Mid-Missouri Marketing Resource Blog

Carla Leible

Recent Posts

How Audio Can Win the Battle of the Mind

Posted by Carla Leible on June 27, 2017 at 9:11 AM
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Topics: Advertising, Marketing Strategy

Spring and Summer Media Consumption Changes That Should Impact Your Marketing Decisions

Posted by Carla Leible on May 26, 2017 at 9:11 AM

It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your summer and spring marketing planning.

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Topics: Marketing Strategy

How to Use Event Sponsorships to Effectively Capture and Convert New Business Leads

Posted by Carla Leible on May 12, 2017 at 9:10 AM

You might know that event sponsorships are a great way to help your business stand out from the crowd by showcasing your brand and creating memorable experiences for consumers. An event sponsorship is also an effective way to capture and convert new leads. Here are a few event booth sponsor tips to help you make the most of event sponsorships.

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Topics: Event Marketing

15 Marketing Benefits to an Event Booth Sponsorship

Posted by Carla Leible on April 27, 2017 at 9:22 AM
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Topics: Event Marketing

Why a Jingle Could Be Your Best Secret Weapon

Posted by Carla Leible on April 26, 2017 at 8:22 AM

If you’re like most other Americans, you’ve heard a ton of radio jingles over the years for everything from cleaning products to legal services. And even though you might not be interested in the product or service right away, that jingle sticks in your head for days, months or even years.

Small businesses today would be wise not to underestimate the power of the jingle. The jingle today is still as powerful as it ever was, and has advantages many other forms of marketing can’t proclaim.

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10 Goals of an Awareness Campaign

Posted by Carla Leible on April 14, 2017 at 10:41 AM

Depending on your budget, one of the overarching goals of your advertising strategy is to influence your audience more generally in favor of your brand, rather than to take a particular action. That requires the eponymous awareness campaign, which is intended to reach wide audiences in order to make your brand memorable and spread a message that doesn’t necessarily directly tie to your bottom line through sales. In our companion piece, we’ll take a closer look at developing action campaigns, but in this post, we’ll focus on the ten goals best accomplished utilizing an awareness campaign strategy.

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Topics: Advertising, Marketing Strategy

Turning Print Ads into Radio Ads: 3 Tips for Brand Consistency

Posted by Carla Leible on March 15, 2017 at 9:05 AM

Advertising consistency across channels is essential for creating a strong and easily identifiable brand. Consumers buy from companies they know. Creating a consistent brand voice helps customers get to know you, making them more likely to purchase from you.

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Topics: Advertising, Marketing Strategy

Stop Losing the Sale by Changing These Three Things in Your Business

Posted by Carla Leible on February 28, 2017 at 9:23 AM

If your business is losing sales, you might be pulling your hair out trying to figure out why. Unless you can point to one specific change in your business that caused the loss, it is likely you need to do some diagnostics to figure out how to stop losing the sale.

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Topics: Marketing Strategy, Business Growth Strategy

How to Incorporate Action and Awareness Campaigns Into Your 2017 Marketing Plan

Posted by Carla Leible on February 22, 2017 at 9:01 AM

It’s the time of year when you and your team are likely to be going over your marketing strategy for 2017, and that means laying out which marketing tactics are going to work best to achieve your goals by resonating with your customers. Categorically, there are two types of campaigns that you should be considering: action, or awareness. In today’s post, we’ll define each and discuss how to incorporate action and awareness campaigns into your 2017 marketing plan.

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Topics: Advertising, Marketing Strategy

How to Boost Your Magazine Advertising Results with Radio

Posted by Carla Leible on February 10, 2017 at 9:11 AM

Magazine advertising is a highly effective form of marketing. One of the reasons is because it enables you to narrowly target your audience. For example, Zimmer Radio & Marketing Group recently purchased three publications, each targeting a different demographic: Inside Columbia Magazine is aimed at middle-aged women with a family, CEO Magazine targets men and focuses heavily on business owners, and Prime Magazine addresses the interests of an older demographic, particularly older women with a family and possibly grandchildren. So, it’s easy to see why and how a brand might choose to advertise in only one of those publications but perhaps not all three.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market