Mid-Missouri Marketing Resource Blog

The Ultimate Business Owner's New Year's Resolution Checklist

Posted by Carla Leible on December 20, 2018 at 9:01 AM

The end of the year is the perfect time to reflect on your business’s growth. What were the highlights of 2018? What would you like to improve on? Where would you like to grow in 2019?

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Topics: Business Growth Strategy, Business Leaders, Marketing Strategy

Don’t Be A Scrooge To Your Customers

Posted by Rebecca Milner on December 13, 2018 at 9:01 AM

Bah Humbug! It’s true, we all feel a little Scrooge-like at times, and that’s ok!

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Topics: Business Leaders, Advertising, Marketing Strategy

Is Your Business Promoting A Healthy Workplace?

Posted by Annie Leible on June 25, 2018 at 8:22 AM

As of late, health and wellness issues are so prevalent, they almost seem like a trendy fad. Labels everywhere proudly proclaim to be USDA organic, gluten-free, non-GMO, vegan, all natural, minimally processed, and more. Honestly, it’s intimidating to keep up with it all.

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Topics: Business Leaders

Zimmer Radio and Marketing Group Recognized in the 2018 Service to America Awards

Posted by Annie Leible on June 15, 2018 at 8:22 AM


“Love is not patronizing and charity isn't about pity, it is about love. Charity and love are the same -- with charity you give love, so don't just give money but reach out your hand instead.”
- Mother Teresa

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Topics: Business Leaders

Millennial Spending Habits: What Businesses Need To Know

Posted by Annie Leible on June 12, 2018 at 8:55 AM

It seems that the buzz surrounding the Millennial generation may never stop. Too many of today's business owners roll their eyes at the thought of catering to this group; however, the numbers below indicate that it is past time to get to know this generation better since they are essentially "taking over." 

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Topics: Business Leaders, Marketing Strategy

The Top 5 Places to Market Your B2B Business in Mid-Missouri

Posted by Carla Leible on March 5, 2018 at 9:20 AM

When a lot of marketing media tends to be dominated by B2C brands and tactics, it can be difficult to know where your B2B marketing belongs. On the one hand, the representatives at the company you’re marketing to are people that consume radio, magazines, and digital content just like everyone else, but on the other hand, B2C methods tend to fall flat when used for B2B. That’s why we’ve put together a list of the five best media you should use as a part of your strategy for B2B marketing in Mid-Missouri.

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Topics: Marketing Strategy, Business Leaders, Mid-Missouri Market

5 Ways To “Spring Clean” Your Business

Posted by Rebecca Milner on February 26, 2018 at 9:01 AM

“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.”

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Topics: Business Leaders

5 Trends for B2B Marketing That Will Boost Your Bottom Line

Posted by Christine Lepp on February 16, 2018 at 8:57 AM

Last year was a big year for B2B marketing. From the emphasis on mobile devices and personalization to machine learning and smart devices being connected to each other, the trends for B2B marketing have reshaped the way that businesses can market to each other. Below are 5 trends we’ve identified to help you boost your bottom line.

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Topics: Marketing Strategy, Business Leaders

Business Owner Tips: Clearing Your Cache

Posted by Zimmer Radio & Marketing Group on January 12, 2018 at 8:55 AM

If you’ve ever been a part of building or editing a website, then you know that it can be frustrating when changes you’ve made don’t appear on the website when you’re trying to view them live. In cases like this, chances are good that your web browser is actually pulling up a cached version of the site. Clearing your cache will help avoid and resolve these issues, which is why we’re going to take a deeper dive into this topic.

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Topics: Digital Marketing, Business Leaders

7 Lessons We Learned in 2017

Posted by Rebecca Milner on December 29, 2017 at 9:01 AM

Overall, 2017 was a great year for business! The economy has been booming (and is continuing to trend upward). The stock market has reached all-time highs. Unemployment rates have dropped. And with all of these positive statistics, business owners’ confidence has also risen to new heights.

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Topics: Advertising, Business Leaders, Marketing Strategy

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