Mid-Missouri Marketing Resource Blog

5 More Marketing Tactics Your Radio Station Can Provide, Besides Radio

Posted by Carla Leible on January 4, 2017 at 3:30 PM

DID YOU KNOW: Stations offer many marketing services outside of radio ads! They have marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messaging, therefore it makes sense that they would offer services outside of radio ads.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Social Media

10 Reasons Your Social Media Marketing Isn't Making an Impact

Posted by Carrie Lorenz on December 13, 2016 at 8:30 AM

Remember the days when social media was just a quirky form of communication between friends and family? Those days are almost gone because while social media is still a form of communication and entertainment, it has evolved into much more. It's become a powerful tool not only for reaching consumers, but for turning those consumers into brand advocates.

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Topics: Social Media

How to Personalize Your Facebook Feed by Updating Your Interests

Posted by Rebecca Milner on December 7, 2016 at 9:00 AM

50 minutes.

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Topics: Social Media

5 Marketing Musts for 2017

Posted by Carrie Lorenz on November 1, 2016 at 8:30 AM

The end of autumn is upon us, and before long, we'll be ringing in 2017 as the new year. It's time to start developing your marketing strategy for the upcoming year, and that means taking a good look at the trends that are building meaningful momentum and are turning into the marketing musts for 2017. Below we've listed our top five tactics to help start a successful year.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Social Media

12 Tools to Help You Make Easy and Awesome Images for Your Social Media Posts

Posted by Zimmer Radio & Marketing Group on October 27, 2016 at 8:30 AM

Images have a rich history of being important to marketing and outreach, and that's just as true regarding social media. In the past few years, marketers have come to accept that visual posts have an extremely positive impact on impressions, click through rates, reshares, and memorability. Unfortunately, recognizing that importance doesn't mean graphic design is in your skillset, or that hiring a social media graphics guru is in your budget. Fortunately, there's a host of tools to help you out, no matter how much experience you have working with photos.

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Topics: Social Media

Don't Be Scared of Having a Little Fun with Holiday Marketing

Posted by Christine Overfelt on October 6, 2016 at 8:30 AM

For many businesses, Halloween is the time of year that signals it’s time to “kick off” their holiday marketing. Thanksgiving and Christmas are right around the corner, and consumers are getting ready to spend accordingly.

When businesses do begin marketing, it’s imperative they develop some creative ideas for holiday marketing to cut through the noise. You’ll want to do things that will set you apart from the crowd, and involve your audience on social media. Think Halloween-themed specials or promotions that you can share on Facebook or Instagram.

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Topics: Digital Marketing, Marketing Strategy, Email Marketing, Social Media

The Social Effect: 10 Tips for Better Social Posts on Your Brand Pages

Posted by Carrie Lorenz on September 12, 2016 at 8:00 AM

No matter what business you’re in, in today’s world you need some kind of social media presence. People are liking, sharing and engaging on their favorite platforms more than ever, and that conversation includes brands and businesses.

Now you might be asking “How can I integrate social media and my business page to win new customers?” No matter what stage of maturity your social media marketing strategy is in, there are some overall best practices you can put in place to better market yourself.

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Topics: Digital Marketing, Marketing Strategy, Social Media

Why You Should Keep Your Company’s Facebook Profile Picture Consistent

Posted by Mitch Hill on September 2, 2016 at 9:00 AM

The center point of any Facebook profile is the profile picture. It is the first thing people see when on your page or simply searching on Facebook. For businesses, it is crucial to maintain a consistent profile picture that matches your logo on your website, on company cars, business cards, and so on.

Now, you may be asking yourself: Why do I need to maintain a consistent profile picture? Well, as aforementioned, it is the center of your Facebook page -  but it also helps with building Brand awareness over time. By only using one certain picture for all of your platforms, social media users will be able to simply look at the picture to the right of a status update and know exactly who is spreading the message they are seeing on their Newsfeed.

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Topics: Digital Marketing, Social Media

7 Types of Facebook Posts That You Can Easily Create to Increase Engagement

Posted by Carrie Lorenz on September 1, 2016 at 8:30 AM


The average human attention span online is eight seconds… this, partially, thanks to the digital revolution. In this social media age, the way to your consumer is through their social newsfeeds. One sure way to grasp their online attention is to increase your business’ engagement through Facebook posts. This can be achieved in a number of creative ways such as photos, videos, contests and even hashtags. Here are a number of ways to increase your company’s engagement on Facebook.

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Topics: Advertising, Marketing Strategy, Social Media

There's No Such Thing as a Free Lunch, and Other Reasons Why Social Media Shouldn't Be Your Primary Marketing Strategy

Posted by Carrie Lorenz on July 26, 2016 at 9:00 AM

There’s no denying the importance of social media marketing today. Every business, big and small, is scrambling to find ways to improve their social media presence and optimize their efforts.

But one thing to keep in mind is that relying on social media alone won’t get the job done. It might be tempting to think that Twitter and Facebook posts are the magic bullet to increasing brand awareness, but the truth is there’s no “free lunch” in marketing.

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Topics: Social Media