some people have a rather glamorous impression of the life of a media sales rep. They think they sleep in late, spend most of their time taking clients to ball games or concerts, and then bill everything to an expense account. Others take a more fatalistic view. In their version, a sales rep begins the day by slipping on a headset. Then they start dialing, making as many calls as they possibly can. When they actually get someone on the line, their objective is to close the prospect as soon as possible, then move on to the next name on the list.
Neither scenario is accurate – at least not at Zimmer Radio & Marketing Group. Since we currently have an open position for an account executive, we thought it would be helpful to discuss some of the key traits we look for in a sales rep that will succeed as a part of the Zimmer team.