Print advertising can be an effective medium to include in your marketing strategy. In fact, a recentFedEx survey found that 4 out of 5 small business owners feel print helped them stand out from the competition. Other reports revealed that print ads have70% higher recall when compared to digital, while82% of people trust print ads when making a purchase decision.
Many business owners overlook what is perhaps the most effective marketing tool within their organization: their staff. While brands spend a significant portion of their funds on social media advertising, many individuals who are ready to make a purchase are more likely to look to their personal network for recommendations - which includes your employees - than trusting the word of even their favorite brands.
Topics: Social Media
Your marketing budget is an important aspect of your business. It ensures that your marketing dollars are spent wisely and in the appropriate areas. When you begin calculating your budget for the year ahead, it is best to start early – as early in the fourth quarter as possible - to determine what tactics you should incorporate to see measurable results. Below are a few best practices for effectively calculating your 2019 marketing budget.
With 84% of hiring managers turning to social media in their recruiting efforts, along with 79% of job seekers who rely on various social platforms, it is clear that social media plays an instrumental role in the recruitment process.
Topics: Recruitment Advertising
We recently discussed why magazines outperform newspaper ads. But magazines can do more than beat it’s print counterpart. They also offer an edge that digital alone can’t — even in this device-driven era. While that may surprise you, the truth is that magazines are timeless and effective marketing tools that continue to reach targeted audiences. That’s why we’re debunking a common myth regarding local magazine advertising.
We know how difficult it can be as a retail business owner to decide where and how to spend your precious marketing dollars. The marketing landscape is more complex than ever before and choosing the right marketing mix can sometimes feel like it will make or break your business. One channel that has passed the test of time in delivering marketing ROI for retail is local print magazine.
Topics: Magazine Advertising
No matter the industry or size of the company, at some point, every business will need to hire. It can be an intensive process for some, requiring owners or managers to set aside time to develop recruitment materials and much more, all before they’re even close to interviewing anyone. You’ll probably find you need to balance your recruitment efforts (i.e., finding the right talent, not accepting the first person with a decent resume) against taking the first semi-reasonable candidate and the day-to-day operations of your company.
One of the most powerful benefits of radio advertising is its ability to tap into what has been called the “theater of the mind.” The act of listening requires your audience to participate through their own imagination. By painting a picture with sounds — words, sound effects, and music — you have the ability to craft a compelling and entertaining story that addresses your audience’s pain points or desires, involving and engaging them in a unique way. When you combine the power of “theater of the mind” with magazine advertising, you can target the same specific audience you reach with your radio ads to reinforce your message visually.
Topics: Marketing Strategy
We’re in the midst of the 21st FIFA World Cup, with Round 16 and then semi-finals just around the corner. Visit sports bars or pubs in America or abroad, and you’re sure to see fans cheering or yelling about live games, recaps, and highlights. Summer is the time when we all come together to have fun, but sports fans in particular have game after game to celebrate. And of course, when audiences have a reason to unite, there’s a tremendous opportunity for marketing.
There is no magic bullet to solve all your marketing needs and no secret recipe for marketing success… Or is there? Obviously, you need to have the foundations for marketing to be successful, like a sound strategy, in-depth understanding of your target audience, and a clear picture of your business goals and how your marketing will help achieve them. A professional partner is a big bonus, since they can lend you their expertise and tools while taking a significant marketing burden off of your shoulders.
Topics: Marketing Strategy