Mid-Missouri Marketing Resource Blog

7 Ways Your Law Firm Can Improve Client Database Communication

Posted by Zimmer Radio & Marketing Group on January 12, 2017 at 8:30 AM

As a successful law firm, you’ve probably got a database of clients you’ve worked with in the past and in addition to that list, you might have taken steps to grow a database with potential new clients. Both of these groups are people that can help grow your firm and contribute to future success.

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Topics: Digital Marketing, Email Marketing, Legal - Industry

5 More Marketing Tactics Your Radio Station Can Provide, Besides Radio

Posted by Carla Leible on January 4, 2017 at 3:30 PM

DID YOU KNOW: Stations offer many marketing services outside of radio ads! They have marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messaging, therefore it makes sense that they would offer services outside of radio ads.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Social Media

How to Make Your New Website Announcement

Posted by Christopher Hutchens on December 16, 2016 at 9:00 AM

Email all of your clients and customers

Hopefully you already have a list of your current customers and potential customers in your email database. If not, you should definitely start acquiring the email addresses of your customers to notify them about your business and build your customer following. Keeping an email database is one of the best ways to stay in front of your customers .

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Topics: Digital Marketing, Marketing Strategy

How Do I Know If I'm Spending My Marketing Dollars in the Right Places?

Posted by Zimmer Radio & Marketing Group on November 21, 2016 at 8:30 AM

No matter what business you’re in, advertising is a necessity to influence the consumer, stay front of mind with a target audience, and promote your business, brand or promotion to new or existing customers. Whether you’re utilizing radio, TV or digital advertising in your marketing strategy, it’s crucial to know the best channels to spend your budgeted advertising dollars and ensure the most success with your marketing efforts.

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Topics: Digital Marketing, Advertising, Marketing Strategy

What You Should Know Before Choosing a Web Design Company

Posted by Christopher Hutchens on November 18, 2016 at 10:00 AM

Building a new website is a process. It requires time, planning, and back and forth with designers and project managers – all of which can be time consuming without the right development team and project manager. To help ensure your website design or redesign goes smoothly, you need to have clear project expectations and deadlines. Determining budget, deadlines, and your ultimate goal with the website will make sure everyone is on the same page from the start of the project.

This post will help walk you through the most important steps of your new website project, and what you should know before choosing a web design company.


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Topics: Digital Marketing, Advertising

5 Marketing Musts for 2017

Posted by Carrie Lorenz on November 1, 2016 at 8:30 AM

The end of autumn is upon us, and before long, we'll be ringing in 2017 as the new year. It's time to start developing your marketing strategy for the upcoming year, and that means taking a good look at the trends that are building meaningful momentum and are turning into the marketing musts for 2017. Below we've listed our top five tactics to help start a successful year.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Social Media

Why First Impressions Matter: Website Do's and Dont's for Every Type of Business

Posted by Carrie Lorenz on October 24, 2016 at 8:30 AM

When people in business think of first impressions, they're likely to consider their brick-and-mortar location or the professionalism of their customer-facing teams. In the digital age, however, the first impression on websites can be just as important. While a major component of this is content, design needs to come first. After all, most customers will spend 15 seconds or less on your site, and it takes a mere 50 milliseconds for a user to form an opinion of your website. Furthermore, a study by Stanford shows that 75% of users admit to making a judgment about brand credibility based on site design. When 85% of customers will head to the internet before making a purchase decision (possibly before ever contacting your brand directly), it's pretty obvious how important your website design is to your bottom line. Here's a few more statistics to consider as well:

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Topics: Digital Marketing, Marketing Strategy

Don't Be Scared of Having a Little Fun with Holiday Marketing

Posted by Christine Overfelt on October 6, 2016 at 8:30 AM

For many businesses, Halloween is the time of year that signals it’s time to “kick off” their holiday marketing. Thanksgiving and Christmas are right around the corner, and consumers are getting ready to spend accordingly.

When businesses do begin marketing, it’s imperative they develop some creative ideas for holiday marketing to cut through the noise. You’ll want to do things that will set you apart from the crowd, and involve your audience on social media. Think Halloween-themed specials or promotions that you can share on Facebook or Instagram.

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Topics: Digital Marketing, Marketing Strategy, Email Marketing, Social Media

Why Radio and Digital Go Together Like Peanut Butter and Jelly

Posted by Carrie Lorenz on September 21, 2016 at 8:30 AM

Oh, childhood…

There’s nothing quite like the nostalgia of a good ol’ peanut butter and jelly sandwich. We’re pretty sure this sandwich is the most comforting food ever. Perhaps you can relate, but for us, middle school lunches were never quite complete without a PB&J packed. Even though some days we maybe envied the cool kids who had lunchables, PB&J was then, and is now a classic.

Whether you prefer creamy or chunky peanut butter, grape or strawberry jelly, and white or wheat bread — PB&J hits the spot every. time. And while other duos have tried to pair together just as well, nothing quite comes close. (Remember Britney Spears and K-Fed?) That is, until now.

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Topics: Digital Marketing, Advertising, Marketing Strategy, ROI

Your Prospective Law Clients Want to Hear Stories

Posted by Carrie Lorenz on September 20, 2016 at 8:30 AM

More times than not, it’s a truly personal experience hiring a lawyer. For you, as the lawyer, it might be just another job, but for your client, it likely marks a significant event in their life. It’s also often expensive and not a decision the client is looking forward to making. As the lawyer, you can make this decision easier for your client. Nowadays, you need to go beyond advertising. Storytelling is a powerful tool and can help your client feel comfortable from the very beginning.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Legal - Industry

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