When a lot of marketing media tends to be dominated by B2C brands and tactics, it can be difficult to know where your B2B marketing belongs. On the one hand, the representatives at the company you’re marketing to are people that consume radio, magazines, and digital content just like everyone else, but on the other hand, B2C methods tend to fall flat when used for B2B. That’s why we’ve put together a list of the five best media you should use as a part of your strategy for B2B marketing in Mid-Missouri.
“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.”
Topics: Business Leaders
Last year was a big year for B2B marketing. From the emphasis on mobile devices and personalization to machine learning and smart devices being connected to each other, the trends for B2B marketing have reshaped the way that businesses can market to each other. Below are 5 trends we’ve identified to help you boost your bottom line.
If you’ve ever been a part of building or editing a website, then you know that it can be frustrating when changes you’ve made don’t appear on the website when you’re trying to view them live. In cases like this, chances are good that your web browser is actually pulling up a cached version of the site. Clearing your cache will help avoid and resolve these issues, which is why we’re going to take a deeper dive into this topic.
Overall, 2017 was a great year for business! The economy has been booming (and is continuing to trend upward). The stock market has reached all-time highs. Unemployment rates have dropped. And with all of these positive statistics, business owners’ confidence has also risen to new heights.
The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers, like you! We sincerely hope that we have been able to provide you with some valuable insight this year!
In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.