Mid-Missouri Marketing Resource Blog

Carla Leible

Recent Posts

The Ad Tax Is A Bad Tax For Small Businesses

Posted by Carla Leible on October 11, 2017 at 3:01 PM

Most of us have heard it said that small businesses are the “backbone” of the American economy.

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Topics: Marketing Strategy, Business Leaders

How To Take Advantage of the Returning College Crowds and MU Football Season

Posted by Carla Leible on September 18, 2017 at 9:22 AM

Fall in Columbia can mean only one thing — University of Missouri football.

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Topics: Mid-Missouri Market

But Really, How Important is Branding for Small Businesses?

Posted by Carla Leible on September 14, 2017 at 9:23 AM

The term “branding” gets thrown around a lot in articles and discussions about marketing. But exactly what it is, why it’s important, and how to do it can be hard to pin down. You may have wondered whether branding for small businesses is really important. In this post, we’ll explain what branding is and why a focus on branding is important for your company.

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Topics: Marketing Strategy

What Does September Have to Do With Next Year's Marketing? EVERYTHING!

Posted by Carla Leible on September 13, 2017 at 9:27 AM

Now that fall is right around the corner, it’s time to start thinking about how you’re going to spend not only your holiday marketing budgets (if you haven’t already), but next year's marketing dollars as well. While preparing for the important holiday marketing season is critical, it’s also the perfect time to start creating next year's plan. This article will cover why you want to be planning annually, and why do it now.

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Topics: Marketing Strategy

Why Some Radio Spots Make You Pause and Some Make You Change the Station

Posted by Carla Leible on September 5, 2017 at 9:24 AM

You might be surprised to hear that 80% of AM/FM listeners are actually okay with hearing ads. A survey released by Edison Research in 2016 provides some deeper insights into commuters, which provides a great snapshot of what broader behaviors look like. Winning the attention of listeners takes effective radio ads that leverage certain elements to make them stop and pay attention. We’ve collected five of the most important things you can do to help ensure your audience stays tuned in to your ad.

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Topics: Advertising, Marketing Strategy

Your Questions Answered: What Exactly is Digital Marketing & How Do I Know What I Need for My Business?

Posted by Carla Leible on August 31, 2017 at 9:33 AM

We live in a digital world, there’s no debate about it. From smartphones and tablets to our laptops and desktop computers, we spend countless hours pouring through digital content day in and day out. According to a 2016 study from We Are Social, people in the United States spent on average 1.9 hours a day accessing the internet from a mobile device and 4.3 hours a day accessing the internet from a laptop or desktop computer.

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Topics: Digital Marketing

How to Track and Determine the Lifetime Value of a Customer (And Why It Matters)

Posted by Carla Leible on August 16, 2017 at 9:22 AM

With all the focus on acquiring new customers, it can sometimes be easy to overlook the value and importance of your current customers. However, for any company that depends on a recurring revenue stream or repeat sales, determining the lifetime value of a customer is one of your most important metrics. Calculating lifetime value (LTV) and comparing it to the cost of acquiring a new customer provides valuable insights about how to allocate your sales and marketing budget to increase ROI.

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Topics: Marketing Strategy, ROI

6 Ways to Use Magazine and Radio Ads Together to Get More Bang for Your Marketing Buck

Posted by Carla Leible on August 1, 2017 at 9:22 AM

As a business owner, you’ve set your marketing budget, and you’re considering various opportunities, but you might not be sure where you will get the most bang for your buck with the budget you’ve allocated. With 93% of American adults listening to radio each week, it is a wise choice for a business looking to strategically reach their target audience. Wise marketers will make an effort to dominate a media space, ensuring their target market is fully grasping the message, and at that time, when the budget allows and this is achieved, bringing in another media to supplement this and help increase your reach and add another aspect to your story is smart. If you’ve reached the point where you have dominated your space and want to add a new aspect to your marketing strategy, magazine advertising might be a great way to add a visual aspect to your successful audio efforts. When looking to cross promote on radio and magazine advertising, here are some tips to ensure these work together to get the most bang for your marketing buck.

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Topics: Marketing Strategy

How to Use Radio to Promote Your New Business

Posted by Carla Leible on July 28, 2017 at 9:33 AM

So, you’ve opened a new business? Congratulations. We know there is a laundry list of decisions you’ve had to make so far. We get it, but one of the most important decisions you’ll make is how to promote your new business. What mediums make the most sense and can help you reach your target audience?

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Topics: Advertising, Marketing Strategy

6 Times An Action Campaign Is Just What You Need

Posted by Carla Leible on July 13, 2017 at 9:23 AM

As a business owner, your goal is to sell your products or services to consumers. In a competitive marketplace, it takes some deep thinking, great partners, and a clear plan to be successful and cut through the clutter and overload. One of the ways you can help promote a new product and encourage your audience to act is by using an action campaign.

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Topics: Marketing Strategy