Mid-Missouri Marketing Resource Blog

Stop Posting and Praying: Become A Social Media Marketing Master!

Posted by Rebecca Milner on January 10, 2018 at 9:01 AM

Select an image, create a caption, include a link, click “Publish,” and drop to your knees and pray something happens.

Unfortunately for many of today’s business owners, this sequence of events sounds all too familiar. That’s because social media marketing is still a hazy area to many businesses. This is usually due to difficulties creating content, insufficiencies in page monitoring, general misunderstandings regarding relevant tracking metrics, or a deadly combination of all three.

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Topics: Digital Marketing, Marketing Strategy, ROI, Social Media

6 Simple Social Media Posts You Should Be Publishing on Your Brand Pages

Posted by Zimmer Radio & Marketing Group on November 16, 2017 at 9:13 AM

As a business owner, you know how important social media is for reaching new customers and building relationships. An important part of being successful on social media is capturing your audience’s attention. In this post, we’ve put together a list of 6 simple social media post ideas that will help ensure that your posts show up and stand out.

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Topics: Social Media

How To Keep Your Branding Consistent Across Social Media Accounts

Posted by Carrie Lorenz on October 3, 2017 at 8:54 AM

We’re sure you’ve heard the saying “consistency is the key to success.” There’s a reason why it’s sage business advice  — especially when it comes to social media branding.

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Topics: Social Media

How Today's Millennials REALLY View Social Media

Posted by Rebecca Milner on May 30, 2017 at 9:01 AM

Sure, you’ve heard it said before: Social media marketing is vital in today’s business world. But any business who desires to market itself via social media must understand the changing behavior patterns of Millennials in order to experience success.

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Topics: Social Media

Social Media Marketing 101: How to Authentically Engage Your Audience

Posted by Rebecca Milner on May 10, 2017 at 9:01 AM

Think of the last time that you felt someone was trying to get you to do something. How did it make you feel? Defensive? Annoyed? Suddenly an expert excuse-generator?

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Topics: Social Media

5 More Marketing Tactics Your Radio Station Can Provide, Besides Radio

Posted by Carla Leible on January 4, 2017 at 3:30 PM

DID YOU KNOW: Stations offer many marketing services outside of radio ads! They have marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messaging, therefore it makes sense that they would offer services outside of radio ads.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Social Media

10 Reasons Your Social Media Marketing Isn't Making an Impact

Posted by Carrie Lorenz on December 13, 2016 at 8:30 AM

Remember the days when social media was just a quirky form of communication between friends and family? Those days are almost gone because while social media is still a form of communication and entertainment, it has evolved into much more. It's become a powerful tool not only for reaching consumers, but for turning those consumers into brand advocates.

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Topics: Social Media

How to Personalize Your Facebook Feed by Updating Your Interests

Posted by Rebecca Milner on December 7, 2016 at 9:00 AM

50 minutes.

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Topics: Social Media

5 Marketing Musts for 2017

Posted by Carrie Lorenz on November 1, 2016 at 8:30 AM

The end of autumn is upon us, and before long, we'll be ringing in 2017 as the new year. It's time to start developing your marketing strategy for the upcoming year, and that means taking a good look at the trends that are building meaningful momentum and are turning into the marketing musts for 2017. Below we've listed our top five tactics to help start a successful year.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Social Media

12 Tools to Help You Make Easy and Awesome Images for Your Social Media Posts

Posted by Zimmer Radio & Marketing Group on October 27, 2016 at 8:30 AM

Images have a rich history of being important to marketing and outreach, and that's just as true regarding social media. In the past few years, marketers have come to accept that visual posts have an extremely positive impact on impressions, click through rates, reshares, and memorability. Unfortunately, recognizing that importance doesn't mean graphic design is in your skillset, or that hiring a social media graphics guru is in your budget. Fortunately, there's a host of tools to help you out, no matter how much experience you have working with photos.

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Topics: Social Media

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