The center point of any Facebook profile is the profile picture. It is the first thing people see when on your page or simply searching on Facebook. For businesses, it is crucial to maintain a consistent profile picture that matches your logo on your website, on company cars, business cards, and so on.
Now, you may be asking yourself: Why do I need to maintain a consistent profile picture? Well, as aforementioned, it is the center of your Facebook page - but it also helps with building Brand awareness over time. By only using one certain picture for all of your platforms, social media users will be able to simply look at the picture to the right of a status update and know exactly who is spreading the message they are seeing on their Newsfeed.