Mid-Missouri Marketing Resource Blog

Carla Leible

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9 Ways Magazine and Radio Compliment Each Other and Boost Your ROI

Posted by Carla Leible on December 26, 2017 at 9:22 AM

In the digital era, it’s still critical to include traditional mediums, such as magazine or radio advertising in your marketing strategy. Failing to include them can be a big mistake, especially since many don’t understand the actual role that these mediums play in a shopper’s omnichannel brand experience. Customers will expect to receive your message in a variety of places, including on the airwaves and in print, as well as in digital spaces.

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Topics: Marketing Strategy

The Top List of Questions to Ask About Your 2018 Media Plan

Posted by Carla Leible on December 14, 2017 at 8:45 AM

With the new year fast approaching, you’re sure to be in the midst of developing your 2018 media plan. That probably means you’re sitting down with your marketing partners to determine the particulars of your budget and campaign for the next year. To set up your company for advertising success in 2018, be sure you ask your media partners these six questions.

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Topics: Marketing Strategy

7 Places You Need To Be Using A Professionally-Designed Logo

Posted by Carla Leible on November 20, 2017 at 9:15 AM

Can you imagine leaving your house without your purse, wallet or smartphone? We didn’t think so. These items are essentially an extension of yourself, which is why most people don’t leave home without them.

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Topics: Digital Marketing

No Annual Marketing Plan? 5 Reasons You Need To Start 2018 With One

Posted by Carla Leible on October 30, 2017 at 9:22 AM

As a business owner, you’ve probably spent countless hours researching, studying and planning for a wide range of scenarios, from your website and social media presence to your brand’s standards and unique selling points. But, if you haven’t put an annual marketing plan in place, your business can only grow so much. Think of your marketing plan like a roadmap — it guides your decision making and helps you promote your business and brand.

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Topics: Marketing Strategy

Reminders for Black Friday Marketing - The Dos and Dont’s for Retail

Posted by Carla Leible on October 25, 2017 at 9:22 AM

Black Friday is a critical day for retailers — after all, in 2016, 154 million shopped over that holiday weekend (Friday through Saturday), with people spending an average of roughly $290 each. Of course, every retailer is advertising for the holiday, vying for consumer attention and hoping to see the boost that it puts in their revenue. That means it’s time to start strategizing your Black Friday marketing now, so you’re ready to roll it out at the right moment and put your brand top of mind when consumers are planning how to shop.

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Topics: Marketing Strategy

The Ad Tax Is A Bad Tax For Small Businesses

Posted by Carla Leible on October 11, 2017 at 3:01 PM

Most of us have heard it said that small businesses are the “backbone” of the American economy.

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Topics: Marketing Strategy, Business Leaders

How To Take Advantage of the Returning College Crowds and MU Football Season

Posted by Carla Leible on September 18, 2017 at 9:22 AM

Fall in Columbia can mean only one thing — University of Missouri football.

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Topics: Mid-Missouri Market

But Really, How Important is Branding for Small Businesses?

Posted by Carla Leible on September 14, 2017 at 9:23 AM

The term “branding” gets thrown around a lot in articles and discussions about marketing. But exactly what it is, why it’s important, and how to do it can be hard to pin down. You may have wondered whether branding for small businesses is really important. In this post, we’ll explain what branding is and why a focus on branding is important for your company.

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Topics: Marketing Strategy

What Does September Have to Do With Next Year's Marketing? EVERYTHING!

Posted by Carla Leible on September 13, 2017 at 9:27 AM

Now that fall is right around the corner, it’s time to start thinking about how you’re going to spend not only your holiday marketing budgets (if you haven’t already), but next year's marketing dollars as well. While preparing for the important holiday marketing season is critical, it’s also the perfect time to start creating next year's plan. This article will cover why you want to be planning annually, and why do it now.

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Topics: Marketing Strategy

Why Some Radio Spots Make You Pause and Some Make You Change the Station

Posted by Carla Leible on September 5, 2017 at 9:24 AM

You might be surprised to hear that 80% of AM/FM listeners are actually okay with hearing ads. A survey released by Edison Research in 2016 provides some deeper insights into commuters, which provides a great snapshot of what broader behaviors look like. Winning the attention of listeners takes effective radio ads that leverage certain elements to make them stop and pay attention. We’ve collected five of the most important things you can do to help ensure your audience stays tuned in to your ad.

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Topics: Advertising, Marketing Strategy

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