Mid-Missouri Marketing Resource Blog

Carla Leible

Recent Posts

How to Incorporate Action and Awareness Campaigns Into Your 2017 Marketing Plan

Posted by Carla Leible on February 22, 2017 at 9:01 AM

It’s the time of year when you and your team are likely to be going over your marketing strategy for 2017, and that means laying out which marketing tactics are going to work best to achieve your goals by resonating with your customers. Categorically, there are two types of campaigns that you should be considering: action, or awareness. In today’s post, we’ll define each and discuss how to incorporate action and awareness campaigns into your 2017 marketing plan.

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Topics: Advertising, Marketing Strategy

How to Boost Your Magazine Advertising Results with Radio

Posted by Carla Leible on February 10, 2017 at 9:11 AM

Magazine advertising is a highly effective form of marketing. One of the reasons is because it enables you to narrowly target your audience. For example, Zimmer Radio & Marketing Group recently purchased three publications, each targeting a different demographic: Inside Columbia Magazine is aimed at middle-aged women with a family, CEO Magazine targets men and focuses heavily on business owners, and Prime Magazine addresses the interests of an older demographic, particularly older women with a family and possibly grandchildren. So, it’s easy to see why and how a brand might choose to advertise in only one of those publications but perhaps not all three.

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Topics: Advertising, Marketing Strategy, Mid-Missouri Market

The Price for Beauty: Understanding the Elective Surgery and Procedure Customer and How to Reach Them

Posted by Carla Leible on January 31, 2017 at 9:00 AM

When marketing your medical spa or elective cosmetic procedure services, you need to carefully target your marketing, finding those customers who are most interested in improving their appearance. Careful targeting helps you get more out of your marketing dollar.

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Topics: Marketing Strategy

5 More Marketing Tactics Your Radio Station Can Provide, Besides Radio

Posted by Carla Leible on January 4, 2017 at 3:30 PM

DID YOU KNOW: Stations offer many marketing services outside of radio ads! They have marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messaging, therefore it makes sense that they would offer services outside of radio ads.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Social Media

How to Ruin Your Business With Bad Marketing

Posted by Carla Leible on December 28, 2016 at 8:30 AM

You probably know that marketing is important to the success of your business. But bad marketing can be harmful and could destroy everything you’ve worked so hard to build. Here are some marketing mistakes to avoid.

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Topics: Advertising, Marketing Strategy

Step 4 to Developing Killer Advertising Creative Ideas: Select the Idea

Posted by Carla Leible on December 6, 2016 at 8:30 AM

When developing standout, attention-grabbing advertising creative, you have probably come up with dozens of great and maybe not-so-great ideas for your new campaign. Now that you’ve decided on your goals and parameters, determined your brand’s unique proposition and completed your brainstorming, you need to work through all of those ideas to select the very best one for your new advertising.

As you select the winning idea, you and your creative team should ask yourselves a variety of questions to test the idea and determine that it’s the right one for you.

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Topics: Advertising, Marketing Strategy

What You Need to Know to Make Smart Radio Advertising Decisions

Posted by Carla Leible on November 10, 2016 at 8:30 AM

There are many ways to promote your product or service, but advertising on local radio still proves to be one of the most effective ways to get your message out. As one of the more traditional forms of media, radio advertising has seen continued growth yera over year, and is still on the rise. Radio advertising trends show that growth is expected to reach 18.4 billion by 2020

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Topics: Advertising, Marketing Strategy

How to Make Your Radio Ads Memorable and Effective

Posted by Carla Leible on October 25, 2016 at 8:30 AM

We’ve all heard thousands of radio ads over the course of our lives. Some we remember more than others, and it’s not always for a good reason. Sometimes even the most annoying radio ads (for products we’ll never buy) are almost impossible to get out of our heads.

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Topics: Advertising

Why Branding Matters: 4 Parts of Your Brand Creative That Need Your Attention Now

Posted by Carla Leible on October 19, 2016 at 8:30 AM

From the Nike swoosh, McDonald's golden arches, Apple’s simple and clean advertising, and Coca-Cola’s classic red and white color scheme, these are all examples of strong brand creative at work. But creating a recognizable brand isn’t only for massive global organizations, it’s essential for all businesses to stand out from the competition and carve out a position in the marketplace.

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Topics: Advertising, Marketing Strategy

The Ad Copy Creative Process: Where to Begin

Posted by Carla Leible on October 12, 2016 at 10:30 AM

The importance of creative advertising can’t be overstated: Often, creative is what makes or breaks your campaign. The difference between mediocre creative and great, effective creative is whether a potential target hears your message and likes it, or whether a potential target hears your message, can’t get it out of their head, and remembers it’s associated with your brand.

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Topics: Advertising, Marketing Strategy