Mid-Missouri Marketing Resource Blog

Knowing When You Should, or Shouldn't, Change Radio Stations

Posted by Carrie Lorenz on July 11, 2017 at 9:17 AM

Are you considering switching your radio advertising from one station to another? Maybe you think your advertising isn’t working and you need to change things up. Perhaps you believe you’ve already dominated your current station and you need to get your message out to a new audience, one that isn’t familiar with your brand. Choosing a radio station for your advertising is an important decision, so before you make a move, think carefully about the best way to maximize your advertising results.

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Topics: Advertising, Marketing Strategy

How Your Business Can Score by Sponsoring High School Sports

Posted by Rebecca Milner on June 30, 2017 at 9:01 AM

Shortly after walking through school doors on a mundane Monday morning, most high school students are already thinking about their team’s next game. This automatic reaction occurs not only in students, but in parents, faculty, and local fans in the community as well. That’s because high school sports have a knack for fully enrapturing the hearts of people everywhere.

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Topics: Advertising, Marketing Strategy

A Pretty Big Apple Deal: Zimmer Nominated for Four Radio Mercury Awards

Posted by Jeff Ausmus on June 29, 2017 at 9:04 AM

Samsons versus the Goliaths.  Swimming with the sharks.  Running with the big dogs.  It’s that sort of thing, and it’s pretty darn cool.  But being the humble dudes that they are, they won’t do it on their own – so we’re gonna toot their horns for them.

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Topics: Advertising, Marketing Strategy

How Audio Can Win the Battle of the Mind

Posted by Carla Leible on June 27, 2017 at 9:11 AM
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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Koonse Glass

Posted by Zimmer Radio & Marketing Group on June 26, 2017 at 9:18 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Accounting Plus, Inc.

Posted by Zimmer Radio & Marketing Group on June 20, 2017 at 9:20 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

5 Tips for Developing Radio Ad Creative That is Truly Visual

Posted by Christine Overfelt on June 15, 2017 at 9:04 AM

One of the advantages of radio advertising is the opportunity to tap into the unique ways audio can engage the human mind. The act of listening is strongly connected to memory. By developing radio ad creative that uses words, sounds, and a great story to paint a visual picture for the listener, you improve the memorability of your advertising and increase the likelihood that a customer will turn to you and your brand for the products and services they need. Here are 5 tips for developing radio ad creative that is visual.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Southwest Animal Hospital

Posted by Zimmer Radio & Marketing Group on June 12, 2017 at 9:01 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Mid-Missouri Market, Business Leaders

How to Determine If You Should Use An Action Campaign for Your Marketing Strategy [INFOGRAPHIC]

Posted by Zimmer Radio & Marketing Group on June 9, 2017 at 8:30 AM

Not sure if you should use an action campaign? 

The type of campaign you build depends on your specific marketing strategy, needs and goals. Consult our infographic to ask yourself the right questions and make an informed decision about your next campaign and determine if you should use an action campaign.

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Topics: Advertising, Marketing Strategy

Questions to Answer that Will Help You Determine if You Are Wasting Your Dollars on Advertising That Doesn't Work

Posted by Carrie Lorenz on June 8, 2017 at 9:10 AM

As a business owner, you are constantly focusing on ways to make your business stand out from the crowd. In order to differentiate your products and services from your competitors, you’ve more than likely invested your hard earned money in advertising. With a bevy of marketing options and companies out there, how do you know whether or not your money is being spent wisely? How do you evaluate a successful advertising campaign? Well, we’re going to walk you through the questions you, as a business owner, should be asking. It’s important to note though that these questions can vary based on the goals of your advertising campaign. The effectiveness of various advertising programs are measured differently.

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Topics: Advertising, Marketing Strategy