Mid-Missouri Marketing Resource Blog

Myth Busted: Magazine vs. Digital Marketing

Posted by Carla Leible on September 18, 2018 at 8:03 AM

We recently discussed why magazines outperform newspaper ads. But magazines can do more than beat it’s print counterpart. They also offer an edge that digital alone can’t — even in this device-driven era. While that may surprise you, the truth is that magazines are timeless and effective marketing tools that continue to reach targeted audiences. That’s why we’re debunking a common myth regarding local magazine advertising.

Read More

Topics: Digital Marketing, Magazine Advertising

10 Questions You Should Ask Your Potential Website Designer

Posted by Zimmer Radio & Marketing Group on May 17, 2018 at 8:09 AM

You have a lot of options when it comes to hiring a website designer. Some will be less experienced, and some will be more expensive. There will be designers that suit your aesthetic, but aren’t necessarily capable of making your website into what your customers need it to be. All of this can make finding the right fit feel a little daunting.

Read More

Topics: Digital Marketing

The Ten Commandments of Digital Marketing

Posted by Rebecca Milner on April 9, 2018 at 9:01 AM

Digital marketing. Two words that evoke either heavenly or hellish feelings within today’s business owners and marketers. Some idolize it and find it to be divinely-inspired. Some are confused by it and covet those who have capitalized on it. 

Read More

Topics: Digital Marketing

5 Surefire Ways You Might Be Wasting Your Marketing Leads

Posted by Christine Lepp on February 28, 2018 at 8:42 AM


Read More

Topics: Digital Marketing

Tips To Purchasing Your Business Website Domain

Posted by Carrie Lorenz on February 19, 2018 at 9:17 AM

In today's competitive marketplace, it's not enough to just have an online presence. You need to do your due diligence when you purchase your website domain. Fortunately, by following a few simple guidelines, you can make sure your website is easily found, simple to remember and connects effortlessly to the rest of your marketing efforts. Use this checklist to make sure that you're starting your business website on the right foot!

Read More

Topics: Digital Marketing

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2018 at 9:01 AM

Happy Valentine’s Day!

Read More

Topics: Digital Marketing, Advertising, Marketing Strategy

Deep Dive: The Potential A Business Website Offers

Posted by Christine Lepp on January 16, 2018 at 9:15 AM

At this point in the digital age, most business owners have realized that they need a website. However, what you may not realize is that your website should be more than just a website. It has the potential to deliver powerful results that can help you meet goals. This post will help you analyze whether or not you’re getting the most out of your business website.

Read More

Topics: Digital Marketing

Business Owner Tips: Clearing Your Cache

Posted by Zimmer Radio & Marketing Group on January 12, 2018 at 8:55 AM

If you’ve ever been a part of building or editing a website, then you know that it can be frustrating when changes you’ve made don’t appear on the website when you’re trying to view them live. In cases like this, chances are good that your web browser is actually pulling up a cached version of the site. Clearing your cache will help avoid and resolve these issues, which is why we’re going to take a deeper dive into this topic.

Read More

Topics: Digital Marketing, Business Leaders

Stop Posting and Praying: Become A Social Media Marketing Master!

Posted by Rebecca Milner on January 10, 2018 at 9:01 AM

Select an image, create a caption, include a link, click “Publish,” and drop to your knees and pray something happens.

Unfortunately for many of today’s business owners, this sequence of events sounds all too familiar. That’s because social media marketing is still a hazy area to many businesses. This is usually due to difficulties creating content, insufficiencies in page monitoring, general misunderstandings regarding relevant tracking metrics, or a deadly combination of all three.

Read More

Topics: Digital Marketing, Marketing Strategy, ROI, Social Media

The ONE Marketing Investment To Consider Before Placing Ads

Posted by Zimmer Radio & Marketing Group on December 21, 2017 at 8:27 AM

Advertising can have a lot of moving pieces. For instance, you need to know which channels suit the best audience, have a strategy for your creative, and lay out a calendar to ensure all your marketing works harmoniously toward your business goals. But there’s one investment that you need to make before you start buying ad spots and launching campaigns — a well-designed website. In today’s post, we’ll break down the qualities of a good website and explore why it’s so important to have this done first.

Read More

Topics: Digital Marketing

Join Over 400 Business Owners Who Receive Weekly Marketing Tips

Connect With Us

Recent Posts