Topics: Event Marketing
If you’re like most other Americans, you’ve heard a ton of radio jingles over the years for everything from cleaning products to legal services. And even though you might not be interested in the product or service right away, that jingle sticks in your head for days, months or even years.
Small businesses today would be wise not to underestimate the power of the jingle. The jingle today is still as powerful as it ever was, and has advantages many other forms of marketing can’t proclaim.
Depending on your budget, one of the overarching goals of your advertising strategy is to influence your audience more generally in favor of your brand, rather than to take a particular action. That requires the eponymous awareness campaign, which is intended to reach wide audiences in order to make your brand memorable and spread a message that doesn’t necessarily directly tie to your bottom line through sales. In our companion piece, we’ll take a closer look at developing action campaigns, but in this post, we’ll focus on the ten goals best accomplished utilizing an awareness campaign strategy.
Advertising consistency across channels is essential for creating a strong and easily identifiable brand. Consumers buy from companies they know. Creating a consistent brand voice helps customers get to know you, making them more likely to purchase from you.
If your business is losing sales, you might be pulling your hair out trying to figure out why. Unless you can point to one specific change in your business that caused the loss, it is likely you need to do some diagnostics to figure out how to stop losing the sale.
It’s the time of year when you and your team are likely to be going over your marketing strategy for 2017, and that means laying out which marketing tactics are going to work best to achieve your goals by resonating with your customers. Categorically, there are two types of campaigns that you should be considering: action, or awareness. In today’s post, we’ll define each and discuss how to incorporate action and awareness campaigns into your 2017 marketing plan.
Magazine advertising is a highly effective form of marketing. One of the reasons is because it enables you to narrowly target your audience. For example, Zimmer Radio & Marketing Group recently purchased three publications, each targeting a different demographic: Inside Columbia Magazine is aimed at middle-aged women with a family, CEO Magazine targets men and focuses heavily on business owners, and Prime Magazine addresses the interests of an older demographic, particularly older women with a family and possibly grandchildren. So, it’s easy to see why and how a brand might choose to advertise in only one of those publications but perhaps not all three.
When marketing your medical spa or elective cosmetic procedure services, you need to carefully target your marketing, finding those customers who are most interested in improving their appearance. Careful targeting helps you get more out of your marketing dollar.
Topics: Marketing Strategy
DID YOU KNOW: Stations offer many marketing services outside of radio ads! They have marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messaging, therefore it makes sense that they would offer services outside of radio ads.
You probably know that marketing is important to the success of your business. But bad marketing can be harmful and could destroy everything you’ve worked so hard to build. Here are some marketing mistakes to avoid.