Mid-Missouri Marketing Resource Blog

Carla Leible

Recent Posts

How to Track and Determine the Lifetime Value of a Customer (And Why It Matters)

Posted by Carla Leible on August 16, 2017 at 9:22 AM

With all the focus on acquiring new customers, it can sometimes be easy to overlook the value and importance of your current customers. However, for any company that depends on a recurring revenue stream or repeat sales, determining the lifetime value of a customer is one of your most important metrics. Calculating lifetime value (LTV) and comparing it to the cost of acquiring a new customer provides valuable insights about how to allocate your sales and marketing budget to increase ROI.

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Topics: Marketing Strategy, ROI

6 Ways to Use Magazine and Radio Ads Together to Get More Bang for Your Marketing Buck

Posted by Carla Leible on August 1, 2017 at 9:22 AM

As a business owner, you’ve set your marketing budget, and you’re considering various opportunities, but you might not be sure where you will get the most bang for your buck with the budget you’ve allocated. With 93% of American adults listening to radio each week, it is a wise choice for a business looking to strategically reach their target audience. Wise marketers will make an effort to dominate a media space, ensuring their target market is fully grasping the message, and at that time, when the budget allows and this is achieved, bringing in another media to supplement this and help increase your reach and add another aspect to your story is smart. If you’ve reached the point where you have dominated your space and want to add a new aspect to your marketing strategy, magazine advertising might be a great way to add a visual aspect to your successful audio efforts. When looking to cross promote on radio and magazine advertising, here are some tips to ensure these work together to get the most bang for your marketing buck.

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Topics: Marketing Strategy

How to Use Radio to Promote Your New Business

Posted by Carla Leible on July 28, 2017 at 9:33 AM

So, you’ve opened a new business? Congratulations. We know there is a laundry list of decisions you’ve had to make so far. We get it, but one of the most important decisions you’ll make is how to promote your new business. What mediums make the most sense and can help you reach your target audience?

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Topics: Advertising, Marketing Strategy

6 Times An Action Campaign Is Just What You Need

Posted by Carla Leible on July 13, 2017 at 9:23 AM

As a business owner, your goal is to sell your products or services to consumers. In a competitive marketplace, it takes some deep thinking, great partners, and a clear plan to be successful and cut through the clutter and overload. One of the ways you can help promote a new product and encourage your audience to act is by using an action campaign.

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Topics: Marketing Strategy

When Generating Marketing Leads, Are You Asking the Right Questions in Forms?

Posted by Carla Leible on July 7, 2017 at 9:03 AM

Lead generation forms are an essential part of your online conversion strategy. Optimizing your form and asking the right questions are vital to targeting and segmenting your leads. By gathering relevant information about your leads, you can more effectively market to them, thereby increasing the likelihood of converting them into customers.

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Topics: Marketing Strategy

How to Craft an Action Campaign That Captures Attention

Posted by Carla Leible on July 3, 2017 at 9:09 AM

In previous posts, we’ve discussed how each type of campaign can fit into your 2017 marketing strategy, but it’s time to take a look at how to run an effective action campaign. In today’s post, we highlight six tips centered around how to craft a campaign that will capture attention and yield results.

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Topics: Marketing Strategy

How Audio Can Win the Battle of the Mind

Posted by Carla Leible on June 27, 2017 at 9:11 AM
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Topics: Advertising, Marketing Strategy

Spring and Summer Media Consumption Changes That Should Impact Your Marketing Decisions

Posted by Carla Leible on May 26, 2017 at 9:11 AM

It’s well known that consumer behavior changes with the seasons, and your company undoubtedly takes that into account. Summer time means bathing suits and suntan lotion, while winter means heavy coats and major retail holidays, and so on. However, what you may not be considering is how much media consumption changes with the seasons as well. In today’s post, we’ll take a brief look at how this impacts your summer and spring marketing planning.

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Topics: Marketing Strategy

How to Use Event Sponsorships to Effectively Capture and Convert New Business Leads

Posted by Carla Leible on May 12, 2017 at 9:10 AM

You might know that event sponsorships are a great way to help your business stand out from the crowd by showcasing your brand and creating memorable experiences for consumers. An event sponsorship is also an effective way to capture and convert new leads. Here are a few event booth sponsor tips to help you make the most of event sponsorships.

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Topics: Event Marketing

15 Marketing Benefits to an Event Booth Sponsorship

Posted by Carla Leible on April 27, 2017 at 9:22 AM
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Topics: Event Marketing