Mid-Missouri Marketing Resource Blog

7 Lessons We Learned in 2017

Posted by Rebecca Milner on December 29, 2017 at 9:01 AM

Overall, 2017 was a great year for business! The economy has been booming (and is continuing to trend upward). The stock market has reached all-time highs. Unemployment rates have dropped. And with all of these positive statistics, business owners’ confidence has also risen to new heights.

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Topics: Advertising, Marketing Strategy, Business Leaders

A Christmas Poem: Twas The Night

Posted by Rebecca Milner on December 20, 2017 at 9:01 AM

‘Twas the week before Christmas

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Topics: Advertising

Don’t Be A Scrooge To Your Customers

Posted by Rebecca Milner on December 19, 2017 at 9:01 AM

Bah Humbug! It’s true, we all feel a little Scrooge-like at times, and that’s ok!

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Topics: Advertising, Marketing Strategy, Business Leaders

Our Top Blogs of 2017

Posted by Rebecca Milner on December 15, 2017 at 10:25 AM

The goal of the Zimmer Radio & Marketing Group blog has always been to help empower businesses to be influential brands who leave noticeable footprints on their communities. We are delighted to offer this free resource to hard-working business owners and marketers, like you! We sincerely hope that we have been able to provide you with some valuable insight this year!

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Topics: Advertising, Marketing Strategy, Business Leaders

Employee Recruitment: Why Radio Recruitment Works In 4th Quarter

Posted by Rebecca Milner on November 30, 2017 at 8:01 AM

It’s the most wonderful time of the year… to find new employees! And the most wonderful way to recruit the perfect candidates? Radio, by a landslide.

The fact is that 47% of small businesses in the U.S. report struggling to find qualified applicants for their job openings (Hrcapitalist.com, 2016). But in true holiday spirit, the fourth quarter consistently shows up as the “standout season” for recruiting new talent (Bureau of the Census, 2016).

So, what does your business need to know in order to take advantage of this opportune recruiting period?

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Topics: Advertising, Recruitment Advertising

Why We're Thankful This Year

Posted by Rebecca Milner on November 22, 2017 at 9:01 AM

It’s almost Thanksgiving! We hope you’re about ready to dive into a glorious spread of stuffing, mashed potatoes, green bean and sweet potato casseroles, pumpkin pie, and of course, turkey! But while you’re waiting for the food to finally hit the table, we want to take a quick moment to briefly present five reasons that we’re incredibly thankful this year and explain how your business directly benefits from each.

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Topics: Advertising, Mid-Missouri Market

The Top Ten 2018 Marketing Trends To Look Out For

Posted by Rebecca Milner on October 23, 2017 at 9:01 AM

2018 is already knocking at the door and we want Mid-Missouri businesses to answer with a bang! One of the smartest ways that your business can prepare for the coming year is by staying alert to upcoming trends, both on global and local levels. That’s why we’re sharing next year’s top ten marketing trends, in hopes that your business will implement them, or simply improve your current strategies.

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Topics: Advertising, Marketing Strategy

Name That Brand!

Posted by Rebecca Milner on October 17, 2017 at 9:01 AM

At Zimmer Radio & Marketing Group, we are passionate about helping businesses establish (and maintain) an immediately recognizable, and therefore, exceedingly successful brand.

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Topics: Advertising, Marketing Strategy

Do Your Advertisements Pass “The Best Friend Test?”

Posted by Rebecca Milner on October 10, 2017 at 9:01 AM

Oftentimes, it’s difficult for business owners and marketers to objectively view their business from an outside perspective. This is no fault of their own. Understandably, their bias about their own company just tends to get in the way. However, thinking about business matters (specifically, marketing practices) in an objective, unbiased fashion is a smart tactic for businesses who want their advertising to make a significant impact.

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Topics: Advertising, Marketing Strategy

How Bad (or No) Branding Can Hurt Your Business

Posted by Christine Lepp on October 6, 2017 at 9:05 AM

As a business owner, you cannot avoid, or ignore, branding. Branding is just as important, if not more important, than most of the day-to-day aspects of your business. In fact, branding encompasses everything your business is and how customers think about you and what you can provide them.

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Topics: Advertising, Marketing Strategy

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