Mid-Missouri Marketing Resource Blog

The Story Behind the Radio Advertisements: Tami R. Benus, CPA

Posted by Zimmer Radio & Marketing Group on August 14, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

What Your Business Can Expect When You Work With Zimmer Radio & Marketing Group (And How We’re Different From The Others!)

Posted by Rebecca Milner on August 11, 2017 at 9:01 AM

With recent reports declaring that traditional radio reaches the ears of 93% of the general population every week, it’s becoming (even more) abundantly clear to businesses that radio is the best way to market to the masses. At Zimmer Radio & Marketing Group, we’re strong believers in the power of radio because we consistently witness the incredible results that our clients experience.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

INFOGRAPHIC: Can Traditional Radio Keep Up With Pandora & Spotify?

Posted by Rebecca Milner on August 9, 2017 at 9:01 AM

Has digital killed the radio star? 

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Topics: Digital Marketing, Marketing Strategy

The Story Behind the Radio Advertisements: South Central Regional Stockyards

Posted by Zimmer Radio & Marketing Group on August 7, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

6 Ways to Use Magazine and Radio Ads Together to Get More Bang for Your Marketing Buck

Posted by Carla Leible on August 1, 2017 at 9:22 AM

As a business owner, you’ve set your marketing budget, and you’re considering various opportunities, but you might not be sure where you will get the most bang for your buck with the budget you’ve allocated. With 93% of American adults listening to radio each week, it is a wise choice for a business looking to strategically reach their target audience. Wise marketers will make an effort to dominate a media space, ensuring their target market is fully grasping the message, and at that time, when the budget allows and this is achieved, bringing in another media to supplement this and help increase your reach and add another aspect to your story is smart. If you’ve reached the point where you have dominated your space and want to add a new aspect to your marketing strategy, magazine advertising might be a great way to add a visual aspect to your successful audio efforts. When looking to cross promote on radio and magazine advertising, here are some tips to ensure these work together to get the most bang for your marketing buck.

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Topics: Marketing Strategy

The Story Behind the Radio Advertisements: Naught-Naught Agency

Posted by Zimmer Radio & Marketing Group on July 31, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

How to Use Radio to Promote Your New Business

Posted by Carla Leible on July 28, 2017 at 9:33 AM

So, you’ve opened a new business? Congratulations. We know there is a laundry list of decisions you’ve had to make so far. We get it, but one of the most important decisions you’ll make is how to promote your new business. What mediums make the most sense and can help you reach your target audience?

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Topics: Advertising, Marketing Strategy

Your Top 4 Marketing Questions Answered

Posted by Zimmer Radio & Marketing Group on July 27, 2017 at 9:22 AM

We often get asked many questions related specifically to marketing, and we want to share some of those frequently asked marketing questions with you to help you in your marketing efforts. Here are the top four questions we are asked.

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Topics: Advertising, Marketing Strategy

How Your Business Can Avoid “The Blockbuster Syndrome”

Posted by Rebecca Milner on July 25, 2017 at 9:01 AM

“Redbox should have been created by Blockbuster. Air BNB should have been created by Marriott. Uber should have been created by Greyhound. If you don’t wake up every morning and try to put yourself out of business, then someone else is going to come along and do it for you.”

-Gary Vaynerchuk

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Topics: Marketing Strategy, Business Growth Strategy

The Story Behind the Radio Advertisements: Melody's Quality Jewelry

Posted by Zimmer Radio & Marketing Group on July 24, 2017 at 9:06 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders