Mid-Missouri Marketing Resource Blog

5 Reasons Why Your Business Should Be Marketing To Baby Boomers

Posted by Carla Leible on June 12, 2019 at 8:33 AM

Over the past few years, you've likely been inundated with the hype that's been associated with marketing to Millennials and Gen-Xers. It seems that's all anybody's talking about. But, let's not forget the importance of marketing to Baby Boomers. After all, this demographic is the wealthiest, has the most disposable income, and tends to enjoy the greatest amount of free time when compared to other generations.

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Topics: Magazine Advertising

Introducing Boom! Magazine: The Newest Way To Target Mid-Missouri's Most Affluent Audience

Posted by Rebecca Milner on January 3, 2019 at 9:01 AM

Have you heard the news yet? A brand new magazine is making its official entrance into the Mid-Missouri market in 2019! As its name implies, Boom! magazine will not do so quietly! That’s because this local publication is the first of its kind, strategically targeting the fastest growing and most affluent demographic in the country: Baby Boomers. Consider this your business’ official invitation to be a part of the action.

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Topics: Marketing Strategy, Magazine Advertising

What Makes Magazine Different From Direct Mail Advertising?

Posted by Carla Leible on November 13, 2018 at 9:28 AM

Print advertising can be an effective medium to include in your marketing strategy. In fact, a recentFedEx survey found that 4 out of 5 small business owners feel print helped them stand out from the competition. Other reports revealed that print ads have70% higher recall when compared to digital, while82% of people trust print ads when making a purchase decision.

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Topics: Marketing Strategy, Magazine Advertising

Myth Busted: Magazine vs. Digital Marketing

Posted by Carla Leible on September 18, 2018 at 8:03 AM

We recently discussed why magazines outperform newspaper ads. But magazines can do more than beat it’s print counterpart. They also offer an edge that digital alone can’t — even in this device-driven era. While that may surprise you, the truth is that magazines are timeless and effective marketing tools that continue to reach targeted audiences. That’s why we’re debunking a common myth regarding local magazine advertising.

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Topics: Digital Marketing, Magazine Advertising

5 Tips For Effectively Marketing Your Retail Business with Magazine

Posted by Carla Leible on August 14, 2018 at 8:51 AM

We know how difficult it can be as a retail business owner to decide where and how to spend your precious marketing dollars. The marketing landscape is more complex than ever before and choosing the right marketing mix can sometimes feel like it will make or break your business. One channel that has passed the test of time in delivering marketing ROI for retail is local print magazine.

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Topics: Magazine Advertising

3 Examples of How Magazine Advertising Can Boost Your Restaurant Business

Posted by Christine Lepp on August 2, 2018 at 9:33 AM

Why do the largest brands in the world continue to advertise their products and services? Whether you realize it or not, even the biggest brands still need advertising to keep their message top of mind with consumers. Surely mega-corporations such as McDonald's have no reason to spend money on advertising-- there are billions of their burgers served on a daily basis, right?

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Topics: Magazine Advertising

The Power of Magazine & Radio: Fortified Roofing & Siding

Posted by Zimmer Radio & Marketing Group on June 27, 2018 at 11:44 AM

 

Q&A WITH MEGAN HERZING, MARKETING MANAGER AT FORTIFIED ROOFING & SIDING

We recently sat down with our client, Megan Herzing, Marketing Manager at Fortified Roofing & Siding and discussed the success they have found by having a more integrated marketing strategy that includes both, magazine and radio advertising. 

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Topics: Advertising, ROI, Business Growth Strategy, Case Studies, Magazine Advertising

What Makes Magazine Different From Newspaper Advertising

Posted by Christine Lepp on June 7, 2018 at 8:55 AM

When it comes to print advertising, you may think it’s a toss-up between newspapers and magazines. After all, both are static, visual ads, right?

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Topics: Magazine Advertising

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