Mid-Missouri Marketing Resource Blog

The Future of Digital Marketing

Posted by Carrie Berkbuegler on March 1, 2019 at 8:25 AM

In recent years, digital marketing has become quite the buzzword. As this concept of online marketing has risen in popularity, businesses of all sizes and industries have put forth their best efforts at climbing to the top in the digital world. The good news about this recent shift is digital’s ease of access: Virtually anyone can start up their own online marketing campaign; however, with such accessibility also comes some bad news: Standing out from the crowd can be next to impossible without strategic optimization.

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Topics: Digital Marketing

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2019 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

The #1 SEO Tactic You Should Utilize in 2019

Posted by Carrie Berkbuegler on January 15, 2019 at 9:22 AM

If there is one takeaway you should get from reading this, it's that the single best way to maximize your SEO in 2019 is by implementing a high-quality, consistent approach to content marketing. 72% of marketers agree with this statement. Listen to the experts and incorporate this into your marketing strategy.

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Topics: Digital Marketing

Search Engine Marketing 101: What It Is And How It Works

Posted by Rebecca Milner on January 8, 2019 at 9:01 AM

At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of traditional media, like radio and magazines, but we also believe in the power of digital media, and especially the remarkable power that comes from integrating these advertising mediums. That’s because it is statistically proven that combining traditional media with digital campaigns increases brand recall by 4.5 times!

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Topics: Digital Marketing

10 Reasons EVERY Business Should Invest in Content Marketing

Posted by Carrie Berkbuegler on December 4, 2018 at 8:44 AM

“Content is king” is a common phrase used by marketers today. And while it’s not specific to content marketing, it’s especially apt in this context. As defined by the Content Marketing Institute, this is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”

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Topics: Digital Marketing, Marketing Strategy, Inbound Marketing Services

4 Tips To Boost Your Healthcare Practice Website

Posted by Carrie Berkbuegler on November 26, 2018 at 8:45 AM

Your website is often the first impression that patients have of your practice, and you need to keep it clean, welcoming and uncluttered. Even before a patient walks through your doors and encounters your friendly staff, 57% of people will be viewing your website on a tablet or smartphone.

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Topics: Digital Marketing, Healthcare - Industry

Targeted Display 101: What It Is And How It Works

Posted by Rebecca Milner on November 20, 2018 at 9:01 AM

We’ve said it before, but we’ll say it again: At Zimmer, we believe in the power of traditional media, like radio and magazines, but we also believe in the power of digital media, and especially the remarkable power that comes from integrating these advertising mediums.

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Topics: Digital Marketing, Marketing Strategy

Geofencing 101: What It Is And How It Works

Posted by Rebecca Milner on November 19, 2018 at 9:01 AM

At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of traditional media, like radio and magazines, but we also believe in the power of digital media, and especially the remarkable power that comes from integrating these advertising mediums.

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Topics: Digital Marketing, Marketing Strategy

Holiday Marketing on a Budget: 10 Free or Cheap Things You Can Do This Holiday Season

Posted by Carrie Berkbuegler on October 18, 2018 at 9:25 AM

According to the National Retail Federation, shoppers spent $691.9 billion during the 2017 holiday season, and that figure is expected to grow in the upcoming years. As a business owner, it makes sense to ramp up your marketing efforts to capture a portion of these holiday sales.

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Topics: Digital Marketing, Marketing Strategy

25 Actions You Might Want Your Customers to Take

Posted by Christine Lepp on October 9, 2018 at 8:17 AM

An action campaign is designed to entice prospects to take a very specific action. The ultimate goal is to drive customer action within a specific time period.

One clear benefit is that it’s quite easy to track whether or not your campaign is driving the specific action. And when done right, the true value of this type of marketing campaign is the action itself. Depending on the goals of your action campaign, the resulting action should move your customers further down your marketing funnel and ultimately lead to a conversion.

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Topics: Digital Marketing, Marketing Strategy

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