Mid-Missouri Marketing Resource Blog

Beat the Marketing ROI Puzzle by Doing This ONE Thing First

Posted by Christine Overfelt on January 19, 2017 at 8:30 AM

Marketing ROI is more than just industry jargon, but the term is tossed around as though it’s just another buzzword. Of course, the process of measuring your marketing return on investment is among the most complicated pieces to determining your budget and efficacy; 43% of marketers say that proving the ROI of their activities is a top challenge. The question is, how do you beat this ROI puzzle, and where do you start? There’s plenty of marketing ROI tips that will certainly help improve your process and accuracy, but there’s one thing you absolutely need to do first: define what ROI means for your company specifically.

Read More

Topics: Marketing Strategy, ROI

Tips to creating a holiday marketing plan on a budget

Posted by Zimmer Radio & Marketing Group on September 29, 2016 at 8:30 AM

Holiday marketing budgets are a tremendously important piece of your overall marketing strategy. During the holidays, sales numbers go way up as consumers purchase gifts for their family, friends, and even themselves. Most companies expect this holiday sales boost and do some preparation, including traditional marketing activities like dropping prices and adjusting ad campaigns for holiday shoppers.

Read More

Topics: Advertising, Marketing Strategy, ROI

The Evolution of Country Music- A Deep Dive into Who You’re Really Reaching on Country Music Radio

Posted by Zimmer Radio & Marketing Group on September 23, 2016 at 8:30 AM

It can be all too easy to make misguided assumptions about any particular audience, especially one that can be a caricature in pop culture, like country music fans. That might mean you haven't even considered the question, “Should I advertise to country radio fans?” But the truth is, not only should you ask that question, the answer is a resounding, yes! In fact, according to Brandon Gaille, there's about 100 million listeners, and country music is the top format across the U.S.. In fact, according to the CMA, 42% of adults in America listen to this genre daily. In today's post, we'll take a brief look at the five biggest reasons this audience in particular can be valuable to your business.

Read More

Topics: Advertising, Marketing Strategy, ROI

Why Radio and Digital Go Together Like Peanut Butter and Jelly

Posted by Carrie Lorenz on September 21, 2016 at 8:30 AM

Oh, childhood…

There’s nothing quite like the nostalgia of a good ol’ peanut butter and jelly sandwich. We’re pretty sure this sandwich is the most comforting food ever. Perhaps you can relate, but for us, middle school lunches were never quite complete without a PB&J packed. Even though some days we maybe envied the cool kids who had lunchables, PB&J was then, and is now a classic.

Whether you prefer creamy or chunky peanut butter, grape or strawberry jelly, and white or wheat bread — PB&J hits the spot every. time. And while other duos have tried to pair together just as well, nothing quite comes close. (Remember Britney Spears and K-Fed?) That is, until now.

Read More

Topics: Digital Marketing, Advertising, Marketing Strategy, ROI

Why Radio Jingles Work, and 3 Questions to Determine if It's Right for Your Business

Posted by Christine Overfelt on September 9, 2016 at 10:00 AM

There are very few more time-tested forms of advertising than radio jingles. A short, simple, catchy slogan or tune that plays throughout the day demands our attention and provides a fun, memorable touchpoint for brands.

But what are radio jingles? The “1-877-Kars4Kids” jingle is a perfect example. Anyone who’s heard the commercial can’t help but remember the phone number. It’s a short, distinct spot featuring a chorus of children singing “1-877-Kars4Kids” with the call to action of “donate your car today.” It’s not a complex tune with a lengthy message, just a catchy jingle that’s hard to forget. Jingles can even last for generations, just take the “I wish I was an Oscar Meyer Weiner” song that both children and grandparents can sing along to.

Read More

Topics: Advertising, Marketing Strategy, ROI

What Questions Should You Be Asking Yourself Now for Marketing ROI Later?

Posted by Christine Overfelt on September 8, 2016 at 8:30 AM

Measuring marketing effectiveness is one of the most important things a business should be doing especially in the digital age. Marketing ROI is a critical metric that should be studied within any marketing plan after all, without it, there’s no way to measure the strength of your efforts.

Read More

Topics: Marketing Strategy, ROI

Your Top Radio Advertising ROI Questions Answered by Real People Doing Real Advertising

Posted by Zimmer Radio & Marketing Group on August 8, 2016 at 9:00 AM

There’s an old saying about marketing: “Half of your marketing budget will go to waste. The trick is knowing which half.” However, that was in the old days where marketers lacked the technology and digital tools to measure the success of any marketing effort, whether it be TV, radio, print or digital. Today, businesses are more focused than ever on getting the most out of their marketing efforts, and making sure every channel contributes positively to the bottom line.

Measuring marketing return on investment (ROI) is particularly crucial for small businesses, because as we all know, you simply can’t afford to spend money on something that doesn’t work. That’s why setting up SMART (specific, measurable, attainable, realistic, time-bound) marketing goals is such an effective way to put metrics behind your efforts. Key Performance Indicators (KPIs) like new lead generation and revenue lift are making their way into the ROI conversation, and business owners couldn’t be happier to know whether or not their hard earned dollars are getting put to good use.

Read More

Topics: ROI

The KISS (Keep It Simple, Stupid) Methodology to Tracking Your Marketing ROI

Posted by Christine Overfelt on July 8, 2016 at 9:00 AM

If there’s one area that many businesses struggle in it’s measuring marketing ROI. Tying results to a specific marketing effort or campaign is often challenging, and failure to set up the right goals and metrics can lead to sunk marketing costs.

But is there a solution? In fact, there are specific metrics for tracking marketing ROI that are easy to implement and that will give you the insight you need into where your marketing dollars are going. If you’re just starting out in terms of learning how to track marketing ROI, you’re probably best served to taking a “KISS” approach to metrics. In other words, “Keep it simple, stupid.”

Read More

Topics: ROI

Why All Marketing is Integrated Marketing, and Your Tracking Should Be Too!

Posted by Stacey Cole on July 1, 2016 at 9:00 AM

In today’s marketplace with millions of companies vying for a customer’s attention, using only one or two forms of marketing will not effectively reach your audience. If a business utilizes several different marketing channels, it creates a better chance of engaging and eventually converting potential customers into sales.

However, before jumping into every marketing avenue you can think of, you should start with creating a strategy that complements your budget. To get the most out of your marketing dollars, focus on consistency and frequency in the marketing efforts that you decide to pursue.

Read More

Topics: ROI

Cut Through the BS: How to Know If Your Radio Advertising Is REALLY Working

Posted by Stacey Cole on June 28, 2016 at 10:00 AM

The biggest question about any marketing campaign is whether or not it's doing something positive for your business. At the same time, marketing ROI isn't always the easiest thing to understand or determine for small businesses, even for traditional marketing methods, like radio. We've written more extensively on ROI recently, but today we'll take a look at how to know if your radio advertising is really working.

Read More

Topics: ROI