Mid-Missouri Marketing Resource Blog

Carla Leible

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What Radio's Theater of the Mind Has to Do with Magazine

Posted by Carla Leible on July 17, 2018 at 3:17 PM

One of the most powerful benefits of radio advertising is its ability to tap into what has been called the “theater of the mind.” The act of listening requires your audience to participate through their own imagination. By painting a picture with sounds — words, sound effects, and music — you have the ability to craft a compelling and entertaining story that addresses your audience’s pain points or desires, involving and engaging them in a unique way. When you combine the power of “theater of the mind” with magazine advertising, you can target the same specific audience you reach with your radio ads to reinforce your message visually.

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Topics: Marketing Strategy

The Power of the Sports Fan and How To Make An Impact With Them

Posted by Carla Leible on July 5, 2018 at 9:22 AM

We’re in the midst of the 21st FIFA World Cup, with Round 16 and then semi-finals just around the corner. Visit sports bars or pubs in America or abroad, and you’re sure to see fans cheering or yelling about live games, recaps, and highlights. Summer is the time when we all come together to have fun, but sports fans in particular have game after game to celebrate. And of course, when audiences have a reason to unite, there’s a tremendous opportunity for marketing.

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Topics: Marketing Strategy, Tiger Tailgate

The Secret Marketing Recipe How-To (Radio + Magazine + Digital)

Posted by Carla Leible on June 28, 2018 at 9:05 AM

There is no magic bullet to solve all your marketing needs and no secret recipe for marketing success… Or is there? Obviously, you need to have the foundations for marketing to be successful, like a sound strategy, in-depth understanding of your target audience, and a clear picture of your business goals and how your marketing will help achieve them. A professional partner is a big bonus, since they can lend you their expertise and tools while taking a significant marketing burden off of your shoulders.

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Topics: Marketing Strategy

3 Characteristics of Recruitment Campaigns That Work

Posted by Carla Leible on May 10, 2018 at 8:44 AM

It typically takes more effort than adding a careers page to your website to attract top talent. You need to get in front of the right audience, and then your message needs to work hard to capture attention and make an impact.

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Topics: Recruitment Advertising

How Many Times Should I Contact a Marketing Lead Before Giving Up?

Posted by Carla Leible on May 3, 2018 at 9:14 AM

There’s one struggle that every salesperson encounters, and probably more than once — the qualified lead that’s tough to close. Maybe they never replied to your initial call or email. Maybe your connection started off with promise, but they stopped responding. Either way, you’re left asking the question, “Should I follow up, or give up?”

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Topics: Marketing Strategy

The Secret to Boosting Your Marketing Frequency

Posted by Carla Leible on April 24, 2018 at 8:55 AM

There are a lot of moving parts involved in building a successful marketing campaign, and if any one of those parts is managed poorly, it can throw off your end results. Frequency is one of the most important elements — reaching your target audience enough times to make an impact.

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Topics: Marketing Strategy

How to Strategically Use Mass Media Marketing for Your B2B Business

Posted by Carla Leible on April 5, 2018 at 8:10 AM

B2B buyers differ in some significant ways from other consumers. With a longer purchase cycle and pressure to demonstrate ROI at different stages of the process, marketers face unique challenges in reaching them. Nonetheless, there is one important common factor between B2B buyers and consumers: you’re still marketing to people. Companies don’t respond to your ads; human beings respond to your ads. B2B decision makers consume media just like everyone else and are influenced by mass media channels, so it’s important to ensure that your brand shows up where it matters.

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Topics: Marketing Strategy

Tips for Training Your Salespeople on How to Effectively Contact Marketing Leads

Posted by Carla Leible on March 12, 2018 at 9:22 AM

Marketing is an investment back into your business. Whether you’re a business owner or marketer, the end goal of marketing is to close sales. When you invest in radio, digital, magazine, or a combination of marketing solutions with Zimmer Radio & Marketing Group, you’re setting your business up to receive a lot of new marketing leads.

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Topics: Marketing Strategy

The Top 5 Places to Market Your B2B Business in Mid-Missouri

Posted by Carla Leible on March 5, 2018 at 9:20 AM

When a lot of marketing media tends to be dominated by B2C brands and tactics, it can be difficult to know where your B2B marketing belongs. On the one hand, the representatives at the company you’re marketing to are people that consume radio, magazines, and digital content just like everyone else, but on the other hand, B2C methods tend to fall flat when used for B2B. That’s why we’ve put together a list of the five best media you should use as a part of your strategy for B2B marketing in Mid-Missouri.

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Topics: Marketing Strategy, Mid-Missouri Market, Business Leaders

10 Industries That Can Hit Marketing Home Runs with Sports Marketing

Posted by Carla Leible on February 7, 2018 at 9:33 AM

Are you looking for ways to reach a larger audience? Grow your brand? Improve your marketing effectiveness? One of the most effective ways to achieve your marketing goals is to implement sports marketing into your efforts.

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Topics: Marketing Strategy

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