Online video has seen a continuous surge in popularity in the digital space and this includes online video advertisements on platforms like YouTube. More and more businesses have ceased to rely on traditional video advertisements to market their product or service effectively.
With modern video marketing methods like CTV and YouTube advertising, you will be able to reach exactly who you want, in places they are already consuming content. YouTube, in particular, is a great place to reach target customers that are consuming YouTube video content at an increased rate.
The Popularity and Rise of YouTube
We all know how YouTube has become engrained in our society over the past two decades or so. Since its beginning, YouTube has evolved into the world's most popular video entertainment site as well as the second most popular search engine behind Google. We've provided some statistics below to highlight just how popular YouTube has become in our modern society.
- Viewers say they're two times more likely to buy something they saw advertised on YouTube.
- More than 70% of viewers say that YouTube makes them more aware of new brands.
- Viewers are four times more likely to use YouTube versus other video platforms to find information about a brand, product or service.
- Viewers 18 and older spend about 41.9 minutes per day on YouTube.
- More than 70% of YouTube watch time is viewed on mobile devices.
- 90 percent of people say they discover new brands or products on YouTube.
So, as statistics above have shown, users are definitely not only watching YouTube content on their desktop or laptop. The integration of the YouTube app to smartphones, tablets, and Smart TV devices has made it possible for audiences to watch their favorite content on the go, as well as in the comfort of their own living room.
All this to say, it wasn't until 2007 that YouTube started integrating ads in videos hosted on their platform. These effective video ads can be seen before, during, or after videos uploaded to YouTube.
YouTube Ads Can Help You Reach Your Target Audience
YouTube video ad campaigns run on YouTube, but through Google Ads. By custom targeting your video campaigns on YouTube, you can advertise to the right people at the right time.
By using a variety of targeting methods, listed below, you can reach specific audiences based on who they are, what they're interested in, and what kinds of video content they're viewing.
Audience Targeting
Similar to ConnectedTV advertising, YouTube advertising offers extensive video targeting options like:
- Demographics
- Language
- Location
- Audience Targeting: Who you want to reach.
- User Interests.
- Affinity Segments.
- Life Events.
- Custom Segments.
- Content Targeting: Where you want ads to show.
- Specific Channels or Videos.
- Topic Targeting.
- Keywords Targeting.
YouTube Ads Allow You to Measure Your Success
Once your YouTube ad campaigns have started, you will be able to track if you're reaching your intended audience with your ads. Through Google Ads, you will be able to track your amount of views, costs, and other budget-related details. And you'll be able to find out more about the people who are viewing your ads through YouTube analytics. This feature is a great way to see which ads your customers are engaging with and for how long.So if you are looking to reach your intended audience, and put your brand on the map on the internet's most popular video entertainment site, integrating YouTube ads into your marketing plan could be the perfect option for your business. Contact our team of digital marketing experts at Zimmer today to get a conversation started and to learn more! Have you liked what you've read and would like to have more complimentary marketing information and insights like this delivered to your inbox? Subscribe to the Zimmer Communications blog today!
