Mid-Missouri Marketing Resource Blog

5 Ways to Know if Your Website is Losing You Business

Posted by Carrie Lorenz on October 13, 2017 at 9:03 AM

When people are deciding whether or not they want to buy from, or work with, a particular business, they often have an internal checklist that helps them form their ultimate opinion. Part of that checklist includes your website, which should be home to helpful information about your company at the very least. Unfortunately, simply having a website or e-commerce shop isn’t enough, and if you aren’t properly maintaining your site, it could be negatively impacting your business.

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Topics: Digital Marketing

Your Questions Answered: What Exactly is Digital Marketing & How Do I Know What I Need for My Business?

Posted by Carla Leible on August 31, 2017 at 9:33 AM

We live in a digital world, there’s no debate about it. From smartphones and tablets to our laptops and desktop computers, we spend countless hours pouring through digital content day in and day out. According to a 2016 study from We Are Social, people in the United States spent on average 1.9 hours a day accessing the internet from a mobile device and 4.3 hours a day accessing the internet from a laptop or desktop computer.

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Topics: Digital Marketing

20 Digital Marketing Terms Defined

Posted by Zimmer Radio & Marketing Group on August 15, 2017 at 8:47 AM

The language of marketing has changed. As marketing continues to evolve in the digital age, new terms pop up and old terms take on new meanings. To help you wade through the constantly expanding language of digital marketing, we’ve defined 20 of the most commonly used terms.

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Topics: Digital Marketing

INFOGRAPHIC: Can Traditional Radio Keep Up With Pandora & Spotify?

Posted by Rebecca Milner on August 9, 2017 at 9:01 AM

Has digital killed the radio star? 

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Topics: Digital Marketing, Marketing Strategy

Are You Educating Your Customers or Is Someone Else? Why Your Business Should Blog

Posted by Rebecca Milner on July 14, 2017 at 9:01 AM

“How do I change a flat tire?”

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Topics: Digital Marketing, Marketing Strategy

3 Types of Digital Advertising That Pair Well with Radio

Posted by Carrie Lorenz on July 10, 2017 at 9:31 AM

Omnichannel is the name of the game in marketing, but not every business is ready to leverage the budget to do so. Even so, an integrated, cross-channel strategy is critical because this provides touchpoints across mediums to build frequency, lift influence, establish brand and message recall, and ensure that your brand is where your customer is. So of course, choosing which channels to use is important. When you consider the fact that radio is a powerful medium, while digital is an increasingly necessary point of contact, it quickly becomes clear that these are top choices for the channels you should be using. There’s a few statistics to support it:

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Topics: Digital Marketing

So, Your Business Has “Gone Digital.” We Can Help With That!

Posted by Rebecca Milner on June 1, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, our highest priority is to see your business grow. We believe in the power of radio, the power of digital, and especially, the remarkable power that comes from integrating these two advertising mediums. In an effort to help your business achieve significant growth, we offer an array of marketing services, including both radio and digital options. Get an inside glimpse at some of the digital services that we provide:

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Topics: Digital Marketing

4 BIG Reasons You Should Not be Spending All Your Marketing Dollars on Digital

Posted by Carrie Lorenz on May 25, 2017 at 9:09 AM

These days, when you speak with people about marketing, the one word typically mentioned is digital — and with good reason. In addition to being hot and exciting, digital provides ways to measure results and gain valuable insights that are not always associated with traditional forms of marketing. However, the effectiveness of marketing is determined based on a number of factors, and the best way to reach your target audience is to use three or four tactics combined in a cohesive way to build brand awareness and drive sales.

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Topics: Digital Marketing, Advertising, Marketing Strategy

10 Reasons Why Radio is Our Valentine

Posted by Rebecca Milner on February 14, 2017 at 9:01 AM

Happy Valentine’s Day!

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Topics: Digital Marketing, Advertising, Marketing Strategy

7 Ways Your Law Firm Can Improve Client Database Communication

Posted by Zimmer Radio & Marketing Group on January 12, 2017 at 8:30 AM

As a successful law firm, you’ve probably got a database of clients you’ve worked with in the past and in addition to that list, you might have taken steps to grow a database with potential new clients. Both of these groups are people that can help grow your firm and contribute to future success.

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Topics: Digital Marketing, Email Marketing, Legal - Industry