Mid-Missouri Marketing Resource Blog

Carrie Berkbuegler

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Holiday Marketing on a Budget: 10 Free or Cheap Things You Can Do This Holiday Season

Posted by Carrie Berkbuegler on October 18, 2018 at 9:25 AM

According to the National Retail Federation, shoppers spent $691.9 billion during the 2017 holiday season, and that figure is expected to grow in the upcoming years. As a business owner, it makes sense to ramp up your marketing efforts to capture a portion of these holiday sales.

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Topics: Marketing Strategy, Digital Marketing

Do Radio Endorsements Really Work? Don't Just Take it From Us

Posted by Carrie Berkbuegler on September 26, 2018 at 9:15 AM

If you’ve ever heard of the legendary broadcaster Paul Harvey, you may already have a good idea of the value of radio endorsements. Throughout his successful time on the air, his resonant and authoritative voice was all customers needed to hear to place their faith in a product.

Modern radio personalities take it a step further by inviting customers on-air to share their own experiences, thoughts and opinions - good or bad - for various products and services. Doing so helps to elevate the level of trust between the broadcaster, listener and brand in question. This type of live interaction can also help “seal the deal,” inspiring listeners to take action and check out the product or service.

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Topics: Marketing Strategy, Advertising

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