Mid-Missouri Marketing Resource Blog

How To Identify Top Performers Before The Hire

Posted by Jonathan Durbin on June 3, 2019 at 8:27 AM

Everyone’s interview process is a bit different. Whether you conduct three rounds or just one, the purpose of every interview is to determine if a candidate is a good fit for your company. This can include their fit with the team or an overall company culture fit, but the goal is always to uncover how a candidate will perform once they are in the role.

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Topics: Business Leaders

How Leadership Impacts Company Culture

Posted by Jonathan Durbin on May 9, 2019 at 8:17 AM

"Lead by example." It’s a tried and true approach to any leadership role. But just as new parents begin to find their kids picking up on their habits, managers and company leadership can find their employees emulating the behaviors they observe in the workplace. While sometimes this can be positive, there are also times when negative behaviors can develop as well. This then creates a domino effect: Once a few employees begin behaving in a certain way, it impacts the company culture and the entire team.

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Topics: Business Growth Strategy, Business Leaders

Onboarding Best Practices: How To Transition from Candidate to Employee

Posted by Jonathan Durbin on May 2, 2019 at 8:48 AM

You have sifted through countless applications. You’ve conducted dozens of interviews. Now, you finally have the right candidate. They accept your job offer and together you set their start date, but now what? Do you play the waiting game until that first day, or do you schedule a time to check in with the candidate to keep communication open? Rather than letting the standard two weeks tick by without talking to your new recruit, we suggest you begin onboarding.

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Topics: Business Growth Strategy, Business Leaders

How Company Culture Improves Retention and Increases Engagement

Posted by Jonathan Durbin on April 24, 2019 at 8:37 AM

In today’s job market, prospective employees have more options than ever when it comes to their next professional venture. And with Millennials now making up the largest percentage of the current workforce, attitudes about job-hopping are shifting as wellThat means many employees are keeping their options open for an opportunity where they can feel involved in a greater company vision. This could be setting up your business to lose strong performers as a result.

So how do you retain the new talent you’ve worked so hard to recruit? Look no further than your company culture.

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Topics: Business Growth Strategy, Business Leaders

5 Ways To “Spring Clean” Your Business

Posted by Rebecca Milner on March 28, 2019 at 9:01 AM

“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.” - Bernie Siegel

It’s true: nature provides an exceptional model of renewal. No matter how harsh, chaotic, and damaging winter may seem, spring always resurfaces with new life and a sense of structure. This inherent feeling simultaneously “springs” up within each of us, bringing with it a strong desire to prioritize orderliness. Thus, the concept of spring cleaning was born.

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Topics: Business Leaders

The History of Steve's Pest Control

Posted by Zimmer Radio & Marketing Group on March 7, 2019 at 9:01 AM

Everybody knows about Steve's Pest Control! They're your friend in the pest control business! Their catchy jingle and fleet of red pickup trucks are branded into the minds of residents in Columbia, Jefferson City, Lake of the Ozarks, and beyond. Their memorable advertisements have landed their business a solid status as a local celebrity. 

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Topics: Marketing Strategy, Business Leaders

Behind the Scenes: Zimmer's Story

Posted by Zimmer Radio & Marketing Group on February 21, 2019 at 8:42 AM

“Know where you came from. If you know [that], there are absolutely no limitations to where you can go.” – James Baldwin

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Topics: Business Leaders

The Ultimate Business Owner's New Year's Resolution Checklist

Posted by Carla Leible on December 20, 2018 at 9:01 AM

The end of the year is the perfect time to reflect on your business’s growth. What were the highlights of 2018? What would you like to improve on? Where would you like to grow in 2019?

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Topics: Marketing Strategy, Business Growth Strategy, Business Leaders

Don’t Be A Scrooge To Your Customers

Posted by Rebecca Milner on December 13, 2018 at 9:01 AM

Bah Humbug! It’s true, we all feel a little Scrooge-like at times, and that’s ok!

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Topics: Advertising, Marketing Strategy, Business Leaders

Is Your Business Promoting A Healthy Workplace?

Posted by Annie Leible on June 25, 2018 at 8:22 AM

As of late, health and wellness issues are so prevalent, they almost seem like a trendy fad. Labels everywhere proudly proclaim to be USDA organic, gluten-free, non-GMO, vegan, all natural, minimally processed, and more. Honestly, it’s intimidating to keep up with it all.

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Topics: Business Leaders

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