Missouri Marketing Resource Blog
Posts about
ROI
Revealing ROI: A Guide to Measuring Radio Advertising Results
Measuring the return on investment (ROI) for radio advertising can be challenging, but with the...
5 minute read
Cut Through the BS: How to Know If Your Radio Advertising Is REALLY Working
The biggest question about any marketing campaign is whether or not it's doing something positive...
2 minute read
How to Calculate What a Lead Is Worth and How It Impacts ROI
As a business owner, you already understand that leads are valuable. They have a direct impact on...
3 minute read
The Role of Analytics in Measuring Website Performance
Website analytics are crucial for measuring performance and achieving digital marketing goals by ...
4 minute read
Target Personas Can Help You Achieve Better Results
There is a temptation for a business owner to want their business to be all things to all people....
3 minute read
Your Top Radio Advertising ROI Questions Answered by Real People Doing Real Advertising
Originally posted 8/8/2016 - Updated 12/15/2022 In marketing, there's an old saying: "Half your...
4 minute read
How Many Radio Ads are Needed to Achieve Success?
When it comes to running radio ads, how many ads do you actually need? Running too few ads won’t...
3 minute read
What To Do When Your Action Campaign Doesn’t Provide Results
The purpose of advertising is to generate results. Those results differ depending on the type of...
2 minute read
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Social Media ROI: 7 Ways Expert Social Media Management Crushes Amateur Efforts
The difference between amateur and professional social media management is like the difference...