Mid-Missouri Marketing Resource Blog

Carla Leible

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The Top 9 Reasons To Sponsor The Mid-Mo Baby Expo

Posted by Carla Leible on March 22, 2019 at 9:09 AM

 

Oh, baby! We are so excited to announce that our second annual Mid-Mo Baby Expo is coming back to Columbia! Once again, we have partnered with Boone Hospital to bring back this event that's one big "bundle of joy!" The Mid-Mo Baby Expo will take place Saturday, June 1, 2019 from 8am to 12pm at the Holiday Inn Expo Center. 

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Topics: Event Marketing

Are You Spending Too Much on Your Facebook Advertising?

Posted by Carla Leible on February 18, 2019 at 8:22 AM

Facebook advertising is a valid component of any well-rounded marketing campaign in today's digital world. However, as a business owner, you might wonder how much you should be spending on this particular medium. In other words, are you spending more on Facebook ads than the benefit you are deriving? Before delving in, let’s explore the current prevalence of the tool. How many businesses currently "boost" their Facebook posts anyway? 

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Topics: Social Media

Why We Support the Children's Miracle Network Every Year

Posted by Carla Leible on February 5, 2019 at 9:00 AM

Most business owners love the idea of giving to charity, in theory at least. But oftentimes businesses are strapped for cash or have other priorities in terms of growing the business. But do you ever wonder how supporting a charity can benefit your business? Supporting and donating to charity doesn’t have to be a zero-sum game, and being involved with a great one can have a positive impact.

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Topics: Business Growth Strategy

8 Reasons Associating Your Brand with the Cardinals Can Impact Your ROI

Posted by Carla Leible on January 23, 2019 at 9:30 AM

The St. Louis Cardinals aren’t just another local sports team, they’re a historic part of the community and as a local business, associating your brand with the Cardinals and their iconic team is a great sports marketingstrategy.

In this blog we’ll talk about how to associate your brand with a professional sports team like the Cardinals, and discuss eight reasons why doing so can make a major impact on your marketing ROI.

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Topics: Mid-Missouri Market

The Ultimate Business Owner's New Year's Resolution Checklist

Posted by Carla Leible on December 20, 2018 at 9:01 AM

The end of the year is the perfect time to reflect on your business’s growth. What were the highlights of 2018? What would you like to improve on? Where would you like to grow in 2019?

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Topics: Marketing Strategy, Business Growth Strategy, Business Leaders

Spreading Your Marketing Too Thin? 3 Steps To Creating A More Targeted Strategy

Posted by Carla Leible on December 6, 2018 at 10:01 AM

Today’s consumers interact with brands through many channels. So how can you be sure that your message will be heard? The answer is simple: integrated marketing. However, a successful integrated marketing approach involves much more than blasting your message across every available platform. In fact, this can be counterproductive due to several factors, including over saturation, low impact, low quality, and cost.

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Topics: Marketing Strategy

How Planning and Flexibility Go Hand in Hand With Your Marketing Plan

Posted by Carla Leible on November 29, 2018 at 8:24 AM

If you’re running a business, an annual marketing plan is critical to continuous growth. It not only provides a clear strategy and plan of action for the entire year, but it also helps you outline goals and benchmarks, manage your budget, and identify the best tools and tactics and keep your team accountable.

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Topics: Marketing Strategy

What Makes Magazine Different From Direct Mail Advertising?

Posted by Carla Leible on November 13, 2018 at 9:28 AM

Print advertising can be an effective medium to include in your marketing strategy. In fact, a recentFedEx survey found that 4 out of 5 small business owners feel print helped them stand out from the competition. Other reports revealed that print ads have70% higher recall when compared to digital, while82% of people trust print ads when making a purchase decision.

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Topics: Marketing Strategy, Magazine Advertising

Social Media Tips for Your Employees: Yes, Even Your Personal Facebook Page Is Impacting Your Business

Posted by Carla Leible on October 16, 2018 at 9:24 AM

Many business owners overlook what is perhaps the most effective marketing tool within their organization: their staff. While brands spend a significant portion of their funds on social media advertising, many individuals who are ready to make a purchase are more likely to look to their personal network for recommendations - which includes your employees - than trusting the word of even their favorite brands.

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Topics: Social Media

How to Calculate Your Marketing Budget for 2019

Posted by Carla Leible on October 3, 2018 at 8:28 AM

Your marketing budget is an important aspect of your business. It ensures that your marketing dollars are spent wisely and in the appropriate areas. When you begin calculating your budget for the year ahead, it is best to start early – as early in the fourth quarter as possible - to determine what tactics you should incorporate to see measurable results. Below are a few best practices for effectively calculating your 2019 marketing budget.

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Topics: Marketing Strategy, Business Growth Strategy

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