Mid-Missouri Marketing Resource Blog

5 Ways To “Spring Clean” Your Business

Posted by Rebecca Milner on March 28, 2019 at 9:01 AM

“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.” - Bernie Siegel

It’s true: nature provides an exceptional model of renewal. No matter how harsh, chaotic, and damaging winter may seem, spring always resurfaces with new life and a sense of structure. This inherent feeling simultaneously “springs” up within each of us, bringing with it a strong desire to prioritize orderliness. Thus, the concept of spring cleaning was born.

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Topics: Business Leaders

The History of Steve's Pest Control

Posted by Zimmer Radio & Marketing Group on March 7, 2019 at 9:01 AM

Everybody knows about Steve's Pest Control! They're your friend in the pest control business! Their catchy jingle and fleet of red pickup trucks are branded into the minds of residents in Columbia, Jefferson City, Lake of the Ozarks, and beyond. Their memorable advertisements have landed their business a solid status as a local celebrity. 

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Topics: Marketing Strategy, Business Leaders

Behind the Scenes: Zimmer's Story

Posted by Zimmer Radio & Marketing Group on February 21, 2019 at 8:42 AM

“Know where you came from. If you know [that], there are absolutely no limitations to where you can go.” – James Baldwin

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Topics: Business Leaders

The Ultimate Business Owner's New Year's Resolution Checklist

Posted by Carla Leible on December 20, 2018 at 9:01 AM

The end of the year is the perfect time to reflect on your business’s growth. What were the highlights of 2018? What would you like to improve on? Where would you like to grow in 2019?

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Topics: Marketing Strategy, Business Growth Strategy, Business Leaders

Don’t Be A Scrooge To Your Customers

Posted by Rebecca Milner on December 13, 2018 at 9:01 AM

Bah Humbug! It’s true, we all feel a little Scrooge-like at times, and that’s ok!

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Topics: Advertising, Marketing Strategy, Business Leaders

Is Your Business Promoting A Healthy Workplace?

Posted by Annie Leible on June 25, 2018 at 8:22 AM

As of late, health and wellness issues are so prevalent, they almost seem like a trendy fad. Labels everywhere proudly proclaim to be USDA organic, gluten-free, non-GMO, vegan, all natural, minimally processed, and more. Honestly, it’s intimidating to keep up with it all.

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Topics: Business Leaders

Zimmer Radio and Marketing Group Recognized in the 2018 Service to America Awards

Posted by Annie Leible on June 15, 2018 at 8:22 AM

 

“Love is not patronizing and charity isn't about pity, it is about love. Charity and love are the same -- with charity you give love, so don't just give money but reach out your hand instead.”
- Mother Teresa

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Topics: Business Leaders

Millennial Spending Habits: What Businesses Need To Know

Posted by Annie Leible on June 12, 2018 at 8:55 AM

It seems that the buzz surrounding the Millennial generation may never stop. Too many of today's business owners roll their eyes at the thought of catering to this group; however, the numbers below indicate that it is past time to get to know this generation better since they are essentially "taking over." 

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Topics: Marketing Strategy, Business Leaders

The Top 5 Places to Market Your B2B Business in Mid-Missouri

Posted by Carla Leible on March 5, 2018 at 9:20 AM

When a lot of marketing media tends to be dominated by B2C brands and tactics, it can be difficult to know where your B2B marketing belongs. On the one hand, the representatives at the company you’re marketing to are people that consume radio, magazines, and digital content just like everyone else, but on the other hand, B2C methods tend to fall flat when used for B2B. That’s why we’ve put together a list of the five best media you should use as a part of your strategy for B2B marketing in Mid-Missouri.

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Topics: Marketing Strategy, Mid-Missouri Market, Business Leaders

5 Trends for B2B Marketing That Will Boost Your Bottom Line

Posted by Christine Lepp on February 16, 2018 at 8:57 AM

Last year was a big year for B2B marketing. From the emphasis on mobile devices and personalization to machine learning and smart devices being connected to each other, the trends for B2B marketing have reshaped the way that businesses can market to each other. Below are 5 trends we’ve identified to help you boost your bottom line.

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Topics: Marketing Strategy, Business Leaders

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