“Content is king” is a common phrase used by marketers today. And while it’s not specific to content marketing, it’s especially apt in this context. As defined by the Content Marketing Institute, this is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”
Your website is often the first impression that patients have of your practice, and you need to keep it clean, welcoming and uncluttered. Even before a patient walks through your doors and encounters your friendly staff, 57% of people will be viewing your website on a tablet or smartphone.
We all know how important it is to create a strong business plan before launching a business. While not mandatory, a well-conceived and executed business plan serves as a road map to help you achieve your overall company goals.
According to the National Retail Federation, shoppers spent $691.9 billion during the 2017 holiday season, and that figure is expected to grow in the upcoming years. As a business owner, it makes sense to ramp up your marketing efforts to capture a portion of these holiday sales.
If you’ve ever heard of the legendary broadcaster Paul Harvey, you may already have a good idea of the value of radio endorsements. Throughout his successful time on the air, his resonant and authoritative voice was all customers needed to hear to place their faith in a product.
Modern radio personalities take it a step further by inviting customers on-air to share their own experiences, thoughts and opinions - good or bad - for various products and services. Doing so helps to elevate the level of trust between the broadcaster, listener and brand in question. This type of live interaction can also help “seal the deal,” inspiring listeners to take action and check out the product or service.