Mid-Missouri Marketing Resource Blog

6 Stats You Should Know About Inside Columbia Magazine Readers

Posted by Zimmer Radio & Marketing Group on March 22, 2018 at 9:19 AM

At Zimmer Radio & Marketing Group, we’re dedicated to providing advertisers with the best platforms to reach qualified audiences. In December of 2016, we purchased Inside Columbia Magazine, alongside Inside Columbia’s CEO Magazine and Prime Magazine. Why?

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Topics: Marketing Strategy

4 Scenarios You Might Encounter with Your Marketing Leads

Posted by Carrie Lorenz on March 20, 2018 at 8:55 AM

Your marketing team has passed a qualified lead over to your sales team. That’s great! Marketing has done everything it was supposed to do… but now what?

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Topics: Marketing Strategy

Quality Marketing Takes More Than Luck

Posted by Rebecca Milner on March 16, 2018 at 9:01 AM

“I find that the harder I work, the more luck I seem to have.” - Thomas Jefferson

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Topics: Marketing Strategy

Breaking Down the People Behind B2B Buying Decisions

Posted by Christine Lepp on March 14, 2018 at 8:25 AM

B2B marketers face many unique challenges, especially as the B2B purchase process continues to evolve with changing software and technological solutions. Additionally, the purchase cycle has grown longer, according to a 2017 survey from Demand Gen, and involves a growing number of B2B buyers within a company operating as a team.

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Topics: Marketing Strategy, Business Growth Strategy

Tips for Training Your Salespeople on How to Effectively Contact Marketing Leads

Posted by Carla Leible on March 12, 2018 at 9:22 AM

Marketing is an investment back into your business. Whether you’re a business owner or marketer, the end goal of marketing is to close sales. When you invest in radio, digital, magazine, or a combination of marketing solutions with Zimmer Radio & Marketing Group, you’re setting your business up to receive a lot of new marketing leads.

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Topics: Marketing Strategy

3 Marketing Trends You Should Be Following to Grow Your Home Improvement Business

Posted by Christine Lepp on March 9, 2018 at 8:27 AM

In the home improvement business, it’s vital to stay on top of trends. That doesn’t just mean offering what homeowners want — modern styles, top-quality materials, and the latest innovations. Equally important is staying on top of marketing trends, so you can cut through the competition and reach today’s homeowners.

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Topics: Marketing Strategy

The Top 5 Places to Market Your B2B Business in Mid-Missouri

Posted by Carla Leible on March 5, 2018 at 9:20 AM

When a lot of marketing media tends to be dominated by B2C brands and tactics, it can be difficult to know where your B2B marketing belongs. On the one hand, the representatives at the company you’re marketing to are people that consume radio, magazines, and digital content just like everyone else, but on the other hand, B2C methods tend to fall flat when used for B2B. That’s why we’ve put together a list of the five best media you should use as a part of your strategy for B2B marketing in Mid-Missouri.

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Topics: Marketing Strategy, Mid-Missouri Market, Business Leaders

Is Your Business Competing At A Gold Medal Level?

Posted by Rebecca Milner on February 22, 2018 at 9:01 AM

The Olympics inspire all of us. Each country’s greatest athletes meet in one city to battle it out against the ultimate competition and hopefully emerge as the best in the world. It goes without saying that finishing in the Top 3 is an unbelievable accomplishment.

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Topics: Advertising, Marketing Strategy

How to Create Ads That Sell: On-air and In Magazines

Posted by Carrie Lorenz on February 20, 2018 at 9:22 AM

Your product isn't always the deciding factor in the customer buying process. The way your product makes them feel often plays a major role in their final decision. This isn't to say that your product doesn't need to be good, beneficial, and useful, but the creativity and messaging of your magazine and radio advertising can push your customers over the edge (in a positive way) and affect their final purchase decision.

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Topics: Marketing Strategy

5 Trends for B2B Marketing That Will Boost Your Bottom Line

Posted by Christine Lepp on February 16, 2018 at 8:57 AM

Last year was a big year for B2B marketing. From the emphasis on mobile devices and personalization to machine learning and smart devices being connected to each other, the trends for B2B marketing have reshaped the way that businesses can market to each other. Below are 5 trends we’ve identified to help you boost your bottom line.

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Topics: Marketing Strategy, Business Leaders

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