Mid-Missouri Marketing Resource Blog

What Your Business Can Expect When You Work With Zimmer Radio & Marketing Group (And How We’re Different From The Others!)

Posted by Rebecca Milner on August 11, 2017 at 9:01 AM

With recent reports declaring that traditional radio reaches the ears of 93% of the general population every week, it’s becoming (even more) abundantly clear to businesses that radio is the best way to market to the masses. At Zimmer Radio & Marketing Group, we’re strong believers in the power of radio because we consistently witness the incredible results that our clients experience.

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Topics: Advertising, Marketing Strategy, Business Growth Strategy, Mid-Missouri Market

The Story Behind the Radio Advertisements: South Central Regional Stockyards

Posted by Zimmer Radio & Marketing Group on August 7, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

The Story Behind the Radio Advertisements: Naught-Naught Agency

Posted by Zimmer Radio & Marketing Group on July 31, 2017 at 9:15 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

How to Use Radio to Promote Your New Business

Posted by Carla Leible on July 28, 2017 at 9:33 AM

So, you’ve opened a new business? Congratulations. We know there is a laundry list of decisions you’ve had to make so far. We get it, but one of the most important decisions you’ll make is how to promote your new business. What mediums make the most sense and can help you reach your target audience?

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Topics: Advertising, Marketing Strategy

Your Top 4 Marketing Questions Answered

Posted by Zimmer Radio & Marketing Group on July 27, 2017 at 9:22 AM

We often get asked many questions related specifically to marketing, and we want to share some of those frequently asked marketing questions with you to help you in your marketing efforts. Here are the top four questions we are asked.

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Topics: Advertising, Marketing Strategy

The Story Behind the Radio Advertisements: Melody's Quality Jewelry

Posted by Zimmer Radio & Marketing Group on July 24, 2017 at 9:06 AM

In this series, we will explore the business stories behind local Mid-Missouri radio advertisements. Zimmer Radio & Marketing Group sat down with a handful of businesses, and their owners, to learn more about the successes each has achieved, as well as the important marketing lessons learned throughout the branding process.

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Topics: Advertising, Marketing Strategy, Business Leaders

Why Cutting Your Advertising Budget When Times are Tough is Bad Idea

Posted by Carrie Lorenz on July 18, 2017 at 9:09 AM

History has a great way of teaching us lessons. During tough economic times, it might seem logical to make cuts to your advertising budget, but in reality, that’s not a sound idea, as it actually hurts your business. By staying the course, you keep your brand and business in the forefront of your customer’s mind. An effective advertising strategy should actually help you increase sales.

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Topics: Advertising

Knowing When You Should, or Shouldn't, Change Radio Stations

Posted by Carrie Lorenz on July 11, 2017 at 9:17 AM

Are you considering switching your radio advertising from one station to another? Maybe you think your advertising isn’t working and you need to change things up. Perhaps you believe you’ve already dominated your current station and you need to get your message out to a new audience, one that isn’t familiar with your brand. Choosing a radio station for your advertising is an important decision, so before you make a move, think carefully about the best way to maximize your advertising results.

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Topics: Advertising, Marketing Strategy

How Your Business Can Score by Sponsoring High School Sports

Posted by Rebecca Milner on June 30, 2017 at 9:01 AM

Shortly after walking through school doors on a mundane Monday morning, most high school students are already thinking about their team’s next game. This automatic reaction occurs not only in students, but in parents, faculty, and local fans in the community as well. That’s because high school sports have a knack for fully enrapturing the hearts of people everywhere.

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Topics: Advertising, Marketing Strategy

A Pretty Big Apple Deal: Zimmer Nominated for Four Radio Mercury Awards

Posted by Jeff Ausmus on June 29, 2017 at 9:04 AM

Samsons versus the Goliaths.  Swimming with the sharks.  Running with the big dogs.  It’s that sort of thing, and it’s pretty darn cool.  But being the humble dudes that they are, they won’t do it on their own – so we’re gonna toot their horns for them.

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Topics: Advertising, Marketing Strategy

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