Mid-Missouri Marketing Resource Blog

Carla Leible

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Over-The-Top (OTT) Video Advertising 101: What It Is and How It Works

Posted by Carla Leible on July 30, 2019 at 9:05 AM

With the onset and subsequent expansion of over-the-top (OTT) TV devices, such as Smart TV Apps, Roku, Chromecast, and Xbox, many households are opting to forego traditional cable. We refer to these customers as “cord cutters” or "cord nevers." This demographic is growing at an alarming rate and represents an important opportunity for advertising that exists in the OTT market. 

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Topics: Digital Marketing

5 Reasons Why Your Business Should Be Marketing To Baby Boomers

Posted by Carla Leible on June 12, 2019 at 8:33 AM

Over the past few years, you've likely been inundated with the hype that's been associated with marketing to Millennials and Gen-Xers. It seems that's all anybody's talking about. But, let's not forget the importance of marketing to Baby Boomers. After all, this demographic is the wealthiest, has the most disposable income, and tends to enjoy the greatest amount of free time when compared to other generations.

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Topics: Magazine Advertising

Why Top Brands Are Investing In Their Very Own Print Magazines

Posted by Carla Leible on May 28, 2019 at 8:33 AM

Have you ever wanted to unplug with a book or magazine? You’re not alone. In a world full of digital consumption, print marketing is still one of the top ways brands engage their audiences. Surprised? Don’t be. Although the shift to digital content has been supported by print-based media, neuroscience research indicates the use of paper-based content and ads offer immersive advantages for marketers.

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Topics: Custom Publishing

Spring and Summer Media Consumption Changes That Should Impact Your Marketing Decisions

Posted by Carla Leible on April 30, 2019 at 9:11 AM

It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your spring and summer marketing planning.

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Topics: Marketing Strategy

How To Maintain Business Growth When You're Already Successful

Posted by Carla Leible on April 11, 2019 at 9:23 AM

In today’s global economy, approximately two-thirds of businesses survive the first two years, half of all businesses make it to five years, and only a third succeed to 10 years or more. That being said, if your business has survived several years of ongoing success, it’s certainly something to celebrate! However, with your continued business growth, you may start to believe you’ve reached every customer possible and the available leads are slim. As a result, your focus is on retaining current clients rather than hunting for new ones, in order to maintain the status quo.

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Topics: Marketing Strategy, Business Growth Strategy, Inbound Marketing Services

The Top 9 Reasons To Sponsor The Mid-Mo Baby Expo

Posted by Carla Leible on March 22, 2019 at 9:09 AM


Oh, baby! We are so excited to announce that our second annual Mid-Mo Baby Expo is coming back to Columbia! Once again, we have partnered with Boone Hospital to bring back this event that's one big "bundle of joy!" The Mid-Mo Baby Expo will take place Saturday, June 1, 2019 from 8am to 12pm at the Holiday Inn Expo Center. 

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Topics: Event Marketing

Are You Spending Too Much on Your Facebook Advertising?

Posted by Carla Leible on February 18, 2019 at 8:22 AM

Facebook advertising is a valid component of any well-rounded marketing campaign in today's digital world. However, as a business owner, you might wonder how much you should be spending on this particular medium. In other words, are you spending more on Facebook ads than the benefit you are deriving? Before delving in, let’s explore the current prevalence of the tool. How many businesses currently "boost" their Facebook posts anyway? 

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Topics: Social Media

Why We Support the Children's Miracle Network Every Year

Posted by Carla Leible on February 5, 2019 at 9:00 AM

Most business owners love the idea of giving to charity, in theory at least. But oftentimes businesses are strapped for cash or have other priorities in terms of growing the business. But do you ever wonder how supporting a charity can benefit your business? Supporting and donating to charity doesn’t have to be a zero-sum game, and being involved with a great one can have a positive impact.

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Topics: Business Growth Strategy

8 Reasons Associating Your Brand with the Cardinals Can Impact Your ROI

Posted by Carla Leible on January 23, 2019 at 9:30 AM

The St. Louis Cardinals aren’t just another local sports team, they’re a historic part of the community and as a local business, associating your brand with the Cardinals and their iconic team is a great sports marketingstrategy.

In this blog we’ll talk about how to associate your brand with a professional sports team like the Cardinals, and discuss eight reasons why doing so can make a major impact on your marketing ROI.

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Topics: Mid-Missouri Market

The Ultimate Business Owner's New Year's Resolution Checklist

Posted by Carla Leible on December 20, 2018 at 9:01 AM

The end of the year is the perfect time to reflect on your business’s growth. What were the highlights of 2018? What would you like to improve on? Where would you like to grow in 2019?

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Topics: Marketing Strategy, Business Growth Strategy, Business Leaders

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