Mid-Missouri Marketing Resource Blog

20 Digital Marketing Terms Defined

Posted by Zimmer Radio & Marketing Group on August 15, 2017 at 8:47 AM

The language of marketing has changed. As marketing continues to evolve in the digital age, new terms pop up and old terms take on new meanings. To help you wade through the constantly expanding language of digital marketing, we’ve defined 20 of the most commonly used terms.

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Topics: Digital Marketing

INFOGRAPHIC: Can Traditional Radio Keep Up With Pandora & Spotify?

Posted by Rebecca Milner on August 9, 2017 at 9:01 AM

Has digital killed the radio star? 

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Topics: Digital Marketing, Marketing Strategy

Are You Educating Your Customers or Is Someone Else? Why Your Business Should Blog

Posted by Rebecca Milner on July 14, 2017 at 9:01 AM

“How do I change a flat tire?”

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Topics: Digital Marketing, Marketing Strategy

3 Types of Digital Advertising That Pair Well with Radio

Posted by Carrie Lorenz on July 10, 2017 at 9:31 AM

Omnichannel is the name of the game in marketing, but not every business is ready to leverage the budget to do so. Even so, an integrated, cross-channel strategy is critical because this provides touchpoints across mediums to build frequency, lift influence, establish brand and message recall, and ensure that your brand is where your customer is. So of course, choosing which channels to use is important. When you consider the fact that radio is a powerful medium, while digital is an increasingly necessary point of contact, it quickly becomes clear that these are top choices for the channels you should be using. There’s a few statistics to support it:

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Topics: Digital Marketing

So, Your Business Has “Gone Digital.” We Can Help With That!

Posted by Rebecca Milner on June 1, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of radio, the power of digital, and especially, the remarkable power that comes from integrating these two advertising mediums. In an effort to help your business achieve significant growth, we offer an array of marketing services, including both radio and digital options. Get an inside glimpse at some of the digital services that we provide:

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Topics: Digital Marketing

4 BIG Reasons You Should Not be Spending All Your Marketing Dollars on Digital

Posted by Carrie Lorenz on May 25, 2017 at 9:09 AM

These days, when you speak with people about marketing, the one word typically mentioned is digital — and with good reason. In addition to being hot and exciting, digital provides ways to measure results and gain valuable insights that are not always associated with traditional forms of marketing. However, the effectiveness of marketing is determined based on a number of factors, and the best way to reach your target audience is to use three or four tactics combined in a cohesive way to build brand awareness and drive sales.

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Topics: Digital Marketing, Advertising, Marketing Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2017 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

7 Ways Your Law Firm Can Improve Client Database Communication

Posted by Zimmer Radio & Marketing Group on January 12, 2017 at 8:30 AM

As a successful law firm, you’ve probably got a database of clients you’ve worked with in the past and in addition to that list, you might have taken steps to grow a database with potential new clients. Both of these groups are people that can help grow your firm and contribute to future success.

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Topics: Digital Marketing, Email Marketing, Legal - Industry

5 More Marketing Tactics Your Radio Station Can Provide, Besides Radio

Posted by Carla Leible on January 4, 2017 at 3:30 PM

DID YOU KNOW: Stations offer many marketing services outside of radio ads! They have marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messaging, therefore it makes sense that they would offer services outside of radio ads.

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Topics: Digital Marketing, Advertising, Marketing Strategy, Social Media

How to Make Your New Website Announcement

Posted by Christopher Hutchens on December 16, 2016 at 9:00 AM

Email all of your clients and customers

Hopefully you already have a list of your current customers and potential customers in your email database. If not, you should definitely start acquiring the email addresses of your customers to notify them about your business and build your customer following. Keeping an email database is one of the best ways to stay in front of your customers .

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Topics: Digital Marketing, Marketing Strategy