Online video has seen a continuous surge in popularity in the digital space and this includes online video advertisements on platforms like YouTube. More and more businesses have ceased to rely on traditional video advertisements to market their product or service effectively.
With modern video marketing methods like CTV and YouTube advertising, you will be able to reach exactly who you want, in places they are already consuming content. YouTube, in particular, is a great place to reach target customers that are consuming YouTube video content at an increased rate.
The Popularity and Rise of YouTube
We all know how YouTube has become ingrained in our society over the past two decades or so. Since its beginning, YouTube has evolved into the world's most popular video entertainment site as well as the second most popular search engine behind Google. We've provided some statistics below to highlight how popular YouTube has become in our modern society.
- Viewers say they're two times more likely to buy something they saw advertised on YouTube.
- More than 70% of viewers say that YouTube makes them more aware of new brands.
- Viewers are four times more likely to use YouTube versus other video platforms to find information about a brand, product, or service.
- Viewers 18 and older spend about 41.9 minutes per day on YouTube.
- More than 70% of YouTube watch time is viewed on mobile devices.
- 90 percent of people say they discover new brands or products on YouTube.
So, as statistics above have shown, users are definitely not only watching YouTube content on their desktop or laptop. The integration of the YouTube app to smartphones, tablets, and Smart TV devices has made it possible for audiences to watch their favorite content on the go, as well as in the comfort of their own living room.
All this to say, it wasn't until 2007 that YouTube started integrating ads in videos hosted on their platform. These effective video ads can be seen before, during, or after videos uploaded to YouTube.
YouTube Ads Are a Wise Advertising Option
We are fans of YouTube advertising for our clients where it fits their budget and makes sense for their growth goals. Here are 6 reasons why we consider YouTube ads to be a smart advertising option:
1. YouTube Has a Massive Reach:
YouTube is the world's largest video-sharing platform, with billions of monthly active users. It provides advertisers with an enormous audience to reach, allowing them to target their ads to specific demographics, interests, and geographic locations. This vast reach ensures that your ads have the potential to be seen by a wide range of viewers.
2. YouTube Offers Visual Appeal:
Video ads on YouTube have the advantage of combining sight, sound, and motion to deliver a compelling message. They allow advertisers to engage viewers in a more immersive and memorable way compared to static or text-based ads. The visual appeal of YouTube ads can effectively capture attention and create a lasting impact on the audience.
3. YouTube Provides Targeted Advertising Options:
YouTube offers sophisticated targeting options, allowing advertisers to narrow down their audience based on various parameters. This includes demographic targeting (age, gender, location), interest targeting (based on viewers' interests and browsing behavior), and contextual targeting (matching ads to relevant videos or keywords). This level of granularity enables advertisers to reach their desired audience effectively, increasing the chances of converting viewers into customers.
Similar to ConnectedTV advertising, YouTube advertising offers extensive video targeting options like:
- Demographics
- Language
- Location
- Audience Targeting: Who you want to reach.
- User Interests.
- Affinity Segments.
- Life Events.
- Custom Segments.
- Content Targeting: Where you want ads to show.
- Specific Channels or Videos.
- Topic Targeting.
- Keywords Targeting.
4. YouTube Advertising is Cost-Effective:
YouTube ads can be an affordable advertising option, especially for businesses of different sizes. Advertisers have control over their budgets and can set daily or campaign spending limits. Additionally, YouTube's auction-based advertising system ensures that advertisers only pay when their ads are viewed, making it a cost-effective approach compared to traditional advertising methods.
5. YouTube Advertising Provides Detailed Analytics:
YouTube provides detailed analytics and measurement tools that allow advertisers to track the performance of their ads. Advertisers can access metrics such as views, click-through rates, engagement rates, and conversions, which helps in evaluating the effectiveness of their campaigns. This data-driven approach allows advertisers to optimize their ads and make data-backed decisions for better results.
6. YouTube Offers Flexible Ad Formats and Customization:
YouTube offers various ad formats to suit different advertising goals. This includes skippable ads, non-skippable ads, bumper ads, display ads, and overlay ads. Advertisers can choose the format that aligns with their objectives and create customized ad experiences. With the ability to experiment and tailor ads to specific viewer behaviors, YouTube allows advertisers to create more relevant and impactful campaigns.
Overall, YouTube ads provide a powerful combination of reach, visual appeal, targeting options, affordability, and measurement capabilities. By leveraging these features, advertisers can effectively promote their products or services, engage with a vast audience, and achieve their advertising goals. So if you are looking to reach your intended audience, and put your brand on the map on the internet's most popular video entertainment site, integrating YouTube ads into your marketing plan could be the perfect option for your business.
