Mid-Missouri Marketing Resource Blog

7 Ways To Ensure You Are Utilizing Your Website To Its Full Potential

Posted by Carrie Lorenz on December 8, 2017 at 9:17 AM

If you’re like 71% of small business owners, then you already understand just how important it is to have a website. However, no matter how important of an investment it is, simply having a website isn’t enough. You need to be utilizing your website at its full potential if you want to achieve all the best benefits. In today’s post, we’ll break down the seven key steps to ensuring your site reaches that potential and help move your business closer to success.

Read More

Topics: Digital Marketing

The Biggest Waste of Advertising Dollars: NOT Having A Website

Posted by Carrie Lorenz on November 27, 2017 at 8:55 AM

In our digital-everything world, the ways of doing business have changed. These days, when someone hears of your brand, one of the first things they are likely to do is Google it to get more information. If you’re spending money on advertising and you don’t have a business website, you’re missing out on an important way to assist potential customers in the buyer’s journey.

Read More

Topics: Digital Marketing

7 Places You Need To Be Using A Professionally-Designed Logo

Posted by Carla Leible on November 20, 2017 at 9:15 AM

Can you imagine leaving your house without your purse, wallet or smartphone? We didn’t think so. These items are essentially an extension of yourself, which is why most people don’t leave home without them.

Read More

Topics: Digital Marketing

The ONE THING You Need Before You Develop a Website

Posted by Christine Lepp on November 8, 2017 at 8:31 AM

When you think of brands like Target, Nike, Apple, and McDonald’s, what do they all have in common? If you answered an immediately recognizable logo design, then you are 100 percent right. Without someone telling you, the swoosh, target, apple and golden arches are so ingrained in our minds because they are simple and memorable.

Read More

Topics: Digital Marketing

5 Ways to Know if Your Website is Losing You Business

Posted by Carrie Lorenz on October 13, 2017 at 9:03 AM

When people are deciding whether or not they want to buy from, or work with, a particular business, they often have an internal checklist that helps them form their ultimate opinion. Part of that checklist includes your website, which should be home to helpful information about your company at the very least. Unfortunately, simply having a website or e-commerce shop isn’t enough, and if you aren’t properly maintaining your site, it could be negatively impacting your business.

Read More

Topics: Digital Marketing

Your Questions Answered: What Exactly is Digital Marketing & How Do I Know What I Need for My Business?

Posted by Carla Leible on August 31, 2017 at 9:33 AM

We live in a digital world, there’s no debate about it. From smartphones and tablets to our laptops and desktop computers, we spend countless hours pouring through digital content day in and day out. According to a 2016 study from We Are Social, people in the United States spent on average 1.9 hours a day accessing the internet from a mobile device and 4.3 hours a day accessing the internet from a laptop or desktop computer.

Read More

Topics: Digital Marketing

20 Digital Marketing Terms Defined

Posted by Zimmer Radio & Marketing Group on August 15, 2017 at 8:47 AM

The language of marketing has changed. As marketing continues to evolve in the digital age, new terms pop up and old terms take on new meanings. To help you wade through the constantly expanding language of digital marketing, we’ve defined 20 of the most commonly used terms.

Read More

Topics: Digital Marketing

INFOGRAPHIC: Can Traditional Radio Keep Up With Pandora & Spotify?

Posted by Rebecca Milner on August 9, 2017 at 9:01 AM

Has digital killed the radio star? 

Read More

Topics: Digital Marketing, Marketing Strategy

Are You Educating Your Customers or Is Someone Else? Why Your Business Should Blog

Posted by Rebecca Milner on July 14, 2017 at 9:01 AM

“How do I change a flat tire?”

Read More

Topics: Digital Marketing, Marketing Strategy

3 Types of Digital Advertising That Pair Well with Radio

Posted by Carrie Lorenz on July 10, 2017 at 9:31 AM

Omnichannel is the name of the game in marketing, but not every business is ready to leverage the budget to do so. Even so, an integrated, cross-channel strategy is critical because this provides touchpoints across mediums to build frequency, lift influence, establish brand and message recall, and ensure that your brand is where your customer is. So of course, choosing which channels to use is important. When you consider the fact that radio is a powerful medium, while digital is an increasingly necessary point of contact, it quickly becomes clear that these are top choices for the channels you should be using. There’s a few statistics to support it:

Read More

Topics: Digital Marketing

Join Over 400 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts