Mid-Missouri Marketing Resource Blog

Carrie Berkbuegler

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The #1 SEO Tactic You Should Utilize in 2019

Posted by Carrie Berkbuegler on January 15, 2019 at 9:22 AM

If there is one takeaway you should get from reading this, it's that the single best way to maximize your SEO in 2019 is by implementing a high-quality, consistent approach to content marketing. 72% of marketers agree with this statement. Listen to the experts and incorporate this into your marketing strategy.

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Topics: Digital Marketing

5 Keys To Radio Advertising Success for Veteran Advertisers

Posted by Carrie Berkbuegler on January 10, 2019 at 8:02 AM

Research shows that radio continues to be strong in a world filled with new media. According to Nielsen, the leading source in data analytics for U.S. entertainment consumption, 93% of U.S. adults tune in to their radio every week. Nielsen also reports that “the percentage of Americans aged 12 and older listening to broadcast radio on a weekly basis has stayed relatively steady from 1970 to today.” Even with all of the technology that has evolved since 1970, it is clear that radio is still vital to marketers.

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Topics: Marketing Strategy

10 Reasons EVERY Business Should Invest in Content Marketing

Posted by Carrie Berkbuegler on December 4, 2018 at 8:44 AM

“Content is king” is a common phrase used by marketers today. And while it’s not specific to content marketing, it’s especially apt in this context. As defined by the Content Marketing Institute, this is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”

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Topics: Inbound Marketing Services, Marketing Strategy, Digital Marketing

4 Tips To Boost Your Healthcare Practice Website

Posted by Carrie Berkbuegler on November 26, 2018 at 8:45 AM

Your website is often the first impression that patients have of your practice, and you need to keep it clean, welcoming and uncluttered. Even before a patient walks through your doors and encounters your friendly staff, 57% of people will be viewing your website on a tablet or smartphone.

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Topics: Healthcare - Industry, Digital Marketing

Marketing Plan BEFORE Marketing Placement

Posted by Carrie Berkbuegler on October 25, 2018 at 8:25 AM

We all know how important it is to create a strong business plan before launching a business. While not mandatory, a well-conceived and executed business plan serves as a road map to help you achieve your overall company goals.

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Topics: Marketing Strategy, Business Growth Strategy

Holiday Marketing on a Budget: 10 Free or Cheap Things You Can Do This Holiday Season

Posted by Carrie Berkbuegler on October 18, 2018 at 9:25 AM

According to the National Retail Federation, shoppers spent $691.9 billion during the 2017 holiday season, and that figure is expected to grow in the upcoming years. As a business owner, it makes sense to ramp up your marketing efforts to capture a portion of these holiday sales.

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Topics: Marketing Strategy, Digital Marketing

Do Radio Endorsements Really Work? Don't Just Take it From Us

Posted by Carrie Berkbuegler on September 26, 2018 at 9:15 AM

If you’ve ever heard of the legendary broadcaster Paul Harvey, you may already have a good idea of the value of radio endorsements. Throughout his successful time on the air, his resonant and authoritative voice was all customers needed to hear to place their faith in a product.

Modern radio personalities take it a step further by inviting customers on-air to share their own experiences, thoughts and opinions - good or bad - for various products and services. Doing so helps to elevate the level of trust between the broadcaster, listener and brand in question. This type of live interaction can also help “seal the deal,” inspiring listeners to take action and check out the product or service.

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Topics: Marketing Strategy, Advertising

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