Mid-Missouri Marketing Resource Blog

Carla Leible

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The Secret to Boosting Your Marketing Frequency

Posted by Carla Leible on April 24, 2018 at 8:55 AM

There are a lot of moving parts involved in building a successful marketing campaign, and if any one of those parts is managed poorly, it can throw off your end results. Frequency is one of the most important elements — reaching your target audience enough times to make an impact.

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Topics: Marketing Strategy

How to Strategically Use Mass Media Marketing for Your B2B Business

Posted by Carla Leible on April 5, 2018 at 8:10 AM

B2B buyers differ in some significant ways from other consumers. With a longer purchase cycle and pressure to demonstrate ROI at different stages of the process, marketers face unique challenges in reaching them. Nonetheless, there is one important common factor between B2B buyers and consumers: you’re still marketing to people. Companies don’t respond to your ads; human beings respond to your ads. B2B decision makers consume media just like everyone else and are influenced by mass media channels, so it’s important to ensure that your brand shows up where it matters.

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Topics: Marketing Strategy

Tips for Training Your Salespeople on How to Effectively Contact Marketing Leads

Posted by Carla Leible on March 12, 2018 at 9:22 AM

Marketing is an investment back into your business. Whether you’re a business owner or marketer, the end goal of marketing is to close sales. When you invest in radio, digital, magazine, or a combination of marketing solutions with Zimmer Radio & Marketing Group, you’re setting your business up to receive a lot of new marketing leads.

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Topics: Marketing Strategy

The Top 5 Places to Market Your B2B Business in Mid-Missouri

Posted by Carla Leible on March 5, 2018 at 9:20 AM

When a lot of marketing media tends to be dominated by B2C brands and tactics, it can be difficult to know where your B2B marketing belongs. On the one hand, the representatives at the company you’re marketing to are people that consume radio, magazines, and digital content just like everyone else, but on the other hand, B2C methods tend to fall flat when used for B2B. That’s why we’ve put together a list of the five best media you should use as a part of your strategy for B2B marketing in Mid-Missouri.

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Topics: Marketing Strategy, Mid-Missouri Market, Business Leaders

10 Industries That Can Hit Marketing Home Runs with Sports Marketing

Posted by Carla Leible on February 7, 2018 at 9:33 AM

Are you looking for ways to reach a larger audience? Grow your brand? Improve your marketing effectiveness? One of the most effective ways to achieve your marketing goals is to implement sports marketing into your efforts.

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Topics: Marketing Strategy

How Small Businesses Can Find Success Using Radio and Magazine Advertising

Posted by Carla Leible on January 24, 2018 at 9:20 AM

Small businesses often assume that the best advertising tactics are only geared toward big businesses. Corporations have a more expansive budget to invest in all sorts of marketing, especially traditional formats. However, these media still offer profound value to small businesses. While you still need to bend to the constraints of your budget, small business radio advertising and magazine marketing can generate the results these companies need to succeed, especially when used together in a campaign to develop a message or build their brand.

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Topics: Advertising, Marketing Strategy

9 Ways Magazine and Radio Compliment Each Other and Boost Your ROI

Posted by Carla Leible on December 26, 2017 at 9:22 AM

In the digital era, it’s still critical to include traditional mediums, such as magazine or radio advertising in your marketing strategy. Failing to include them can be a big mistake, especially since many don’t understand the actual role that these mediums play in a shopper’s omnichannel brand experience. Customers will expect to receive your message in a variety of places, including on the airwaves and in print, as well as in digital spaces.

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Topics: Marketing Strategy

The Top List of Questions to Ask About Your 2018 Media Plan

Posted by Carla Leible on December 14, 2017 at 8:45 AM

With the new year fast approaching, you’re sure to be in the midst of developing your 2018 media plan. That probably means you’re sitting down with your marketing partners to determine the particulars of your budget and campaign for the next year. To set up your company for advertising success in 2018, be sure you ask your media partners these six questions.

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Topics: Marketing Strategy

7 Places You Need To Be Using A Professionally-Designed Logo

Posted by Carla Leible on November 20, 2017 at 9:15 AM

Can you imagine leaving your house without your purse, wallet or smartphone? We didn’t think so. These items are essentially an extension of yourself, which is why most people don’t leave home without them.

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Topics: Digital Marketing

No Annual Marketing Plan? 5 Reasons You Need To Start 2018 With One

Posted by Carla Leible on October 30, 2017 at 9:22 AM

As a business owner, you’ve probably spent countless hours researching, studying and planning for a wide range of scenarios, from your website and social media presence to your brand’s standards and unique selling points. But, if you haven’t put an annual marketing plan in place, your business can only grow so much. Think of your marketing plan like a roadmap — it guides your decision making and helps you promote your business and brand.

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Topics: Marketing Strategy

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