Mid-Missouri Marketing Resource Blog

The Top 5 Places to Market Your B2B Business in Mid-Missouri

Posted by Carla Leible on March 5, 2018 at 9:20 AM

When a lot of marketing media tends to be dominated by B2C brands and tactics, it can be difficult to know where your B2B marketing belongs. On the one hand, the representatives at the company you’re marketing to are people that consume radio, magazines, and digital content just like everyone else, but on the other hand, B2C methods tend to fall flat when used for B2B. That’s why we’ve put together a list of the five best media you should use as a part of your strategy for B2B marketing in Mid-Missouri.

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Topics: Marketing Strategy, Mid-Missouri Market, Business Leaders

5 Ways To “Spring Clean” Your Business

Posted by Rebecca Milner on February 26, 2018 at 9:01 AM

“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.”

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Topics: Business Leaders

5 Trends for B2B Marketing That Will Boost Your Bottom Line

Posted by Christine Lepp on February 16, 2018 at 8:57 AM

Last year was a big year for B2B marketing. From the emphasis on mobile devices and personalization to machine learning and smart devices being connected to each other, the trends for B2B marketing have reshaped the way that businesses can market to each other. Below are 5 trends we’ve identified to help you boost your bottom line.

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Topics: Marketing Strategy, Business Leaders

Business Owner Tips: Clearing Your Cache

Posted by Zimmer Radio & Marketing Group on January 12, 2018 at 8:55 AM

If you’ve ever been a part of building or editing a website, then you know that it can be frustrating when changes you’ve made don’t appear on the website when you’re trying to view them live. In cases like this, chances are good that your web browser is actually pulling up a cached version of the site. Clearing your cache will help avoid and resolve these issues, which is why we’re going to take a deeper dive into this topic.

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Topics: Digital Marketing, Business Leaders

7 Lessons We Learned in 2017

Posted by Rebecca Milner on December 29, 2017 at 9:01 AM

Overall, 2017 was a great year for business! The economy has been booming (and is continuing to trend upward). The stock market has reached all-time highs. Unemployment rates have dropped. And with all of these positive statistics, business owners’ confidence has also risen to new heights.

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Topics: Advertising, Marketing Strategy, Business Leaders

Don’t Be A Scrooge To Your Customers

Posted by Rebecca Milner on December 19, 2017 at 9:01 AM

Bah Humbug! It’s true, we all feel a little Scrooge-like at times, and that’s ok!

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Topics: Advertising, Marketing Strategy, Business Leaders

Our Top Blogs of 2017

Posted by Rebecca Milner on December 15, 2017 at 10:25 AM

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers, like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Advertising, Marketing Strategy, Business Leaders

The Ad Tax Is A Bad Tax For Small Businesses

Posted by Carla Leible on October 11, 2017 at 3:01 PM

Most of us have heard it said that small businesses are the “backbone” of the American economy.

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Topics: Marketing Strategy, Business Leaders

How To Set SMART Goals For Next Year

Posted by Rebecca Milner on October 9, 2017 at 9:01 AM

Have you ever tried an escape room?

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Topics: Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: True Son Exteriors

Posted by Zimmer Radio & Marketing Group on August 28, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

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